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  1. Google Analytics Sample

    • kaggle.com
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    Updated Sep 19, 2019
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    Google BigQuery (2019). Google Analytics Sample [Dataset]. https://www.kaggle.com/datasets/bigquery/google-analytics-sample
    Explore at:
    zip(0 bytes)Available download formats
    Dataset updated
    Sep 19, 2019
    Dataset provided by
    Googlehttp://google.com/
    BigQueryhttps://cloud.google.com/bigquery
    Authors
    Google BigQuery
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Context

    The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

    Content

    The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

    Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

    Fork this kernel to get started.

    Acknowledgements

    Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

    Banner Photo by Edho Pratama from Unsplash.

    Inspiration

    What is the total number of transactions generated per device browser in July 2017?

    The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

    What was the average number of product pageviews for users who made a purchase in July 2017?

    What was the average number of product pageviews for users who did not make a purchase in July 2017?

    What was the average total transactions per user that made a purchase in July 2017?

    What is the average amount of money spent per session in July 2017?

    What is the sequence of pages viewed?

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Share
FacebookFacebook
TwitterTwitter
Email
Click to copy link
Link copied
Close
Cite
Google BigQuery (2019). Google Analytics Sample [Dataset]. https://www.kaggle.com/datasets/bigquery/google-analytics-sample
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Google Analytics Sample

Google Analytics Sample (BigQuery)

Explore at:
17 scholarly articles cite this dataset (View in Google Scholar)
zip(0 bytes)Available download formats
Dataset updated
Sep 19, 2019
Dataset provided by
Googlehttp://google.com/
BigQueryhttps://cloud.google.com/bigquery
Authors
Google BigQuery
License

https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

Description

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

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