The number of WhatsApp users in North America was forecast to continuously increase between 2024 and 2029 by in total 7.6 million users (+4.97 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 160.51 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Worldwide and Africa.

The number of WhatsApp users in Europe was forecast to continuously increase between 2024 and 2029 by in total 2.6 million users (+2.17 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 122.38 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Africa and South America.

This is a large-scale dataset collected from WhatsApp public groups. It has been created from 178 public groups containing around 45K users and 454K messages. This dataset allows researchers to ask questions like (i) Are WhatsApp groups a broadcast, multicast or unicast medium? (ii) How interactive are users, and how do these interactions emerge over time? (iii) What geographical span do WhatsApp groups have, and how does geographical placement impact interaction dynamics? (iv) What role does multimedia content play in WhatsApp groups, and how do users form interaction around multimedia content? (v) What is the potential of WhatsApp data in answering further social science questions, particularly in relation to bias and representability?

The global number of KakaoTalk users in was forecast to decrease between 2024 and 2028 by in total 0.7 million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The KakaoTalk user base is estimated to amount to 48.7 million users in 2028. Notably, the number of KakaoTalk users of was continuously increasing over the past years.User figures, here concerning the platform kakaoTalk, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2021, WhatsApp's user base in India amounts to approximately ****** million users. The number of WhatsApp users in India is projected to reach ****** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

High Frequency Indicator: The dataset contains year- and month-wise compiled data from the year 2021 to till date on the number of different types of grievances (complaints) received from the users by WhatsApp and the action taken by it. The data compiled is based on the monthly transparency reports published by WhatsApp in accordance with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021).

The types of grievances received include Account Support, Safety, Ban Appeal, Other Support and Product Support. The action taken includes the accounts actioned on the basis of grievances received.

Notes:

1. ‘Accounts Actioned’ denotes reports where WhatsApp took remedial action based on the report. Taking action denotes either banning an account or a previously banned account being restored as a result of the complaint.
2. ‘Other’ support pertains to requests which are not consistently classifiable
3. ‘N/A’ denotes grievance topics where it’s generally not applicable to action an account. In some rare cases, tickets may be later reassigned to another topic, and an action could arise from the re-assignment.

In 2021, WhatsApp's user base in Russia amounts to approximately ***** million users. The number of WhatsApp users in Russia is projected to reach ***** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The Behavioural Change Technique (BCT) Taxonomy provides a vital resource for systematically defining, categorising and testing innovations in behaviour change strategy. The BCTs are 93 distinct strategies that are clearly defined and categorised. BCTs enable consistent definition and distinction for component parts in complex behaviour change interventions. The Patient Engagement Lab sought to test and compare the effects of alternative BCTs on mediating outcomes in large-scale mhealth programmes. Relevant mediating outcomes include sharing text messages with others, reading WhatsApp messages, responding to two-way message prompts and self-reported engagement in desired health behaviours (such as clinic attendance and adherence to contraceptive or other treatment regimens). The WhatsApp BCT Prototype Testing Guide was developed to support more rapid integration and testing of BCTs on a national mHealth platform in South Africa. Implementing BCTs on internet protocol messaging programmes can, however, be a complex and time consuming task. The prototypes offered here were developed by an experienced South African digital content designer and a South African service user from the Patient Engagement Lab. The team assessed the feasibility of implementing each BCT using WhatsAPP API integration and where BCTs were found to be feasible, scripts were developed showing how they could be implemented and then revised with service user input. The BCT prototypes provided in the WhatsApp BCT Prototype Testing Guide focus on two key focus areas in mhealth work in low- and middle-income countries: reproductive health / family planning messaging and HIV testing. They are designed to be implemented using WhatsApp API integration specifically in South Africa; most features are, however, generalisable to other Internet Protocol messaging applications or platforms (such as Facebook Messenger, Signal or Telegram). Indeed, implementation via WhatsApp may now be the most challenging because WhatsApp since changed their Terms and Conditions. Alongside the BCT prototypes, the WhatsApp BCT Prototype Testing Guide links BCTs to terminology used in different fields (e.g. ‘nudges’ tested in behavioural economics trials); and offers a table systematically matching BCTs to mediating outcomes that are observable on WhatsApp (and other internet protocol) messaging platforms. These three datasets were developed together to support more efficient testing and optimisation of our messaging platforms. We hope these resources can be of use to others seeking to develop and iteratively improve their mhealth platforms.

The number of WhatsApp users in Brazil was forecast to continuously increase between 2024 and 2029 by in total *********** users (***** percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The dataset contains year, month and payment application-wise UPI Apps Transaction Statistics like Customer Initiated Transactions, B2C Transactions, B2B Transactions and On-us Transactions Note: 1) Unified Payments Interface(UPI) is an instant real-time payment system developed by National Payments Corporation of India. The interface facilitates inter-bank peer-to-peer and person-to-merchant transactions 2) From January 2021 onwards, ‚On-us Transactions‚ in UPI that are not processed and settled through the UPI Central System is shown under ‚ On-us Transactions column 3) Apps which has volume less than 10,000 is included under‚ Other Apps. 4) App volume in table is basis the Payer App logic, i.e the financial transaction is attributed to the PSP in UPI on the Payer's side. 5) BHIM Volume is inclusive of *99# volume. 6) For WhatsApp, Maximum registered user base of hundred (100) million in UPI

Cameroon Pidgin English is widely spoken in Cameroon. Some people even have it as a mother tongue. Cameroon Pidgin English is informally used among family, friends, clients and also in some churches. Cameroon Pidgin English is not only spoken but also written. We find this written version in WhatsApp chats, sms', billboards and christian literature. The researcher noticed that in all these avenues, the orthography versions of Cameroon Pidgin English are many. Some versions have English language orthography, others have an orthography similar to our Cameroon languages, others are spelt exactly the way they are pronounced. Examples are as follows: "God he go join all people for all country, and he go give them peace for God he king - country." (Extract from a Catholic Sunday Missal). In this version, the orthography is mostly English. Consider another example from a WhatsApp group chat: "I see as e di progress and e b di still type na e weh I say make I wait. But e b like sey e don land. "In another, "A hear say torning coco go dey for Sunday. "These differences in orthography are of interest to the researcher. Data were collected from WhatsApp group chats, sms', billboards, christian literature and random translations from some individuals. This study attempts to describe the differences in orthography and raise an awareness of a need for a unified code system for Cameroon Pidgin English. It is true that developing some Cameroonian native languages will help preserve the languages. It is also true that upgrading the use of the English language will solve some language problems, given the decline of the English language in the country (Abang E. (2020)). However, it should be noted that Cameroon Pidgin English has become the mother tongue of many Cameroonians. Cameroon Pidgin English is used by many Cameroonians and has the structure and some vocabulary of some Cameroonian native languages. Therefore practically, Cameroonians identify more with their Pidgin English than with the standard English language. It is with this argument that this study justifies its preeminence over the study of the English language.

The number of WhatsApp users in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 7.3 million users (+5.83 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 132.49 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Vietnam and Malaysia.

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The number of WhatsApp users in Kenya was forecast to continuously increase between 2024 and 2029 by in total 6.1 million users (+66.3 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 15.31 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Zambia and Uganda.

The number of WhatsApp users in South Africa was forecast to continuously increase between 2024 and 2029 by in total 3.6 million users (+19.63 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 21.92 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated number of Whatsapp users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of WhatsApp users in the Philippines was forecast to continuously decrease between 2024 and 2029 by in total 0.01 million users. The WhatsApp user base is estimated to amount to 0.7 million users in 2029. User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Myanmar and Singapore.

The number of WhatsApp users in Israel was forecast to continuously increase between 2024 and 2029 by in total 0.1 million users (+1.49 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 6.84 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Qatar and Iraq.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.