The popular energy drink Red Bull sold 12.7 billion cans in 2024 worldwide, up from just over four billion cans in 2011. Red Bull in the U.S. Red Bull is one of the most popular energy drinks in the United States, controlling about 37.4 percent of the market. In 2023, Red Bull energy drinks generated sales of over 1.7 billion U.S. dollars. Energy Drink Consumption Energy drinks are great for boosting energy and keeping awake. Many contain large amounts of caffeine, as well Taurine and B-vitamins. A survey of American consumers found that among those who consume energy drinks, about half drink them several times a week, and a quarter drink them on a daily or almost daily basis. Perhaps to stave off post-lunch drowsiness, the most popular time to drink energy drinks is between 2:00 and 4:00 in the afternoon.