How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of the third quarter of 2024, Indonesians spent an average of around seven hours and 22 minutes on the internet. Meanwhile, they spent an average of three hours and eight minutes on social media every day. These figures show how the internet has been well incorporated into the daily activities of the population in the country. Internet accessibility in Indonesia  Indonesia has emerged as one of the largest online markets in Asia. The majority of the Indonesians were mobile internet users. This may be due to the affordability and user-friendliness of the mobile devices that are available in the Indonesian market. Embracing the online world The accessibility and affordability of internet data plans made it easier for Indonesians to be more active on social media. As of the third quarter of 2024, Whatsapp and Instagram were the leading social networks in terms of user penetration in Indonesia. In addition, streaming music and podcasts are among the most popular online activities in the country.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

In February 2024, adults in the United States aged between 18 and 24, spent 186 minutes per day engaging with social media platforms. In comparison, respondents aged 65 and older dedicated approximately 102 minutes of their day to social media. TikTok was the most engaging social media platform for U.S. consumers aged between 18 and 24 years. The popular video was also the most engaging among users aged 35 and 54 years, commanding between 45 and 50 minutes of users' daily attention. Respondents aged between 55 and 65, reported to spending between 45 minutes daily on Facebook.

Dataset

This dataset was created by Srijan Sharma

Contents

The results might surprise you when looking at internet users that are active on social media in each country.

As of the third quarter of 2024, internet users in South Africa spent more than nine hours and 37 minutes online per day, ranking first among the regions worldwide. Brazil followed, with roughly nine hours of daily online usage. As of the examined period, Japan registered the lowest number of daily hours spent online, with users in the country spending an average of over four hours per day using the internet. The data includes the daily time spent online on any device. Social media usage In recent years, social media has become integral to internet users' daily lives, with users spending an average of 143 minutes daily on social media activities. In April 2024, global social network penetration reached 62.2 percent, highlighting its widespread adoption. Among the various platforms, YouTube stands out, with over 2.5 billion monthly active users, making it one of the most popular social media platforms. YouTube’s global popularity In 2023, the keyword "YouTube" ranked among the most popular search queries on Google, highlighting the platform's immense popularity. YouTube generated most of its traffic through mobile devices, with about 98 billion visits. This popularity was particularly evident in the United Arab Emirates, where YouTube penetration reached approximately 94.2 percent, the highest in the world.

The average Twitter user spends 5.1 hours per month on the platform.

56.8% of the world’s total population is active on social media.

According to a report published by DataReportal, as of the third quarter of 2023, Thai internet users spent approximately 7 hours and 58 minutes using the internet. In the same period, watching television, using social media, and reading press media were among the leading activities for Thai internet users.

As of the third quarter of 2023, the average daily time spent using the internet by people in Malaysia was around eight hours and 17 minutes. By comparison, people spent around two hours and 48 minutes on social media every day. These numbers signified the importance of being present on the internet among Malaysians. Internet accessibility in Malaysia Presumably for convenience reasons, almost every internet user in Malaysia preferred accessing the internet on their smartphone. The upward trend of population coverage of 4G LTE mobile network in the country since 2016 may have contributed to this preference. Besides, Malaysia is one of the countries with the highest rates of mobile internet penetration in Asia. Main activities on the internet Malaysia has shown significant improvement in its internet infrastructure in recent years, which has allowed the internet users in the country to be more active online. The internet usage in Malaysia has mostly revolved around personal purposes, such as participating in social networks. As of January 2024, Malaysia recorded nearly 30 million active social media users monthly. A 2020 survey revealed that every internet user in Malaysia had about 9.6 social media accounts on average.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

Introduction: Screentime is ubiquitous with children and parents concerned and anxious about its effect on the well-being of their children. This project uses the 2020 data from the National Survey of Children’s Health (NSCH) to determine if there is a correlation between the amount of weekday screentime in children ages 17 and younger and reported instances of mental health treatment and mental health treatment needed. Objectives: The primary objective of this project is to determine if there is a correlation between screentime and the mental health of children, ages 17 and younger. Methods: This project utilizes 2020 data from the NSCH, specifically the survey information collected about children ages 17 and younger on screentime, mental health professional treatment, and age of the child. Screentime refers to weekday time spent in front of a TV, computer, cellphone, or other electronic device watching programs, playing games, accessing the internet or using social media. After analyzing the three aforementioned variables, the percentage of mental health treatment occurrences by age group per screen time category indicates whether there is a correlation between children’s screentime and their mental health. Results: Preschool-aged (0-5 years old) children who spent 2 hours per weekday in front of a screen had the highest occurrence of mental health treatment, doubling the other categories of screentime. In school-aged (6-13 years old) children, there is a rise in mental health treatment needed as screentime increases. In adolescent (14-17 years old) children, there is a significant increase in the occurrence of mental health treatment as screentime increases, where 60% of adolescents who require mental health treatment spent four or more hours in front of a screen. Conclusions: There is a correlation between increased screentime and the occurrence of mental health treatment in children, particularly with the Adolescent (14-17 years old) age group.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Over 210 million people worldwide suffer from social media addiction.

Characteristics of study participants (n = 2926).

In 2023, children in the United Kingdom spent an average of 127 minutes per day on TikTok. This was followed by Instagram, as children in the UK reported using the app for an average of 40 minutes daily. Children in the UK aged between four and 18 years also used Facebook for 15 minutes a day on average in the measured period.

Mobile ownership and usage among UK children In 2021, around 60 percent of kids aged between eight and 11 years in the UK owned a smartphone, while children aged between five and seven having access to their own device were approximately 30 percent. Mobile phones were also the second most popular devices used to access the web by children aged between eight and 11 years, as tablet computers were still the most popular option for users aged between three and 11 years. Children were not immune to the popularity acquired by short video format content in 2020 and 2021, spending an average of 97 minutes per day engaging with TikTok, as well as over 50 minutes on the YouTube app in 2021.

Children data protection In 2021, 37 percent of U.S. parents and 44 percent of UK parents reported being slightly concerned with their children’s device usage habits. While the share of parents reporting to be very or extremely concerned was considerably smaller, children are considered among the most vulnerable digital audiences and need additional attention when it comes to data and privacy protection. According to a study conducted during the first quarter of 2022, 76 percent of children’s apps hosted in the Google Play Store and 67 percent of apps hosted in the Apple App Store transmitted users’ locations to advertisers.

Additionally, 42 percent of kids’ apps were found to collect persistent identifiers, such as users’ IP addresses, which could potentially lead to Children’s Online Privacy Protection Act (COPPA) violations in the United States. In the United Kingdom, companies have to take into account several obligations when considering online environments for children, including an age-appropriate design and avoiding sharing children’s data.

Please cite the following paper when using this dataset:N. Thakur, "Twitter Big Data as a Resource for Exoskeleton Research: A Large-Scale Dataset of about 140,000 Tweets from 2017–2022 and 100 Research Questions", Journal of Analytics, Volume 1, Issue 2, 2022, pp. 72-97, DOI: https://doi.org/10.3390/analytics1020007AbstractThe exoskeleton technology has been rapidly advancing in the recent past due to its multitude of applications and diverse use cases in assisted living, military, healthcare, firefighting, and industry 4.0. The exoskeleton market is projected to increase by multiple times its current value within the next two years. Therefore, it is crucial to study the degree and trends of user interest, views, opinions, perspectives, attitudes, acceptance, feedback, engagement, buying behavior, and satisfaction, towards exoskeletons, for which the availability of Big Data of conversations about exoskeletons is necessary. The Internet of Everything style of today’s living, characterized by people spending more time on the internet than ever before, with a specific focus on social media platforms, holds the potential for the development of such a dataset by the mining of relevant social media conversations. Twitter, one such social media platform, is highly popular amongst all age groups, where the topics found in the conversation paradigms include emerging technologies such as exoskeletons. To address this research challenge, this work makes two scientific contributions to this field. First, it presents an open-access dataset of about 140,000 Tweets about exoskeletons that were posted in a 5-year period from 21 May 2017 to 21 May 2022. Second, based on a comprehensive review of the recent works in the fields of Big Data, Natural Language Processing, Information Retrieval, Data Mining, Pattern Recognition, and Artificial Intelligence that may be applied to relevant Twitter data for advancing research, innovation, and discovery in the field of exoskeleton research, a total of 100 Research Questions are presented for researchers to study, analyze, evaluate, ideate, and investigate based on this dataset.

Facebook and YouTube are still the most used social media platforms today.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.