The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Facebook is the leading social network worldwide, and its accessibility through multiple mobile apps as well as its mobile website. In January 2021, over 98 percent of active user accounts worldwide accessed the social network via any kind of mobile phone.

Facebook in mobile-first markets India is thecountry with the largest Facebook audience by far, with 340 million users on the platform, followed the United States, Indonesia, and Brazil all of which have more than 100 million Facebook users each. With the exception of the United States, all of these are digital markets with mobile-first audiences. In many emerging markets, mobile is often the first online experience, providing online users with their first internet experience through inexpensive smartphones and mobile data contracts. In India and Indonesia, mobile by far surpasses desktop in terms of audiences and time spent.

Mobile Facebook access Due to the social network’s wide reach on mobile, it is unsurprising that Facebook consistently ranks as one of the most-downloaded app publishers worldwide. Some of the apps published by Facebook include the eponymous social networking app (and its low-bandwidth version, Facebook Lite), Facebook Messenger (also available as Messenger Lite), Facebook Pages Manager and Facebook Local. In the Google Play Store, Facebook Messenger, Messenger Lite and Facebook frequently rank among the top downloaded apps every month.

The average Twitter user spends 5.1 hours per month on the platform.

This statistical dataset contains estimates on the number of active online Facebook users living outside of their country of origin within the European Union. The dataset includes information on Facebook users' age, gender, country of residence, and country of previous residence. The data is divided in the number of Monthly Active Users and Daily Active Users. The data was collected through standard CSV format via an advertising API platform by using an R Studio code, and the data collection was conducted twice a month from January to November 2021.

The dataset was originally published in DiVA and moved to SND in 2024.

The Facebook Users by Country Data (Cleaned) dataset is a collection of information on Facebook users from different countries. The dataset contains five columns of data, which are named as follows:

• Names: This column contains the names of the countries for which the data is collected.
• Users: This column provides the number of Facebook users in millions for each respective country.
• Facebook_Users: This column shows the percentage of the total population of each country that uses Facebook.
• Date_of_Data: This column indicates the date on which the data was collected and compiled.
• Population: This column represents the total population of each country.

How you can use this Dataset?

The Facebook Users by Country Data (Cleaned) dataset can be used in several ways. Here are some potential use cases:

• Market Research: Marketers can use this dataset to identify markets with the highest concentration of Facebook users. This information can be used to target Facebook ads to specific regions, optimize social media campaigns, and determine which markets to expand into.

• Business Strategy: Businesses can use this dataset to identify potential markets for their products or services. By analyzing Facebook usage rates in different countries, businesses can identify countries with high engagement rates and target those markets.

• Social Media Analysis: Researchers can use this dataset to analyze social media behavior in different countries. By comparing Facebook usage rates across different countries, researchers can identify cultural and social differences that affect social media behavior.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years.User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

There were 13 858 000 Facebook users in United Arab Emirates in March 2025. People aged 25 to 34 were the largest user group (5 900 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 4 100 000.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

The LiLaH-HAG dataset (HAG is short for hate-age-gender) consists of metadata on Facebook comments to Facebook posts of mainstream media in Great Britain, Flanders, Slovenia and Croatia. The metadata available in the dataset are the hatefulness of the comment (0 is acceptable, 1 is hateful), age of the commenter (0-25, 26-30, 36-65, 65-), gender of the commenter (M or F), and the language in which the comment was written (EN, NL, SL, HR).

The hatefulness of the comment was assigned by multiple well-trained annotators by reading comments in the order of appearance in a discussion thread, while the age and gender variables were estimated from the Facebook profile of a specific user by a single annotator.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

Dataset used in Article "Identification and characterization of Facebook user profiles considering interaction aspects"

There were 11 818 300 Facebook users in United Arab Emirates in September 2023. People aged 25 to 34 were the largest user group (4 900 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 3 400 000.

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Thailand and Vietnam.

The number of Facebook users in Belgium was forecast to increase between 2024 and 2028 by in total 0.04 million users (+0.51 percent). This overall increase does not happen continuously, notably not in 2026. The Facebook user base is estimated to amount to 7.87 million users in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in Bulgaria was forecast to continuously increase between 2024 and 2028 by in total 0.4 million users (+11.56 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 3.87 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

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