In the financial year of 2024, about 71 percent of IKEA's global retail sales were generated in the company's existing retail stores. In comparison, online sales of the Swedish furniture retail conglomerate made up to about 26 percent of its global sales. Global impact of IKEA With it’s first store opening back in 1958 in Älmhult, a small town in the south of Sweden, IKEA has now grown into the world’s largest furniture retailer. Over the years, IKEA’s global annual revenue has shown a general increase, reaching over 45 billion euros in 2024. IKEA online With nearly one quarter of its revenue generated through online sales, IKEA’s web store is favored amongst global consumers. In 2023, IKEA.com ranked third amongst competitors worldwide in terms of e-commerce sales. In 2024, IKEA.com was visited over 4.5 billion times globally.

In the financial year 2024, Europe accounted for about 72.7 percent of IKEA's sales, while Asia accounted for around 9.2 percent. IKEA IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. In 2023, the company was among the world's most valuable retail brands. In the 2024 fiscal year, the company generated a global revenue of over 45 billion Euros. IKEA's competitive advantage IKEA offers low prices and a huge range of products. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA’s website.Designers constantly introduce new design products that look stylish in the eyes of customers. All the products are designed so they are easy to transport and assemble. Moreover, the company offers the widest product range and positive shopping experience. All of these factors are aligned with what customers want and need and which results in higher sales. Without such extensive customer knowledge and best practices to benefit from that knowledge, IKEA would be unable to outcompete its current competitors.The IKEA vision is to create a better everyday life for all people. This is made possible by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.