In 2024, the number of vegans was estimated to be 2.5m. Based on survey results, another two million intend to follow the diet in the future. A combined 6.1 million more are going meatless and either follow a vegetarian or a pescetarian diet. How many vegans are there really? Due to the small share of vegans in a population, it is often difficult to get a reliable estimate of how many vegans can be found in any given population. Often the margin of error in a survey is larger than the share of vegans found. In the United States, for example, depending on the survey, you can find survey results ranging from one to four percent of the population. Across Europe, the overwhelming majority of countries have three percent or less of their population following a vegan diet. Healthy eating & Veganism In the United Kingdom, consumers cite health reasons among the top factors that might encourage them to adapt a vegan or vegetarian diet. Almost a quarter of women named health reasons, while 19 percent of their male counterparts had a similar standpoint. For men, this made it the leading reason, while women named animal welfare as high as health. Consumers in the United States who have already adopted a vegan or vegetarian diet also frequently named the desire to eat healthier as one of the reasons they adopted their current diet. Two in five vegans and vegetarians in the U.S. named healthier eating, only animal welfare ranked slightly higher.

These data were generated as part of an ESRC-funded PhD studentship exploring the understandings and everyday lived experiences of 'faith vegans' in the UK, as well as the intersection between veganism and religion, specifically Islam, Judaism, and Christianity. In order to unravel the phenomenon of 'faith veganism' that was coined in this research project, the researcher recruited 36 UK-based faith vegans (12 Muslim vegans, 12 Jewish vegans, and 12 Christian vegans) and conducted multi-modal qualitative methods, comprising interviews, diary methods, and virtual participant observation. The interview transcripts folder includes the interviews with faith vegans (n=36), as well as a document listing answers to a follow up question that I sent to Muslim participants after the interviews (n=1), the diary transcripts folder includes both the diary entries that were submitted as part of the social media-based diary groups (n=8) and the diary entries that were submitted separately and privately (n=6), and the VPO field notes folder includes the field notes from the virtual participant observation calls (n=6).'Faith Veganism: How the Ethics, Values, and Principles of UK-Based Muslim, Jewish, and Christian Vegans Reshape Veganism and Religiosity' was a four-year PhD project (March 2020 - April 2024) funded by the Economic and Social Research Council (ES/P000673/1). Veganism, a philosophy and practice constituting the eschewal of all animal-derived products and forms of animal exploitation, has grown exponentially in the UK over the past decade, including among individuals of faith. This phenomenon has been increasingly studied within social science, but there is one area that is noticeably absent in existing scholarship: how religion intersects with veganism. Given the perceived centrality of animal bodies to Abrahamic religious observance, coupled with potential ethical similarities between veganism and religion as possible guiding forces in an individual’s life, this intersection is pertinent to study. I asked, how are Muslim, Jewish, and Christian vegans reshaping and redefining veganism and religiosity in late modern Great Britain? I recruited 36 UK-based vegans identifying as either Muslim, Jewish, or Christian, and conducted a multi-modal qualitative methods study in 2021, comprising interviews, diary methods, and virtual participant observation. I then thematically analysed the data, drawing on theories relating to Bourdieusian sociology, reflexive religiosity, and embodied ethics and values. This research revealed that religion and veganism are often mutually constituted, with veganism being understood by faith vegans as an ethical lifestyle that may be incorporated into their religious lifestyles. Religious ethics, values, and principles are reflexively interrogated, enabling participants to bring together faith and veganism. However, for many, religion is non-negotiable, so specific knowledge and support is sought to aid the negotiations that take place around religious practice. Through reflexive religiosity, religious practice becomes veganised, whilst veganism becomes faith based. I developed a series of concepts that help explain the characteristics of faith veganism, such as faith vegan identity, faith vegan community, faith vegan ethics, and faith vegan stewardship, as well as contribute new ways of theorising veganism: as transformative, mobile, reflexive, and more-than-political. Thus, this empirical study offers a new understanding of veganism, one that intersects with and is underpinned by religion, and which I have termed faith veganism. I conducted a multi-modal qualitative methods study, comprising semi-structured interviews which were conducted over Zoom or Microsoft Teams, social media-based diary methods, using a closed Facebook group and private WhatsApp groups, and virtual participant observation using either Zoom, Microsoft Teams or WhatsApp video calls.