How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

More than 100 social media channels and statistics for the National Archives and Records Administration.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The number of social media users in North America was forecast to continuously increase between 2024 and 2029 by in total 70.3 million users (+16.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 495.12 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use

Problem Statement

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A global consumer goods company struggled to understand customer sentiment across various social media platforms. With millions of posts, reviews, and comments generated daily, manually tracking and analyzing public opinion was inefficient. The company needed an automated solution to monitor brand perception, address negative feedback promptly, and leverage insights for marketing strategies.

Challenge

Analyzing social media sentiment posed the following challenges:

Processing vast amounts of unstructured text data from multiple platforms like Twitter, Facebook, and Instagram.

Accurately interpreting slang, emojis, and nuanced language used by social media users.

Identifying trends and actionable insights in real-time to respond to potential crises or opportunities effectively.

Solution Provided

An advanced sentiment analysis system was developed using Natural Language Processing (NLP) and sentiment analysis algorithms. The solution was designed to:

Classify social media posts into positive, negative, and neutral sentiments.

Extract key topics and trends related to the brand and its products.

Provide real-time dashboards for monitoring customer sentiment and identifying areas of improvement.

Development Steps

Data Collection

Aggregated data from major social media platforms using APIs, focusing on brand mentions, hashtags, and product keywords.

Preprocessing

Cleaned and normalized text data, including handling slang, emojis, and misspellings, to prepare it for analysis.

Model Training

Trained NLP models for sentiment classification using supervised learning. Implemented topic modeling algorithms to identify recurring themes and discussions.

Validation

Tested the sentiment analysis models on labeled datasets to ensure high accuracy and relevance in classifying social media posts.

Deployment

Integrated the sentiment analysis system with a real-time analytics dashboard, enabling the marketing and customer support teams to track trends and respond proactively.

Monitoring & Improvement

Established a continuous feedback mechanism to refine models based on evolving language patterns and new social media trends.

Results

Gained Actionable Insights

The system provided detailed insights into customer opinions, helping the company identify strengths and areas for improvement.

Improved Brand Reputation Management

Real-time monitoring enabled swift responses to negative feedback, mitigating potential reputation risks.

Informed Marketing Strategies

Insights from sentiment analysis guided targeted marketing campaigns, resulting in higher engagement and ROI.

Enhanced Customer Relationships

Proactive engagement with customers based on sentiment analysis improved customer satisfaction and loyalty.

Scalable Monitoring Solution

The system scaled efficiently to analyze data across multiple languages and platforms, broadening the company’s reach and understanding.

Survey instrument and anonymised responses collected as part of Sub-Project B4 “Provenance of Social Media” of the larger Social Media - Developing Understanding, Infrastructure & Engagement (Social Media Enhancement) award (ES/M001628/1). The survey aimed to further our understanding of the current practices and attitudes towards the provenance of data collected from social media platforms and its analysis by researchers in the social sciences. This includes all forms of social media, such as Twitter, Facebook, Wikipedia, Quora, blogs, discussion forums, etc. The survey was conducted as an online-survey using Google Forms. Findings from this survey influenced the work of the sub-project, and the development of tools to support researchers who wish to increase the transparency of their research using social media data.

Dataset of collected survey responses, and pdf versions of the Google Forms online survey instrument. Each PDF file denotes one possible survey path that depended on the response of a participant to the question “What level of experience do you have using data from a social media platforms as part of your research?” The three paths are:

(1) SurveyInstrument-Path-1.pdf - is used if the participant selected the option "I have used/am currently using social media data as part of my research."

(2) SurveyInstrument-Path-2.pdf - is used if the participant selected the option "I am aware of others using social media data as part of their research and may consider using it within mine."

(3) SurveyInstrument-Path-3.pdf - is used if the participant selected the option "Neither of the above."

There is now a broad consensus that new forms of social data emerging from people’s day-to-day activities on the web have the potential to transform the social sciences. However, there is also agreement that current analytical techniques fall short of the methodological standards required for academic research and policymaking and that conclusions drawn from social media data have much greater utility when combined with results drawn from other datasets (including various public sector resources made available through open data initiatives). In this proposal we outline the case for further investigations into the challenges surrounding social media data and the social sciences. Aspects of the work will involve analysis of social media data in a number of contexts, including: -transport disruption around the 2014 Commonwealth Games (Glasgow) - news stories about Scottish independence and UK-EU relations - island communities in the Western Isles. Guided by insights from these case studies we will: - develop a suite of software tools to support various aspects of data analysis and curation; - provide guidance on ethical considerations surrounding analysis of social media data; - deliver training workshops for social science researchers; - engage with the public on this important topic through a series of festivals (food, music, science).

59% of adults in the united states are using Instagram daily.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

The dataset contains 31 transcribed and anonymized interviews of blockchain-based social media users. The dataset was collected during the summer of 2022 as part of a research project at the Social Media Lab at Toronto Metropolitan University. The dataset is available upon request for validation by peer-reviewers or other researchers in the field.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Dataset

This dataset was created by Srijan Sharma

Contents

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

Facebook and YouTube are still the most used social media platforms today.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

According to a 2023 survey of adults in the United States, most respondents expressed concern regarding social media companies data collection practices. About 35 percent of respondents were very concerned about how social media platforms collect their personal data, while 44 percent were somewhat concerned. In contrast, only 17 percent of respondents were not very concerned, and a mere four percent of respondents were not at all concerned about their personal data being collected by these companies.

Market Overview:

The United States social media analytics market size is projected to exhibit a growth rate (CAGR) of 18.30% during 2025-2033. The increasing utilization of social media by users, rising emphasis on personalized marketing strategies, the widespread integration of artificial intelligence (AI) and machine learning (ML), and the burgeoning awareness about the importance of customer feedback represent some of the key factors driving the market.

Social media analytics refers to the process of gathering, analyzing, and interpreting data from social media platforms to understand online interactions and trends. They combine advanced analytics techniques, like text analysis and sentiment analysis, with user engagement metrics to provide insights into social media behavior. Social media analytics utilize algorithms, artificial intelligence (AI), and machine learning (ML) to process vast amounts of unstructured social media data. They include various types, such as descriptive, diagnostic, predictive, and prescriptive analysis, designed to manage large data volumes from various platforms. Social media analytics are utilized in various applications, including market research, customer service, public relations, sentiment analysis, trend analysis, competitive analysis, influencer identification, brand monitoring, campaign performance, and content optimization. They aid in enhancing customer insights, improving marketing strategies, providing real-time feedback, increasing return on investment (ROI), supporting crisis management, tracking audience engagement, and managing brand reputation. Furthermore, social media analytics are known for their data-driven decision-making, cost-effectiveness, scalability, versatility, accessibility, real-time analysis, user-friendliness, customizability, and comprehensive data visualization.

United States Social Media Analytics Market Trends:

The increasing utilization of social media by users, leading to the demand for advanced analytics tools capable of handling large and complex datasets, is fostering the market growth. Besides this, the rising emphasis on personalized marketing strategies, as companies leverage social media analytics to tailor their marketing efforts, is providing a thrust to the market growth. Along with this, the widespread integration of artificial intelligence (AI) and machine learning (ML) in social media analytics tools, enabling more sophisticated data processing and insight generation, is creating a positive outlook for the market growth. In line with this, the growing adoption of technologies that facilitate the analysis of unstructured data, sentiment analysis, and predictive modeling, providing businesses with actionable insights to form their strategies, is favoring the market growth. Apart from this, the burgeoning awareness about the importance of customer feedback in shaping business strategies is enhancing the market growth. Furthermore, the increasing adoption of social media analytics tools by companies to monitor customer opinions and feedback in real-time, allowing them to respond to consumer needs and market changes quickly, is acting as a growth-inducing factor. Along with this, the heightened investment in digital marketing, as businesses allocate more resources to online platforms, prompting the need for robust analytics tools, is providing a thrust to the market growth. In addition to this, the rising integration of social media analytics with other business intelligence tools, providing a more holistic view of the customer's journey, is offering lucrative growth opportunities for the market.

United States Social Media Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

Component Insights:

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• Solutions
• Services
  

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services.

Deployment Mode Insights:

• On-premises
• Cloud-based
  

A detailed breakup and analysis of the market based on deployment mode have also been provided in the report. This includes on-premises and cloud-based.

Organization Size Insights:

• Small and Medium-sized Enterprises
• Large Enterprises
  

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises.

Application Insights:

• Customer Segmentation and Targeting
• Competitor Benchmarking
• Multichannel Campaign Management
• Customer Behavioral Analysis
• Marketing Management
  

A detailed breakup and analysis of the market based on application have also been provided in the report. This includes customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management.

End User Insights:

• BFSI
• Media and Entertainment
• Travel and Hospitality
• IT and Telecom
• Retail
• Healthcare
• Others
  

The report has provided a detailed breakup and analysis of the market based on the end user. This includes BFSI, media and entertainment, travel and hospitality, IT and telecom, retail, healthcare, and others.

Regional Insights:

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• Northeast
• Midwest
• South
• West
  

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Social Media Analytics Market Report Coverage:

Oman Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.000 % in 04 Jan 2025. This stayed constant from the previous number of 0.000 % for 03 Jan 2025. Oman Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.000 % from May 2024 (Median) to 04 Jan 2025, with 48 observations. The data reached an all-time high of 0.190 % in 31 Dec 2024 and a record low of 0.000 % in 04 Jan 2025. Oman Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Oman – Table OM.SC.IU: Internet Usage: Social Media Market Share.