Amazon Customer Reviews Dataset

Amazon Customer Reviews (a.k.a. Product Reviews) is one of Amazon’s iconic products. In a period of over two decades since the first review in 1995, millions of Amazon customers have contributed over a hundred million reviews to express opinions and describe their experiences regarding products on the Amazon.com website. This makes Amazon Customer Reviews a rich source of information for academic researchers in the fields of Natural Language Processing (NLP), Information Retrieval (IR), and Machine Learning (ML), amongst others. Accordingly, we are releasing this data to further research in multiple disciplines related to understanding customer product experiences. Specifically, this dataset was constructed to represent a sample of customer evaluations and opinions, variation in the perception of a product across geographical regions, and promotional intent or bias in reviews.

Content

• marketplace
  • 2 letter country code of the marketplace where the review was written.
• customer_id
  • Random identifier that can be used to aggregate reviews written by a single author.
• review_id - The unique ID of the review.
• product_id - The unique Product ID the review pertains to. In the multilingual dataset the reviews for the same product in different countries can be grouped by the same product_id.
• product_parent
  • Random identifier that can be used to aggregate reviews for the same product.
• product_title
  • Title of the product.
• product_category
  • Broad product category that can be used to group reviews
  • (also used to group the dataset into coherent parts).
• star_rating
  • The 1-5 star rating of the review.
• helpful_votes
  • Number of helpful votes.
• total_votes
  • Number of total votes the review received.
• vine - Review was written as part of the Vine program.
• verified_purchase
  • The review is on a verified purchase.
• review_headline
  • The title of the review.
• review_body
  • The review text.
• review_date
  • The date the review was written.

License

By accessing the Amazon Customer Reviews Library ("Reviews Library"), you agree that the Reviews Library is an Amazon Service subject to the Amazon.com Conditions of Use (https://www.amazon.com/gp/help/customer/display.html/ref=footer_cou?ie=UTF8&nodeId=508088) and you agree to be bound by them, with the following additional conditions:

In addition to the license rights granted under the Conditions of Use, Amazon or its content providers grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Reviews Library for purposes of academic research. You may not resell, republish, or make any commercial use of the Reviews Library or its contents, including use of the Reviews Library for commercial research, such as research related to a funding or consultancy contract, internship, or other relationship in which the results are provided for a fee or delivered to a for-profit organization. You may not (a) link or associate content in the Reviews Library with any personal information (including Amazon customer accounts), or (b) attempt to determine the identity of the author of any content in the Reviews Library. If you violate any of the foregoing conditions, your license to access and use the Reviews Library will automatically terminate without prejudice to any of the other rights or remedies Amazon may have. https://s3.amazonaws.com/amazon-reviews-pds/license.txt

Acknowledgements

Provided by Amazon... https://s3.amazonaws.com/amazon-reviews-pds/readme.html

Inspiration

What kinds of questions can be answered by the amazon us customer dataset?

The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2024, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2023, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times. Why Amazon? Amazon.com is the most used e-commerce website in the world, and in the U.S., the website is far ahead of its competitors. With a significant difference in website visitors of almost 45 percent, ebay.com is second to amazon.com. Furthermore, the retail giant Walmart trails behind with an online visit share of roughly six percent. Amazon is used for various reasons by its customers. For example, the online marketplace is ranked as the leading platform for product research in the U.S., surpassing even search engines in popularity. Low shipping costs, fast deliveries, and affordable product prices are the main reasons for shopping on Amazon.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

According to the most recent data, ** percent of consumers in the United States were using a subscription video-on-demand service in 2023, an increase of over ** percentage points in five years. It is no secret that one of the most popular platforms (and certainly the one with the most U.S. subscribers) is Netflix. The number of Netflix streaming subscribers in the United States and Canada passed the ** million mark for the first time in early 2020. Netflix as the most used video streaming service in the U.S. To say Netflix has the monopoly on the U.S. streaming market would be an understatement, and with a wealth of original content appearing all the time, Netflix’s appeal is built to last. Data shows that Netflix has more viewers than Hulu and Amazon in the U.S., leaving services such as Disney+, Apple TV+, and ESPN+ trailing far behind. How to satisfy subscribers? However, the threat of new competitors could cause Netflix's subscriber base to dwindle if video consumers decide to go elsewhere. Upcoming services ranging from the long anticipated Disney+ to Warner Bros. Discovery's HBO Max and Discovery+ will likely draw some customers away from Netflix by virtue of what they can offer, and as new services enter the market, they will likely reclaim their own. Additionally, recent price increases in light of an upcoming recession led to losses in Netflix's subscriber numbers in the first half of 2022.

In 2024, Amazon generated approximately **** billion U.S. dollars in revenue in Germany. The company's global revenue grew by around **** billion U.S. dollars between 2023 and 2024. Revenue in Germany saw a decrease from 2021 to 2022, but 2024 saw the highest figure to date. Amazon in Europe Amazon’s expansion from the U.S. to Europe began in the late 1990s, with the launch of its UK and German websites. The company strategically entered European markets to tap into the growing e-commerce demand. By localizing its services, building logistics networks, and expanding its product offerings, Amazon solidified its presence in Europe and has become the leading online marketplace in Europe. As of 2023, Amazon's fulfillment service packaged and delivered ** percent of goods sold in Germany. Online shoppers in Germany The convenience of online shopping has led to a steady year-on-year increase in the number of people using e-commerce for everything from clothing to groceries, with projections estimating nearly ** million users in Germany by 2029. This growth is primarily driven by younger consumers and the working population, who are attracted to time-saving features like fast delivery and click-and-collect services, making it easier to balance shopping with busy work schedules.

Amazon enjoyed staggering sales growth in United Kingdom over the past decade, taking net sales from roughly four billion to almost 33.6 billion U.S. dollars in 2023. That makes the UK the retail behemoth’s second biggest European market, sitting behind Germany where the company reported total net sales of about 37.6 billion U.S. dollars in 2023.

Amazon’s other UK presence Amazon runs 20 distribution services in the UK, where Amazon has its largest European logistics and fulfillment presence. Operating under the “Amazon UK Services” name, the retailer generated over two billion British pounds in 2018. This represented over 200 percent turnover growth since 2015.

Consumers have no problem shopping with Amazon

In proportion to the pace Amazon’s retail empire is expanding, worries are voiced within the industry about the monopoly held by the retailer, not to mention the privacy concerns revolving around Amazon’s own brand smart devices. Yet shoppers seem unfazed, as convenience and variety offered by the retailer convert more and more people into being Amazon shoppers. A recent survey conducted with UK shoppers found out that only a small share of consumers felt guilty about or actively chose not shopping with Amazon. In comparison, nearly one quarter of those surveyed said they “loved” shopping with Amazon.

According to the most recent data, U.S. viewers aged 15 years and older spent on average almost ***** hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over **** hours, whilst 15 to 19-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

The global market for Internet of things (IoT) end-user solutions is expected to grow to *** billion U.S. dollars in size by the end of 2019. The technology reached *** billion dollars in market revenue for the first time in 2017, and forecasts suggest that this figure will grow to around *** trillion by 2025. The Internet of Things The Internet of Things (IoT) is a term used to describe the continually growing network of internet connected electronic devices that are in operation around the world today. These devices often share data and information in order to provide added convenience and control to consumers and, in some cases, even allow users automate simple processes such as ordering supplies. Tens of billions of these IoT connected devices already exist around the world and this number will only grow as internet connectivity begins to become a standard feature for a great number of electronics devices. Although heavily integrated into the consumer electronics market, IoT extends far beyond handheld devices and home appliances; IoT subsystems such as industrial internet and connected cities aim at automating factories and urban areas rather than just households. Digital virtual assistants such as Amazon’s Alexa and Google Assistant serve as the bridge between this network of interconnected devices and their human users.