How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Gen Z and Millennials are the biggest social media users of all age groups.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

The results might surprise you when looking at internet users that are active on social media in each country.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.

56.8% of the world’s total population is active on social media.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Regional use of social media has a significant effect on the male and female social media statistics.

The results of which gender uses which platforms are in.

Facebook and YouTube are still the most used social media platforms today.

AI in Influencer Marketing Market Outlook

According to our latest research, the AI in Influencer Marketing market size reached USD 2.47 billion in 2024 globally, reflecting the rapidly growing adoption of artificial intelligence in digital marketing strategies. The market is projected to expand at a robust CAGR of 29.1% from 2025 to 2033, reaching an estimated USD 21.24 billion by 2033. This impressive growth trajectory is primarily driven by the increasing demand for data-driven influencer selection, campaign optimization, and real-time performance analytics, as brands globally seek to maximize ROI and minimize fraud in their influencer marketing initiatives.

One of the primary growth engines for the AI in Influencer Marketing market is the exponential surge in digital content consumption and the proliferation of social media platforms. As consumers spend more time on platforms like Instagram, TikTok, and YouTube, brands are investing heavily in influencer collaborations to reach targeted audiences. Artificial intelligence is revolutionizing this space by enabling advanced audience segmentation, facilitating the identification of micro and nano influencers, and automating content personalization. AI-powered platforms are now capable of analyzing vast datasets from multiple social channels, helping marketers make informed decisions regarding influencer partnerships and campaign strategies. This technology-driven approach leads to more authentic engagements, higher conversion rates, and improved transparency, which further accelerates market expansion.

Another significant factor fueling the growth of the AI in Influencer Marketing market is the increasing need for fraud detection and brand safety. Influencer fraud, including fake followers and engagement manipulation, has been a persistent challenge for brands. AI solutions are now providing sophisticated fraud detection algorithms that analyze engagement patterns, audience authenticity, and influencer credibility in real-time. This not only helps in safeguarding brand reputation but also ensures that marketing budgets are allocated efficiently. Additionally, AI-driven content optimization tools are empowering marketers to refine messaging, predict campaign outcomes, and enhance creative assets, resulting in more impactful influencer collaborations and higher ROI.

The evolution of AI-driven analytics is also reshaping performance measurement in influencer marketing. Traditional metrics such as likes and shares are being replaced with deeper insights, including sentiment analysis, audience demographics, and conversion attribution. AI technologies enable continuous monitoring and optimization of campaigns, allowing marketers to pivot strategies dynamically based on real-time data. This level of granularity and agility is particularly attractive to large enterprises and SMEs alike, as it enables them to stay competitive in a rapidly changing digital landscape. The growing integration of AI tools with existing CRM, marketing automation, and e-commerce platforms further amplifies the value proposition, fostering widespread adoption across diverse industry verticals.

From a regional perspective, North America dominates the AI in Influencer Marketing market, accounting for the largest revenue share in 2024, driven by the presence of leading technology providers, advanced digital infrastructure, and a mature influencer ecosystem. However, Asia Pacific is emerging as the fastest-growing region, propelled by the rapid expansion of social media users, increasing smartphone penetration, and the rising influence of Gen Z and millennial consumers. Europe is also witnessing substantial growth, particularly in the fashion, beauty, and retail sectors, as brands seek to leverage AI for enhanced customer engagement and regulatory compliance. Meanwhile, Latin America and the Middle East & Africa are gradually embracing AI-powered influencer marketing, supported by growing investments in digital transformation and evolving consumer preferences.

Component Analysis

The AI in Influencer Marketing market by component is segmented into Software and Services, each playing a pivotal role in shaping the overall market dynamics. The software segment comprises AI-powered platforms and tools that automate influencer identification, campaign management, fraud detection, and content optimization. These solutions are increasingly preferred by brands and agencies due to their scalability, accuracy, and ability to process massive datasets in real-time. Th

Social Networking Services Market Outlook

The global social networking services market size was valued at approximately USD 192 billion in 2023 and is projected to reach an impressive USD 325 billion by 2032, growing at a compound annual growth rate (CAGR) of around 5.8% during the forecast period. This growth trajectory is supported by the increasing penetration of the internet, the proliferation of smartphones, and the ever-evolving digital landscape, which together drive the integration of social networking services into daily life across the globe. The social networking services market is witnessing robust growth, as these platforms continue to redefine communication, transform marketing strategies, and influence societal norms. As more people seek digital connectivity and content sharing, the demand for innovative and engaging social networking solutions continues to rise, propelling the market forward.

One of the key growth factors for the social networking services market is the widespread adoption of smartphones and the increasing accessibility of high-speed internet. As smartphones become more affordable and internet connectivity improves, particularly in emerging economies, the number of social network users continues to expand. This trend has led to a surge in the creation and consumption of content, with users increasingly engaging with multimedia posts, videos, and live streams. Additionally, social networking services have become essential tools for personal expression, brand promotion, and community building, further fueling their popularity and market penetration. The rise of Generation Z and Millennials, who are digital natives, has also significantly contributed to the growth of social networking platforms, as these demographics are more inclined to use social media as a primary means of communication and entertainment.

Another driving factor is the shift in marketing strategies towards digital and social media channels. Businesses and brands are leveraging social networking services to connect with their target audiences more effectively, enabling personalized marketing campaigns and real-time customer engagement. Social media platforms offer unparalleled opportunities for businesses to understand consumer behavior, preferences, and trends through data analytics and insights. As a result, companies are increasing their advertising spend on social networking services to enhance brand visibility, drive traffic, and boost sales. This commercial use of social networks is anticipated to contribute significantly to the market's growth, as businesses continue to seek innovative ways to engage customers and stay competitive in the digital age.

Moreover, the continuous innovation and integration of advanced technologies such as artificial intelligence, augmented reality, and virtual reality into social networking platforms are creating new avenues for user engagement and interaction. These technologies are enhancing the user experience by offering immersive features, personalized recommendations, and interactive content. For instance, AI-driven algorithms help curate content based on user preferences, while AR and VR are being used to create engaging and immersive experiences, such as virtual try-ons and 3D product demonstrations. Such technological advancements are not only attracting new users but also increasing the time spent on social platforms, thereby boosting user retention and platform monetization.

The emergence of Anonymous Social Networking Software has introduced a new dimension to the social networking landscape. These platforms prioritize user privacy and anonymity, allowing individuals to share thoughts and ideas without revealing their identities. This approach caters to users who value privacy and wish to engage in open discussions without the fear of judgment or repercussions. Anonymous social networking software provides a unique space for users to express themselves freely, fostering a sense of community and trust among participants. As concerns over data privacy and security continue to rise, these platforms are gaining traction, offering an alternative to traditional social networks where personal information is often shared and monetized. The growing interest in anonymity reflects a broader trend towards privacy-focused digital interactions, highlighting the need for secure and confidential communication channels in the digital age.

From a regional perspective, the social networking services market exhibits diverse growth patterns across different geographies. North Ame

90% of people aged 18-29 use social media in some form. 15% of people aged 23-38 admit that they are addicted to social media.

Over 210 million people worldwide suffer from social media addiction.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

According to Cognitive Market Research, The Global Trend brand market size in 2023 was XX USD billion and will grow at a compound annual growth rate (CAGR) of 5.6% from 2023 to 2030.

The demand for trend brands is rising due to economic factors, disposable income, supply chain efficiency, and competition and brand differentiation.
Demand for below 22 L remains higher in the trend brand market.
The residential segment held the highest trend brand market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific trend brand market will experience the strongest growth until 2030.

Changes in Consumer Tastes and Lifestyle Choices to Direct Market Growth

The trend brand market is heavily influenced by basic forces such as changes in consumer tastes and lifestyle choices. These factors mostly determine the growth or collapse of the industry. Customer preferences are constantly changing due to a variety of causes, including socioeconomic trends, generational variations, and cultural developments. For trend brands to be relevant, they need to keep up with these changes.

For example, Gen Z and Millennials are very interested in ethical and sustainable products. The increasing demand for environmentally friendly apparel has resulted in trend brands incorporating sustainable practices into their production procedures. Furthermore, the emergence of influencer culture and social media has expedited trends, necessitating swift brand adaptation in order to maintain competitiveness. The COVID-19 epidemic further modified consumer tastes. A noticeable trend toward loungewear and comfy clothing was observed as more people worked from home. Trending brands had to modify their lineups to satisfy the growing consumer desire for comfort without compromising style.

Innovations in Technology to Indicate Market Growth

Innovations in technology have a significant influence on the trend brand market. These developments affect many facets of the sector, including marketing plans and production procedures. The way trend brands create and manufacture their goods has changed dramatically as a result of the use of new production technologies like automation and 3D printing. Increased customization, accuracy, and quicker production cycles are all made possible by it. This lowers expenses while also allowing firms to provide distinctive, limited-edition products, appealing to consumers by giving them a sense of exclusivity.

The emergence of digital platforms and e-commerce has revolutionized the way trend brands interact with their target customers in the marketing domain. In particular, social media is an effective tool for interacting with customers and promoting brands. Companies may use data analytics to improve their understanding of consumer behavior, target marketing campaigns, and enhance their product offers by using real-time feedback. The virtual reality (VR) and augmented reality (AR) technologies are also improving the online buying experience. Virtual try-on capabilities for apparel and accessories help customers feel more confident about their selections and alleviate some of the negative aspects of online buying.

Market Dynamics of the Trend brand

Variations in Consumer Spending to Hinder Market Growth

Consumer spending is directly impacted during times of global financial crisis or economic recession. Consumer discretionary spending tends to fall during economic downturns, which can be detrimental to trend brands that depend on disposable money and consumer confidence. A spike in inflation can result in greater manufacturing costs, which are then frequently transferred to customers as higher pricing. Customers may become less able to afford items from trend brands as a result, which may cause them to be pickier about what they buy. Trend brands are susceptible to currency swings if they source materials or products from other countries. Variability in exchange rates can have an impact on manufacturing costs, which may lead to lower profit margins or the need to modify prices, both of which can have an impact on sales.

Impact of COVID-19 on the Trend Brand Market

The COVID-19 pandemic has significantly impacted the market for trend brands. Due to economic uncertainty, it first resulted in lower consumer spending, which affected industry sales. However, as more people started shopping online, e-commerce became more popular....

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.