In four surveys carried out between during 2024, approximately five percent of people in the U.S. aged between 18 and 19 said they were following a vegan diet. The share of vegans among respondents aged between 40 and 49 was at three percent. Veganism in the U.S. Consumers who follow a vegan diet do not eat or drink any products derived either wholly or partly from animals. Besides moral concerns about animal welfare, there are many other reasons for only consuming vegan products. The second most common reason for becoming vegan or pursuing a non-meat diet is to have a healthier diet. Meat-substitute products in the United States The main reasons for eating meat-substitutes are that consumers consider them healthier than meat products, or think that they benefit the environment. Nearly 30 percent of surveyed consumers in the U.S. are consuming meat-substitute products once a month or more often. About 19 percent of Americans have increased their consumption of protein by eating more meat substitutes.

In 2024, about five percent of female respondents among adults in the United States stated that they follow a vegetarian diet. Among male survey participants, approximately six percent do so as well.

The milk substitute market in the United States generated a revenue of 3.86 billion U.S. dollars in 2024. Since 2019, the market has grown by over one billion U.S. dollars and is forecast to further increase in the coming years.

Comprehensive dataset containing 12,572 verified Vegan restaurant businesses in United States with complete contact information, ratings, reviews, and location data.

During a survey in April 2023, 55 percent of responding U.S. adults who have ever been a vegetarian stated that health benefits were among the reasons they were or are vegetarians. Personal taste, food safety concerns, and weight management all ranked above moral reasons as reasons why U.S. citizens were or are vegetarians.

A majority of U.S. citizens who had never followed a vegetarian diet stated that they can see a compelling reason to become vegetarian. This contrasts with the 40 percent of respondents who do not find any reasons compelling. The leading reason that is compelling to respondents who never before followed such a diet are possible health benefits followed by weight management, with 31 and 20 percent stating these reasons, respectively.

The volume in the 'Milk Substitutes' segment of the food market in the United States was modeled to amount to 983.67 million kilograms in 2024. Following a continuous upward trend, the volume has risen by 272.65 million kilograms since 2018. Between 2024 and 2030, the volume will rise by 405.37 million kilograms, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Milk Substitutes.

The average volume per capita in the 'Milk Substitutes' segment of the food market in the United States was modeled to be 2.85 kilograms in 2024. Following a continuous upward trend, the average volume per capita has risen by 0.73 kilograms since 2018. Between 2024 and 2030, the average volume per capita will rise by 1.06 kilograms, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Milk Substitutes.

The revenue change in the 'Milk Substitutes' segment of the food market in the United States was modeled to be 7.17 percent in 2024. From 2019 to 2024, the revenue change rose by 2.28 percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. Between 2024 and 2030, the revenue change will rise by 2.13 percentage points, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Milk Substitutes.

In 2025, the Asia Pacific region had the highest revenue value of plant-based milk substitutes in the world, amounting to nearly 15.07 billion U.S. dollars. In Europe, the retail sales value of milk alternatives was approximately 5.18 billion U.S. dollars. Global production of traditional milk The United States (U.S.) is one of the leading producers of traditional cow milk worldwide. In 2024, the U.S. produced approximately 228 billion pounds of milk for human consumption. The production of cow milk in the European Union (EU) has been steadily increasing for as long as the UK was included in the figures. In 2023, it amounted to nearly 144.8 million metric tons stagnating since 2021. In China, the production of cow milk was estimated to be 43.6 million metric tons in 2024. The increasing popularity of milk substitutes That year, total consumption for milk substitutes worldwide increased to a new record high of around 8.06 billion kilograms. The amount of milk substitutes consumed globally has increased since 2019. The Statista Consumer Market Outlook estimates that this trend will continue and by 2029, global consumption of milk substitutes will increase to 10.97 billion kilograms. The generated revenue of the market for milk substitutes was estimated to be around 25.23 billion U.S. dollars.

In 2025, APAC had the highest growth rate for plant-based meat substitutes among all regions worldwide. APAC's growth rate was approximately 12.6 percent. This was more than three times as much as the growth rate of North America, which was the region with the smallest growth.

In 2022, close to 900 million U.S. dollars were invested into cultivated meat research, development, and production globally. All alternative protein investments fell in 2022 by hundreds of millions of dollars.

Proportion of the 2018 world human population who could be fed with food energy savings associated with vegan diets.