Interpretative struggles of global crises are increasingly being reflected on social media networks. TikTok is a relatively new social media platform that has achieved substantial popularity among young people in many parts of the world and is now being used to disseminate and make sense of information about the Russian invasion of Ukraine. Through a user-centered sampling approach, we collected 62 TikTok videos and conducted an in-depth qualitative analysis of them and their uploading profiles to explore how the war was being represented on the platform. Our analysis revealed a strong prevalence of remixing practices among content creators; that is, they recontextualise images, sounds and embodied self-performance within the platform-specific affordances of trends. We found that distant suffering is mediated through the emotive online self-performance of content creators, cuing their audiences toward appropriate emotional responses. Trending sounds situate videos within a singular-motif and context-diverse environment, facilitating what we theorize as affective audio networks.

A structured dataset comparing viral view thresholds and timeframes across major platforms, including TikTok, YouTube (long-form & Shorts), Instagram Reels, Facebook, Twitter (X), LinkedIn Video, and LinkedIn Posts.

From “get ready with me” videos to reels of “the 7 essentials you need in your purse right now,” and “the latest fashion trends,” young women and teenage girls’ TikTok and Instagram feeds are filled with all the ways they need to better themselves. At first glance, these posts seem harmless; however, seeing video after video of how you need to better your life in unachievable ways leaves the self feeling inadequate.

The beauty industry is a multi-billion-dollar industry that is expected to reach almost $736 billion in global revenue by 2028. Making up more than 20 percent of the entire e-commerce market, the beauty industry has been propelled by the expansion of social media since the COVID-19 Pandemic. Feminist artists like Martha Rosler began critiquing the problems associated with the beauty industry back in the 70s, but the problem of marketing to women has only grown since. Sophisticated algorithms, propelled by watching their users’ every move, project enviable lifestyles through influencers' perfectly lit, clean, and hypnotic videos and posts. Today, the targeted social media ads, influencers promoting products, and videos telling women how to create “the perfect life” cause young women, and even younger girls, to self-objectify.

Through mixed media drawings, I expose the absurdity of the beauty industry propelled by social media by exaggerating the images we are exposed to every day. I juxtapose digital elements of social media against drawn marks that masquerade as beauty products. Oftentimes only fragments of the image are rendered to completion, coinciding with the ways in which women are picked apart and objectified in the media. By mixing figuration and abstraction and calling on feminist theorists, I highlight the internal conflict that arises from the critical self-evaluation that I, and many other young women, have grown accustomed to with the use of the internet and social media.

AI Powered Video Generator Market Outlook

The global AI-powered video generator market size was valued at approximately USD 1.5 billion in 2023 and is forecasted to reach around USD 8.7 billion by 2032, growing at a robust compound annual growth rate (CAGR) of 21.7% during the period. This remarkable growth can be attributed to the increasing demand for automated video content production across various sectors and the continuous advancements in AI technology.

One of the primary growth factors driving the AI-powered video generator market is the burgeoning need for high-quality video content. As businesses across industries increasingly rely on video for marketing, training, and customer engagement, there is a significant demand for tools that can automate video production without compromising on quality. AI-powered video generators provide an efficient and cost-effective solution, enabling companies to produce professional-grade videos quickly and at scale.

Another significant driver is the rapid adoption of artificial intelligence and machine learning technologies across various sectors. With advancements in AI algorithms and the availability of massive datasets, AI-powered video generators can now create highly customized and dynamic content. These tools are capable of understanding context, recognizing patterns, and adapting to specific requirements, making them invaluable for personalized video marketing, virtual training sessions, and other applications.

The growing popularity of video content on social media platforms and the increasing consumption of video on digital channels also contribute to the market's expansion. Platforms like YouTube, TikTok, and Instagram have seen exponential growth in video viewership, prompting brands and influencers to produce more video content. AI-powered video generators help meet this demand by streamlining the content creation process, allowing users to focus more on creativity and strategy rather than the technical aspects of video production.

AI-Powered Video Analytics is emerging as a transformative force within the video content industry, offering enhanced capabilities for understanding and interpreting video data. By leveraging advanced AI algorithms, these analytics tools can automatically detect and analyze patterns, behaviors, and events within video footage. This capability is particularly beneficial for sectors such as security, retail, and sports, where real-time insights from video data can drive decision-making and operational efficiency. As the demand for intelligent video solutions grows, AI-powered video analytics is set to play a crucial role in optimizing content delivery and enhancing viewer experiences.

Regionally, North America is expected to dominate the AI-powered video generator market during the forecast period, driven by the early adoption of advanced technologies and the presence of key market players. The Asia Pacific region is also anticipated to witness significant growth, owing to the increasing digitalization efforts and rising demand for video content in emerging economies like China and India. Europe and Latin America are expected to see steady growth, fueled by technological advancements and the growing importance of video in marketing and communication strategies.

Component Analysis

In the AI-powered video generator market, the component segment is broadly categorized into software, hardware, and services. Each component plays a crucial role in the functionality and performance of AI video generation systems, catering to various needs and preferences of end-users.

The software segment is expected to hold the largest market share, driven by the continuous advancements in AI algorithms and machine learning models. Software solutions for AI video generation encompass a wide range of functionalities, including video editing, motion graphics, special effects, and content personalization. Companies are investing heavily in research and development to enhance the capabilities of their software, making it more intuitive and user-friendly. The integration of cloud-based services also adds to the flexibility and scalability of software solutions, allowing users to access advanced features without significant upfront investments.

The hardware segment, though smaller than software, is critical for the optimal performance of AI video generators. High-performance GPUs, specialized pro

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.