Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

As of December 2022, X/Twitter's audience accounted for over *** million monthly active users worldwide. This figure was projected to ******** to approximately *** million by 2024, a ******* of around **** percent compared to 2022.

The average Twitter user spends 5.1 hours per month on the platform.

This statistic shows a ranking of the estimated number of Twitter users in 2020 in Asia, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than *** countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

These are the key Twitter user statistics that you need to know.

The global number of Twitter users in was forecast to continuously increase between 2024 and 2028 by in total 74.3 million users (+17.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 503.42 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like South America and the Americas.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

As of February 2025, 24.5 percent of X (formerly Twitter) users were men aged between 25 and 34 years. Overall, almost 19 percent of users were men aged between 18 and 24 years. X has a high share of male users when compared to other popular social media platforms.

This is the breakdown of Twitter users by age group.

We present GeoCoV19, a large-scale Twitter dataset related to the ongoing COVID-19 pandemic. The dataset has been collected over a period of 90 days from February 1 to May 1, 2020 and consists of more than 524 million multilingual tweets. As the geolocation information is essential for many tasks such as disease tracking and surveillance, we employed a gazetteer-based approach to extract toponyms from user location and tweet content to derive their geolocation information using the Nominatim (Open Street Maps) data at different geolocation granularity levels. In terms of geographical coverage, the dataset spans over 218 countries and 47K cities in the world. The tweets in the dataset are from more than 43 million Twitter users, including around 209K verified accounts. These users posted tweets in 62 different languages.

The number of Twitter users in Africa was forecast to continuously increase between 2024 and 2028 by in total 28.1 million users (+100.75 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 55.96 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Australia & Oceania and North America.

This is the dataset for the article "A Predictive Method to Improve the Effectiveness of Twitter Communication in a Cultural Heritage Scenario".

Abstract:

Museums are embracing social technologies in the attempt to broaden their audience and to engage people. Although social communication seems an easy task, media managers know how hard it is to reach millions of people with a simple message. Indeed, millions of posts are competing every day to get visibility in terms of likes and shares and very little research focused on museums communication to identify best practices. In this paper, we focus on Twitter and we propose a novel method that exploits interpretable machine learning techniques to: (a) predict whether a tweet will likely be appreciated by Twitter users or not; (b) present simple suggestions that will help enhancing the message and increasing the probability of its success. Using a real-world dataset of around 40,000 tweets written by 23 world famous museums, we show that our proposed method allows identifying tweet features that are more likely to influence the tweet success.

Code to run a selection of experiments is available at https://github.com/rmartoglia/predict-twitter-ch

Dataset structure

The dataset contains the dataset used in the experiments of the above research paper. Only the extracted features for the museum tweet threads (and not the message full text) are provided and needed for the analyses.

We selected 23 well known world spread art museums and grouped them into five groups: G1 (museums with at least three million of followers); G2 (museums with more than one million of followers); G3 (museums with more than 400,000 followers); G4 (museums with more that 200,000 followers); G5 (Italian museums). From these museums, we analyzed ca. 40,000 tweets, with a number varying from 5k ca. to 11k ca. for each museum group, depending on the number of museums in each group.

Content features: these are the features that can be drawn form the content of the tweet itself. We further divide such features in the following two categories:

– Countable: these features have a value ranging into different intervals. We take into consideration: the number of hashtags (i.e., words preceded by #) in the tweet, the number of URLs (i.e., links to external resources), the number of images (e.g., photos and graphical emoticons), the number of mentions (i.e., twitter accounts preceded by @), the length of the tweet;

– On-Off : these features have binary values in {0, 1}. We observe whether the tweet has exclamation marks, question marks, person names, place names, organization names, other names. Moreover, we also take into consideration the tweet topic density: assuming that the involved topics correspond to the hashtags mentioned in the text, we define a tweet as dense of topics if the number of hashtags it contains is greater than a given threshold, set to 5. Finally, we observe the tweet sentiment that might be present (positive or negative) or not (neutral).

Context features: these features are not drawn form the content of the tweet itself and might give a larger picture of the context in which the tweet was sent. Namely, we take into consideration the part of the day in which the tweet was sent (morning, afternoon, evening and night respectively from 5:00am to 11:59am, from 12:00pm to 5:59pm, from 6:00pm to 10:59pm and from 11pm to 4:59am), and a boolean feature indicating whether the tweet is a retweet or not.

User features: these features are proper of the user that sent the tweet, and are the same for all the tweets of this user. Namely we consider the name of the museum and the number of followers of the user.

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F1041505%2F0625876b77e55a56422bb5a37d881e0d%2Fawdasdw.jpg?generation=1595666545033847&alt=media" alt="">

Introduction

Ever wondered what people are saying about certain countries? Whether it's in a positive/negative light? What are the most commonly used phrases/words to describe the country? In this dataset I present tweets where a certain country gets mentioned in the hashtags (e.g. #HongKong, #NewZealand). It contains around 150 countries in the world. I've added an additional field called polarity which has the sentiment computed from the text field. Feel free to explore! Feedback is much appreciated!

Content

Each row represents a tweet. Creation Dates of Tweets Range from 12/07/2020 to 25/07/2020. Will update on a Monthly cadence. - The Country can be derived from the file_name field. (this field is very Tableau friendly when it comes to plotting maps) - The Date at which the tweet was created can be got from created_at field. - The Search Query used to query the Twitter Search Engine can be got from search_query field. - The Tweet Full Text can be got from the text field. - The Sentiment can be got from polarity field. (I've used the Vader Model from NLTK to compute this.)

Notes

There maybe slight duplications in tweet id's before 22/07/2020. I have since fixed this bug.

Acknowledgements

Thanks to the tweepy package for making the data extraction via Twitter API so easy.

Shameless Plug

Feel free to checkout my blog if you want to learn how I built the datalake via AWS or for other data shenanigans.

Here's an App I built using a live version of this data.

This dataset focuses on Twitter engagement metrics related to the Coronavirus disease (COVID-19), an infectious disease caused by the SARS-CoV-2 virus [1]. It provides a detailed collection of tweets, including their text content, the accounts that posted them, any hashtags used, and the geographical locations associated with the accounts [1]. The dataset is valuable for understanding public discourse, information dissemination, and engagement patterns on Twitter concerning COVID-19, particularly for analysing how people experience mild to moderate symptoms and recover, or require medical attention [1].

Columns

• Datetime: Represents the exact date and time a tweet was posted [2].
• Tweet Id: A unique identifier assigned to each tweet [2].
• Text: The actual content of the tweet [2].
• Username: The display name of the tweet author [2].
• Permalink: The direct link to the tweet on Twitter [2].
• User: A link to the author's Twitter account [2].
• Outlinks: Any external links included within the tweet [2].
• CountLinks: The number of links present in the tweet [2].
• ReplyCount: The total number of replies to that specific tweet [2].
• RetweetCount: The total number of retweets of that specific tweet [2].
• DateTime Count: A daily count of tweets, aggregated by date ranges [2].
• Label Count: A count associated with specific ranges of tweet IDs or other engagement metrics, indicating the distribution of tweets within those ranges [3-5].

Distribution

The dataset is structured with daily tweet counts and covers a period from 10 January 2020 to 28 February 2020 [2, 6, 7]. It includes approximately 179,040 daily tweet entries during this timeframe, derived from the sum of daily counts and tweet ID counts [2, 3, 6-11]. Tweet activity shows distinct peaks, with notable increases in late January (e.g., 6,091 tweets between 23-24 January 2020) [2] and a significant surge in late February, reaching 47,643 tweets between 26-27 February 2020, followed by 42,289 and 44,824 in subsequent days [7, 10, 11]. The distribution of certain tweet engagement metrics, such as replies or retweets, indicates that a substantial majority of tweets (over 152,500 records) fall within lower engagement ranges (e.g., 0-43 or 0-1628.96), with fewer tweets showing very high engagement (e.g., only 1 record between 79819.04-81448.00) [4, 5]. The data file would typically be in CSV format [12].

Usage

This dataset is ideal for: * Data Science and Analytics projects focused on social media [1]. * Visualization of tweet trends and engagement over time. * Exploratory data analysis to uncover patterns in COVID-19 related discussions [1]. * Natural Language Processing (NLP) tasks, such as sentiment analysis or topic modelling on tweet content [1]. * Data cleaning and preparation exercises for social media data [1].

Coverage

The dataset has a global geographic scope [13]. It covers tweet data from 10 January 2020 to 28 February 2020 [2, 6, 7]. The content is specific to the Coronavirus disease (COVID-19) [1].

License

CC0

Who Can Use It

This dataset is particularly useful for: * Data scientists and analysts interested in social media trends and public health discourse [1]. * Researchers studying information spread and public sentiment during health crises. * Developers building AI and LLM data solutions [13]. * Individuals interested in exploratory analysis and data visualization of real-world social media data [1].

Dataset Name Suggestions

• COVID-19 Twitter Engagement Data
• SARS-CoV-2 Tweet Activity Log
• Pandemic Social Media Discourse
• Coronavirus Tweets Analytics
• Global COVID-19 Tweet Metrics

Attributes

Original Data Source: Covid_19 Tweets Dataset

Every tweet in the first dataset includes at least one name of a large city in the U.S. or elsewhere. The second dataset does not include city names outside the U.S., but contains the names of small, mid-sized, and large cities in the U.S.Two datasets of tweets.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.