Alternative Data Market Size 2025-2029
The alternative data market size is forecast to increase by USD 60.32 billion at a CAGR of 52.5% between 2024 and 2029.
The market is experiencing significant growth due to the increased availability and diversity of data sources. This trend is driven by the rise of alternative data-driven investment strategies, which offer unique insights and opportunities for businesses and investors. However, challenges persist in the form of issues related to data quality and standardization. big data analytics and machine learning help businesses gain insights from vast amounts of data, enabling data-driven innovation and competitive advantage. Data governance, data security, and data ethics are crucial aspects of managing alternative data.
As more data becomes available, ensuring its accuracy and consistency is crucial for effective decision-making. The market analysis report provides an in-depth examination of these factors and their impact on the growth of the market. With the increasing importance of data-driven strategies, staying informed about the latest trends and challenges is essential for businesses looking to remain competitive in today's data-driven economy.
What will be the Size of the Alternative Data Market During the Forecast Period?
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Alternative data, the non-traditional information sourced from various industries and domains, is revolutionizing business landscapes by offering new opportunities for data monetization. This trend is driven by the increasing availability of data from various sources such as credit card transactions, IoT devices, satellite data, social media, and more. Data privacy is a critical consideration in the market. With the increasing focus on data protection regulations, businesses must ensure they comply with stringent data privacy standards. Data storytelling and data-driven financial analysis are essential applications of alternative data, providing valuable insights for businesses to make informed decisions. Data-driven product development and sales prediction are other significant areas where alternative data plays a pivotal role.
Moreover, data management platforms and analytics tools facilitate data integration, data quality, and data visualization, ensuring data accuracy and consistency. Predictive analytics and data-driven risk management help businesses anticipate trends and mitigate risks. Data enrichment and data-as-a-service are emerging business models that enable businesses to access and utilize alternative data. Economic indicators and data-driven operations are other areas where alternative data is transforming business processes.
How is the Alternative Data Market Segmented?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Type
Credit and debit card transactions
Social media
Mobile application usage
Web scrapped data
Others
End-user
BFSI
IT and telecommunication
Retail
Others
Geography
North America
Canada
Mexico
US
Europe
Germany
UK
France
Italy
APAC
China
India
Japan
South America
Middle East and Africa
By Type Insights
The credit and debit card transactions segment is estimated to witness significant growth during the forecast period.
Alternative data derived from card and debit card transactions offers valuable insights into consumer spending behaviors and lifestyle choices. This data is essential for market analysts, financial institutions, and businesses seeking to enhance their strategies and customer experiences. The two primary categories of card transactions are credit and debit. Credit card transactions provide information on discretionary spending, luxury purchases, and credit management skills. In contrast, debit card transactions reveal essential spending habits, budgeting strategies, and daily expenses. By analyzing this data using advanced methods, businesses can gain a competitive advantage, understand market trends, and cater to consumer needs effectively. IT & telecommunications companies, hedge funds, and other organizations rely on web scraped data, social and sentiment analysis, and public data to supplement their internal data sources. Adhering to GDPR regulations ensures ethical data usage and compliance.
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The credit and debit card transactions segment was valued at USD 228.40 million in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 56% to the growth of the global market during the forecast period.
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Financial Research Software Market size was valued at USD 1.23 Billion in 2024 and is projected to reach USD 1.82 Billion by 2031, growing at a CAGR of 3.5% during the forecast period 2024-2031.
Global Financial Research Software Market Drivers
Growing Demand for Data Analytics: Increasing demand for data-driven insights and analytics in the financial sector drives the adoption of financial research software to analyze market trends, investment opportunities, risk factors, and financial performance metrics.
Technological Advancements: Ongoing advancements in financial research software, including artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and big data analytics, enhance data processing capabilities, improve accuracy, and enable predictive modeling for investment decision-making.
Regulatory Compliance Requirements: Stringent regulatory requirements and compliance standards in the financial industry drive the adoption of financial research software to ensure regulatory compliance, risk management, and transparency in reporting and disclosure practices.
Investment Management and Portfolio Optimization: Financial research software enables investment professionals, portfolio managers, and asset allocators to conduct comprehensive research, perform quantitative analysis, and optimize investment portfolios to maximize returns and mitigate risks.
Rise of Robo-Advisors and Fintech Solutions: The rise of robo-advisors, digital wealth management platforms, and fintech solutions drives demand for financial research software with automated investment algorithms, portfolio rebalancing tools, and personalized financial advice for retail investors and wealth management clients.
Globalization and Market Integration: Globalization of financial markets and increased market integration drive the need for financial research software that provides real-time market data, news feeds, and economic indicators to support informed decision-making in a dynamic and interconnected marketplace.
Shift Towards ESG Investing: The growing focus on environmental, social, and governance (ESG) factors in investment decision-making drives demand for financial research software with ESG data integration, sustainability metrics, and impact analysis tools to support responsible investing strategies.
Risk Management and Stress Testing: Financial research software enables financial institutions and investment firms to conduct risk assessments, scenario analysis, and stress testing to evaluate portfolio resilience, liquidity risk, credit risk, and market volatility in various market conditions.
Alternative Data Sources and Quantitative Analysis: Financial research software integrates alternative data sources, such as social media sentiment, satellite imagery, and consumer behavior data, into quantitative models and analytical frameworks to gain insights into market trends and investment opportunities.
Demand for Customization and Integration: Financial institutions and investment professionals seek customizable financial research software solutions that can be tailored to their specific needs, integrated with existing systems and workflows, and scalable to accommodate future growth and expansion.
Alternative Finance Market Size 2024-2028
The alternative finance market size is estimated to increase by USD 64.3 billion at a CAGR of 7.44% between 2023 and 2028. The key factor driving the market forward is the potential for higher returns for investors. Alternative finance channels offer significantly greater returns compared to traditional investment options like fixed deposits (FDs) or government bonds from conventional financial institutions. Another important contributor to market growth is the rapid expansion in the APAC region and the increasing focus on structured finance. Alternative finance platforms, such as P2P lending, crowdfunding, and invoice trading, are gaining traction in APAC, driven by the presence of numerous small and medium-sized enterprises (SMEs).
What will be the Size of the Alternative Finance Market During the Forecast Period?
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Alternative Finance Market Segmentation
The alternative finance market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
Type Outlook
P2P lending
Crowdfunding
Invoice trading
End-User Outlook
Individual
Organization
Region Outlook
North America
The U.S.
Canada
Europe
The U.K.
Germany
France
Rest of Europe
APAC
China
India
South America
Chile
Argentina
Brazil
Middle East & Africa
Saudi Arabia
South Africa
Rest of the Middle East & Africa
By Type
The alternative financing market share growth in the segment of P2P lending will be significant during the forecast period. The P2P consumer lending sub-segment holds a major share of the P2P lending segment due to the growth in the number of online consumer lending platforms and the increasing use of technology in financial transactions. Some popular P2P lending platforms include LendingClub, Zopa, Bondora Capital, Prosper Marketplace, and Upstart Network. However, P2P lending is associated with a high risk of defaults as the loans are unsecured. Therefore, large investors usually maintain a spread portfolio of their investments. P2P lending is also associated with challenges such as platform failures, the risk of fraud, hacking, and data theft. These factors are expected to augment the demand of the P2P lending segment hence driving the growth of the market in focus during the forecast period.
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The P2P lending segment was valued at USD 123.70 billion in 2018. In this segment, P2P lending is similar to credit obtained from financial institutions. However, the funds are raised from one or more independent investors. P2P borrowers must make weekly or monthly repayments of the principal amount with interest. P2P lending is usually carried out through online platforms. Investors directly select businesses to fund, or the lending platforms provide the terms of credit. Some variations in the model allow investors to bid on loan amounts and interest rates through an online auction. P2P lending is popular among individual borrowers and SMEs, as small to medium-scale loans can be obtained easily. Several individuals opt for P2P loans for debt consolidation, which allows them to pay debts accrued from credit cards or loans from financial institutions.
By Region
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North America is estimated to contribute 70% to the global alternative financing market during the forecast period. Technavio's analysts have elaborately explained the regional market growth and trends that shape the market during the forecast period. The growth of P2P lending and crowdfunding has increased significantly in North America. The increasing number of students, growing awareness about clearing personal debt, rising Internet penetration, technological advances, the rise of online trading platforms and finance platforms, and the presence of prominent companies are the major factors driving the market in North America. The number of SMEs has grown significantly in North America. Therefore, a growing number of SMEs in this region are boosting the growth in North America.
Alternative Finance Market Dynamics
The market is reshaping the landscape traditionally dominated by conventional big banks and regulated banks. Instead of relying solely on traditional finance systems, entrepreneurs and investors are increasingly turning to alternative lenders and innovative financial services solutions. Online lenders offer streamlined access to capital, while reward-based crowdfunding and equity-based crowdfunding present opp
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The Investment Fund Services market is experiencing robust growth, projected to reach a market size of $150 billion by 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This expansion is driven by several key factors. The increasing complexity of global financial regulations necessitates sophisticated fund administration and management solutions, fueling demand for specialized services. Furthermore, the rise of alternative investment vehicles, such as private equity and hedge funds, is contributing significantly to market growth. Technological advancements, including the adoption of AI and machine learning for portfolio optimization and risk management, are streamlining operations and improving efficiency. The expanding global wealth pool and rising institutional investment in funds further underpin the market's trajectory. Increased regulatory scrutiny is also impacting the market, encouraging players to invest in compliance and risk management solutions. The market is segmented by type (Software, Service) and application (Enterprise, Individual), catering to diverse client needs. Key players like DTCC, Clearstream, and several major global banks are actively competing, driving innovation and service enhancement. Geographic distribution shows a strong concentration in North America and Europe, which currently hold the largest market share. However, the Asia-Pacific region, particularly China and India, demonstrates significant growth potential due to burgeoning domestic wealth and increased foreign investment. While market expansion is robust, potential restraints include cybersecurity threats, data privacy concerns, and the complexity of integrating new technologies into existing infrastructures. Successful players will need to navigate these challenges effectively to maintain their market position and capitalize on the significant opportunities ahead. The forecast period of 2025-2033 indicates a continued strong performance, fueled by technological innovation and growing global demand.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 23.39(USD Billion) |
MARKET SIZE 2024 | 25.48(USD Billion) |
MARKET SIZE 2032 | 50.61(USD Billion) |
SEGMENTS COVERED | Deployment Model ,Type ,Application ,Data Source ,Industry Vertical ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Rising data volumes Growing demand for realtime data Increasing adoption of cloudbased platforms Need for data governance and compliance Emergence of artificial intelligence and machine learning |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Morningstar, Inc. ,Bloomberg L.P. ,FactSet ,S&P Global Market Intelligence ,YCharts, Inc. ,IHS Markit Ltd. ,Refinitiv ,RavenPack ,AlphaSense, Inc. ,Datastream Group Limited ,Thomson Reuters Corporation ,Sentieo ,Visible Alpha LLC ,Six Financial Information |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | 1 Growing demand for realtime data 2 Expansion into emerging markets 3 Integration with AI and ML 4 Cloudbased deployment models 5 Increasing regulatory compliance |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 8.95% (2025 - 2032) |
Asset Management Market Size 2024-2028
The asset management market size is forecast to increase by USD 157.2 billion at a CAGR of 6.9% between 2023 and 2028.
The market is experiencing significant growth due to the increasing global wealth and the launch of new investment funds. Existing resources are being enhanced through technological advancements to improve profitability and price trend analysis for various investment vehicles, such as mutual funds. Retail investors are increasingly turning to asset management services for secure and diversified investment opportunities.
However, the market faces challenges, including cybersecurity threats and complex regulatory environments, which require network layouts that prioritize security and compliance. By staying informed of these trends and challenges, asset management firms can position themselves for success in this dynamic market.
What will be the Size of the Market During the Forecast Period?
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The market is witnessing significant growth due to the increasing adoption of advanced technologies such as artificial intelligence (AI), Internet of Things (IoT), and business process automation. These technologies are revolutionizing various industries, including the energy sector, industrial automation, logistics management, and supply chain optimization. One of the primary drivers of the market is the need for operational efficiency. AI-powered logistics and smart warehousing solutions enable real-time tracking and predictive analytics, allowing businesses to optimize their inventory levels and reduce costs. In addition, IoT integration facilitates remote asset monitoring, ensuring that equipment is operating at peak performance and reducing downtime.
Additionally, another significant trend in the market is digital transformation. Businesses are increasingly leveraging technology to streamline their operations, improve supply chain visibility, and enhance customer experience. For instance, AI-driven predictive analytics enable asset tracking solutions to anticipate maintenance needs, reducing the likelihood of unexpected downtime and improving overall asset utilization. Moreover, the market is witnessing a shift towards sustainable investing. Institutional investors are increasingly focusing on alternative asset classes such as sustainable investment and impact investing. This trend is driven by a growing awareness of environmental, social, and governance (ESG) issues and the need to align investments with long-term sustainability goals.
Moreover, despite the opportunities, the market also faces challenges such as geopolitical risks, tax optimization, and financial management. To mitigate these risks, businesses are seeking investment education and financial literacy to make informed decisions and optimize their portfolios. In conclusion, the market is undergoing a significant transformation, driven by the adoption of advanced technologies and the shift towards sustainable investing. By optimizing asset utilization, improving operational efficiency, and enhancing supply chain visibility, businesses can reduce costs, improve customer experience, and stay competitive in an increasingly complex business environment.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Component
Solution
Services
Source
Pension funds and insurance companies
Individual investors
Corporate investors
Others
Geography
North America
Canada
US
Europe
Germany
UK
France
APAC
China
India
Japan
South Korea
Singapore
South America
Middle East and Africa
By Component Insights
The solution segment is estimated to witness significant growth during the forecast period.
Asset management refers to the strategies and systems employed by companies to manage their business assets effectively. These assets can include investment products offered by boutique investment companies, as well as alternative investments. Partnerships with global wealth management firms can also be integral to successful asset management. However, navigating the complex regulatory environment can present significant compliance burdens. To effectively manage assets, corporations require strong solutions that integrate various components. Real-time asset tracking systems are essential for maintaining accurate and current information on asset status and location. Without these systems, companies risk incurring inefficiencies that can result in substantial time and financial losses.
Additionally, effective asset management strategies encompass investment strategies designed to optimize
Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.
Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel
This data sample illustrates how Consumer Edge data can be used by private investors for deal sourcing, providing daily spend for 12,000 brands by channel.
Inquire about a CE subscription to perform more complex, near real-time deal sourcing, diligence, and portfolio monitoring analysis functions on public tickers and private brands like: • Screen fast-growing brands in any consumer industry or subindustry • Search for lagging companies open to capital discussions
Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.
Use Case: Deal Sourcing & Diligence
Problem A $35B Private Equity company focused on growth & venture, credit, and public equity investing in later-stage companies was looking for a data solution to enable them to source and vet the health of potential investments vs. their peers and their industry. With limited visibility, they were seeking a data solution that would seamlessly and easily provide concrete data and analytics for their assessments.
Solution The firm leveraged CE data to monitor and report weekly on: • Sourcing: With the support of Consumer Edge’s Insight team, the firm set up dashboard views to find and track the struggling firms that are open to capital needs. • Diligence: The firm vetted the health of a potential investment target vs. their peers and their industry by monitoring key metrics such as YoY growth, spend amount % growth, transactions, and of transactions % growth.
Impact The diligence team able to: • Identify three target acquisition companies based on historic performance • Set benchmarks vs. competition and monitor growth trends • Develop growth plans for post-acquisition strategy
Corporate researchers and consumer insights teams use CE Vision for:
Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts
Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention
Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities
Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring
Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.
Most popular use cases among public and private investors from quant and systematic funds to quantamental and fundamental funds include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends
Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth •...
It is forecast that the global online trading market will increase at a global compound annual growth rate of 6.4 percent per year, increasing to an estimated 13.3 billion U.S. dollars in 2026. This is from a base of around 10.21 billion U.S. dollars in 2022. Following the coronavirus pandemic beginning in 2020, online trading activity increased among millennial investors. Many online brokers, including Robinhood, experienced notable growth in the number of platform users from the second quarter of 2020 through to 2021. A low-cost business model, paired with technological integration and social media promotion were contributing factors to the popularity of online trading.
What is an online trading platform?
The online trading market is typically accessed through an online market broker, providing a platform for users to track market prices and execute buy and sell orders on financial securities. The user typically holds their portfolio through an online broker. The number of monthly downloads for leading online trading apps spiked in early 2021. While this was influenced by media attention to popular news stories such as the increase in the price of GameStop shares, online trading is expected to continue as an alternative to traditional investment methods.
Factors driving online trading
The integration of technology has improved investing activities. From a global survey, most respondents stated technology made investing easier, cheaper, and more efficient. The use of technology allowed information such as real-time data, industry and firm reports, and trading notifications to be more accessible directly to the investor. Online platforms had experienced an increase in the number of trades placed per day, in 2019, interactive brokers had an average of 1,380 trades placed per day. This number steadily increased to 3,905 trades per day in 2021. Technological integration allowed trading via online platforms to be an alternative to traditional methods of relying on an in-person full-service broker.
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Market Analysis for Synthetic Data Solution The global synthetic data solution market is projected to reach USD XXX million by 2033, growing at a CAGR of XX% from 2025 to 2033. The increasing demand for synthetic data in various industries, such as financial services, retail, and healthcare, drives this growth. Synthetic data offers a privacy-preserving alternative to real-world data, enabling organizations to train and evaluate models without compromising sensitive information. The growing adoption of cloud-based solutions and the increasing need for data privacy and security further contribute to market growth. Market segments include deployment types (cloud-based and on-premises) and applications (financial services industry, retail industry, medical industry, and others). Key regional markets include North America, South America, Europe, Middle East & Africa, and Asia Pacific. Major companies operating in the market include LightWheel AI, Hanyi Innovation Technology, Haohan Data Technology, Haitian Ruisheng Science Technology, and Baidu. Trends such as the adoption of artificial intelligence (AI) and machine learning (ML) and the rising concern over data privacy and governance are expected to shape the market's future.
Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision USA includes consumer transaction data on 100M+ credit and debit cards, including 35M+ with activity in the past 12 months and 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants, 800+ parent companies, 80+ same store sales metrics, and deep demographic and geographic breakouts. Review data by ticker in our Investor Relations module. Brick & mortar and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 6 days post-swipe.
Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel
Private equity and venture capital firms can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights teams and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence.
CE Vision Benefits • Discover new competitors • Compare sales, average ticket & transactions across competition • Evaluate demographic and geographic drivers of growth • Assess customer loyalty • Explore granularity by geos • Benchmark market share vs. competition • Analyze business performance with advanced cross-cut queries
Corporate researchers and consumer insights teams use CE Vision for:
Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts
Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention
Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities
Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring
Assets under management include professionally managed assets, which means that managers charge fees for their financial services. In 2021, the value of AUM worldwide amounted to 112.3 trillion U.S. dollars, where North America accounted for almost half of the value.
What is the function of investment managers?
People hire investment managers to manage their wealth, and private wealth management firms strategically invest the assets of their clients, often using financial instruments not available for individual investors, such as hedge funds.
Investment risks
All investments carry risk, regardless of who manages them. Some asset classes, such as money market instruments or bonds, are deemed to be one the safest investments. They are advisable for the investors who seek stable, but not above average long-term gains. The possible high returns from equities, forex market or alternative investments are tempting, but possible losses are much higher than in case of safer instruments.
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Analytics as a Service Market size was valued at USD 49.52 Billion in 2024 and is projected to reach USD 429.59 Billion by 2031, growing at a CAGR of 34.2% from 2024 to 2031.
Analytics as a Service Market Drivers
Cost Efficiency: Analytics as a Service (AaaS) provides a cost-effective alternative for businesses by removing the need for pricey infrastructure and expert personnel. It offers scalable analytical tools and resources, letting businesses pay just for what they need while reducing capital expenditure.
Advanced Technologies Integration: AaaS incorporates advanced technologies like as AI, machine learning, and big data analytics, giving enterprises sophisticated capabilities to improve decision-making and operational efficiency. This integration allows businesses to stay competitive by harnessing the most recent technical breakthroughs.
Data-Driven Insights: AaaS allows businesses to efficiently access and analyze large amounts of data, resulting in meaningful insights that drive strategic choices. This solution leverages data analytics to help businesses optimize operations, boost customer satisfaction, and increase revenue.
Flexibility and Scalability: The AaaS paradigm provides flexibility and scalability to enterprises of all sizes. Companies can simply scale their analytics capabilities up or down based on their current requirements without concern for resource allocation, allowing them to respond swiftly to market changes or business development.
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The Alternative Lending market has swiftly evolved into a vital component of the global financial landscape, addressing the diverse needs of borrowers who are underserved by traditional financial institutions. This sector encompasses a variety of funding sources, including peer-to-peer lending, crowdfunding, and ins
Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision USA includes aggregated consumer transaction data on 100M+ credit and debit cards, including 35M+ with activity in the past 12 months and 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants, 800+ parent companies, 80+ same store sales metrics, and deep demographic and geographic breakouts. Review data by ticker in our Investor Relations module. Brick & mortar and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 6 days post-swipe.
Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel
Private equity and venture capital firms can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights teams and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence.
CE Vision Benefits • Discover new competitors • Compare sales, average ticket & transactions across competition • Evaluate demographic and geographic drivers of growth • Assess customer loyalty • Explore granularity by geos • Benchmark market share vs. competition • Analyze business performance with advanced cross-cut queries
Corporate researchers and consumer insights teams use CE Vision for:
Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts
Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention
Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities
Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring
Global Spend Analysis with Consumer Edge Credit & Debit Card Transaction Data
Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision EUR is an aggregated transaction feed that includes consumer transaction data on 6.7M+ Europe-domiciled payment accounts, including 5.3M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 4.4K+ brands and 620 symbols including 490 public tickers. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.
Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel
This data sample illustrates how Consumer Edge data can be used to understand a company’s growth by country for a specific time period (Ex: What was McDonald’s year-over-year growth by country from 2019-2020?)
Inquire about a CE subscription to perform more complex, near real-time global spend analysis functions on public tickers and private brands like: • Analyze year-over-year spend growth for a company for a subindustry by country • Analyze spend growth for a company vs. its competitors by country through most recent time
Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.
Use Case: Global Spend Analysis
Problem A global retailer wants to understand company performance by geography to identify growth and expansion opportunities.
Solution Consumer Edge transaction data can be used to analyze shopper behavior across geographies and track: • Growth trends by country vs. competitors • Brand performance vs. subindustry by country • Opportunities for product and location expansion
Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key growth drivers by geography for company-wide reporting • Refine strategy in underperforming geographies, both online and offline • Identify areas for investment and expansion by country • Understand how different cohorts are performing compared to key competitors
Corporate researchers and consumer insights teams use CE Vision for:
Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts
Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention
Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities
Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring
Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.
Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends
Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period • Churn • Cross-Shop • Average Ticket Buckets
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The core-level Fibre Channel (FC) switch market is experiencing robust growth, driven by the increasing demand for high-speed, low-latency data transfer in data centers and financial services. The market, estimated at $2 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching an estimated market value of $6 billion by 2033. This growth is fueled by several key factors. Firstly, the ongoing adoption of cloud computing and big data analytics necessitates efficient and reliable storage area networks (SANs), for which FC switches are a critical component. Secondly, the financial services sector's reliance on mission-critical applications demands the high performance and reliability offered by these switches. The increasing adoption of NVMe over Fibre Channel (NVMe/FC) further accelerates market expansion, providing significantly faster data transfer speeds compared to traditional FC protocols. Market segmentation reveals that the 64-port and 128-port switch categories are dominant, driven by their suitability for various deployment scenarios. Key players like Broadcom, Cisco, Huawei, H3C, Marvell, and Cavium are actively engaged in developing and deploying advanced FC switches, fostering competition and innovation within the market. However, the market is not without its challenges. The rising popularity of alternative interconnect technologies like Ethernet and InfiniBand presents a significant restraint, as these solutions offer cost-effective alternatives in certain applications. Furthermore, the increasing complexity of managing large-scale SANs requires specialized expertise, potentially slowing down the adoption rate among smaller organizations. Despite these challenges, the substantial advantages of FC switches in demanding applications, coupled with ongoing technological advancements, ensure the market's continued expansion throughout the forecast period. Geographical analysis indicates strong growth in North America and Asia Pacific, fueled by substantial investments in data centers and financial infrastructure in these regions. Europe and the Middle East & Africa regions are also expected to witness considerable growth, driven by the adoption of advanced technologies across various industries.
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According to Cognitive Market Research, the global ZTNA as a Service Solution market size will be USD XX million in 2024. It will expand at a compound annual growth rate (CAGR) of 15.60% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD XX million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.3% from 2024 to 2031.
The Role-Based Access Control (RBAC) is the dominant category in the ZTNA as a Service Solution market, largely due to its straightforward implementation and management
Market Dynamics of ZTNA as a Service Solution Market
Key Drivers for ZTNA as a Service Solution Market
Growing Need for Secure Remote Access Solutions to Boost Market Growth
As hybrid and remote work models become increasingly prevalent, organizations are facing the challenge of securing access to their networks from dispersed locations. Traditional VPN solutions are proving inadequate for modern-day security requirements, as they grant overly broad network access, increasing vulnerability to cyber threats. ZTNA (Zero Trust Network Access) as a Service offers a more secure alternative by enforcing strict identity verification and limiting access to only specific applications or resources. This tailored, identity-centric approach to network security has become a critical driver for ZTNA adoption, especially in industries where data protection is paramount, such as finance, healthcare, and government sectors. For instance, in May 2024, Palo Alto Networks launched Prisma 3.0. Prisma SASE 3.0 extends Zero Trust to unmanaged devices, secures data with Al, and boosts application performance for partners and customers. Prisma SASE continues to deliver industry-leading SLAs for security processing and app performance. Prisma SASE 3.0 and its updated capabilities will be generally available in the coming months
Increasing Complexity of Cyber Threats and Regulatory Compliance to Drive Market Growth
The growing sophistication of cyberattacks, such as ransomware and phishing, has intensified the need for robust security solutions like ZTNA. Traditional security architectures, relying on perimeter-based defenses, are no longer sufficient to counter the evolving threat landscape. ZTNA’s principle of "never trust, always verify" provides continuous verification, reducing the attack surface. Additionally, stringent regulatory frameworks like GDPR and CCPA compel organizations to adopt advanced security solutions to safeguard sensitive data and avoid hefty fines. This dual pressure of cyber threats and compliance mandates is a significant driver pushing businesses toward ZTNA as a Service solutions.
Restraint Factor for the ZTNA as a Service Solution Market
High Implementation Costs for Small and Medium Enterprises (SMEs), will Limit Market Growth
One major restraint in the ZTNA as a Service Solution Market is the high implementation and operational costs, particularly for small and medium enterprises (SMEs). While large organizations may have the resources to integrate advanced security infrastructures, SMEs often struggle with the upfront expenses associated with ZTNA deployment, including hardware upgrades, software subscriptions, and ongoing management costs. These financial barriers can slow down the adoption rate among smaller companies, which are already operating on tighter budgets, potentially limiting market growth in regions where SME participation is significant.
Impact of Covid-19 on the ZTNA as a Service Solution Market
The COVID-19 pandemic accelerated the adoption of ZTNA as a Service solutions due to the rapid shift to remote and hybrid work environments. As bus...
Venture Capital Investment Market Size 2025-2029
The venture capital investment market size is forecast to increase by USD 2920.2 billion at a CAGR of 37.9% between 2024 and 2029.
The Venture Capital (VC) investment market is experiencing significant growth, driven by the increasing number of biotech companies receiving funding and the rising pool of high-net-worth individuals (HNWIs) worldwide. Biotech companies, with their potential to revolutionize healthcare and agriculture through technological advancements, have become a favored investment destination for VC firms. This trend is expected to continue as these companies bring groundbreaking innovations to market. However, market dynamics are not without challenges. Foreign exchange volatility poses a significant risk for global investors, particularly those based in regions with unstable currencies. This volatility can impact the return on investment and make it difficult for VC firms to accurately forecast future cash flows. As such, managing currency risk effectively is crucial for firms looking to capitalize on investment opportunities in the global market. Companies seeking to navigate this landscape successfully must stay informed of market trends and be agile in their investment strategies to mitigate risks and maximize returns.
What will be the Size of the Venture Capital Investment Market during the forecast period?
Request Free SampleThe market represents a dynamic and evolving landscape for private equity infusions into innovative businesses and entrepreneurial endeavors. This market plays a crucial role in funding the development and growth of various industries, including artificial intelligence (AI), cloud technology, and software, among others. Venture capitalists provide financial resources to businesses at their formative stages, enabling them to bring groundbreaking ideas to fruition. The venture capital market's size is substantial, with billions of dollars in assets under management. The technology sector, encompassing AI, biotech, clean energy, and healthcare, is a significant focus for investors due to its potential for high growth and disruptive innovation. Deal-making in this market is driven by the pursuit of promising business ideas, access to talent pools, and the desire to foster entrepreneurial ecosystems. Additionally, venture capital investments can provide a crucial bridge to IPOs and other exit strategies for entrepreneurs and startup firms. Risk-averse banks and traditional financial institutions often find the venture capital market an attractive alternative for financing innovative businesses, recognizing its potential for high returns. The market's continued growth is fueled by the ongoing development of industry applications in areas such as blockchain, pharma, and financial services.
How is this Venture Capital Investment Industry segmented?
The venture capital investment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. SectorSoftwarePharmaceutical and biotechnologyMedia and entertainmentMedical devices and equipmentsOthersTypeFirst-time venture fundingFollow-on venture fundingVariantInstitutional InvestorsCorporate venture capitalPrivate equity firmsAngel investorsOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyThe NetherlandsUKAPACChinaIndiaJapanSouth AmericaMiddle East and Africa
By Sector Insights
The software segment is estimated to witness significant growth during the forecast period.The market plays a significant role in funding innovative business ideas in various sectors, including software, private equity, and technology. VC firms invest in various stages of a company's growth, from first-time funding to follow-on rounds. Areas of investment include Artificial Intelligence (AI), Cloud Technology, and other disruptive technologies. According to , the global software industry is expected to grow, driven by the increasing number of entrepreneurs and new businesses. In 2024, there were over 450 million entrepreneurs worldwide, and around 300 million businesses started. VCs have shown interest in software startups, with investments in AI, ML, IoT, CloudTech, and DevOps exceeding several billion dollars. This trend is expected to continue, providing numerous investment opportunities in the technology sector. VCs also invest in sectors like Healthcare, E-commerce, Clean Energy, Media and Entertainment, Green Finance, and Digital Transformation. The investment process involves thorough due diligence, speed of execution, and risk assessment. Retail investors can also participate in funding through crowdfunding and angel/seed-stage investments. Other funding types include Small businesses, Business-to-Consumer (B2C), Business-to-Business (B2B), and
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The global credit rating software market size was valued at approximately USD 1.5 billion in 2023 and is projected to reach around USD 3.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.5% during the forecast period. This growth is primarily driven by the increasing demand for accurate, real-time credit scoring and risk assessment tools across various industries. The proliferation of digital financial services and the need for efficient credit management systems are further contributing to the market expansion.
One of the critical growth factors for the credit rating software market is the increasing emphasis on regulatory compliance. Financial institutions and corporations are under constant scrutiny to adhere to stringent regulations and prevent fraudulent activities. Credit rating software aids in maintaining compliance by providing transparent and systematic evaluation processes. Furthermore, advancements in big data analytics and artificial intelligence (AI) have significantly enhanced the capabilities of credit rating software, allowing for more precise and rapid assessments. These technological improvements not only streamline operations but also reduce operational risks and costs, making them more attractive to businesses.
Another significant driver is the rapid digitization of financial services. With the advent of fintech companies and digital banking platforms, the need for robust credit rating systems has surged. These systems play a vital role in assessing the creditworthiness of individuals and businesses, facilitating better decision-making processes. The integration of machine learning algorithms in credit rating software helps in predicting credit behavior more accurately, thereby reducing default rates. Additionally, the growing emphasis on customer-centric approaches in banking and finance has led to the adoption of personalized credit scoring models, which are only possible through advanced credit rating software.
The evolving landscape of small and medium enterprises (SMEs) also presents a promising growth avenue for the credit rating software market. SMEs often face challenges in accessing credit due to insufficient credit histories or lack of collateral. Credit rating software provides an alternative by leveraging non-traditional data sources such as transaction history, social media behavior, and utility payments to evaluate creditworthiness. This approach not only broadens the scope of credit assessment but also opens up new financing opportunities for SMEs, thereby fueling market growth. Furthermore, government initiatives aimed at supporting SMEs through improved access to credit are expected to bolster the demand for credit rating software.
The integration of a comprehensive Credit Risk Database into credit rating software has become increasingly important in today's financial landscape. Such databases provide a centralized repository of credit information, enabling financial institutions to access historical data and trends that are crucial for accurate credit assessments. By leveraging a Credit Risk Database, organizations can enhance their risk management strategies, identify potential credit risks early, and make more informed lending decisions. This integration not only improves the accuracy of credit ratings but also supports compliance with regulatory requirements by ensuring that all relevant data is considered in the evaluation process. As the demand for more sophisticated credit risk management tools grows, the role of a robust Credit Risk Database becomes even more critical in supporting the evolving needs of the credit rating software market.
Regionally, North America holds a significant share of the credit rating software market, driven by the presence of major financial institutions and a well-established regulatory framework. However, the Asia Pacific region is expected to witness the highest growth during the forecast period. This growth is attributed to the rapid economic development, increasing penetration of digital financial services, and supportive government policies. Countries like China and India are at the forefront of this growth, with numerous fintech startups and a burgeoning middle class fueling the demand for credit rating solutions. The adoption of credit rating software in these regions is further accelerated by the increasing focus on financial inclusion and digital transformation initiatives.
The cred
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The Saudi Arabian data center power market is experiencing robust growth, projected to reach $211.70 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 16.50% from 2025 to 2033. This expansion is fueled by several key drivers. The Kingdom's Vision 2030 initiative, focused on diversifying the economy and developing a robust digital infrastructure, is a primary catalyst. Increased government investment in digital transformation projects across sectors like IT and telecommunications, BFSI (Banking, Financial Services, and Insurance), and government agencies themselves is significantly boosting demand for reliable power solutions within data centers. Furthermore, the burgeoning media and entertainment industry, along with the expansion of e-commerce and cloud computing services, contribute to this market's impressive growth trajectory. The market segmentation reveals strong demand across various power infrastructure solutions, including UPS systems, generators, and power distribution equipment. Key players like ABB, Schneider Electric, and Vertiv are capitalizing on this opportunity, offering a range of sophisticated power solutions tailored to data center requirements. The service segment also contributes significantly, encompassing maintenance, repair, and support services for these critical power systems. However, despite the substantial growth, challenges remain. The market's expansion might be subtly tempered by factors such as potential supply chain disruptions, the need for skilled labor to install and maintain advanced power infrastructure, and regulatory hurdles related to energy efficiency and sustainability standards. Nevertheless, the long-term outlook remains positive, with continued investment in the Kingdom's digital infrastructure and the sustained growth of data-intensive industries expected to drive the market's impressive growth trajectory through 2033 and beyond. The ongoing expansion of 5G networks and the increasing adoption of edge computing will also add further impetus to market expansion. The competitive landscape is dynamic, with both global and regional players vying for market share. Strategic partnerships and technological innovation will likely play significant roles in shaping the market's future dynamics. Recent developments include: April 2024: Vertiv, a significant provider of critical digital infrastructure and continuity solutions, introduced the extension of the Vertiv Liebert GXT5 Lithium-Ion double-conversion, online uninterruptible power supply (UPS) system for 5kVA-10kVA Global Voltage (GV) (200V-240V; Default 230V) applications., January 2024: Caterpillar Inc. partnered with Microsoft and Ballard Power Systems to test the use of large-format hydrogen fuel cells as a reliable and eco-friendly backup power source for multi-megawatt data centers. Hydrogen fuel cells are seen as a possible low-carbon alternative to diesel backup generators, which is expected to drive the growth of DC generators.. Key drivers for this market are: Rising Adoption of Mega Data Centers and Cloud Computing, Increasing Demand to Reduce Operational Costs. Potential restraints include: High Cost of Installation and Maintenance. Notable trends are: Switched PDU is Anticipated to be the Fastest Growing Segment.
Alternative Data Market Size 2025-2029
The alternative data market size is forecast to increase by USD 60.32 billion at a CAGR of 52.5% between 2024 and 2029.
The market is experiencing significant growth due to the increased availability and diversity of data sources. This trend is driven by the rise of alternative data-driven investment strategies, which offer unique insights and opportunities for businesses and investors. However, challenges persist in the form of issues related to data quality and standardization. big data analytics and machine learning help businesses gain insights from vast amounts of data, enabling data-driven innovation and competitive advantage. Data governance, data security, and data ethics are crucial aspects of managing alternative data.
As more data becomes available, ensuring its accuracy and consistency is crucial for effective decision-making. The market analysis report provides an in-depth examination of these factors and their impact on the growth of the market. With the increasing importance of data-driven strategies, staying informed about the latest trends and challenges is essential for businesses looking to remain competitive in today's data-driven economy.
What will be the Size of the Alternative Data Market During the Forecast Period?
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Alternative data, the non-traditional information sourced from various industries and domains, is revolutionizing business landscapes by offering new opportunities for data monetization. This trend is driven by the increasing availability of data from various sources such as credit card transactions, IoT devices, satellite data, social media, and more. Data privacy is a critical consideration in the market. With the increasing focus on data protection regulations, businesses must ensure they comply with stringent data privacy standards. Data storytelling and data-driven financial analysis are essential applications of alternative data, providing valuable insights for businesses to make informed decisions. Data-driven product development and sales prediction are other significant areas where alternative data plays a pivotal role.
Moreover, data management platforms and analytics tools facilitate data integration, data quality, and data visualization, ensuring data accuracy and consistency. Predictive analytics and data-driven risk management help businesses anticipate trends and mitigate risks. Data enrichment and data-as-a-service are emerging business models that enable businesses to access and utilize alternative data. Economic indicators and data-driven operations are other areas where alternative data is transforming business processes.
How is the Alternative Data Market Segmented?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Type
Credit and debit card transactions
Social media
Mobile application usage
Web scrapped data
Others
End-user
BFSI
IT and telecommunication
Retail
Others
Geography
North America
Canada
Mexico
US
Europe
Germany
UK
France
Italy
APAC
China
India
Japan
South America
Middle East and Africa
By Type Insights
The credit and debit card transactions segment is estimated to witness significant growth during the forecast period.
Alternative data derived from card and debit card transactions offers valuable insights into consumer spending behaviors and lifestyle choices. This data is essential for market analysts, financial institutions, and businesses seeking to enhance their strategies and customer experiences. The two primary categories of card transactions are credit and debit. Credit card transactions provide information on discretionary spending, luxury purchases, and credit management skills. In contrast, debit card transactions reveal essential spending habits, budgeting strategies, and daily expenses. By analyzing this data using advanced methods, businesses can gain a competitive advantage, understand market trends, and cater to consumer needs effectively. IT & telecommunications companies, hedge funds, and other organizations rely on web scraped data, social and sentiment analysis, and public data to supplement their internal data sources. Adhering to GDPR regulations ensures ethical data usage and compliance.
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The credit and debit card transactions segment was valued at USD 228.40 million in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 56% to the growth of the global market during the forecast period.
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