TikTok has 136 million monthly active users in the US alone.

The average adult TikTok user in America spends 33 minutes per day on the app.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

Teenagers make up the largest group of active users on TikTok.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

This study focuses on a unique social media user migration phenomenon: a large number of U.S. users shifted to another Chinese social platform, Xiaohongshu, against the backdrop of the U.S. government's push to ban TikTok. By constructing a multidimensional analysis framework, this study systematically analyzes 5,919 user reviews collected during January 2025. The study uses MediaCrawler crawler technology to collect data, TextBlob for sentiment analysis, and combines geographic distribution, time trend and text theme analysis methods to deeply explore this unique user migration pattern. The study finds that despite policy pressure, users have a neutral to positive attitude towards platform migration, with 59.6% of neutral comments and 32.7% of positive comments. The analysis of geographic distribution shows that 88.7% of users in the United States have a significant “digital backlash”. Temporal trend analysis reveals the “bimodal” character of user discussions, reflecting the dynamic change of policy impact and users' continuous attention. Text analysis further shows that users are more concerned about the functional experience of the platform than political factors, reflecting rationality beyond geopolitics. These findings provide new perspectives for understanding social media user behavior in the context of globalization, and have important implications for social media policymaking and platform operation. The study suggests that in the digital era, administrative means have limited influence on users' platform choices, and users' social needs and behavioral choices often transcend geopolitical constraints.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

There are currently over 1.5 billion active users on TikTok worldwide.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

On July 30, 2020, the US President Donald Trump announced his plan to use executive orders or emergency economic powers to ban TikTok and disagreed with Microsoft’s acquisition of TikTok in the US. ByteDance, TikTok’s parent company, subsequently conducted several Chinese crisis communications on Toutiao — a platform owned by ByteDance that provides information to Chinese people. However, these announcements were reposted, sometimes rephrased or reformatted by third-party users on other Chinese social media platforms. These third-party users included both well-known influencers and general users. For example, the discussions became more salient on Sina Weibo, China’s largest online social media platform, than on any other platform, including Toutiao. Therefore, comparing crisis communications across different social media platforms is necessary. 50,702 data points were obtained for the entire dataset. Considering the efficiency of the manually labeled data, 8,793 data points were obtained after stratified random sampling of the dataset.

App Reviews

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F1842206%2Fd4a6033b6bd31af45d5175d02e697934%2FAPPLEAPPS2.png?generation=1700357122842963&alt=media" alt="">

1. uber-request-a-ride-us- 73787 rows
2. waze-navigation-live-traffic-us- 26260 rows
3. facebook-us- 24200 rows
4. spotify-music-and-podcasts-us- 15580 rows
5. netflix-us- 11760 rows
6. pinterest-us- 10860 rows
7. X-us- 8160 rows
8. tiktok-us- 2542 rows
9. tinder-dating-chat-friends-us- 1060 rows
10. instagram-us- 300 rows

These reviews are from Apple App Store

Usage

This dataset should paint a good picture on what is the public's perception of the apps over the years. Using this dataset, we can do the following

1. Extract sentiments and trends
2. Identify which version of an app had the most positive feedback, the worst.
3. Use topic modelling to identify the pain points of the application.

(AND MANY MORE!)

Note

Images generated using Bing Image Generator

TikTok has a significantly larger female user base globally.

In 2020, TikTok brought in $33.4 billion in revenue.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

BackgroundTikTok is an important channel for consumers to obtain and adopt health information. However, misinformation on TikTok could potentially impact public health. Currently, the quality of content related to GDM on TikTok has not been thoroughly reviewed.ObjectiveThis study aims to explore the information quality of GDM videos on TikTok.MethodsA comprehensive cross-sectional study was conducted on TikTok videos related to GDM. The quality of the videos was assessed using three standardized evaluation tools: DISCERN, the Journal of the American Medical Association (JAMA) benchmarks, and the Global Quality Scale (GQS). The comprehensiveness of the content was evaluated through six questions covering definitions, signs/symptoms, risk factors, evaluation, management, and outcomes. Additionally, a correlational analysis was conducted between video quality and the characteristics of the uploaders and the videos themselves.ResultsA total of 216 videos were included in the final analysis, with 162 uploaded by health professionals, 40 by general users, and the remaining videos contributed by individual science communicators, for-profit organizations, and news agencies. The average DISCERN, JAMA, and GQS scores for all videos were 48.87, 1.86, and 2.06, respectively. The videos uploaded by health professionals scored the highest in DISCERN, while the videos uploaded by individual science communicators scored significantly higher in JAMA and GQS than those from other sources. Correlation analysis between video quality and video features showed DISCERN scores, JAMA scores and GQS scores were positively correlated with video duration (P

Context

US Supermarkets have seen a recent shortage of Feta Cheese due to a TikTok pasta that went viral. "https://www.fox5ny.com/news/viral-tiktok-video-recipe-prompts-feta-cheese-shortage"

The Brazilian music industry is already experiencing huge shifts in it's business model, TikTok changed young people playlists. Most of the biggest players in this market realized the day-light revolution of music going on, and are trying to influence as much as possible something many believe to be random: songs going viral.

Content

This data contains 10.000 rows, each describing a single video. Along with that, there are 14 columns: username, user id, video id, video desc, videotime, video length, video link, n likes, n shares, n comments, n plays, music name, music url

Acknowledgements

Thank you David Teather for developing a nice and easy-to-use API.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.