How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.
How many people use social media?
Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.
Who uses social media?
Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
How much time do people spend on social media?
Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.
What are the most popular social media platforms?
Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.
https://data.gov.sg/open-data-licencehttps://data.gov.sg/open-data-licence
Dataset from Info-communications Media Development Authority. For more information, visit https://data.gov.sg/datasets/d_5ead501e7ac28f12c1655499bfd4b223/view
In 2024, children in the United Kingdom spent an average of *** minutes per day on TikTok. This was followed by Instagram, as children in the UK reported using the app for an average of ** minutes daily. Children in the UK aged between four and 18 years also used Facebook for ** minutes a day on average in the measured period. Mobile ownership and usage among UK children In 2021, around ** percent of kids aged between eight and 11 years in the UK owned a smartphone, while children aged between five and seven having access to their own device were approximately ** percent. Mobile phones were also the second most popular devices used to access the web by children aged between eight and 11 years, as tablet computers were still the most popular option for users aged between three and 11 years. Children were not immune to the popularity acquired by short video format content in 2020 and 2021, spending an average of ** minutes per day engaging with TikTok, as well as over ** minutes on the YouTube app in 2021. Children data protection In 2021, ** percent of U.S. parents and ** percent of UK parents reported being slightly concerned with their children’s device usage habits. While the share of parents reporting to be very or extremely concerned was considerably smaller, children are considered among the most vulnerable digital audiences and need additional attention when it comes to data and privacy protection. According to a study conducted during the first quarter of 2022, ** percent of children’s apps hosted in the Google Play Store and ** percent of apps hosted in the Apple App Store transmitted users’ locations to advertisers. Additionally, ** percent of kids’ apps were found to collect persistent identifiers, such as users’ IP addresses, which could potentially lead to Children’s Online Privacy Protection Act (COPPA) violations in the United States. In the United Kingdom, companies have to take into account several obligations when considering online environments for children, including an age-appropriate design and avoiding sharing children’s data.
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This database is comprised of 951 participants who provided self-report data online in their school classrooms. The data was collected in 2016 and 2017. The dataset is comprised of 509 males (54%) and 442 females (46%). Their ages ranged from 12 to 16 years (M = 13.69, SD = 0.72). Seven participants did not report their age. The majority were born in Australia (N = 849, 89%). The next most common countries of birth were China (N = 24, 2.5%), the UK (N = 23, 2.4%), and the USA (N = 9, 0.9%). Data were drawn from students at five Australian independent secondary schools. The data contains item responses for the Spence Children’s Anxiety Scale (SCAS; Spence, 1998) which is comprised of 44 items. The Social media question asked about frequency of use with the question “How often do you use social media?”. The response options ranged from constantly to once a week or less. Items measuring Fear of Missing Out were included and incorporated the following five questions based on the APS Stress and Wellbeing in Australia Survey (APS, 2015). These were “When I have a good time it is important for me to share the details online; I am afraid that I will miss out on something if I don’t stay connected to my online social networks; I feel worried and uncomfortable when I can’t access my social media accounts; I find it difficult to relax or sleep after spending time on social networking sites; I feel my brain burnout with the constant connectivity of social media. Internal consistency for this measure was α = .81. Self compassion was measured using the 12-item short-form of the Self-Compassion Scale (SCS-SF; Raes et al., 2011). The data set has the option of downloading an excel file (composed of two worksheet tabs) or CSV files 1) Data and 2) Variable labels. References: Australian Psychological Society. (2015). Stress and wellbeing in Australia survey. https://www.headsup.org.au/docs/default-source/default-document-library/stress-and-wellbeing-in-australia-report.pdf?sfvrsn=7f08274d_4 Raes, F., Pommier, E., Neff, K. D., & Van Gucht, D. (2011). Construction and factorial validation of a short form of the self-compassion scale. Clinical Psychology and Psychotherapy, 18(3), 250-255. https://doi.org/10.1002/cpp.702 Spence, S. H. (1998). A measure of anxiety symptoms among children. Behaviour Research and Therapy, 36(5), 545-566. https://doi.org/10.1016/S0005-7967(98)00034-5
https://data.gov.sg/open-data-licencehttps://data.gov.sg/open-data-licence
Dataset from Info-communications Media Development Authority. For more information, visit https://data.gov.sg/datasets/d_73b33e1ddffcfad04b8ca4d3ded59440/view
This dataset was created by valcho valev
It contains the following files:
As of the third quarter of 2024, the average daily time spent using the internet on mobile phones among people in Malaysia was around **** hours and ** minutes. By comparison, people spent around *** hours and ** minutes on social media every day. These numbers signified the importance of being present on the internet among Malaysians. Internet accessibility in Malaysia Presumably for convenience reasons, almost every internet user in Malaysia preferred accessing the internet on their smartphone. The upward trend of population coverage of 4G LTE mobile network in the country since 2016 may have contributed to this preference. Besides, Malaysia is one of the countries with the highest rates of mobile internet penetration in Asia. Main activities on the internet Malaysia has shown significant improvement in its internet infrastructure in recent years, which has allowed the internet users in the country to be more active online. The internet usage in Malaysia has mostly revolved around personal purposes, such as participating in social networks. As of January 2024, Malaysia recorded around ** million active social media users. A 2020 survey revealed that every internet user in Malaysia had about 9.6 social media accounts on average.
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This ai-generated dataset provides detailed information on how individuals allocate their time across various social media platforms, including Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, LinkedIn, WhatsApp, and Pinterest. Each entry represents the number of hours spent on each platform and includes location data to explore geographic trends in social media consumption.
The dataset is ideal for analyzing:
Perfect for social behavior analysis and data-driven marketing insights!
TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?
Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.
Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:
Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed
Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:
Digital Marketing and Advertising:
Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking
E-commerce and Retail:
Customer journey mapping Product recommendation enhancements Cart abandonment analysis
Media and Entertainment:
Content consumption trends Audience engagement metrics Cross-platform user behavior analysis
Financial Services:
Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis
Technology and Software:
User experience optimization Feature adoption tracking Competitive intelligence
Market Research and Consulting:
Consumer behavior studies Industry trend analysis Digital transformation strategies
Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:
Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.
By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:
Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.
Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...
https://data.gov.sg/open-data-licencehttps://data.gov.sg/open-data-licence
Dataset from Info-communications Media Development Authority. For more information, visit https://data.gov.sg/datasets/d_03b9420e498fb028f17cc84094aaabdd/view
In February 2024, adults in the United States aged between 18 and 24, spent 186 minutes per day engaging with social media platforms. In comparison, respondents aged 65 and older dedicated approximately 102 minutes of their day to social media. TikTok was the most engaging social media platform for U.S. consumers aged between 18 and 24 years. The popular video was also the most engaging among users aged 35 and 54 years, commanding between 45 and 50 minutes of users' daily attention. Respondents aged between 55 and 65, reported to spending between 45 minutes daily on Facebook.
Attribution-NonCommercial-NoDerivs 4.0 (CC BY-NC-ND 4.0)https://creativecommons.org/licenses/by-nc-nd/4.0/
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This database is comprised of 603 participants who provided self-report data online in their school classrooms. The data was collected in 2016 and 2017. The dataset is comprised of 208 males (34%) and 395 females (66%). Their ages ranged from 12 to 15 years. Their age in years at baseline is provided. The majority were born in Australia. Data were drawn from students at two Australian independent secondary schools. The data contains total responses for the following scales:
The Intolerance of Uncertainty Scale (IUS-12; Short form; Carleton et al, 2007) is a 12-item scale measuring two dimensions of Prospective and Inhibitory intolerance of uncertainty.
Two subscales of the Children’s Automatic Thoughts Scale (CATS; Schniering & Rapee, 2002) were administered. The Peronalising and Social Threat were each composed of 10 items.
UPPS Impulsive Behaviour Scale (Whiteside & Lynam, 2001) which is comprised of 12 items.
Dispositional Envy Scale (DES; Smith et al, 1999) which is comprised of 8 items.
Spence Children’s Anxiety Scale (SCAS; Spence, 1998) which is comprised of 44 items. Three subscales totals included were the GAD subscale (labelled SCAS_GAD), the OCD subscale (labelled SCAS_OCD) and the Social Anxiety subscale (labelled SCAS_SA). Each subscale was comprised of 6 items.
Avoidance and Fusion Questionnaire for Youth (AFQ-Y; Greco et al., 2008) which is comprised of 17 items.
Distress Disclosure Index (DDI; Kahn & Hessling, 2001) which is comprised of 12 items.
Repetitive Thinking Questionnaire-10 (RTQ-10; McEvoy et al., 2014) which is comprised of 10 items.
The Brief Fear of Negative Evaluation Scale, Straightforward Items (BFNE-S; Rodebaugh et al., 2004) which is comprised of 8 items.
Short Mood and Feelings Questionnaire (SMFQ; Angold et al., 1995) which is comprised by 13 items.
The Self-Compassion Scale Short Form (SCS-SF; Raes et al., 2011) which is comprised by 12 items. The subscales include Self Kindness, Self Judgment, Social Media subscales - These subscale scores were based on social media questions composed for this project and also drawn from three separate scales as indicated in the table below. The original scales assessed whether participants experience discomfort and a fear of missing out when disconnected from social media (taken from the Australian Psychological Society Stress and Wellbeing Survey; Australian Psychological Society, 2015a), style of social media use (Tandoc et al., 2015b) and Fear of Missing Out (Przybylski et al., 2013c). The items in each subscale are listed below.
Pub_Share Public Sharing When I have a good time it is important for me to share the details onlinec
On social media how often do you write a status updateb
On social media how often do you post photosb
Surveillance_SM On social media how often do you read the newsfeed
On social media how often do you read a friend’s status updateb
On social media how often do you view a friend’s photob
On social media how often do you browse a friend’s timelineb
Upset Share On social media how often do you go online to share things that have upset you?
Text private On social media how often do you Text friends privately to share things that have upset you?
Insight_SM Social Media Reduction I use social media less now because it often made me feel inadequate
FOMO I am afraid that I will miss out on something if I don’t stay connected to my online social networksa.
I feel worried and uncomfortable when I can’t access my social media accountsa.
Neg Eff of SM I find it difficult to relax or sleep after spending time on social networking sitesa.
I feel my brain ‘burnout’ with the constant connectivity of social mediaa.
I notice I feel envy when I use social media.
I can easily detach from the envy that appears following the use of social media (reverse scored)
DES_SM Envy Mean acts online Feeling envious about another person has led me to post a comment online about another person to make them laugh
Feeling envious has led me to post a photo online without someone’s permission to make them angry or to make fun of them
Feeling envious has prompted me to keep another student out of things on purpose, excluding her from my group of friends or ignoring them.
Substance Use: Two items measuring peer influence on alcohol consumption were adapted from the SHAHRP “Patterns of Alcohol Use” measure (McBride, Farringdon & Midford, 2000). These items were “When I am with friends I am quite likely to drink too much alcohol” and “Substances (alcohol, drugs, medication) are the immediate way I respond to my thoughts about a situation when I feel distressed or upset.
Angold, A., Costello, E. J., Messer, S. C., & Pickles, A. (1995). Development of a short questionnaire for use in epidemiological studies of depression in children and adolescents. International Journal of Methods in Psychiatric Research, 5(4), 237–249.
Australian Psychological Society. (2015). Stress and wellbeing in Australia survey. https://www.headsup.org.au/docs/default-source/default-document-library/stress-and-wellbeing-in-australia-report.pdf?sfvrsn=7f08274d_4
Greco, L.A., Lambert, W. & Baer., R.A. (2008) Psychological inflexibility in childhood and adolescence: Development and evaluation of the Avoidance and Fusion Questionnaire for Youth. Psychological Assessment, 20, 93-102. https://doi.org/10.1037/1040-3590.20.2.9
Kahn, J. H., & Hessling, R. M. (2001). Measuring the tendency to conceal versus disclose psychological distress. Journal of Social and Clinical Psychology, 20(1), 41–65. https://doi.org/10.1521/jscp.20.1.41.22254
McBride, N., Farringdon, F. & Midford, R. (2000) What harms do young Australians experience in alcohol use situations. Australian and New Zealand Journal of Public Health, 24, 54–60 https://doi.org/10.1111/j.1467-842x.2000.tb00723.x
McEvoy, P.M., Thibodeau, M.A., Asmundson, G.J.G. (2014) Trait Repetitive Negative Thinking: A brief transdiagnostic assessment. Journal of Experimental Psychopathology, 5, 1-17. Doi. 10.5127/jep.037813
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in human behavior, 29(4), 1841-1848. https://doi.org/10.1016/j.chb.2013.02.014
Raes, F., Pommier, E., Neff, K. D., & Van Gucht, D. (2011). Construction and factorial validation of a short form of the self-compassion scale. Clinical Psychology and Psychotherapy, 18(3), 250-255. https://doi.org/10.1002/cpp.702
Rodebaugh, T. L., Woods, C. M., Thissen, D. M., Heimberg, R. G., Chambless, D. L., & Rapee, R. M. (2004). More information from fewer questions: the factor structure and item properties of the original and brief fear of negative evaluation scale. Psychological assessment, 16(2), 169. https://doi.org/10.1037/10403590.16.2.169
Schniering, C. A., & Rapee, R. M. (2002). Development and validation of a measure of children’s automatic thoughts: the children’s automatic thoughts scale. Behaviour Research and Therapy, 40(9), 1091-1109. . https://doi.org/10.1016/S0005-7967(02)00022-0
Smith, R. H., Parrott, W. G., Diener, E. F., Hoyle, R. H., & Kim, S. H. (1999). Dispositional envy. Personality and Social Psychology Bulletin, 25(8), 1007-1020. https://doi.org/10.1177/01461672992511008
Spence, S. H. (1998). A measure of anxiety symptoms among children. Behaviour Research and Therapy, 36(5), 545-566. https://doi.org/10.1016/S0005-7967(98)00034-5
Tandoc, E. C., Ferrucci, P., & Duffy, M. (2015). Facebook use, envy, and depression among college students: Is facebooking depressing? Computers in Human Behavior, 43, 139–146. https://doi.org/10.1016/j.chb.2014.10.053
Whiteside, S.P. & Lynam, D.R. (2001) The five factor model and impulsivity: using a structural model of personality to understand impulsivity. Personality and Individual Differences 30,669-689. https://doi.org/10.1016/S0191-8869(00)00064-7
The data was collected by Dr Danielle A Einstein, Dr Madeleine Fraser, Dr Anne McMaugh, Prof Peter McEvoy, Prof Ron Rapee, Assoc/Prof Maree Abbott, Prof Warren Mansell and Dr Eyal Karin as part of the Insights Project.
The data set has the option of downloading an excel file (composed of two worksheet tabs) or CSV files 1) Data and 2) Variable labels.
https://www.icpsr.umich.edu/web/ICPSR/studies/3191/termshttps://www.icpsr.umich.edu/web/ICPSR/studies/3191/terms
For this project, data from 24-hour time diaries probing several indicators of social capital and life quality were gathered to update prior time series on how Americans spend time. Data were collected to be consistent with time-diary collections prepared in 1965, 1975, and 1985 (see ICPSR 7254, 7580, and 9875) to allow cross-time comparisons. The survey was conducted by the Survey Research Center at the University of Maryland between March 1998 and December 1999 (effectively covering each season of the year and each day of the week) with a representative sample of 1,151 respondents aged 18 and older. Using established time-diary procedures with Computer Assisted Telephone Interviewing (CATI), respondents were asked to complete "yesterday" time diaries detailing their primary activities from midnight to midnight of the previous day, their secondary activities (e.g., activities that occurred simultaneously with the primary activities), and when, with whom, and where they engaged in the activities. The project focus included the following substantive and methodological areas: (1) time spent in social interaction, particularly parental time with children, (2) measurement problems in time estimates, (3) activity and social interaction patterns of elderly Americans, and (4) time spent on the Internet and effects on social isolation and other media usage. In addition to the estimates of time use obtained from the time diaries, the project elicited information on (1) marital and parental status, education and employment status of the respondent and spouse (if married), age, race/ethnicity, and family income, (2) weekly and previous-day recall estimates of time spent on paid employment, housework, religious activities, and television viewing, (3) feelings of time pressure, and (4) use of the Internet, e-mail, and home computers.
Social media use assesses self-reported use of social media via several question types were used, ranging from yes/no-items to open questions. At age 13, children reported on 15 items regarding gaming, social media use and time spent online. At age 17, children reported on items regarding time spent on social media, computer or television and waking by computer, laptop or telephone at night. Main caregivers reported on 19 items regarding telephone use, gaming and social media use, time spent online, and about how they supervise their child's social media use.
This dataset contains simulated data for social media users' demographics, behaviors, and perceptions related to political content. It includes features such as age, gender, education level, occupation, social media usage frequency, exposure to political content, and perceptions of accuracy and relevance.
the features included in the "Social Media Political Content Analysis Dataset":
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Through social media like Instagram, users are constantly exposed to “perfect” lives and bodies. Research in this field has predominantly focused on the mere time youth spend on Instagram and the effects on their body image, oftentimes uncovering negative effects. Little research has been done on the root of the influence: the consumed content itself. Hence, this study aims to qualitatively uncover the types of content that trigger youths’ body image. Using a diary study, 28 youth (Mage = 21.86; 79% female) reported 140 influential body image Instagram posts over five days, uncovering trigger points and providing their motivations, emotions, and impacts on body image. Based on these posts, four content categories were distinguished: Thin Ideal, Body Positivity, Fitness, and Lifestyle. These different content types triggered different emotions regarding body image, and clear gender distinctions in content could be noticed. The study increased youths’ awareness of Instagram's influence on their mood and body perception. The findings imply that the discussion about the effects of social media on body image should be nuanced, taking into account different types of content and users. Using this information, future interventions could focus on conscious use of social media rather than merely limiting its use.
http://opendatacommons.org/licenses/dbcl/1.0/http://opendatacommons.org/licenses/dbcl/1.0/
The data in question was generated using the Faker library and is not authentic real-world data. In recent years, there have been numerous reports suggesting the presence of bot voting practices that have resulted in manipulated outcomes within data science competitions. As a result of this, the idea for creating a simulated dataset arose. Although this is the first time that this dataset has been created, it is open to feedback and constructive criticism in order to improve its overall quality and significance.
NAME: The name of the individual. GENDER: The gender of the individual, either male or female. EMAIL_ID: The email address of the individual. IS_GLOGIN: A boolean indicating whether the individual used Google login to register or not. FOLLOWER_COUNT: The number of followers the individual has. FOLLOWING_COUNT: The number of individuals the individual is following. DATASET_COUNT: The number of datasets the individual has created. CODE_COUNT: The number of notebooks the individual has created. DISCUSSION_COUNT: The number of discussions the individual has participated in. AVG_NB_READ_TIME_MIN: The average time spent reading notebooks in minutes. REGISTRATION_IPV4: The IP address used to register. REGISTRATION_LOCATION: The location from where the individual registered. TOTAL_VOTES_GAVE_NB: The total number of votes the individual has given to notebooks. TOTAL_VOTES_GAVE_DS: The total number of votes the individual has given to datasets. TOTAL_VOTES_GAVE_DC: The total number of votes the individual has given to discussion comments. ISBOT: A boolean indicating whether the individual is a bot or not.
The purpose of "The Time Budget Survey 1980-81" is to gather a comprehensive overview over how the population spends its time on different activities. The Time Budget Surveys are our most important source of information about how much and what types of unpaid work are performed in society, who performs this work, and when it is performed. The Time Budget Surveys also contain data not found in other surveys, e.g., information about circadian rhythms, leisure activities, and time people spend with their children and the rest of the family. The Time Budget Survey was first carried out in Norway in 1972-1973 and was originally inspired by the international survey "Comparative Time-Budget Projecet", where the same survey program was used in 12 different countries (A. Szalai (red.): The Use of Time, 1965-66). The 1980-81 survey is the second of its kind in Norway and is carried with a view to secure comparability with the results from the international survey. The data is mainly collected by diaries kept by a selection of the population. In addition, participants are asked to answer questions in a face-to-face interview. The survey consists of questions about the time use in then following areas: 1. Work 2. Work-related travels 3. Private work; hereunder housework, maintenance, childcare, purchasing and travels 4. Personal needs 5. Education 6. Leisure; hereunder sports and outdoor activities, entertainment, social interaction, media og reading This dataset contains the data for the interviews. The diaries are documented in a separate file.
This survey monitors changes in time use to better understand how Canadians spend and manage their time and what contributes to their well-being and stress. The data collected provides information to all level of governments when making funding decisions, developing priorities and identifying areas of concern for legislation, new policies and programs. Researchers and other users use this information to inform the general Canadian population about the changing nature of time use in Canada such as: Are we working too many hours and spending too much time commuting? Do we have flexible work schedules? Do we have enough time to play sports, participate in leisure activities or volunteer? Are we spending enough quality time with our children, our families and our friends? How has the internet and social media affected the way we spend our time? Are we satisfied with our lives? Statistical activity This record is part of the General Social Survey (GSS) program. The GSS originated in 1985. Each survey contains a core topic, focus or exploratory questions and a standard set of socio-demographic questions used for classification. More recent cycles have also included some qualitative questions, which explore intentions and perceptions.
How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.