As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.
Dataset Details
This dataset contains a rich collection of popular slang terms and acronyms used primarily by Generation Z. It includes detailed descriptions of each term, its context of use, and practical examples that demonstrate how the slang is used in real-life conversations. The dataset is designed to capture the unique and evolving language patterns of GenZ, reflecting their communication style in digital spaces such as social media, text messaging, and online forums. Each… See the full description on the dataset page: https://huggingface.co/datasets/MLBtrio/genz-slang-dataset.
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Gen Z and Millennials are the biggest social media users of all age groups.
As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.
Teens and social media
As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
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This study investigates the determinants of news-sharing behavior among Generation Z users on social media in Vietnam by integrating three theoretical frameworks: Newsworthiness Theory, Uses and Gratifications Theory (U&G), and the Theory of Planned Behavior (TPB). A structural equation modeling approach (PLS-SEM) was employed to examine the relationships between perceived news value (social significance, audience relevance), user gratifications (information seeking, socializing, status seeking, entertainment, and pass-time), and psychological drivers such as Fear of Missing Out (FoMO). Data were collected from a stratified random sample of 1.224 high school and university students across six socio-economic regions. The results reveal that social significance, audience relevance, and most gratification-based motivations—excluding pass-time—significantly influence the intention to share news. FoMO was found to positively moderate the impact of information seeking and status seeking on sharing intention. Furthermore, intention to share news significantly predicted actual news-sharing behavior, with inattention to news credibility acting as a mediating factor. The findings underscore the importance of both content attributes and user psychology in shaping digital news sharing among youth. Practical implications are discussed for media organizations aiming to enhance engagement and credibility in the digital era.
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The results might surprise you when looking at internet users that are active on social media in each country.
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56.8% of the world’s total population is active on social media.
According to a survey of social media users aged between 16 and 24 years in the United Kingdom, ** percent of respondents used the ********* mobile app daily as of October 2022. Approximately ***** in ** respondents reported using social video app TikTok and YouTube on a daily basis, respectively. New social app app BeReal, which prompts users to post content once per day, was used by less than ***** in ** respondents aged between 16 and 24 years.
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The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.
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Regional use of social media has a significant effect on the male and female social media statistics.
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The results of which gender uses which platforms are in.
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Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.
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Facebook and YouTube are still the most used social media platforms today.
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In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.
On behalf of the Press and Information Office of the Federal Government, the opinion research institute Kantar conducted a target group survey of the ´Generation Z´. For this purpose, 1,022 people between the ages of 14 and 24 were surveyed online between 05 and 18 July 2021. The focus of the survey was on the values and orientation of the generation, their situation in the pandemic, political interest and information behaviour as well as political and social attitudes. In order to map the influence of the corona pandemic on the attitudes and social image of Generation Z, the results of this survey were compared with a survey from 2019. Current life circumstances: life satisfaction; highest school-leaving qualification of father and mother; material situation: frequency of renunciation for financial reasons; source of money (from own work, from parents, from state support, from elsewhere); primary source of money; negative effects of the Corona crisis on personal income; organisation of distance learning (communication via a digital learning platform, via video conference, via e-mail, via messenger/chats such as e.g. WhatsApp, via a cloud, by telephone, by post or by other means); agreement with statements on the situation in schools/colleges (I was able to concentrate well on my tasks at home, I missed direct contact with my classmates/ fellow students, my grades deteriorated during the pandemic, distance learning at my school/college worked well, I had insufficient equipment to follow lessons, the accessibility of teachers was very good even in times of distance learning, learning became more strenuous for me during the pandemic); opinion on the future recognition of school, university or professional degrees made during the Corona pandemic; leisure activities during the pandemic (less sport since the beginning of the pandemic than before, relationships with friends have deteriorated during the pandemic, significantly more time on the internet since the beginning of the pandemic than before, started a new hobby during the pandemic); vaccination status; likelihood of Corona vaccination. 2. Values and attitudes: personally most important life goals (e.g. self-discovery, independence, enjoying life, career, etc.); importance of various aspects for pursuing a profession (secure job, adequate income, interesting work that is fun, compatibility of private life and profession (work-life balance), career opportunities, responsibility, opportunities for further training and development); comparison of values : comparison of values Corona: extensive collection of data for infection protection vs. data protection, especially young vs. especially old people have suffered from the pandemic, pandemic as a chance for change vs. after the pandemic back to the usual normality, comparison of values State: debts in favour of education and infrastructure not a problem vs. always a burden for future generations, active role of the state for important future tasks such as climate protection and educational justice vs. leaving a passive role and shaping of the future to society and the economy, orienting politics towards future generations vs. protecting the interests of those who have already made a contribution to society, comparison of lifestyle values: conscious renunciation in favour of sustainability vs. doing what I feel like doing, doing without in favour of health vs. having fun in the foreground, self-realisation vs. putting aside one´s own needs in favour of one´s personal environment, today´s generation has completely different values than the generation before it vs. in principle very similar values as the generation before it). 3. Media and information: interest in politics; points of contact with politics in everyday life (e.g. media consumption, when using social networks, in personal conversations with friends and family, at work, at school or university, in public spaces, in leisure time/hobbies); being informed about politics; most frequently used sources of political information (media) (e.g. news programmes on TV, talk shows on TV, websites of public institutions and authorities, etc.). e.g. news programmes on TV, talk shows on TV, websites of public institutions and authorities, satire programmes on TV, etc.); change in political information behaviour in the Corona pandemic. 4. Politics and society: satisfaction with democracy; opinion on democracy as an idea; need for reform of politics in Germany; most important political problems in Germany (open); satisfaction with the work of the federal government; trust in institutions (judiciary, environmental and aid organisations such as Greenpeace or Amnesty International, public health authorities such as the Robert Koch Institute, federal government, Bundestag, police, churches, school/university); perception of social lines of conflict (between rich and poor, employers and employees, young and old, foreigners and Germans, East Germans and West Germans, women and men, people in the city and people in the countryside); attitudes towards Corona (politicians take young people´s concerns seriously, young people received sufficient financial support from the state during the pandemic, young people´s needs were not taken into account enough by politicians during the Corona pandemic, the Corona pandemic will affect my generation´s future opportunities in the long term, my generation will benefit significantly from the awakening after the Corona pandemic, the Corona crisis has changed my perspective on many things in life, young people´s career opportunities have deteriorated as a result of the pandemic); agreement with various statements on Corona vaccination (children and young people aged 12 and over should also be vaccinated against Corona, young people currently have to wait too long for a vaccination appointment, vaccination prioritisation should have been lifted earlier, vaccination of young people against Corona is not necessary, there should be compulsory vaccination for schoolchildren, I personally feel that Corona vaccinations in Germany are treated fairly); currently appropriate measures to support children and young people (open). 5. Future perspectives: assessment of personal future opportunities; assessment of the future opportunities of one´s own generation in Germany; future vision of politics: agreement with various statements (a council of randomly selected citizens should be created to draw up political recommendations for the federal government, voting in elections should be possible via app, the voting age in federal elections should be lowered to 16, the population should be represented in the Bundestag by means of quotas, the population should vote directly on important political issues by referendum). Demography: age; sex; federal state; current attendance at school, college or university; type of educational institution currently attended; highest level of education attained to date; employment; subjective class classification; housing situation; household size; party sympathies; migration background. Additionally coded was: serial number; city size; weighting factor. Im Auftrag des Presse- und Informationsamt der Bundesregierung hat das Meinungsforschungsinstitut Kantar eine Zielgruppenbefragung der „Generation Z“ durchgeführt. Dazu wurden im Zeitraum vom 05. – 18. Juli 2021 1.022 Personen zwischen 14 und 24 Jahren online befragt. Die Schwerpunkte der Befragung lagen auf den Werten und Orientierung der Generation, ihrer Situation in der Pandemie, dem politischen Interesse und Informationsverhalten sowie auf den politischen und gesellschaftlichen Einstellungen. Um den Einfluss der Coronapandemie auf die Einstellungen und das Gesellschaftsbild der Generation Z abzubilden, wurden die Ergebnisse dieser Befragung mit einer Befragung aus dem Jahr 2019 verglichen. Aktuelle Lebensumstände: Lebenszufriedenheit; höchster Schulabschluss von Vater und Mutter; materielle Situation: Häufigkeit des Verzichts aus finanziellen Gründen; Geldquelle (aus eigener Arbeit, von den Eltern, aus staatlicher Unterstützung, von woanders her); primäre Geldquelle; negative Auswirkungen der Corona-Krise auf das persönliche Einkommen; Organisation des Fernunterrichts (Kommunikation über eine digitale Lernplattform, per Videokonferenz, per E-Mail, per Messenger/Chats wie z.B. WhatsApp, über eine Cloud, per Telefon, per Post oder auf sonstige Weise); Zustimmung zu Aussagen zur Situation in Schulen/ an Hochschulen (ich konnte mich zu Hause gut auf meine Aufgaben konzentrieren, der direkte Kontakt zu meinen Mitschüler/innen/ Kommilitonen/innen hat mir gefehlt, meine Noten sind während der Pandemie schlechter geworden, der Fernunterricht an meiner Schule/ Hochschule hat gut funktioniert, ich hatte nur ungenügende Ausstattung zur Verfügung, um dem Unterricht folgen zu können, die Erreichbarkeit der Lehrkräfte war auch in Zeiten des Fernunterrichts sehr gut, das Lernen ist für mich während der Pandemie anstrengender geworden); Meinung zur künftigen Anerkennung von Schul-, Universitäts- oder Berufsabschlüssen, die während der Corona-Pandemie gemacht wurden; Freizeitgestaltung während der Pandemie (seit Beginn der Pandemie weniger Sport als davor, Beziehungen zu Freunden haben sich in der Pandemie verschlechtert, seit Beginn der Pandemie deutlich mehr Zeit im Internet als davor, in der Pandemie ein neues Hobby begonnen); Impfstatus; Wahrscheinlichkeit einer Corona-Impfung. 2. Werte und Einstellungen: persönlich wichtigste Lebensziele (z.B. Selbstfindung, Unabhängigkeit, Leben genießen, Karriere, etc.); Wichtigkeit verschiedener Aspekte für die Ausübung eines Berufs (sicherer Arbeitsplatz, angemessenes Einkommen, interessante Arbeit, die Spaß macht, Vereinbarkeit von Privatleben und Beruf (Work-Life-Balance), Karrieremöglichkeiten, Verantwortung, Weiterbildungs- und Entwicklungsmöglichkeiten); Gegenüberstellung von Werten :
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Pre-test analysis Y variable (excessive digital media consumption) results using IBM SPSS Statistics 26 for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".
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90% of people aged 18-29 use social media in some form. 15% of people aged 23-38 admit that they are addicted to social media.
In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.
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Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.
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Pre-test analysis Z variable (stress level) results using IBM SPSS Statistics 26 for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".
As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.