The revenue ranking in the beauty & personal care market is led by the United States with 101.29 billion U.S. dollars, while China is following with 70.57 billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with 7.06 billion U.S. dollars, showing a difference of 94.23 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The United States is leading the ranking by revenue in the 'Skin Care' segment of the beauty & personal care market, recording 24.9 billion U.S. dollars. Following closely behind is Japan with 22.9 billion U.S. dollars, while Ethiopia is trailing the ranking with 1.5 billion U.S. dollars, resulting in a difference of 23.4 billion U.S. dollars to the ranking leader, the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the cosmetics segment of the beauty & personal care market and a ranking by country regarding revenue in the skin care segment of the beauty & personal care market. The Statista Market Insights cover a broad range of additional markets.

Concerning the five selected segments, the segment Face has the largest revenue with 33.18 billion U.S. dollars. Contrastingly, Nails is ranked last, with 12.46 billion U.S. dollars. Their difference, compared to Face, lies at 20.72 billion U.S. dollars. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking by country regarding revenue in the cosmetics segment of the beauty & personal care market. The Statista Market Insights cover a broad range of additional markets.

This statistic shows the net revenue of Coty Inc. worldwide from fiscal year 2012 to 2024. In the 2024 fiscal year, Coty Inc. generated approximately six billion U.S. dollars in net revenue, a slight increase from approximately 5.6 billion U.S. dollars the previous year.

This chart shows a ranking of the top European cosmetics markets between 2014 and 2023, based on their market value in billion euros. According to the source, Germany was the leader of the European market in 2023, with a market value of about 16 billion euros. From 2015 to 2020, the value of the French market remained relatively stable, fluctuating between a market value of 11.3 and 11.5 billion euros, reaching nearly 14 billion euros in 2022.

This statistic shows the brand value of the leading 10 cosmetic brands worldwide in 2024. In that year, L'Oréal was at the top of the list, with a brand value of about 13.4 billion U.S dollars. Cosmetics worldwide Since the early twentieth century, the production of cosmetics has been controlled by a handful of multi-national corporations. The global cosmetics industry is broken down into six main categories; skin care being the largest one out of them all, accounting for 41 percent of the global market in 2022. United States: a lucrative market In recent years, consumers have been spending higher levels of disposable income on cosmetics than they had in the past. Unfortunately, the global financial crisis has put a damper on the market and during those years, more affordably priced merchandise and do it yourself at home products were key in the beauty market. However, with Generation Z entering the job market, there is now a a big driver of the cosmetics market; especially in the United States. The United States is the biggest cosmetic market in the world, with an estimated total revenue of about 49 billion U.S. dollars as of 2022. A look to the future In the coming years, in order to attract new consumers, global cosmetic companies will continue to focus their efforts on product innovation and especially, on responding to the needs of consumers, such as sustainable products that do not harm the environment or animals, as well as inclusive products, so that cosmetics and beauty can be accessible to anyone.

In 2024, Estée Lauder generated a gross profit of about 11.18 billion U.S. dollars, an decrease in comparison with the previous year. Since 2011, the company's gross profit doubled, peaking in 2022. The fiscal year end of the company is June 30th, 2024.

This statistic depicts the brand value of the leading personal care brands worldwide in 2024. In that year, the value of the Clinique brand amounted to about 6.7 billion U.S. dollars. The personal care industry worldwide The personal care industry envelopes a variety of products, including makeup, fragrances, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. These segments are complementary and through their diversity they are able to satisfy all consumers’ needs and expectations with regard to cosmetics. The industry overlaps with other markets like chemical, health care, and petroleum. The latter is important as personal care product raw materials, such as propylene glycol, come from petroleum products. Leading players Some of the leading personal care companies in the world include L’Oréal, Procter & Gamble, Unilever, Colgate-Palmolive and Beiersdorf. Over the coming years companies will continue to invest in eco-friendly practices. Manufacturers will also respond to demand for more natural products, widening their natural and herbal product lines. Marketing efforts will likely be increasingly geared to stress environmental protection through non-toxic ingredients.

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.