This shows the market potential that an adult follows a regular exercise routine in the U.S. in 2022 in a multiscale map (by country, state, county, ZIP Code, tract, and block group). The pop-up is configured to include the following information for each geography level:Market Potential Index and count of adults expected to follow a regular exercise routineMarket Potential Index and count of adults expected to have participated in various forms of exercise in the last 12 monthsMarket Potential Index and count of adults expected to eat healthyEsri's 2022 Market Potential (MPI) data measures the likely demand for a product or service in an area. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product or service. An MPI compares the demand for a specific product or service in an area with the national demand for that product or service. The MPI values at the US level are 100, representing average demand for the country. A value of more than 100 represents higher demand than the national average, and a value of less than 100 represents lower demand than the national average. For example, an index of 120 implies that demand in the area is 20 percent higher than the US average; an index of 80 implies that demand is 20 percent lower than the US average. See Market Potential database to view the methodology statement and complete variable list.Esri's Shopping Data Collection measures the likely demand to shop at specific stores, such as clothing, office, and convenience stores, as well as shopping habits like coupon usage and online buying. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product, activity, or service. See the United States Data Browser to view complete variable lists for each Esri demographics collection.Additional Esri Resources:U.S. 2022/2027 Esri Updated DemographicsEssential demographic vocabularyEsri's arcgis.com demographic mapsThis item is for visualization purposes only and cannot be exported or used in analysis.Permitted use of this data is covered in the DATA section of the Esri Master Agreement (E204CW) and these supplemental terms.