28 datasets found
  1. d

    Local Law 83 - City Agency Advertising Spend

    • catalog.data.gov
    • data.cityofnewyork.us
    Updated Mar 22, 2025
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    data.cityofnewyork.us (2025). Local Law 83 - City Agency Advertising Spend [Dataset]. https://catalog.data.gov/dataset/local-law-83-city-agency-advertising-spend-dfa81
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    Dataset updated
    Mar 22, 2025
    Dataset provided by
    data.cityofnewyork.us
    Description

    Per Local Law 83 of 2021, the Mayor's Office of Ethnic and Community Media is required to report annually on each agency's full advertising spend across all media categories, including ethnic and community (ECM), mainstream, out-of-home, social media, etc. This dataset reflects the raw data that MOECM received from City Agencies on their annual advertising spend. For more information, please visit the MOECM website.

  2. Social Media Advertising Dataset

    • kaggle.com
    Updated Mar 21, 2024
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    Jason Klein (2024). Social Media Advertising Dataset [Dataset]. https://www.kaggle.com/datasets/jsonk11/social-media-advertising-dataset/versions/1
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Mar 21, 2024
    Dataset provided by
    Kaggle
    Authors
    Jason Klein
    Description

    Description:

    The Social Media Advertising dataset is a comprehensive collection of data related to various social media advertising campaigns. It includes information such as ad impressions, clicks, spend, demographic targeting, and conversion rates. The dataset encompasses multiple social media platforms such as Facebook, Instagram, Pinterest, and Twitter, providing a diverse range of advertising campaign data.

    Potential Uses for Data Analysis:

    Campaign Performance Analysis: Analyze the performance of advertising campaigns across different social media platforms to identify the most effective channels and strategies. Audience Segmentation: Utilize demographic targeting data to segment the audience and tailor advertising campaigns to specific demographic groups. ROI Calculation: Calculate the return on investment (ROI) for advertising campaigns by comparing ad spend to conversion rates and revenue generated. Optimization Strategies: Identify optimization opportunities by analyzing click-through rates, engagement metrics, and conversion funnels to improve campaign effectiveness. Predictive Modeling: Build predictive models to forecast future campaign performance and optimize advertising strategies for maximum impact.

    NOTE: This is a fictional database.

  3. Social Media Ad Dataset

    • kaggle.com
    Updated Apr 7, 2025
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    Ziya (2025). Social Media Ad Dataset [Dataset]. https://www.kaggle.com/datasets/ziya07/social-media-ad-dataset/code
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Apr 7, 2025
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Ziya
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    The Social Media Ad Optimization Dataset provides a comprehensive collection of user interaction data related to digital advertising campaigns. It is designed to support research in predictive modeling, targeted advertising, and AI-driven campaign optimization.

    Key Features: User Demographics: Age, gender, location, and interests.

    Ad Metadata: Ad ID, category, platform, type, and textual content.

    User Engagement Data: Impressions, clicks, conversions, and time spent on ads.

    Temporal Information: Interaction timestamps and day of the week.

    Device Insights: Device type used for accessing the ad.

    Applications: Ad engagement prediction and conversion modeling.

    Behavioral analysis for personalized targeting.

    Optimization of ad delivery strategies using AI.

  4. Instagram: distribution of global audiences 2024, by age and gender

    • statista.com
    • ai-chatbox.pro
    Updated Jul 16, 2024
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    Stacy Jo Dixon (2024). Instagram: distribution of global audiences 2024, by age and gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jul 16, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

  5. Marketing Dataset

    • kaggle.com
    Updated Jul 17, 2024
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    Farah S. (2024). Marketing Dataset [Dataset]. https://www.kaggle.com/datasets/farahsamymohamed/marketing-dataset/versions/2
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Jul 17, 2024
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Farah S.
    Description

    Field Description ID Customer's unique identifier Year_Birth Customer's birth year Education Customer's education level Marital_Status Customer's marital status Income Customer's yearly household income Kidhome Number of children in customer's household Teenhome Number of teenagers in customer's household Dt_Customer Date of customer's enrollment with the company Recency Number of days since customer's last purchase MntWines Amount spent on wine in the last 2 years MntFruits Amount spent on fruits in the last 2 years MntMeatProducts Amount spent on meat in the last 2 years MntFishProducts Amount spent on fish in the last 2 years MntSweetProducts Amount spent on sweets in the last 2 years MntGoldProds Amount spent on gold in the last 2 years NumDealsPurchases Number of purchases made with a discount NumWebPurchases Number of purchases made through the company's web site NumCatalogPurchases Number of purchases made using a catalogue NumStorePurchases Number of purchases made directly in stores NumWebVisitsMonth Number of visits to company's web site in the last month AcceptedCmp3 1 if customer accepted the offer in the 3rd campaign, 0 otherwise AcceptedCmp4 1 if customer accepted the offer in the 4th campaign, 0 otherwise AcceptedCmp5 1 if customer accepted the offer in the 5th campaign, 0 otherwise AcceptedCmp1 1 if customer accepted the offer in the 1st campaign, 0 otherwise AcceptedCmp2 1 if customer accepted the offer in the 2nd campaign, 0 otherwise Response 1 if customer accepted the offer in the last campaign, 0 otherwise Complain 1 if customer complained in the last 2 years, 0 otherwise Country Customer's location

  6. Instagram: distribution of global audiences 2024, by age group

    • statista.com
    • ai-chatbox.pro
    Updated Jul 16, 2024
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    Stacy Jo Dixon (2024). Instagram: distribution of global audiences 2024, by age group [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jul 16, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.

  7. m

    Datacost Fusion: Big Data-Driven Efficiency for Production and Advertising

    • data.mendeley.com
    Updated Jun 12, 2024
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    sangita biswas (2024). Datacost Fusion: Big Data-Driven Efficiency for Production and Advertising [Dataset]. http://doi.org/10.17632/tyy7jrth6y.1
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    Dataset updated
    Jun 12, 2024
    Authors
    sangita biswas
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This dataset used in this study encompasses a comprehensive collection of records detailing production and advertising.

    Key Attributes: Clustering data Date: Timestamp of each record, allowing for temporal analysis. Product_ID: Unique identifier for each product. Production_Quantity: Number of units produced on each day. Advertising_Channel: The medium used for advertising (e.g., social media, television, print). Ad_Spend: Amount of money spent on advertising for each channel. Sales: Number of units sold per day. Customer_Demographics: Information on customer segments, including age, gender, and location. Page_Views: Number of page views generated by the advertisement. Clicks: Number of clicks on the advertisements. Data Preprocessing: To prepare the dataset for analysis, several preprocessing steps were undertaken:

    Data Cleaning: Removal of duplicate entries and handling of missing values through imputation. Normalization: Scaling of numerical features to ensure uniformity. Categorical Encoding: Conversion of categorical variables (e.g., Advertising_Channel) into numerical format using one-hot encoding. Usage in Study: This dataset facilitated the development and validation of our budget allocation algorithms and predictive models. By analyzing historical performance data, we were able to derive insights into optimal budget distribution and forecast future advertising impacts on sales and production efficiency.

  8. d

    B2B Data Full Record Purchase | 80MM Total Universe B2B Contact Data Mailing...

    • datarade.ai
    .xml, .csv, .xls
    Updated Feb 22, 2025
    + more versions
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    McGRAW (2025). B2B Data Full Record Purchase | 80MM Total Universe B2B Contact Data Mailing List [Dataset]. https://datarade.ai/data-products/b2b-data-full-record-purchase-80mm-total-universe-b2b-conta-mcgraw
    Explore at:
    .xml, .csv, .xlsAvailable download formats
    Dataset updated
    Feb 22, 2025
    Dataset authored and provided by
    McGRAW
    Area covered
    Namibia, Swaziland, Zimbabwe, Guinea-Bissau, United Arab Emirates, Myanmar, Anguilla, Niue, Uzbekistan, Burkina Faso
    Description

    McGRAW’s US B2B Data: Accurate, Reliable, and Market-Ready

    Our B2B database delivers over 80 million verified contacts with 95%+ accuracy. Supported by in-house call centers, social media validation, and market research teams, we ensure that every record is fresh, reliable, and optimized for B2B outreach, lead generation, and advanced market insights.

    Our B2B database is one of the most accurate and extensive datasets available, covering over 91 million business executives with a 95%+ accuracy guarantee. Designed for businesses that require the highest quality data, this database provides detailed, validated, and continuously updated information on decision-makers and industry influencers worldwide.

    The B2B Database is meticulously curated to meet the needs of businesses seeking precise and actionable data. Our datasets are not only extensive but also rigorously validated and updated to ensure the highest level of accuracy and reliability.

    Key Data Attributes:

    • Personal Identifiers: First name, last name
    • Professional Details: Title, direct dial numbers
    • Business Information: Company name, address, phone number, fax number, website
    • Company Metrics: Employee size, sales volume
    • Technology Insights: Information on hardware and software usage across organizations
    • Social Media Connections: LinkedIn, Facebook, and direct dial contacts
    • Corporate Insights: Detailed company profiles

    Unlike many providers that rely solely on third-party vendor files, McGRAW takes a hands-on approach to data validation. Our dedicated nearshore and offshore call centers engage directly with data before each delivery to ensure every record meets our high standards of accuracy and relevance.

    In addition, our teams of social media validators, market researchers, and digital marketing specialists continuously refine and update records to maintain data freshness. Each dataset undergoes multiple verification checks using internal validation processes and third-party tools such as Fresh Address, BriteVerify, and Impressionwise to guarantee the highest data quality.

    Additional Data Solutions and Services

    • Data Enhancement: Email and LinkedIn appends, contact discovery across global roles and functions

    • Business Verification: Real-time validation through call centers, social media, and market research

    • Technology Insights: Detailed IT infrastructure reports, spending trends, and executive insights

    • Healthcare Database: Access to over 80 million healthcare professionals and industry leaders

    • Global Reach: US and international GDPR-compliant datasets, complete with email, postal, and phone contacts

    • Email Broadcast Services: Full-service campaign execution, from testing to live deployment, with tracking of key engagement metrics such as opens and clicks

    Many B2B data providers rely on vendor-contributed files without conducting the rigorous validation necessary to ensure accuracy. This often results in outdated and unreliable data that fails to meet the demands of a fast-moving business environment.

    McGRAW takes a different approach. By owning and operating dedicated call centers, we directly verify and validate our data before delivery, ensuring that every record is up-to-date and ready to drive business success.

    Through continuous validation, social media verification, and real-time updates, McGRAW provides a high-quality, dependable database for businesses that prioritize data integrity and performance. Our Global Business Executives database is the ideal solution for companies that need accurate, relevant, and market-ready data to fuel their strategies.

  9. Consumer Behavior Data | Consumer Goods & Electronics Industry Leaders in...

    • datarade.ai
    Updated Jan 1, 2018
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    Success.ai (2018). Consumer Behavior Data | Consumer Goods & Electronics Industry Leaders in Asia, US, and Europe | Verified Global Profiles from 700M+ Dataset [Dataset]. https://datarade.ai/data-products/consumer-behavior-data-consumer-goods-electronics-industr-success-ai
    Explore at:
    .bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
    Dataset updated
    Jan 1, 2018
    Dataset provided by
    Area covered
    United States
    Description

    Success.ai’s Consumer Behavior Data for Consumer Goods & Electronics Industry Leaders in Asia, the US, and Europe offers a robust dataset designed to empower businesses with actionable insights into global consumer trends and professional profiles. Covering executives, product managers, marketers, and other professionals in the consumer goods and electronics sectors, this dataset includes verified contact information, professional histories, and geographic business data.

    With access to over 700 million verified global profiles and firmographic data from leading companies, Success.ai ensures your outreach, market analysis, and strategic planning efforts are powered by accurate, continuously updated, and GDPR-compliant data. Backed by our Best Price Guarantee, this solution is ideal for businesses aiming to navigate and lead in these fast-paced industries.

    Why Choose Success.ai’s Consumer Behavior Data?

    1. Verified Contact Data for Precision Engagement

      • Access verified email addresses, phone numbers, and LinkedIn profiles of professionals in the consumer goods and electronics industries.
      • AI-driven validation ensures 99% accuracy, optimizing communication efficiency and minimizing data gaps.
    2. Comprehensive Global Coverage

      • Includes profiles from key markets in Asia, the US, and Europe, covering regions such as China, India, Germany, and the United States.
      • Gain insights into region-specific consumer trends, product preferences, and purchasing behaviors.
    3. Continuously Updated Datasets

      • Real-time updates capture career progressions, company expansions, market shifts, and consumer trend data.
      • Stay aligned with evolving market dynamics and seize emerging opportunities effectively.
    4. Ethical and Compliant

      • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible use and legal compliance for all data-driven campaigns.

    Data Highlights:

    • 700M+ Verified Global Profiles: Connect with industry leaders, marketers, and decision-makers in consumer goods and electronics industries worldwide.
    • Consumer Trend Insights: Gain detailed insights into product preferences, purchasing patterns, and demographic influences.
    • Business Locations: Access geographic data to identify regional markets, operational hubs, and emerging consumer bases.
    • Professional Histories: Understand career trajectories, skills, and expertise of professionals driving innovation and strategy.

    Key Features of the Dataset:

    1. Decision-Maker Profiles in Consumer Goods and Electronics

      • Identify and engage with professionals responsible for product development, marketing strategy, and supply chain optimization.
      • Target individuals making decisions on consumer engagement, distribution, and market entry strategies.
    2. Advanced Filters for Precision Campaigns

      • Filter professionals by industry focus (consumer electronics, FMCG, luxury goods), geographic location, or job function.
      • Tailor campaigns to align with specific industry trends, market demands, and regional preferences.
    3. Consumer Trend Data and Insights

      • Access data on regional product preferences, spending behaviors, and purchasing influences across key global markets.
      • Leverage these insights to shape product development, marketing campaigns, and customer engagement strategies.
    4. AI-Driven Enrichment

      • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

    Strategic Use Cases:

    1. Marketing and Demand Generation

      • Design campaigns tailored to consumer preferences, regional trends, and target demographics in the consumer goods and electronics industries.
      • Leverage verified contact data for multi-channel outreach, including email, social media, and direct marketing.
    2. Market Research and Competitive Analysis

      • Analyze global consumer trends, spending patterns, and product preferences to refine your product portfolio and market positioning.
      • Benchmark against competitors to identify gaps, emerging needs, and growth opportunities in target regions.
    3. Sales and Partnership Development

      • Build relationships with key decision-makers at companies specializing in consumer goods or electronics manufacturing and distribution.
      • Present innovative solutions, supply chain partnerships, or co-marketing opportunities to grow your market share.
    4. Product Development and Innovation

      • Utilize consumer trend insights to inform product design, pricing strategies, and feature prioritization.
      • Develop offerings that align with regional preferences and purchasing behaviors to maximize market impact.

    Why Choose Success.ai?

    1. Best Price Guarantee
      • Access premium-quality consumer behavior data at competitive prices, ensuring maximum ROI for your outreach, research, and ma...
  10. n

    Digital Marketing Statistics and Trends

    • blog.nbdigitech.com
    html
    Updated Nov 18, 2024
    + more versions
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    WordStream (2024). Digital Marketing Statistics and Trends [Dataset]. https://blog.nbdigitech.com/hire-best-digital-marketing-agency-in-aligarh/
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    htmlAvailable download formats
    Dataset updated
    Nov 18, 2024
    Dataset authored and provided by
    WordStream
    License

    https://www.wordstream.com/legalhttps://www.wordstream.com/legal

    Time period covered
    2022
    Area covered
    Global
    Description

    This dataset provides comprehensive statistics and trends in digital marketing, covering areas such as PPC, SEO, social media, and content marketing in 2022.

  11. d

    Citywide Marketing Directory

    • catalog.data.gov
    • data.cityofnewyork.us
    Updated Apr 5, 2025
    + more versions
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    data.cityofnewyork.us (2025). Citywide Marketing Directory [Dataset]. https://catalog.data.gov/dataset/community-and-ethnic-media-print-and-digital-outlet-directory
    Explore at:
    Dataset updated
    Apr 5, 2025
    Dataset provided by
    data.cityofnewyork.us
    Description

    Local Law 83 of 2021 establishes a goal for City agencies to spend at least 50% of their print, digital, radio and TV advertising budgets with Ethnic and Community Media (ECM) outlets. This is a directory of approved ethnic and community media outlets with which spend counts positively towards the 50% spend goal outlined in LL83 of 2021

  12. d

    B2B Intent Data | 2M US Marketing and Advertising Professionals | Verified...

    • datarade.ai
    .csv, .xls
    Updated Feb 17, 2024
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    Solution Publishing (2024). B2B Intent Data | 2M US Marketing and Advertising Professionals | Verified Safe to Email [Dataset]. https://datarade.ai/data-products/marketing-continuum-by-solution-publishing-2m-us-b2b-profes-solution-publishing
    Explore at:
    .csv, .xlsAvailable download formats
    Dataset updated
    Feb 17, 2024
    Dataset authored and provided by
    Solution Publishing
    Area covered
    United States of America
    Description

    In today's marketing world, it's all about reaching the right people. That's why we've developed this platform that gives you access to over 2 million marketing and advertising contacts at roughly 500,000 companies across the U.S. What makes our data different? We actually send newsletters to these contacts regularly, so we know the emails work and people are engaging with them. No more wasted outreach to dead addresses! Our database covers the full marketing spectrum - from brand managers to social media specialists, content creators to analytics pros. For each contact, you get their business email, postal address, direct dial, and even mobile numbers, so you can reach them however works best. We also provide location data for both companies and individuals, making it easy to run targeted local campaigns. And we go beyond just contact info - you'll get insights into their tech stack, company structure, size, industry, and revenue metrics. This isn't just another contact list. It's a complete targeting system that helps you deliver the right message to exactly the right marketing professional at the perfect time. It's transformed how our clients approach their outreach efforts.

  13. d

    TagX Web Browsing clickstream Data - 300K Users North America, EU - GDPR -...

    • datarade.ai
    .json, .csv, .xls
    Updated Sep 16, 2024
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    TagX (2024). TagX Web Browsing clickstream Data - 300K Users North America, EU - GDPR - CCPA Compliant [Dataset]. https://datarade.ai/data-products/tagx-web-browsing-clickstream-data-300k-users-north-america-tagx
    Explore at:
    .json, .csv, .xlsAvailable download formats
    Dataset updated
    Sep 16, 2024
    Dataset authored and provided by
    TagX
    Area covered
    United States of America, Switzerland, Japan, Finland, Luxembourg, China, Macedonia (the former Yugoslav Republic of), Holy See, Ireland, Andorra
    Description

    TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

    Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

    Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

    Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

    Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

    Digital Marketing and Advertising:

    Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

    E-commerce and Retail:

    Customer journey mapping Product recommendation enhancements Cart abandonment analysis

    Media and Entertainment:

    Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

    Financial Services:

    Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

    Technology and Software:

    User experience optimization Feature adoption tracking Competitive intelligence

    Market Research and Consulting:

    Consumer behavior studies Industry trend analysis Digital transformation strategies

    Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

    Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

    By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

    Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

    Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...

  14. Facebook ads CPM worldwide 2021, by country

    • statista.com
    • ai-chatbox.pro
    Updated Jan 10, 2023
    + more versions
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    Statista (2023). Facebook ads CPM worldwide 2021, by country [Dataset]. https://www.statista.com/statistics/829495/cpm-facebook-countries/
    Explore at:
    Dataset updated
    Jan 10, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    Among the countries/territories presented in the dataset, Facebook’s highest advertising cost-per-mille (CPM) was in the United States, valued at 35 U.S. dollars in the third quarter of 2021. For comparison, the lowest CPM, one U.S. dollar, was recorded in Pakistan.
    What are other Facebook advertising costs and metrics?
    Cost-per-click (CPC) is another popular metric when it comes to advertising on the social platform. Globally, the average CPC on Facebook stood at 63 cents at the end of 2018 . Certain studies reveal that CPCs vary depending on the marketing campaign objective. This means that campaigns aiming at app installs, lead generation and product catalog sales are the most expensive, whereas campaigns targeting post engagement, messages and video views are on the opposite side of the spectrum. How does Facebook compare with other social media among marketers?
    The majority of marketers indicate that Facebook is the most important social platform for their business, with a staggering 40 percent lead over LinkedIn and even Facebook’s own platform - Instagram. However, with recent data breaches Facebook has seen some decrease in growth. Its position is still strong enough that marketers increase their spending on the social network. However, Instagram seems to be overtaking the older brother, and more industry professionals are planning to increase investments in the photo sharing platform than in Facebook.

  15. d

    B2B IP Address Data | 30M+ Unique Email linkage to IP Addresses | IP Address...

    • datarade.ai
    .csv, .xls, .json
    Updated Mar 21, 2024
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    Solution Publishing (2024). B2B IP Address Data | 30M+ Unique Email linkage to IP Addresses | IP Address Data | Monthly Feed [Dataset]. https://datarade.ai/data-products/b2b-ip-address-to-email-linkage-database-ip-address-data-solution-publishing
    Explore at:
    .csv, .xls, .jsonAvailable download formats
    Dataset updated
    Mar 21, 2024
    Dataset authored and provided by
    Solution Publishing
    Area covered
    United States of America
    Description

    B2B IP Address to Email Linkage Database

    Elevate your digital advertising and marketing strategies with Solution Publishing by Allforce "B2B IP Address to Email Linkage Database," a comprehensive dataset offering an unparalleled linkage of 30 million business email addresses to over 90 million IP addresses. This invaluable resource is derived from engagement with our B2B email newsletters, designed to empower businesses to achieve pinpoint accuracy in targeting, enhance cybersecurity, and drive B2B sales with unmatched precision.

    Key Features: • Expansive Dataset: Gain access to a vast pool of 30 million business email addresses, each mapped to an average of 3 IP addresses, encompassing a broad spectrum of industries and regions. • Premium Data Quality: Benefit from our meticulously curated and monthly-refreshed dataset, ensuring you receive the most accurate and up-to-date information for your business needs. • Seamless Integration: Effortlessly integrate our database with your existing CRM and marketing automation tools for a streamlined application in your business operations. Benefits: • Targeted Digital Advertising: Utilize precise IP-to-email mappings to refine your digital advertising targeting, ensuring your ads are displayed to the most relevant B2B audience, thus increasing ROI on ad spend. • Enhanced Email Campaigns: Personalize and optimize your email marketing efforts with our data, leading to higher engagement rates and improved campaign performance. • Robust Cybersecurity: Strengthen your security measures by correlating IP addresses with business emails, helping to detect and mitigate potential threats more effectively. • Informed Decision-Making: Leverage our comprehensive dataset to fuel data-driven strategies in marketing, sales, and beyond, enabling smarter business decisions. Applications: • Precision in Digital Advertising: Harness the power of IP address targeting to deliver your digital ads to the specific business audience, enhancing the efficiency of programmatic advertising campaigns and reducing ad waste. • Sales and Marketing Alignment: Equip your teams with detailed lead insights, fostering more effective sales pitches and marketing messages tailored to the audience's specific needs and behaviors. • Threat Detection and Prevention: Use our dataset to augment your cybersecurity protocols, identifying suspicious activities by matching IP addresses with corresponding business emails. • Market Trends Analysis: Perform thorough market analysis to uncover trends, gauge competitor activity, and understand customer preferences, driving strategic business decisions.

    The "B2B IP Address to Email Linkage Database" is an essential tool for businesses aiming to revolutionize their approach to digital advertising, cybersecurity, and B2B engagement. Offered exclusively on Datarade.ai, this database is the cornerstone for leveraging digital intelligence to target ads more effectively, secure business operations, and unlock growth opportunities.

    With Solution Publishing's rich heritage in data-driven solutions, tap into the potential of precise IP address data to transform your digital advertising strategies and achieve unparalleled success in your B2B endeavors.

  16. Database & Directory Publishing in Canada - Market Research Report...

    • ibisworld.com
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    IBISWorld, Database & Directory Publishing in Canada - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/canada/market-research-reports/database-directory-publishing-industry/
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    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2013 - 2028
    Area covered
    Canada
    Description

    The transition from printed databases and directories to online formats has left the Canadian Database and Directory Publishing industry reeling, with revenue decreasing over the five years to 2023 because of this transition and COVID-19. From the advertisers' perspective, marketing costs are allocated to the media channels that most accurately reflect consumer behaviour. As more consumers shift to digital directory and database substitutes, demand for print advertisements, previously the industry's largest revenue source and profit indicator, has declined. Over the five years to 2023, the number of consumers with smartphones, which come with online directory capabilities via their ability to connect to the internet, has risen alongside internet connectivity. This has coincided with declining demand for industry products. Consequently, industry revenue has been declining an annualized 10.2% over the past five years, and is expected to reach $1.4 billion in 2023. This includes a decrease of 3.6% in 2023 alone.The industry has historically been dominated by several players, mainly telephone companies with access to consumer and business contact information. As the industry has contracted, companies have spun off their directory divisions. This was exemplified by the industry-defining event of Bell Canada handing off what would become Yellow Media Limited to KKR & Co. Inc. and the Ontario Teachers' Pension Plan Board. Over the past five years, this trend has continued, with companies selling off their failing segments to larger companies. The purchasing companies have used merger and acquisition activities to diversify their service and product offerings, entering various third-party fields, including market research, data processing and analytics, and database management.Over the five years to 2028, the industry will likely continue its downward spiral. During this period, total advertising expenditure is expected to rise. However, total print advertisement expenditure will likely decline as a share of total spending. The use of print advertisements will likely continue to become obsolete over the next five years. The most significant contributing factor to this decline is expected to be the growing use of digital advertisements. Consequently, IBISWorld forecasts industry revenue will decrease an annualized 3.4% to $1.2 billion over the five years to 2028.

  17. Exceptions to Cross-Government moratoria on spend in the Department for...

    • data.europa.eu
    • data.wu.ac.at
    excel xls, html
    Updated Oct 17, 2021
    + more versions
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    Department for Digital, Culture, Media and Sport (2021). Exceptions to Cross-Government moratoria on spend in the Department for Culture, Media and Sport [Dataset]. https://data.europa.eu/data/datasets/exceptions-to-government-moratoria-dcms
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    html, excel xlsAvailable download formats
    Dataset updated
    Oct 17, 2021
    Authors
    Department for Digital, Culture, Media and Sport
    License

    http://reference.data.gov.uk/id/open-government-licencehttp://reference.data.gov.uk/id/open-government-licence

    Description

    This dataset is a list of those items of spend that have been allowed in the Department for Culture, Media and Sport since the announcement (24 May 2010) of five cross-government moratoria: ICT spend above £1m; Advertising & Marketing; consultancy; Property leases & lease extensions; and Civil Service recruitment.

  18. Events Tickets Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Jan 7, 2025
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    Dataintelo (2025). Events Tickets Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/event-tickets-market
    Explore at:
    csv, pdf, pptxAvailable download formats
    Dataset updated
    Jan 7, 2025
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Events Tickets Market Outlook



    The global events tickets market size was valued at approximately USD 68.5 billion in 2023 and is projected to reach USD 110.3 billion by 2032, growing at a CAGR of 5.4% during the forecast period. This significant growth is driven by the increasing popularity of live events, advancements in digital ticketing platforms, and the rising disposable incomes of consumers worldwide.



    The burgeoning growth of the events tickets market is primarily fueled by the relentless rise in live entertainment and sports events, which have become a vital part of social and cultural life. The proliferation of music festivals, concerts, theatrical performances, and sporting events has created a robust demand for event tickets. Additionally, the growing trend of experiential spending, where consumers prioritize spending on experiences over material goods, further propels the market. Technological advancements, particularly in mobile ticketing and blockchain technology, enhance the convenience and security of purchasing tickets, thus driving market growth.



    Another significant growth factor is the increasing integration of advanced technologies such as artificial intelligence and machine learning into ticketing platforms. These technologies optimize customer experiences by providing personalized recommendations and dynamic pricing models. Furthermore, the implementation of augmented reality (AR) and virtual reality (VR) in events offers immersive experiences, thus attracting a broader audience and boosting ticket sales. The widespread adoption of mobile payments and digital wallets also facilitates seamless transactions, contributing to market expansion.



    The shift of ticket sales from traditional offline methods to online platforms has revolutionized the events tickets market. Online ticketing platforms offer several advantages, including ease of access, a wide range of options, and secure payment gateways, which enhance user satisfaction. The convenience of purchasing tickets from anywhere at any time, coupled with the ability to compare prices and read reviews, has led to a substantial increase in online ticket sales. Moreover, social media marketing and influencer endorsements play a pivotal role in promoting events and driving ticket sales, particularly among younger demographics.



    Live Entertainment Platforms have become a cornerstone in the events tickets market, transforming the way audiences engage with performances. These platforms provide a seamless interface for users to discover and access a wide array of live events, from concerts and theater productions to sports and festivals. By leveraging advanced technologies, live entertainment platforms offer personalized recommendations and real-time updates, enhancing the overall user experience. The integration of social media features allows users to share their experiences and connect with fellow enthusiasts, further amplifying the reach and popularity of events. As consumer preferences shift towards digital solutions, live entertainment platforms are poised to play a pivotal role in driving ticket sales and expanding market reach.



    Regionally, North America holds a substantial share of the events tickets market, attributed to the high number of live events, robust digital infrastructure, and the presence of major market players. Europe follows closely, driven by a rich cultural heritage and a high disposable income. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, fueled by rapid urbanization, increasing internet penetration, and a burgeoning middle class with a growing appetite for entertainment. Latin America and the Middle East & Africa regions are also anticipated to experience significant growth, supported by a rising number of events and improving economic conditions.



    Type Analysis



    The events tickets market is segmented by type into sports, concerts, theater, festivals, and others. Each segment caters to a unique audience and contributes differently to the overall market dynamics. Sports events dominate the market, driven by the global popularity of various sports such as football, basketball, and cricket. Major sports leagues and events like the FIFA World Cup, the Olympics, and the Super Bowl attract millions of spectators, both in-person and online, creating a substantial demand for tickets. Sponsorships, media rights, and merchandise sales further amplify the revenue generated from sports events.

    &

  19. Small Business Contact Data | Small Businesses Worldwide | Detailed Business...

    • datarade.ai
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    Success.ai, Small Business Contact Data | Small Businesses Worldwide | Detailed Business Profiles & Contact Data | Best Price Guaranteed [Dataset]. https://datarade.ai/data-providers/success-ai/data-products/small-business-contact-data-small-businesses-worldwide-de-success-ai
    Explore at:
    .bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
    Dataset provided by
    Area covered
    French Southern Territories, United Kingdom, Trinidad and Tobago, Holy See, Lao People's Democratic Republic, Kazakhstan, Hong Kong, Belize, Djibouti, Micronesia (Federated States of)
    Description

    Success.ai’s Small Business Contact Data provides reliable, verified access to detailed information on small businesses worldwide. Sourced from over 170 million verified professional profiles and 30 million company profiles, this dataset includes essential firmographic data, employee counts, geographic footprints, and direct contact information for owners, partners, and decision-makers in small and emerging enterprises.

    Whether you’re expanding into new markets, targeting niche industries, or offering products and services tailored to small business needs, Success.ai ensures your outreach and strategic planning are backed by accurate, continuously updated, and AI-validated data. All of this is supported by our Best Price Guarantee, ensuring maximum value for your investment.

    Why Choose Success.ai’s Small Business Contact Data?

    1. Comprehensive Contact Information
      Access verified work emails, direct phone numbers, and social profiles of small business owners, managing directors, general managers, and key decision-makers.
      AI-driven validation ensures 99% accuracy, enabling confident communication and eliminating wasted outreach.

    2. Global Reach and Market Coverage
      Includes profiles from startups, family-owned businesses, boutiques, local service providers, specialty shops, and independent consultancies across North America, Europe, Asia-Pacific, South America, and the Middle East.
      Understand local market conditions, cultural nuances, and business environments to refine your targeting and product offerings.

    3. Continuously Updated Datasets
      Real-time updates reflect changes in ownership, staffing, service lines, and growth trajectories.
      Stay current with evolving small business ecosystems, adapting strategies as market conditions and customer needs shift.

    4. Ethical and Compliant
      Adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible data usage, legal compliance, and respect for personal boundaries.

    Data Highlights:

    • 170M+ Verified Professional Profiles: Identify key decision-makers, partners, and influencers within small businesses worldwide.
    • 30M Company Profiles: Gain insights into revenue ranges, employee headcounts, industry classifications, and geographic distributions.
    • Firmographic Data: Understand operational scopes, product lines, service offerings, and supplier relationships central to small business operations.
    • Verified Decision-Maker Contacts: Connect directly with individuals who oversee purchasing, strategic partnerships, vendor selection, and business development.

    Key Features of the Dataset:

    1. Small Business Decision-Maker Profiles
      Identify and engage with owners, founders, managing partners, and executive directors who set business strategies, approve budgets, and direct growth initiatives.
      Target professionals guiding marketing plans, operational improvements, and technology adoption.

    2. Advanced Filters for Precision Targeting
      Filter by industry, region, company size, revenue bracket, or business model (B2B, B2C, online, brick-and-mortar) to reach the right audience.
      Tailor campaigns to match unique market conditions, seasonal demands, and regional preferences.

    3. AI-Driven Enrichment
      Profiles are enriched with actionable data, allowing you to personalize messages, highlight tailored value propositions, and improve engagement outcomes.

    Strategic Use Cases:

    1. Sales and Lead Generation
      Present products, services, or consulting solutions to small business owners focused on operational efficiency, cost savings, or market expansion.
      Build relationships with decision-makers who value personalized service, trusted suppliers, and scalable solutions.

    2. Market Research and Product Development
      Analyze trends among small businesses, identify common challenges, and refine product features or pricing models.
      Detect emerging niches, regional gaps, and opportunities to create offerings that resonate with tight-knit communities.

    3. Marketing Campaigns and Partnerships
      Target marketing managers or external consultants guiding brand awareness, social media presence, and local advertising.
      Develop alliances with agencies, associations, or networks supporting small enterprises, amplifying reach and credibility.

    4. Recruitment and Talent Solutions
      Offer staffing services, training programs, or HR solutions to small businesses aiming to build skilled teams, improve retention, or navigate talent shortages.
      Connect with owners or HR leads who value cost-effective hiring and workforce optimization.

    Why Choose Success.ai?

    1. Best Price Guarantee
      Secure top-quality verified data at competitive prices, ensuring maximum ROI for outreach initiatives, product launches, and strategic partnerships.

    2. Seamless Integration
      Integrate verified small business data into CRM systems or mark...

  20. B2C Contact Data for Arts & Crafts | Arts, Crafts & Fine Art Dealers...

    • datarade.ai
    Updated Oct 27, 2021
    + more versions
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    Success.ai (2021). B2C Contact Data for Arts & Crafts | Arts, Crafts & Fine Art Dealers Worldwide | Verified Global Profiles from 700M+ Dataset | Best Price Guarantee [Dataset]. https://datarade.ai/data-products/b2c-contact-data-for-arts-crafts-arts-crafts-fine-art-success-ai
    Explore at:
    .bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
    Dataset updated
    Oct 27, 2021
    Dataset provided by
    Area covered
    Dominican Republic, Botswana, Togo, Åland Islands, Ghana, United States of America, Georgia, Czech Republic, Korea (Democratic People's Republic of), Iraq
    Description

    Success.ai’s B2C Contact Data for Arts, Crafts, and Fine Art Dealers Worldwide connects you with professionals and businesses in the creative and artistic sectors. Leveraging over 700 million LinkedIn profiles, this dataset provides verified contact details, business insights, and professional histories for fine art dealers, gallery owners, craft artisans, and related professionals. Whether your goal is to promote artistic tools, market services, or gain insights into the arts and crafts industry, Success.ai ensures your outreach is accurate, enriched, and continuously updated.

    Why Choose Success.ai’s B2C Contact Data for Arts, Crafts & Fine Art Dealers? Comprehensive Consumer Profiles

    Access verified profiles of fine art dealers, gallery managers, craft artisans, and collectors worldwide. AI-driven validation ensures 99% accuracy, optimizing engagement and reducing wasted efforts. Global Reach Across Arts & Crafts Markets

    Includes professionals and small businesses across the fine arts, crafts, and creative retail sectors. Covers major markets such as North America, Europe, Asia-Pacific, and growing artistic hubs. Continuously Updated Dataset

    Real-time updates ensure your data reflects the latest professional roles, business affiliations, and market trends. Tailored for Creative Market Insights

    Enriched profiles include professional histories, business activities, and consumer behaviors for deeper audience understanding. Data Highlights: 700M+ Verified Profiles: Access a global network of fine art dealers, craft artisans, and creative professionals. 100M+ Verified Emails: Communicate directly with art dealers, gallery owners, and craft businesses. Enriched Consumer Histories: Gain insights into career paths, business activities, and artistic projects. Industry-Specific Segmentation: Target professionals in fine art dealing, crafts production, and gallery management with precision filters. Key Features of the Dataset: Arts and Crafts Consumer Profiles

    Identify and connect with fine art dealers, craft artisans, gallery curators, and creative entrepreneurs. Engage with individuals and businesses shaping trends in the global arts and crafts market. Detailed Business Data

    Leverage insights into small business operations, creative retail locations, and customer demographics. Tailor your approach to the unique needs of arts and crafts enterprises. Advanced Filters for Precision Targeting

    Refine searches by region, artistic focus (fine arts, handmade crafts, vintage pieces), or customer behaviors. Customize campaigns to address industry needs such as sustainability, digital marketing, or e-commerce trends. AI-Driven Enrichment

    Enhanced datasets deliver actionable details for personalized marketing campaigns and outreach. Strategic Use Cases: Marketing Artistic Products and Services

    Promote art supplies, craft kits, and digital platforms to gallery owners, art dealers, and artisans. Engage with professionals who are central to the production and retail of arts and crafts. Building Direct Consumer Relationships

    Connect with individual artisans and small businesses for personalized product offerings and services. Strengthen your brand’s presence in the arts and crafts market. Collaboration and Creative Partnerships

    Identify gallery owners, craft cooperatives, and artists for joint campaigns, exhibitions, or creative ventures. Build partnerships with professionals driving innovation in arts and crafts. Market Research and Trend Analysis

    Analyze consumer preferences, artistic trends, and retail behaviors in the arts and crafts sector. Use insights to refine product development and marketing strategies. Why Choose Success.ai? Best Price Guarantee

    Access top-tier B2C Contact Data at unmatched pricing, ensuring cost-effective campaigns and outreach. Seamless Integration

    Easily integrate contact data into CRMs, marketing platforms, or outreach tools using APIs or downloadable formats. AI-Validated Accuracy

    Depend on 99% accurate data to minimize wasted efforts and maximize campaign results. Customizable Solutions

    Tailor datasets to specific creative markets, regions, or consumer demographics for greater impact. Strategic APIs for Enhanced Campaigns: Data Enrichment API

    Enhance your CRM with verified profiles of arts and crafts professionals and businesses. Lead Generation API

    Automate lead generation for a consistent pipeline of qualified arts and crafts contacts. Success.ai’s B2C Contact Data for Arts, Crafts & Fine Art Dealers empowers your marketing, consumer engagement, and market research strategies. With verified contact details, enriched profiles, and global reach, your efforts in the arts and crafts market can achieve unprecedented success.

    Contact Success.ai today to unlock the power of B2C Contact Data for your campaigns and initiatives. And remember—We’ll Guarantee The Best Price on the Market!

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data.cityofnewyork.us (2025). Local Law 83 - City Agency Advertising Spend [Dataset]. https://catalog.data.gov/dataset/local-law-83-city-agency-advertising-spend-dfa81

Local Law 83 - City Agency Advertising Spend

Explore at:
Dataset updated
Mar 22, 2025
Dataset provided by
data.cityofnewyork.us
Description

Per Local Law 83 of 2021, the Mayor's Office of Ethnic and Community Media is required to report annually on each agency's full advertising spend across all media categories, including ethnic and community (ECM), mainstream, out-of-home, social media, etc. This dataset reflects the raw data that MOECM received from City Agencies on their annual advertising spend. For more information, please visit the MOECM website.

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