TikTok has 136 million monthly active users in the US alone.

Teenagers make up the largest group of active users on TikTok.

The average adult TikTok user in America spends 33 minutes per day on the app.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

This study focuses on a unique social media user migration phenomenon: a large number of U.S. users shifted to another Chinese social platform, Xiaohongshu, against the backdrop of the U.S. government's push to ban TikTok. By constructing a multidimensional analysis framework, this study systematically analyzes 5,919 user reviews collected during January 2025. The study uses MediaCrawler crawler technology to collect data, TextBlob for sentiment analysis, and combines geographic distribution, time trend and text theme analysis methods to deeply explore this unique user migration pattern. The study finds that despite policy pressure, users have a neutral to positive attitude towards platform migration, with 59.6% of neutral comments and 32.7% of positive comments. The analysis of geographic distribution shows that 88.7% of users in the United States have a significant “digital backlash”. Temporal trend analysis reveals the “bimodal” character of user discussions, reflecting the dynamic change of policy impact and users' continuous attention. Text analysis further shows that users are more concerned about the functional experience of the platform than political factors, reflecting rationality beyond geopolitics. These findings provide new perspectives for understanding social media user behavior in the context of globalization, and have important implications for social media policymaking and platform operation. The study suggests that in the digital era, administrative means have limited influence on users' platform choices, and users' social needs and behavioral choices often transcend geopolitical constraints.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

Explore the TikTok Mom Creators Dataset, a curated collection of content and performance insights from over 45,000 TikTok creators in the parenting and lifestyle space. This dataset unlocks a powerful view into social engagement, creator behavior, and content trends.

Niche Audience Focus: Targeted dataset featuring verified Mom creators across a wide range of parenting, wellness, and family-related niches.

Rich Engagement Metrics: Includes views, likes, shares, comments, views, verified creator, and more—ideal for benchmarking and influencer evaluation.

Flexible & Ready to Use: Delivered via API, CSV, or custom format with clean, structured data and supporting documentation for seamless integration and custom analysis.

Post data: By default the dataset provides the latest 10 posts per profile. This can be expanded at request.

Explore the U.S. TikTok Influencers Dataset—11 million creator profiles from across the United States, ideal for large-scale influencer discovery, regional analysis, and campaign targeting.

🇺🇸 Nationwide Creator Coverage: Features influencers of all follower tiers—from nano to celebrity—across diverse verticals including lifestyle, beauty, fashion, parenting, fitness, and more.

🌎 Global Coverage is available, just ask!

👤 Comprehensive Profile Data: Includes bios, usernames, follower counts, engagement metrics, and geographic tags, enabling localized strategy and precise segmentation.

🗃️ Structured & Scalable: Delivered in clean CSV format with full documentation for smooth integration into analytics, marketing, or data science pipelines.

📱Post Data: Includes the latest 10 posts per profile by default—expandable upon request.

TikTok has a significantly larger female user base globally.

App Reviews

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F1842206%2Fd4a6033b6bd31af45d5175d02e697934%2FAPPLEAPPS2.png?generation=1700357122842963&alt=media" alt="">

1. uber-request-a-ride-us- 73787 rows
2. waze-navigation-live-traffic-us- 26260 rows
3. facebook-us- 24200 rows
4. spotify-music-and-podcasts-us- 15580 rows
5. netflix-us- 11760 rows
6. pinterest-us- 10860 rows
7. X-us- 8160 rows
8. tiktok-us- 2542 rows
9. tinder-dating-chat-friends-us- 1060 rows
10. instagram-us- 300 rows

These reviews are from Apple App Store

Usage

This dataset should paint a good picture on what is the public's perception of the apps over the years. Using this dataset, we can do the following

1. Extract sentiments and trends
2. Identify which version of an app had the most positive feedback, the worst.
3. Use topic modelling to identify the pain points of the application.

(AND MANY MORE!)

Note

Images generated using Bing Image Generator

There are currently over 1.5 billion active users on TikTok worldwide.

In 2020, TikTok brought in $33.4 billion in revenue.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

BackgroundTikTok is an important channel for consumers to obtain and adopt health information. However, misinformation on TikTok could potentially impact public health. Currently, the quality of content related to GDM on TikTok has not been thoroughly reviewed.ObjectiveThis study aims to explore the information quality of GDM videos on TikTok.MethodsA comprehensive cross-sectional study was conducted on TikTok videos related to GDM. The quality of the videos was assessed using three standardized evaluation tools: DISCERN, the Journal of the American Medical Association (JAMA) benchmarks, and the Global Quality Scale (GQS). The comprehensiveness of the content was evaluated through six questions covering definitions, signs/symptoms, risk factors, evaluation, management, and outcomes. Additionally, a correlational analysis was conducted between video quality and the characteristics of the uploaders and the videos themselves.ResultsA total of 216 videos were included in the final analysis, with 162 uploaded by health professionals, 40 by general users, and the remaining videos contributed by individual science communicators, for-profit organizations, and news agencies. The average DISCERN, JAMA, and GQS scores for all videos were 48.87, 1.86, and 2.06, respectively. The videos uploaded by health professionals scored the highest in DISCERN, while the videos uploaded by individual science communicators scored significantly higher in JAMA and GQS than those from other sources. Correlation analysis between video quality and video features showed DISCERN scores, JAMA scores and GQS scores were positively correlated with video duration (P

According to a March 2024 survey conducted in the United States, 32 percent of adults reported feeling that social media had neither a positive nor negative effect on their own mental health. Only seven percent of social media users said that online platforms had a very positive effect on their mental health, while 12 percent of users said it had a very negative impact. Furthermore, 22 percent of respondents said social media had a somewhat negative effect on their mental health. Is social media addictive? A 2023 survey of individuals between 11 and 59 years old in the United States found that over 73 percent of TikTok users agreed that the platform was addictive. Furthermore, nearly 27 percent of those surveyed reported experiencing negative psychological effects related to TikTok use. Users belonging to Generation Z were the most likely to say that TikTok is addictive, yet millennials felt the negative effects of using the app more so than Gen Z. In the U.S., it is also not uncommon for social media users to take breaks from using online platforms, and as of March 2024, over a third of adults in the country had done so. Following mental health-related content Although online users may be aware of the negative and addictive aspects of social media, it is also a useful tool for finding supportive content. In a global survey conducted in 2023, 32 percent of social media users followed therapists and mental health professionals on social media. Overall, 24 percent of respondents said that they followed people on social media if they had the same condition as they did. Between January 2020 and March 2023, British actress and model Cara Delevingne was the celebrity mental health activist with the highest growth in searches tying her name to the topic.

Characteristics of the sources of chronic obstructive pulmonary disease–related TikTok videos (N = 216).