The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total ***** million users (+**** percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach ****** million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Updated 30 January 2023

Version 14 of Dataset

License Update:

There has been some confusion around licensing for this data set. Dr. Carla Patalano and Dr. Rich Huebner are the original authors of this dataset.

We provide a license to anyone who wishes to use this dataset for learning or teaching. For the purposes of sharing, please follow this license:

CC-BY-NC-ND This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Codebook

https://rpubs.com/rhuebner/hrd_cb_v14

PLEASE NOTE -- I recently updated the codebook - please use the above link. A few minor discrepancies were identified between the codebook and the dataset. Please feel free to contact me through LinkedIn (www.linkedin.com/in/RichHuebner) to report discrepancies and make requests.

Context

HR data can be hard to come by, and HR professionals generally lag behind with respect to analytics and data visualization competency. Thus, Dr. Carla Patalano and I set out to create our own HR-related dataset, which is used in one of our graduate MSHRM courses called HR Metrics and Analytics, at New England College of Business. We created this data set ourselves. We use the data set to teach HR students how to use and analyze the data in Tableau Desktop - a data visualization tool that's easy to learn.

This version provides a variety of features that are useful for both data visualization AND creating machine learning / predictive analytics models. We are working on expanding the data set even further by generating even more records and a few additional features. We will be keeping this as one file/one data set for now. There is a possibility of creating a second file perhaps down the road where you can join the files together to practice SQL/joins, etc.

Note that this dataset isn't perfect. By design, there are some issues that are present. It is primarily designed as a teaching data set - to teach human resources professionals how to work with data and analytics.

Content

We have reduced the complexity of the dataset down to a single data file (v14). The CSV revolves around a fictitious company and the core data set contains names, DOBs, age, gender, marital status, date of hire, reasons for termination, department, whether they are active or terminated, position title, pay rate, manager name, and performance score.

Recent additions to the data include: - Absences - Most Recent Performance Review Date - Employee Engagement Score

Acknowledgements

Dr. Carla Patalano provided the baseline idea for creating this synthetic data set, which has been used now by over 200 Human Resource Management students at the college. Students in the course learn data visualization techniques with Tableau Desktop and use this data set to complete a series of assignments.

Inspiration

We've included some open-ended questions that you can explore and try to address through creating Tableau visualizations, or R or Python analyses. Good luck and enjoy the learning!

• Is there any relationship between who a person works for and their performance score?
• What is the overall diversity profile of the organization?
• What are our best recruiting sources if we want to ensure a diverse organization?
• Can we predict who is going to terminate and who isn't? What level of accuracy can we achieve on this?
• Are there areas of the company where pay is not equitable?

There are so many other interesting questions that could be addressed through this interesting data set. Dr. Patalano and I look forward to seeing what we can come up with.

If you have any questions or comments about the dataset, please do not hesitate to reach out to me on LinkedIn: http://www.linkedin.com/in/RichHuebner

You can also reach me via email at: Richard.Huebner@go.cambridgecollege.edu

The number of LinkedIn users in Africa was forecast to continuously increase between 2024 and 2028 by in total 37 million users (+68.13 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 91.29 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like South America and Caribbean.

The Online Recruitment Sites industry has boomed since the 2000s as job searches have moved online and the internet has become an indispensable part of daily life. The internet has become the primary medium for communicating and accessing information, the main driving force behind this industry's rise. Job seekers and employers have increasingly turned to online recruitment sites to look for new openings and find new talent pools.The largest online recruitment sites have grown through organic innovation and by acquiring competitors targeting niche industries. Historically, incumbents held a competitive advantage in developing brand names, making it difficult for new sites to gain market share. Nonetheless, low barriers to entry have upended the industry as once-dominant platforms like Monster and CareerBuilder have lost relevance, and LinkedIn has become the overwhelming market-leader by leveraging technological innovation. Online job portals have become the primary tool for matching candidates to employers, with the pandemic only furthering the online shift as businesses embrace digital talent sourcing. In this environment, industry revenue is forecast to grow at a CAGR of 6.2% to $18.8 billion through 2025, including 6.4% in 2025 alone. Profitability has widened too, despite heavy ongoing investments in technology, with platforms relying on premium services to bring in recurring revenue streams.Driven by the rapid development of artificial intelligence and machine learning to automate resume screening, candidate sourcing and chat-based engagement, online recruitment sites will provide a broader range of services that go well beyond standard job posting services and resume collection. Predictive analytics will be central to the transformation of talent acquisition by replacing manual screening, helping recruiters compete more effectively with in-house hiring departments. Online recruitment sites will continue to evolve into professional networking platforms, becoming comprehensive career ecosystems. With a steady labor market poised to see growth in key sectors like healthcare and technology, revenue across online recruitment sites is forecast to grow at a CAGR of 5.6% to $24.8 billion through 2030.

This statistic shows a ranking of the estimated number of LinkedIn users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The tech industry had a rough start to 2024. Technology companies worldwide saw a significant reduction in their workforce in the first quarter of 2024, with over ** thousand employees being laid off. By the second quarter, layoffs impacted more than ** thousand tech employees. In the final quarter of the year around ** thousand employees were laid off. Layoffs impacting all global tech giants Layoffs in the global market escalated dramatically in the first quarter of 2023, when the sector saw a staggering record high of ***** thousand employees losing their jobs. Major tech giants such as Google, Microsoft, Meta, and IBM all contributed to this figure during this quarter. Amazon, in particular, conducted the most rounds of layoffs with the highest number of employees laid off among global tech giants. Industries most affected include the consumer, hardware, food, and healthcare sectors. Notable companies that have laid off a significant number of staff include Flink, Booking.com, Uber, PayPal, LinkedIn, and Peloton, among others. Overhiring led the trend, but will AI keep it going? Layoffs in the technology sector started following an overhiring spree during the COVID-19 pandemic. Initially, companies expanded their workforce to meet increased demand for digital services during lockdowns. However, as lockdowns ended, economic uncertainties persisted and companies reevaluated their strategies, layoffs became inevitable, resulting in a record number of *** thousand laid off employees in the global tech sector by the end of 2022. Moreover, it is still unclear how advancements in artificial intelligence (AI) will impact layoff trends in the tech sector. AI-driven automation can replace manual tasks leading to workforce redundancies. Whether through chatbots handling customer inquiries or predictive algorithms optimizing supply chains, the pursuit of efficiency and cost savings may result in more tech industry layoffs in the future.