Data revealed that the number of traditional pay TV households in the United States stood at around 58 million in 2023. This figure will likely drop further over the next few years and amount to less than 41 million by 2028. Meanwhile, digital pay TV is becoming increasingly popular. Pay TV is fighting an uphill battle The United States is one of the largest pay TV markets worldwide based on penetration. But even though millions of viewers frequently tune in to watch their favorite shows, news broadcasts, and sports events on the small screen, the U.S. pay TV industry is facing enormous challenges. More viewers are canceling their cable or satellite subscriptions than ever, be it because of mounting prices, limited content offerings, or the proliferation of over-the-top (OTT) video services and streaming platforms. Based on the latest data, over half of TV households in the country are currently without a telco, cable, or satellite TV provider. Can cable companies combat subscriber loss? The cord-cutting movement and other recent changes in consumer behavior have had a substantial impact on the pay TV landscape and its players. In 2023, U.S. pay TV providers suffered a combined net subscriber loss of around five million viewers. This downward trend also extends to the largest pay TV providers in the U.S., such as Charter and Comcast. However, they have recently ventured into the world of streaming to offset subscriber losses, but whether this expansion will be enough to effectively combat churn remains to be seen.

During a survey conducted among TV marketers in the United States and released in May 2023, the main challenge of merging linear and digital data was identified by 53 percent of respondents with the lack of common metrics across channels. The creation of a holistic framework for planning and measurement was mentioned by 41 percent of respondents, while 40 percent cited data-sharing restrictions by walled gardens.

Snapshot img

Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 bn at a CAGR of 16.8% between 2024 and 2029.

The market is experiencing significant growth, driven by technological advancements in TV resolution and the increasing influence of digital media on advertising and marketing. With the rise of high-definition and 4K TVs, consumers are demanding more advanced features, leading to innovations in display technology. Additionally, the digital media landscape is shifting towards streaming services and on-demand content, making smart TVs an essential device for accessing this content. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences. As consumers become more aware of data collection and usage, manufacturers must prioritize measures to protect user information and ensure transparency. Moreover, the ongoing evolution of technology and the increasing popularity of OTT services are driving demand for smart TVs, making it an exciting and competitive market to watch. Overall, the market is poised for continued growth, with technological innovations and changing consumer preferences shaping its future trajectory.

What will be the Size of the Smart TV Market During the Forecast Period?

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The market is experiencing significant growth as consumers increasingly seek engaging, convenient home entertainment solutions. This market encompasses over-the-top (OTT) services, TV content creators, and various OTT and streaming platforms. Smart TVs, characterized by their internet connectivity and advanced features like voice command, screen mirroring/sharing, and video calling, dominate this sector. Movie producers and movie theaters are also embracing this technology, offering high-dynamic range (HDR) content and theater-like viewing experiences. Key trends include the adoption of large-screen television sets with high-definition picture quality, Dolby Atmos sound, and wide viewing angles. Consumers are drawn to the screen size-to-price value, with discount offers and price differences influencing buying decisions.
The integration of OTT services and the ability to access a vast array of content from various platforms have further fueled the market's growth. Overall, the market is dynamic and evolving, catering to consumers' increasing spending capacity and demand for premium home theater experiences.

How is this Smart TV Industry segmented and which is the largest segment?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to the increasing popularity of Over-the-top (OTT) services and content creators. OTT platforms and streaming services have expanded the TV content landscape, providing consumers with a wider range of options beyond traditional movie producers and movie theaters. Affordable products, including entry-level smart TVs, have made high-definition picture quality and detailed image resolution accessible to a larger consumer base. High-end smart TVs with larger screen sizes, 8K TV segment, Dolby Atmos sound, and high-dynamic range (HDR) offer added depth and a premium feel.

Screen mirroring/sharing, video calling, and educational applications further enhance the functionality of these devices. The market's growth is driven by the increasing affordability of smart TVs, reduced price disparity between distribution channels, and the growing spending capacity of consumers. New market entrants continue to innovate, offering various screen sizes, shapes, and installation options, including walls and home theaters. Despite the competition, the market remains dynamic, with ongoing advancements in display panels, parts, and product prices. The market is poised for continued growth, fueled by technological advancements, consumer demand, and the increasing affordability of high-end products. The integration of OTT services, voice command, and other advanced features has transformed the TV viewing

Key information about United States Imports: Television

• United States Imports: Television was reported at 2,829,433.403 USD th in Dec 2022
• This records an increase from the previous number of 2,616,457.671 USD th for Dec 2021
• US Imports: Television data is updated yearly, averaging 9,136,521.873 USD th from Dec 1995 to 2022, with 28 observations
• The data reached an all-time high of 34,117,150.990 USD th in 2008 and a record low of 2,607,127.610 USD th in 2020
• US Imports: Television data remains active status in CEIC and is reported by United Nations Conference on Trade and Development
• The data is categorized under World Trend Plus’s Association: Electronic Sector – Table RF.UNCTAD.TR: Television Receivers: Import Value

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

In 2023, NBC was the leading ad-supported television network in the United States, with an average viewership of 4.54 million, surpassing the viewership number of CBS. The latter recorded 4.51 people watchig the TV channel. Spotlight on CBS

CBS is among the oldest and most popular commercial broadcast television and radio networks in the United States. Founded in 1927, the company now operates as a subsidiary of Paramount, with all of its original programming available on the Paramount+ streaming platform. A closer look at the network's recent performance reveals that it ranked fourth among the leading television networks among U.S. adults in 2023. CBS reported an average of 676 thousand viewers between the ages of 18 to 49 that year and was only outperformed by NBC, Fox, and ABC. So what are audiences watching?

Popular television shows

According to the latest data, NFL Sunday Night Football was the most watched TV program in the United States during the 2022-2023 season. The sports broadcast, which aired on NBC, scored a respective 18.14 million viewers during that period. The three most popular fictional programs to make it into the top five were "Yellowstone", "NCIS," and "FBI" broadcast on Paramount Network and CBS.

Snapshot img

Broadcasting Cable TV Market Size 2025-2029

The broadcasting cable TV market size is forecast to increase by USD 36.7 billion, at a CAGR of 2.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One notable trend is the increasing development of over-the-top (OTT) platforms by TV broadcasters to expand their reach and engage audiences beyond traditional television. Another trend is the expansion of OTT delivery systems, allowing viewers to access content on-demand and on various devices. However, the market is also subject to stringent rules and regulations set by the Federal Communications Commission (FCC), which can impact business operations and revenue. These factors, among others, provide a dynamic and complex landscape for the broadcasting and cable TV market.

What will be the Size of the Broadcasting Cable TV Market During the Forecast Period?

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The market encompasses the provision of subscription-based cable television services, delivering a diverse range of content to consumers via one-to-many models. Service providers offer bundled packages featuring content from broadcasters, including news, sports, entertainment, and educational programs, as well as access to content libraries and streaming applications. User preference shapes market dynamics, with technological progress enabling personalized viewing experiences through predictive analytics models. International sports events and advertising remain significant revenue drivers.
Alliances and combinations among service providers and broadcasters, as well as financial elements, influence market direction. The market's size continues to expand, with audio and video content delivered through the electromagnetic spectrum via both cable and FM radio. Despite competition from streaming services, the cable TV market remains strong, adapting to evolving consumer demands and technological innovations.

How is this Broadcasting Cable TV Industry segmented and which is the largest segment?

The broadcasting cable TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Revenue Stream

  Advertising
  Subscription


Application

  Satellite TV
  Cable TV
  Internet Protocol TV (IPTV)
  Others


Service

  Entertainment
  News and sports
  Educational/documentary


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Revenue Stream Insights

The advertising segment is estimated to witness significant growth during the forecast period.

The market is segmented into advertising and subscription revenue channels. In 2024, the advertising segment dominated the market due to the expansion of cable and satellite TV networks in underserved regions. Advertising revenue is generated by selling ad space, a common monetization strategy for both online and offline businesses. Broadcasters, including cable and satellite providers, generate significant revenue through advertising, primarily during commercial breaks in their programming. Key content providers, such as broadcasters, content libraries, and streaming services, cater to consumer preferences through bundled packages and specialized programming in areas like news, entertainment, sports, kids, music, documentaries, and specialized programming.

Technological progress, including predictive analytics models, streaming applications, mobile applications, and internet penetration, influences content consumption patterns. The satellite TV segment continues to grow due to live streaming of sporting events, news, and live concerts. Financial elements, alliances and combinations, regulatory obstacles, and technological disruptions impact the market. High infrastructure costs remain a challenge. Advertising revenue is a crucial component of the broadcasting industry, with multi-year multi-platform agreements and partnerships with global sports leagues driving growth.

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The advertising segment was valued at USD 237.70 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 30% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The North American market holds the largest revenue share in the global broadcasting cable TV industry, driven by th

According to Cognitive Market Research, The Global Android TV Box market will be USD 5.6 billion in 2023 and grow at a compound annual growth rate (CAGR) of 24.00% from 2023 to 2030.

The demand for Android TV boxes is rising due to the rising demand for streaming content.
Demand for 1080K remains higher in the Android TV box market.
The home category held the highest Android TV box market revenue share in 2023.
North America will continue to lead, whereas the European Android TV box market will experience the strongest growth until 2030.

Launching New Software to Provide Viable Market Output

A significant market driver for Android TV Box has been launching new software. Manufacturers are constantly developing and introducing new software updates and applications that enhance the functionality and user experience of Android TV Boxes. These software updates often include improved user interfaces, expanded streaming services compatibility, enhanced performance, and additional features. The introduction of new software not only attracts consumers seeking advanced entertainment options but keeps existing users engaged and satisfied with their devices.

For instance, in June 2020, Evolution Digital announced Evolution Device Manager (eDM), an online software-as-a-service solution that enables operators to deploy their eSTREAM 4K devices. It offers operators a hosted platform for managing, administering, and controlling their eSTREAM 4K equipment outdoors, enabling them to concentrate on other duties.

(Source: www.prnewswire.com/news-releases/evolution-digital-launches-edm-android-tv-device-management-platform-301068923.html)

Furthermore, these software updates help manufacturers stay competitive by offering cutting-edge solutions, fostering brand loyalty, and ensuring the longevity of Android TV Boxes in an ever-evolving tech landscape. This ongoing software development and innovation are critical factors propelling the growth of the Android TV Box market.

Technological Advancements to Propel Market Growth

The Android TV box market has revolutionized because of technological advances. These advancements encompass hardware and software components, enabling enhanced performance and user experiences. Faster processors and better graphics capabilities facilitate smoother video streaming and gaming. Moreover, innovations in connectivity options, such as Wi-Fi 6 and Bluetooth, ensure seamless data transfer and compatibility with various devices.

For instance, in January 2020, TCL Technology, a China-based consumer electronics company, launched a C8 hands-free Al android television series in India. TCL C8 series screens come in 55-inch (55CB) and 65-inch (65CB) sizes. These Android TVs are backed by artificial intelligence and feature 4K resolution. TCL C8 series is the first hands-free Al android TV.

(Source: www.gadgets360.com/tv/news/tcl-c8-55-65-inch-4k-ai-android-tv-ultra-inverter-ac-price-in-india-launch-specifications-features-2160749)

Additionally, advancements in voice recognition and AI-driven content recommendation systems enhance user convenience. Furthermore, the integration of 4K and even 8K resolutions and support for HDR and Dolby Atmos audio provides superior audio-visual quality. These technological enhancements continually attract consumers looking for cutting-edge entertainment solutions, thus fueling the market growth.

Changing consumer preferences which are adapting to modern lifestyles are driving market demand

Market Restraints of the Android TV Box

High Prices to Hinder Market Growth

The constraints of high prices constrain the Android TV Box market. The expense is often attributed to advanced hardware, software, and licensing fees for premium content. As a result, affordability remains a significant hurdle for widespread adoption, limiting market growth and accessibility. To overcome this restraint, manufacturers must focus on cost-effective solutions and price competitiveness, ensuring that Android TV Boxes become more accessible to a broader range of consumers.

Impact of COVID-19 on the Android TV Box Market

The factory closures and supply chain disruptions led to production delays and shortages. However, with lockdowns and social distancing measures in place, there was a surge in demand for home entertainment solutions, boosting sales of Android TV boxes. Consumers turned to thes...

Key information about United States Exports: Television

• United States Exports: Television was reported at 2,829,433.403 USD th in Dec 2022
• This records an increase from the previous number of 2,616,457.671 USD th for Dec 2021
• US Exports: Television data is updated yearly, averaging 2,611,792.640 USD th from Dec 1995 to 2022, with 28 observations
• The data reached an all-time high of 4,804,095.399 USD th in 2017 and a record low of 868,790.301 USD th in 1995
• US Exports: Television data remains active status in CEIC and is reported by United Nations Conference on Trade and Development
• The data is categorized under World Trend Plus’s Association: Electronic Sector – Table RF.UNCTAD.TR: Television Receivers: Export Value

Snapshot img

Television Market Size 2025-2029

The television market size is forecast to increase by USD 73.1 billion at a CAGR of 8.2% between 2024 and 2029.

The TV market is driven by increasing consumer demand for immersive viewing experiences and rapid advancements in display technology. Key factors include a shift toward streaming-compatible smart TVs as viewing habits evolve, alongside innovations like 8K resolution that enhance picture quality. 
This report provides a clear picture of market size, growth projections through 2029, and key segments such as LED and OLED TVs, offering actionable insights for shaping business strategies, engaging customers, and optimizing operations. It highlights the trend of integrating AI for personalized content recommendations, while addressing challenges like supply chain constraints that impact production timelines. For businesses aiming to succeed in the global television market, this report delivers essential data and analysis to capitalize on emerging trends and navigate operational hurdles effectively.

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The market encompasses various technological segments, including pay TV, cable, direct-to-home, fiber optic services, and over-the-top platforms. This market exhibits robust growth, fueled by the consumer appetite for high-definition content and advanced smart TV capabilities. Premium content, ultra-high-definition services, and immersive technologies such as OLED displays, bezel-less design, and frameless displays are driving innovation. The market's valuation continues to rise, with territories embracing curved displays, foldable displays in mobile phones and TVs as art. The residential sector remains a significant contributor, while the commercial sector also gains traction. Eco-friendly initiatives and the integration of home office functionality further expand the market's scope.

How is this Television Industry segmented and which is the largest segment?

The television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  UHD
  HD


Display Size

  Upto 43 inches
  55-64 inches
  48-50 inches
  Greater than 65 inches


Type

  Smart TV
  LCD, Plasma, and LED TVs
  Cathode-Ray Tube (CRT) and Rear-Projection TVs


Distribution Channel

  Offline
  Online


Screen Technology

  LCD
  OLED
  QLED
  MicroLED
  LCD
  OLED
  QLED
  MicroLED


Smart Features

  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities
  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities


Price Range

  Mass
  Premium
  Mass
  Premium


Application

  Residential
  Commercial


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  South America



  Middle East and Africa

By Technology Insights

The UHD segment is estimated to witness significant growth during the forecast period. The Pay TV market encompasses various segments, including cable TV, direct-to-home (DTH), fiber optic services, and over-the-top (OTT) platforms. UHD televisions, also known as 4K or 8K televisions, are a significant component of this industry, with UHD content becoming increasingly popular due to consumer appetite for high-definition visuals and smart TV capabilities. UHD televisions offer resolutions of up to 8.3 megapixels (3,840 pixels x 2,160 lines) and are available in 4K (UHD) and 8K resolutions. companies continue to innovate, integrating technological advancements such as HDR, AI integration, voice control, and 5G connectivity. The market landscape includes traditional cable and satellite services, internet protocol (IP) TV, and fiber optic services catering to both residential and commercial sectors.

Potential investors and industry analysts forecast growth In the Pay TV industry, driven by the evolution of consumer electronics, content delivery, and immersive technologies. The ecosystem comprises various players, including content providers, technology companies, and service providers, all striving to meet the demands of discerning viewers.

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The UHD segment was valued at USD 53.60 billion in 2019 and showed a gradual increase during the forecast period. Smart TVs continue to transform the home entertainment experience with cutting-edge technologies such as OLED panels, LED backlighting, and 4K resolution, while 8K technology pushes the boundaries of ultra-high-definition viewing. HDR

Snapshot img

Pay TV Market Size 2024-2028

The pay TV market size is forecast to increase by USD 23.6 billion at a CAGR of 2.09% between 2023 and 2028. The market is experiencing significant shifts as online streaming platforms gain popularity and consumer preferences lean towards more flexible and convenient viewing options. The sustained demand for live programming and sports remains a driving force, attracting viewers seeking real-time entertainment experiences. Cord-cutting, the trend of canceling traditional cable or satellite TV subscriptions in favor of streaming services, continues to rise. Regulations and licensing requirements remain important considerations for market players, necessitating strategic alliances and product development to remain competitive. Ease of use benefits offered by streaming services, such as on-demand access to content and the ability to watch shows and movies at any time, further contribute to the market's growth. As the industry evolves, players must adapt to these trends and challenges to maintain market share and meet the evolving needs of consumers.

What will be the Size of the Market During the Forecast Period?

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The market is witnessing significant growth, driven by advancements in broadcasting technologies, globalization of content, and the increasing disposable incomes of consumers. This trend is observed across various television platforms, including cable, satellite, and Internet Protocol Television (IPTV). Broadcasting technologies have evolved, enabling high-definition content and on-demand viewing. These advancements have led to an increase in the availability of diverse viewing options, catering to different consumer preferences. The globalization of content has further expanded the entertainment landscape, allowing consumers access to a wide range of premium content from around the world.

Similarly, subscription fees for Pay TV services have become more competitive, with bundled service packages offering a combination of exclusive sports channels, digital platforms, and free-to-air television. This strategy appeals to consumers seeking value for their investment. Digital infrastructure plays a crucial role in the market, enabling customization options and advanced technology integrations. Artificial intelligence (AI) is increasingly being used to provide content recommendations based on viewer preferences and watching history. Hybrid set-top boxes, which combine traditional cable or satellite services with IP-based content, are also gaining popularity. Premium content remains a key driver for the market.

Also, content providers are investing heavily in producing high-quality programming to attract and retain subscribers. Exclusive sports channels, in particular, continue to be a significant draw for many consumers. In conclusion, the market is characterized by continuous advancements in technology, global content availability, and competitive pricing strategies. These trends are shaping the future of television entertainment, offering consumers diverse viewing options and personalized experiences.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Residential
  Commercial


Type

  Cable TV
  Satellite TV
  IPTV


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    India


  South America



  Middle East and Africa

By Application Insights

The residential segment is estimated to witness significant growth during the forecast period. The market experienced significant growth in 2023, with the residential segment holding a substantial share. Traditional cable pay TV continues to provide a reliable and consistent signal in regions with established digital infrastructure, making it an attractive option in areas with unreliable internet connectivity. To remain competitive, pay TV providers have adapted their services, offering digital features and on-demand content.

Furthermore, the integration of streaming services and smart TV functionalities has become commonplace to enhance user experience. The advancement of technology has led to the introduction of high-definition content, such as 4K and HDR broadcasting, which has significantly improved picture quality. Bundling services with internet and phone packages has also emerged as a popular strategy to retain customers. Hybrid set-top boxes enable seamless access to both traditional pay TV and on-demand content, providing flexibility and convenience to viewers. Artificial intelligence and content recommendations further personalize the viewing experience, catering to individual preferences.

Get a glance at the market share of various segments Request Fr

Certified models meet all ENERGY STAR requirements as listed in the Version 9.0 ENERGY STAR Program Requirements for Televisions that are effective as of October 20, 2022 or the Version 9.1 Program Requirements that are effective as of April 14, 2023. A detailed listing of key efficiency criteria are available at https://www.energystar.gov/products/electronics/televisions/key_product_criteria.

This sample gives insights into any potential drivers of demand caused by televised sports games. PredictHQ’s Live TV Events data includes the seven top US leagues: NFL, NBA, NHL, MLB, D1 NCAA Basketball, D1 NCAA Football, and MLS. The data also includes the top 100 sports games based on viewership that includes golf tournaments and boxing matches. Filter by city or county to access relevant data rather than by broad designated market areas (DMAs) used by other providers.

Companies use PredictHQ’s Live TV Events API to improve demand forecasting and planning, optimize supply chains, dynamically price solutions, and more. This is just one of many API endpoints from PredictHQ that provides millions of verified and ranked events, aggregated from hundreds of data sources, and is the single, global source of truth for events from everything to televised sports events to festivals to school holidays to severe weather.

Location: California Visibility Window: 1 month period (July 2023) Categories: Live TV events Features: Broadcast-level and Features API Datasets

Fields Included: - Broadcast ID - Event Title - Event Labels - Event Category - Start Date and Time - Event Start (Event Local Time) - Event Predicted End Time (Event Local Time) - Location Places Hierarchy - Location Place Name - Location Place County - Location Place Region - PHQ Viewership - Broadcast Status - Event Venue Name - Event Venue Address - Event Predicted Attendance - Event Ranks (PHQ Rank, Local Rank)

Data quality: PredictHQ's data quality is one of its key strengths: 1) We have developed a set of Quality Standards for Processing Demand Causal Factors (QSPD), which are used to define the criteria for high-quality event data. By following these standards, PredictHQ ensures that their data meets the highest levels of quality. 2) We use more than 450 data sources to collect event data, including public records, social media, and ticketing websites. 3) We have built thousands of machine learning models that standardize, verify, enrich, and rank every single event. 4) On average we process 28 million events and 422,000 entities every day 5) We track the quality of our data over time and make improvements as needed.

About PredictHQ: PredictHQ is the world’s first and only company that provides the missing context for the biggest external factor that impacts businesses demand – events. PredictHQ’s intelligent data of verified global events enables businesses to forecast shifts in demand from events to be able to adjust their inventory, make changes to labor, dynamically price and operate more efficiently. Think conferences, sports games, college graduations, floods, and more. PredictHQ brings all events into one place, combines it with world-first tools and intelligence to allow organizations to better predict and respond to changing customer demand created by events in an easy, reliable, and scalable way. We meet customers exactly where they are, ensuring they can access our data the way that suits them best.

Learn more about PredictHQ's real-world event data by visiting our Developer and Data Science Documentation: https://docs.predicthq.com/ Or from our website: https://www.predicthq.com/features/live-tv-events

Keywords: TV viewership, streaming, TV broadcast, sports, live TV, TV coverage, attended events, attendance, sports, festivals, expos, conferences, concerts, performing arts, community, polygon, consumer spending, predicted spend, location information, demand intelligence, financial data, venue location, accommodation, transportation, restaurant, demand intelligence, event intelligence, event categorisation, business insights, event tracking, historical event data, even impact analysis, event-driven decisions, predictive analytics,

This sample covers forecast grade TV viewership data. PredictHQ’s Live TV Events data includes the seven top US leagues: NFL, NBA, NHL, MLB, D1 NCAA Basketball, D1 NCAA Football, and MLS. The data also includes the top 100 sports games based on viewership that includes golf tournaments and boxing matches by county level. Filter by city or county to access relevant data rather than by broad designated market areas (DMAs) used by other providers.

Customers can use televised sports viewership data to anticipate where demand for their products will be highest, and plan accordingly. Insight into high-viewership sports games combined with an understanding of how these events historically impact them unlocks the ability for these businesses to: 1) Better align inventory levels with local demand levels to process the influx of orders 2) Staff enough drivers to meet increased demand for deliveries and 3) Better mobilize drivers to ensure fast delivery times. For example, pizza deliveries may skyrocket during football games and having insight into the counties or locations that will be impacted by this demand most depending on the teams playing is key.

Location: California Visibility Window: 1 month period (July 2023) Categories: Live TV Events Viewership Features Data

Fields Included: - phq_viewership_sports_american_football_stats_count - phq_viewership_sports_american_football_stats_sum - phq_viewership_sports_american_football_stats_min - phq_viewership_sports_american_football_stats_avg - phq_viewership_sports_baseball_stats_count - phq_viewership_sports_baseball_stats_sum - phq_viewership_sports_baseball_stats_min - phq_viewership_sports_baseball_stats_max - phq_viewership_sports_baseball_stats_avg - phq_viewership_sports_basketball_stats_count - phq_viewership_sports_basketball_stats_sum - phq_viewership_sports_basketball_stats_min - phq_viewership_sports_basketball_stats_max - phq_viewership_sports_basketball_stats_avg - phq_viewership_sports_ice_hockey_stats_count - phq_viewership_sports_ice_hockey_stats_sum - phq_viewership_sports_ice_hockey_stats_min - phq_viewership_sports_ice_hockey_stats_max - phq_viewership_sports_ice_hockey_stats_avg - phq_viewership_sports_soccer_stats_count - phq_viewership_sports_soccer_stats_sum - phq_viewership_sports_soccer_stats_min - phq_viewership_sports_soccer_stats_max - phq_viewership_sports_soccer_stats_avg

Data quality: PredictHQ's data quality is one of its key strengths: 1) We have developed a set of Quality Standards for Processing Demand Causal Factors (QSPD), which are used to define the criteria for high-quality event data. By following these standards, PredictHQ ensures that their data meets the highest levels of quality. 2) We use more than 450 data sources to collect event data, including public records, social media, and ticketing websites. 3) We have built thousands of machine learning models that standardize, verify, enrich, and rank every single event. 4) On average we process 28 million events and 422,000 entities every day 5) We track the quality of our data over time and make improvements as needed.

About PredictHQ: PredictHQ is the world’s first and only company that provides the missing context for the biggest external factor that impacts businesses demand – events. PredictHQ’s intelligent data of verified global events enables businesses to forecast shifts in demand from events to be able to adjust their inventory, make changes to labor, dynamically price and operate more efficiently. Think conferences, sports games, college graduations, floods, and more. PredictHQ brings all events into one place, combines it with world-first tools and intelligence to allow organizations to better predict and respond to changing customer demand created by events in an easy, reliable, and scalable way. We meet customers exactly where they are, ensuring they can access our data the way that suits them best.

Learn more about PredictHQ's real-world event data by visiting our Developer and Data Science Documentation: https://docs.predicthq.com/ Or from our website: https://www.predicthq.com/features/live-tv-events

Keywords: attended events, attendance, sports, festivals, expos, conferences, concerts, performing arts, community, polygon, consumer spending, predicted spend, location information, demand intelligence, financial data, venue location, accommodation, transportation, restaurant, demand intelligence, event intelligence, event categorisation, business insights, event tracking, historical event data, even impact analysis, event-driven decisions, predictive analytics,

Snapshot img

Smart TV Sticks Market Size 2025-2029

The smart tv sticks market size is forecast to increase by USD 962.7 million at a CAGR of 9% between 2024 and 2029.

The smart TV stick market In the global consumer electronics industry is experiencing significant growth due to several key trends. The increasing penetration of smart TVs worldwide and the rising use of mobile electronic devices, such as smartphones and laptops, for live streaming of sporting events and entertainment content are major growth factors. 
Furthermore, the integration of cloud gaming, television, gaming, and smart home technologies into these devices is driving consumer interest. Convenience is a significant factor, as these devices allow users to easily transform their regular TVs into smart TVs without the need for expensive installations of cable or satellite services. Additionally, e-commerce platforms have made it easier for consumers to purchase these devices and have them delivered directly to their homes.

What will be the Size of the Smart TV Sticks Market During the Forecast Period?

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With the proliferation of the internet and the availability of an extensive array of web information, viewers are increasingly turning to smart TV sticks as an essential addition to their home entertainment systems. The market is expected to continue its robust expansion as more users embrace the benefits of this innovative technology. The market is expected to continue growing as technology advances, with potential applications in lighting and music systems.

How is this Smart TV Sticks Industry segmented?

The smart tv sticks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Non-4K
  4K and above


Distribution Channel

  Offline
  Online


Connectivity

  Wi-Fi
  Bluetooth
  Ethernet
  HDMI


OS

  Android TV OS
  Roku OS
  Amazon fire TV OS
  Apple tv OS
  Linux-based OS


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Type Insights

The non-4k segment is estimated to witness significant growth during the forecast period. Smart TV sticks have gained significant traction In the market as convenient and cost-effective solutions for enhancing the entertainment experience of standard and smart TVs. These compact devices enable seamless streaming of movies, TV shows, and live sporting events, providing users with endless entertainment options. Non-4K smart TV sticks remaIn the most popular choice due to their lower cost and wide access to various apps and content. One such example is CloudWalker's HALFTICKET TV Smart Stick, which offers 8 GB internal storage and supports HDR content.

With voice control, user-friendly interfaces, and improved performance, smart TV sticks have become essential devices in smart homes, offering versatility and convenience for consumers. The e-commerce ecosystem, including online retailers and e-commerce platforms, plays a crucial role in the distribution and accessibility of these devices. Consumers prefer smart TV sticks for their portability and the ability to provide enhanced viewing experiences, making them a strategic alliance for electronics manufacturers and streaming services.

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The non-4K segment was valued at USD 803.70 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the demand for smart TV sticks is on the rise due to the region's high consumption of online video and audio content. The advanced and mature entertainment industry in the US and Canada produces popular web series, movies, and animated content, readily accessible through digital platforms. This trend is driving market growth for smart TV sticks, which offer seamless streaming, entertainment access, and voice control. Compact and cost-effective solutions, enhanced viewing experiences, and improved performance are key features that appeal to consumers. Companies are responding with compact designs, advanced features, and strategic alliances to maintain consumer loyalty.

The e-commerce ecosystem, including online retailers and e-commerce platforms, plays a significant role in the market's growth. Smart TV sticks offer versatility, compatibility

During a survey conducted among TV marketers in the United States and released in May 2023, the main benefit of merging linear and digital data was identified by 70 percent of respondents with audience targeting. This was followed by measurement, cited by 58 percent of respondents, while extended reach rounded out the top three with 55 percent.

According to the most recent data, U.S. viewers aged 15 years and older spent on average almost three hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over four hours, whilst 15 to 19-year-olds watched TV for less than two hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below 60 billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

Samsung is the leader in the global television (TV) set market with a share of 28.4 percent in terms of sales volume in 2024. LG and TCL take second place with 16 and 12 percent in the same year, respectively. Overall, all companies saw increased market shares in 2024. TV market The global television market has developed remarkably over recent decades, notably with the introduction of new and advanced TV technologies. As a result of these innovations, the global TV market generated revenues of 97 billion U.S. dollars in 2024, with 209 television units shipped in the same year. The latest technologies include smart, OLED (organic light-emitting diode), AMOLED (active-matrix organic light-emitting diode), and QLED (quantum dot display) TVs, as well as higher resolutions such as 4K and 8K. For instance, smart TVs are traditional television sets with integrated internet features, allowing users to browse the internet and stream music and videos. Samsung and LG Electronics – the leading TV vendors The two Korean giants Samsung and LG Electronics are competitors in the consumer electronics markets. Both companies provide a variety of consumer electronics devices and household appliances, like washing machines and refrigerators. Both manufacturers stayed in step with the times regarding the development of TV technology, being active in the market since the ‘90s. Particularly, over the years, the two leaders produced TVs featuring the above-mentioned displays and resolutions, as well as smart and connected TVs. Samsung’s latest development involves the new technology NEO QLED, i.e. TVs with QLED screens and mini LED backlight.

According to the most recent market calculations, U.S. advertisers spent roughly 2.14 billion U.S. dollars on addressable TV ads in 2020. They are further expected to increase their spending by some two billion dollars by the end of 2023.

What is addressable TV advertising?

Linear addressable TV advertising is a way of delivering selected ads to individual households via cable, satellite, and Internet Protocol TV (IPTV) delivery systems and set-top boxes. Unlike traditional TV commercials that are mainly displayed based on a program’s content, airtime, and a household’s geographical area, addressable ads enable marketers to target audiences much more effectively with the help of first-, second-, and third-party consumer data. A data-driven segmentation of households allows brands to tailor and deliver relevant marketing messages on a home-by-home basis, thereby boosting consumer awareness and sales figures alike.

TV advertising landscape in the U.S.

Even though investments in linear addressable TV advertising are ramping up, overall TV advertising spending in the U.S. is expected to plateau at just below 70 billion U.S. dollars in the following years. Television remains one of the most popular advertising mediums worldwide, but thanks to the ongoing proliferation of streaming services and other non-linear video entertainment formats, companies are no longer placing all their bets and ad dollars on traditional TV promotion. Meanwhile, the growing number of cord-cutting households in the U.S. also continues to challenge TV networks and advertisers more substantially each year.

Upfront TV ad spending in the United States amounted to 19.33 billion U.S. dollars in the 2022/2023 broadcast season. In the 2023/2024 broadcast season upfront spending is expected to decrease to 18.64 billion dollars.

Upfront TV

“Upfronts” are gatherings held by television networks and attended by major advertisers. They allow advertisers to buy television ad airtime before the next broadcasting season begins. In the 2021-22 season, U.S. national primetime TV upfront sales reached approximately 19.04 million U.S. dollars, making it the season with the highest upfront ad sales numbers over the last decade.

Ad time per hour of primetime TV

According to data surrounding the average ad time on U.S. broadcast networks, an average 17 minutes and 36 seconds of ad time per hour could be expected on ABC in the first quarter of 2019. FOX had the lowest ad time per primetime hour during that quarter, averaging at about 12 minutes and 38 seconds. On U.S. cable network groups however, Warner Media had the lowest average ad time per hour: roughly fourteen and a half minutes.