This dataset contains information about trending YouTube videos, including details about the videos and their respective channels. The data is collected daily and provides insights into video performance, audience engagement, and channel characteristics across different countries. Below is a detailed description of each column:

Video Information

1. video_id: Unique identifier for the video on YouTube.
2. video_published_at: The date and time when the video was published.
3. video_trending_date: The date when the video was identified as trending.
4. video_trending_country: The country where the video is trending (ISO 3166-1 alpha-2 country code, e.g., "US" for the United States).
5. video_title: The title of the video as displayed on YouTube.
6. video_description: The description provided by the video creator.
7. video_default_thumbnail: URL of the default thumbnail for the video.
8. video_category_id: Numeric ID representing the category of the video (e.g., Music, Gaming, etc.).
9. video_tags: List of tags associated with the video for categorization and discoverability.
10. video_duration: Duration of the video in ISO 8601 format (e.g., "PT10M15S" for 10 minutes and 15 seconds).
11. video_dimension: Dimension of the video (e.g., "2d", "3d").
12. video_definition: Video resolution quality (e.g., "hd" for high definition, "sd" for standard definition).
13. video_licensed_content: Boolean indicating if the video contains licensed content.
14. video_view_count: Total number of views for the video.
15. video_like_count: Total number of likes for the video.
16. video_comment_count: Total number of comments on the video.

Channel Information

1. channel_id: Unique identifier for the YouTube channel.
2. channel_title: The name/title of the channel.
3. channel_description: Description provided by the channel owner.
4. channel_custom_url: Custom URL for the channel (if available).
5. channel_published_at: The date and time when the channel was created.
6. channel_country: The country associated with the channel (if specified by the creator).
7. channel_view_count: Total number of views across all videos on the channel.
8. channel_subscriber_count: Total number of subscribers to the channel.
9. channel_have_hidden_subscribers: Boolean indicating if the channel has hidden its subscriber count.
10. channel_video_count: Total number of videos uploaded by the channel.
11. channel_localized_title: The localized title of the channel (if available in a different language).
12. channel_localized_description: The localized description of the channel (if available in a different language).

Potential Applications

This dataset is a rich resource for analyzing YouTube video and channel trends. Here are some potential use cases:

1. Trend Analysis:

   • Identify trending content in specific countries or globally.
   • Explore the relationship between publishing time and trending status.

2. Audience Engagement Insights:

   • Analyze the correlation between video views, likes, and comments.
   • Understand the impact of video tags, duration, or definition on engagement.

3. Content Category Insights:

   • Explore how different video categories perform over time.
   • Analyze the popularity of certain categories in specific regions.

4. Channel Growth Analysis:

   • Study how trending videos impact channel subscriber growth.
   • Analyze the characteristics of successful channels (e.g., average video duration, view count, etc.).

5. Machine Learning Projects:

   • Predict the likelihood of a video trending based on its metadata.
   • Cluster videos or channels based on similarities in tags, categories, and engagement metrics.

6. Business Applications:

   • Help content creators and marketers understand audience preferences.
   • Use data to guide video production strategies for better engagement.

Additional Notes

This dataset can be combined with other external datasets, such as demographic or social media engagement data, for broader analyses. It is particularly suitable for projects related to content strategy, audience analysis, or even recommendation system development for platforms similar to YouTube.

As of June 2022, more than *** hours of video were uploaded to YouTube every minute. This equates to approximately ****** hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer’s appetites for online video has grown. In fact, the number of video content hours uploaded every 60 seconds grew by around ** percent between 2014 and 2020. YouTube global users Online video is one of the most popular digital activities worldwide, with ** percent of internet users worldwide watching more than ** hours of online videos on a weekly basis in 2023. It was estimated that in 2023 YouTube would reach approximately *** million users worldwide. In 2022, the video platform was one of the leading media and entertainment brands worldwide, with a value of more than ** billion U.S. dollars. YouTube video content consumption The most viewed YouTube channels of all time have racked up billions of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The YouTube channel owner with the most video views is Indian music label T-Series, which counted ****** billion lifetime views. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and Markiplier.

Description

Welcome to the captivating realm of YouTube stardom, where this meticulously curated dataset unveils the statistics of the most subscribed YouTube channels. A collection of YouTube giants, this dataset offers a perfect avenue to analyze and gain valuable insights from the luminaries of the platform. With comprehensive details on top creators' subscriber counts, video views, upload frequency, country of origin, earnings, and more, this treasure trove of information is a must-explore for aspiring content creators, data enthusiasts, and anyone intrigued by the ever-evolving online content landscape. Immerse yourself in the world of YouTube success and unlock a wealth of knowledge with this extraordinary dataset.

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Key Features

• rank: Position of the YouTube channel based on the number of subscribers
• Youtuber: Name of the YouTube channel
• subscribers: Number of subscribers to the channel
• video views: Total views across all videos on the channel
• category: Category or niche of the channel
• Title: Title of the YouTube channel
• uploads: Total number of videos uploaded on the channel
• Country: Country where the YouTube channel originates
• Abbreviation: Abbreviation of the country
• channel_type: Type of the YouTube channel (e.g., individual, brand)
• video_views_rank: Ranking of the channel based on total video views
• country_rank: Ranking of the channel based on the number of subscribers within its country
• channel_type_rank: Ranking of the channel based on its type (individual or brand)
• video_views_for_the_last_30_days: Total video views in the last 30 days
• lowest_monthly_earnings: Lowest estimated monthly earnings from the channel
• highest_monthly_earnings: Highest estimated monthly earnings from the channel
• lowest_yearly_earnings: Lowest estimated yearly earnings from the channel
• highest_yearly_earnings: Highest estimated yearly earnings from the channel
• subscribers_for_last_30_days: Number of new subscribers gained in the last 30 days
• created_year: Year when the YouTube channel was created
• created_month: Month when the YouTube channel was created
• created_date: Exact date of the YouTube channel's creation
• Gross tertiary education enrollment (%): Percentage of the population enrolled in tertiary education in the country
• Population: Total population of the country
• Unemployment rate: Unemployment rate in the country
• Urban_population: Percentage of the population living in urban areas
• Latitude: Latitude coordinate of the country's location
• Longitude: Longitude coordinate of the country's location

Potential Use Cases

• YouTube Analytics: Gain valuable insights into the success factors of top YouTube channels and understand what sets them apart from the rest.
• Content Strategy: Discover the most popular categories and upload frequencies that resonate with audiences.
• Regional Influencers: Identify influential YouTube creators from different countries and analyze their impact on a global scale.
• Earnings Analysis: Explore the correlation between channel performance and estimated earnings.
• Geospatial Visualization: Visualize the distribution of successful YouTube channels on a world map and uncover geographical trends.
• Trending Topics: Investigate how certain categories gain popularity over time and correlate with world events.

Data Source: The dataset was meticulously compiled from various reputable sources, ensuring accuracy and reliability of the information presented.

If you find this dataset helpful, your support through an upvote would be deeply appreciated ❤️

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Comprehensive YouTube channel statistics for RJ UPLOADED, featuring 200,000 subscribers and 33,949,706 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in IN. Track 484 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

YouTube was created in 2005, with the first video – Me at the Zoo - being uploaded on 23 April 2005. Since then, 1.3 billion people have set up YouTube accounts. In 2018, people watch nearly 5 billion videos each day. People upload 300 hours of video to the site every minute.

According to 2016 research undertaken by Pexeso, music only accounts for 4.3% of YouTube’s content. Yet it makes 11% of the views. Clearly, an awful lot of people watch a comparatively small number of music videos. It should be no surprise, therefore, that the most watched videos of all time on YouTube are predominantly music videos.

On August 13, BTS became the most-viewed artist in YouTube history, accumulating over 26.7 billion views across all their official channels. This count includes all music videos and dance practice videos.

Justin Bieber and Ed Sheeran now hold the records for second and third-highest views, with over 26 billion views each.

Currently, BTS’s most viewed videos are their music videos for “**Boy With Luv**,” “**Dynamite**,” and “**DNA**,” which all have over 1.4 billion views.

Headers of the Dataset Total = Total views (in millions) across all official channels Avg = Current daily average of all videos combined 100M = Number of videos with more than 100 million views

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

Context

Trending videos on YouTube demonstrate really interesting features. This dataset is heavily inspired by the previous Trending YouTube Videos dataset on the information from YouTube API. However, there was a need for a new dataset that contains new videos statistics from 2021, the previous data was relatively ancient (dated 2017).

Content

The dataset contains a total of 16 columns describing interesting features such as Title, date/time of upload, description of video, and also files were categorized based on the region of Trending, this way it is easy to see which demographics have similarities. Currently, It contains data from 10 Regions/Countries scrapped from Google YouTube API, it has several weeks of data as of now. I am not planning to update this dataset any more but if needed I'll make a fresh one with more entries.

Acknowledgements

I have used a modified version of this scraper from the previous Dataset. I want to thank Mitchell J for the scrapper and motivation. Thank you Alexander for the Unspalsh Image.

Inspiration

Perform EDA on the dataset.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

YouTube is an American online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.

In October 2006, 18 months after posting its first video and 10 months after its official launch, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube and approved creators participate in Google's AdSense program, which seeks to generate more revenue for both parties. YouTube reported revenue of $19.8 billion in 2020. In 2021, YouTube's annual advertising revenue increased to $28.8 billion.

This dataset consists details on top 1000 influencers all over the world.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

Comprehensive YouTube channel statistics for Markiplier, featuring 37,900,000 subscribers and 22,996,855,694 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category and is based in US. Track 5,777 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Context

As YouTube is now one of the biggest online earning platform for content creators, lots of new content creators join everyday and upload almost thousands of video daily, which creates enormous amount of data everyday, from which we can do lots of things. Here I have taken data of T-Series, one of the most subscribed channel on YouTube, it's views and ratings of its past video and estimate its revenue for each video.

There's a story behind every dataset and here's your opportunity to share yours.

Content

There are very less features in this dataset, namely: Date: The date when the particular video was released Name: Name of the video on YouTube Views: The views on YouTube as per December 2020 Ratings: The ratings of the video Comments: Number of comments on the video Estimated Revenue: The revenue generated by the video on YouTube What's inside is more than just rows and columns. Make it easy for others to get started by describing how you acquired the data and what time period it represents, too.

Acknowledgements

This data search wouldn't be possible without my sister as she was constantly watching videos on YouTube which lead me to this idea and then started working on this dataset.

Inspiration

Your data will be in front of the world's largest data science community. What questions do you want to see answered?

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

This dataset contains comments from all 560 videos that were posted on the Daily Dose Of Internet YouTube Channel by February 4th, 2024. There are over 6.7 million comments present in the dataset, and each comes with the information on d date and time it was posted, username, upvotes earned as well as the comment content itself.

If you find the dataset interesting, consider upvoting. Enjoy.

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers.

              The most popular social network

              Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size.
              Moreover, as of the final quarter of 2023, there were almost four billion Meta product users.

              Ever-evolving social media usage

              The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

During the fourth quarter 2024, approximately 20.6 million TikTok accounts were removed from the platform due to suspicion of being operated by users under the age of 13. During the last measured period, around 185 million fake accounts were removed from fake accounts removed from TikTok.