In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Use our TikTok profiles dataset to extract business and non-business information from complete public profiles and filter by account name, followers, create date, or engagement score. You may purchase the entire dataset or a customized subset depending on your needs. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The TikTok dataset includes all major data points: timestamp, account name, nickname, bio,average engagement score, creation date, is_verified,l ikes, followers, external link in bio, and more. Get your TikTok dataset today!

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Use our TikTok Shop dataset to extract detailed e-commerce insights, including product names, prices, discounts, seller details, product descriptions, categories, customer ratings, and reviews. You may purchase the entire dataset or a customized subset tailored to your needs. Popular use cases include trend analysis, pricing optimization, customer behavior studies, and marketing strategy refinement. The TikTok Shop dataset includes key data points: product performance metrics, user engagement, customer reviews, and more. Unlock the potential of TikTok's shopping platform today with our comprehensive dataset!

During the fourth quarter 2024, approximately 20.6 million TikTok accounts were removed from the platform due to suspicion of being operated by users under the age of 13. During the last measured period, around 185 million fake accounts were removed from fake accounts removed from TikTok.

Context

This dataset contains reviews for one of the most popular mobile app - tiktok. All the publicly posted reviews are scraped from the google play store.

Inspiration

• The dataset can be used to identify key insights related to the app, key problems/issues people have raised.
• Perform sentiment analysis of the reviews and find what people are talking about.
• Perform topic modeling to identify key topics mentioned in the review over time
• Generate visualizations of different worlds / n-grams / topics extracted from the reviews.

1) Data Introduction • The Dataset from TikTok contains 19,382 reports that users flagged as including "claim" in videos or comments, along with video length, transcription text, account status, and participation indicators, and is suitable for analyzing reporting reasons and viewer reactions by content.

2) Data Utilization (1) Dataset from TikTok has characteristics that: • This dataset consists of 12 columns, providing both the reported content type and the meta-participation index of the video. (2) Dataset from TikTok can be used to: • Claim Judgment Classification Model Development: By inputting video transcription text, participation indicators such as views, likes, shares, comments, and account authentication and sanctions information, the machine learning classification model can be automatically determined whether the content contains "claims." • Optimizing moderation tasks: Automate reporting priorities based on classification model predictability to speed up reporting processing and reduce supervision burden by selecting content that managers urgently need to review.

Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software. Source of: Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655 Abstract: Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.

This is a dataset of videos and comments related to the invasion of Ukraine, published on TikTok by a number of users over the year of 2022. It was compiled by Benjamin Steel, Sara Parker and Derek Ruths at the Network Dynamics Lab, McGill University. We created this dataset to facilitate the study of TikTok, and the nature of social interaction on the platform relevant to a major political event.

The dataset has been released here on Zenodo: https://doi.org/10.5281/zenodo.7926959 as well as on Github: https://github.com/networkdynamics/data-and-code/tree/master/ukraine_tiktok

To create the dataset, we identified hashtags and keywords explicitly related to the conflict to collect a core set of videos (or ”TikToks”). We then compiled comments associated with these videos. All of the data captured is publically available information, and contains personally identifiable information. In total we collected approximately 16 thousand videos and 12 million comments, from approximately 6 million users. There are approximately 1.9 comments on average per user captured, and 1.5 videos per user who posted a video. The author personally collected this data using the web scraping PyTok library, developed by the author: https://github.com/networkdynamics/pytok.

Due to scraping duration, this is just a sample of the publically available discourse concerning the invasion of Ukraine on TikTok. Due to the fuzzy search functionality of the TikTok, the dataset contains videos with a range of relatedness to the invasion.

We release here the unique video IDs of the dataset in a CSV format. The data was collected without the specific consent of the content creators, so we have released only the data required to re-create it, to allow users to delete content from TikTok and be removed from the dataset if they wish. Contained in this repository are scripts that will automatically pull the full dataset, which will take the form of JSON files organised into a folder for each video. The JSON files are the entirety of the data returned by the TikTok API. We include a script to parse the JSON files into CSV files with the most commonly used data. We plan to further expand this dataset as collection processes progress and the war continues. We will version the dataset to ensure reproducibility.

To build this dataset from the IDs here:

1. Go to https://github.com/networkdynamics/pytok and clone the repo locally
2. Run pip install -e . in the pytok directory
3. Run pip install pandas tqdm to install these libraries if not already installed
4. Run get_videos.py to get the video data
5. Run video_comments.py to get the comment data
6. Run user_tiktoks.py to get the video history of the users
7. Run hashtag_tiktoks.py or search_tiktoks.py to get more videos from other hashtags and search terms
8. Run load_json_to_csv.py to compile the JSON files into two CSV files, comments.csv and videos.csv

If you get an error about the wrong chrome version, use the command line argument get_videos.py --chrome-version YOUR_CHROME_VERSION Please note pulling data from TikTok takes a while! We recommend leaving the scripts running on a server for a while for them to finish downloading everything. Feel free to play around with the delay constants to either speed up the process or avoid TikTok rate limiting.

Please do not hesitate to make an issue in this repo to get our help with this!

The videos.csv will contain the following columns:

video_id: Unique video ID

createtime: UTC datetime of video creation time in YYYY-MM-DD HH:MM:SS format

author_name: Unique author name

author_id: Unique author ID

desc: The full video description from the author

hashtags: A list of hashtags used in the video description

share_video_id: If the video is sharing another video, this is the video ID of that original video, else empty

share_video_user_id: If the video is sharing another video, this the user ID of the author of that video, else empty

share_video_user_name: If the video is sharing another video, this is the user name of the author of that video, else empty

share_type: If the video is sharing another video, this is the type of the share, stitch, duet etc.

mentions: A list of users mentioned in the video description, if any

The comments.csv will contain the following columns:

comment_id: Unique comment ID

createtime: UTC datetime of comment creation time in YYYY-MM-DD HH:MM:SS format

author_name: Unique author name

author_id: Unique author ID

text: Text of the comment

mentions: A list of users that are tagged in the comment

video_id: The ID of the video the comment is on

comment_language: The language of the comment, as predicted by the TikTok API

reply_comment_id: If the comment is replying to another comment, this is the ID of that comment

The date can be compiled into a user interaction network to facilitate study of interaction dynamics. There is code to help with that here: https://github.com/networkdynamics/polar-seeds. Additional scripts for further preprocessing of this data can be found there too.

This dataset contains information about TikTok videos, including user interactions and video details. It includes features such as video ID, username, video title, likes, comments, shares, views, and more. This dataset is useful for analyzing video performance and user engagement on TikTok.

File Information:

• Format: .csv
• Rows: 5
• Columns: 15
• Size: 1.97 KB

Columns:

• Video_ID: Unique identifier for each video.
• User_ID: Unique identifier for the user who posted the video.
• Username: Username of the user.
• Video_Title: Title or description of the video.
• Category: Category or type of the video.
• Likes: Number of likes the video received.
• Comments: Number of comments on the video.
• Shares: Number of shares of the video.
• Views: Number of views the video received.
• Upload_Date: Date when the video was uploaded.
• Video_Length: Length of the video in seconds.
• Hashtags: List of hashtags used in the video.
• User_Followers: Number of followers the user has.
• User_Following: Number of accounts the user is following.
• User_Likes: Number of likes the user has given. This dataset provides valuable insights into video performance and user engagement, making it useful for various analytical and predictive tasks.

In a context where there is permanent electoral campaigning, an increasing number of political communication experts are trying to unravel the resources used by government officials and their parties to influence TikTok users. From a broad perspective, the subject matter is not new, but it is topical; nonetheless, this research discloses a gap in the literature by amalgamating the recognition of idiosyncratic attributes of the feminisation of political discourse on TikTok with the analysis of the reactions (text and emojis) that the audiovisual content imbued by this trend elicits in users. The purpose is to ascertain whether the inclusive tone of the feminised rhetorical style can be extrapolated to TikTok and, if so, whether its particular characteristics mitigate expressions of incivility. To do so, the initial content posted (first seven months) on TikTok by the Spanish political platform Sumar with its leader, Yolanda Díaz, featuring prominently in most of the videos, were selected for scrutiny. A mixed methodology analysis of audiovisual content and comments showed that the anti-polarisation rhetoric and storytelling contributed to neutralising the extreme forms of flaming, although Sumar did not use a strategy tailor-made to suit TikTok.

This dataset is web-scraped from popular short video platforms like YouTube Shorts, TikTok, and Instagram Reels. It captures user interaction data, including views, likes, comments, shares, and watch duration, along with multimodal features from video content like text (titles, descriptions), image (visual characteristics), and audio (sound properties). The data has been processed and flattened into a structured CSV format with 17,654 Rows.

Social media platforms use short, highly engaging videos to catch users’ attention. While the short-form video feeds popularized by TikTok are rapidly spreading to other platforms, we do not yet understand their impact on cognitive functions. We conducted a between-subjects experiment (𝑁 = 60) investigating the impact of engaging with TikTok, Twitter, and YouTube while performing a Prospective Memory task (i.e., executing a previously planned action). The study required participants to remember intentions over interruptions. We found that the TikTok condition significantly degraded the users’ performance in this task. As none of the other conditions (Twitter, YouTube, no activity) had a similar effect, our results indicate that the combination of short videos and rapid context-switching impairs intention recall and execution. We contribute a quantified understanding of the effect of social media feed format on Prospective Memory and outline consequences for media technology designers not to harm the users’ memory and wellbeing. Description of the Dataset Data frame: The ./data/rt.csv provides the data frame of reaction times. The ./data/acc.csv provides the data frame of reaction accuracy scores. The ./data/q.csv provides the data frame collected from questionnaires. The ./data/ddm.csv is the learned DDM features using ./appendix2_ddm_fitting.ipynb, which is then used in ./3.ddm_anova.ipynb. Figures: All figures appeared in the paper are placed in ./figures and can be reproduced using *_vis.ipynb files.

This dataset provides comprehensive social media profile links discovered through real-time web search. It includes profiles from major social networks like Facebook, TikTok, Instagram, Twitter, LinkedIn, Youtube, Pinterest, Github and more. The data is gathered through intelligent search algorithms and pattern matching. Users can leverage this dataset for social media research, influencer discovery, social presence analysis, and social media marketing. The API enables efficient discovery of social profiles across multiple platforms. The dataset is delivered in a JSON format via REST API.

In 2023, the number of TikTok users in Malaysia was estimated to reach around ** million. The number was forecast to continuously increase between 2024 and 2029. Based on the forecast, the number of TikTok users in Malaysia will reach **** million by 2029.User figures, shown here with regards to the platform TikTok, have been estimated by considering company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Context

The data presented here was obtained in a Kali Machine from University of Cincinnati,Cincinnati,OHIO by carrying out packet captures for 1 hour during the evening on Oct 9th,2023 using Wireshark.This dataset consists of 394137 instances were obtained and stored in a CSV (Comma Separated Values) file.This large dataset could be used utilised for different machine learning applications for instance classification of Network traffic,Network performance monitoring,Network Security Management , Network Traffic Management ,network intrusion detection and anomaly detection.

The dataset can be used for a variety of machine learning tasks, such as network intrusion detection, traffic classification, and anomaly detection.

Content :

This network traffic dataset consists of 7 features.Each instance contains the information of source and destination IP addresses, The majority of the properties are numeric in nature, however there are also nominal and date kinds due to the Timestamp.

The network traffic flow statistics (No. Time Source Destination Protocol Length Info) were obtained using Wireshark (https://www.wireshark.org/).

Dataset Columns:

No : Number of Instance. Timestamp : Timestamp of instance of network traffic Source IP: IP address of Source Destination IP: IP address of Destination Portocol: Protocol used by the instance Length: Length of Instance Info: Information of Traffic Instance

Acknowledgements :

I would like thank University of Cincinnati for giving the infrastructure for generation of network traffic data set.

Ravikumar Gattu , Susmitha Choppadandi

Inspiration : This dataset goes beyond the majority of network traffic classification datasets, which only identify the type of application (WWW, DNS, ICMP,ARP,RARP) that an IP flow contains. Instead, it generates machine learning models that can identify specific applications (like Tiktok,Wikipedia,Instagram,Youtube,Websites,Blogs etc.) from IP flow statistics (there are currently 25 applications in total).

**Dataset License: ** CC0: Public Domain

Dataset Usages : This dataset can be used for different machine learning applications in the field of cybersecurity such as classification of Network traffic,Network performance monitoring,Network Security Management , Network Traffic Management ,network intrusion detection and anomaly detection.

ML techniques benefits from this Dataset :

This dataset is highly useful because it consists of 394137 instances of network traffic data obtained by using the 25 applications on a public,private and Enterprise networks.Also,the dataset consists of very important features that can be used for most of the applications of Machine learning in cybersecurity.Here are few of the potential machine learning applications that could be benefited from this dataset are :

1. Network Performance Monitoring : This large network traffic data set can be utilised for analysing the network traffic to identifying the network patterns in the network .This help in designing the network security algorithms for minimise the network probelms.

2. Anamoly Detection : Large network traffic dataset can be utilised training the machine learning models for finding the irregularitues in the traffic which could help identify the cyber attacks.

3.Network Intrusion Detection : This large dataset could be utilised for machine algorithms training and designing the models for detection of the traffic issues,Malicious traffic network attacks and DOS attacks as well.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.