Context

This file contains 5 years of daily time series data for several measures of traffic on a statistical forecasting teaching notes website whose alias is statforecasting.com. The variables have complex seasonality that is keyed to the day of the week and to the academic calendar. The patterns you you see here are similar in principle to what you would see in other daily data with day-of-week and time-of-year effects. Some good exercises are to develop a 1-day-ahead forecasting model, a 7-day ahead forecasting model, and an entire-next-week forecasting model (i.e., next 7 days) for unique visitors.

Content

The variables are daily counts of page loads, unique visitors, first-time visitors, and returning visitors to an academic teaching notes website. There are 2167 rows of data spanning the date range from September 14, 2014, to August 19, 2020. A visit is defined as a stream of hits on one or more pages on the site on a given day by the same user, as identified by IP address. Multiple individuals with a shared IP address (e.g., in a computer lab) are considered as a single user, so real users may be undercounted to some extent. A visit is classified as "unique" if a hit from the same IP address has not come within the last 6 hours. Returning visitors are identified by cookies if those are accepted. All others are classified as first-time visitors, so the count of unique visitors is the sum of the counts of returning and first-time visitors by definition. The data was collected through a traffic monitoring service known as StatCounter.

Inspiration

This file and a number of other sample datasets can also be found on the website of RegressIt, a free Excel add-in for linear and logistic regression which I originally developed for use in the course whose website generated the traffic data given here. If you use Excel to some extent as well as Python or R, you might want to try it out on this dataset.

This data about nola.gov provides a window into how people are interacting with the the City of New Orleans online. The data comes from a unified Google Analytics account for New Orleans. We do not track individuals and we anonymize the IP addresses of all visitors.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

The dataset provides 12 months (August 2016 to August 2017) of obfuscated Google Analytics 360 data from the Google Merchandise Store , a real ecommerce store that sells Google-branded merchandise, in BigQuery. It’s a great way analyze business data and learn the benefits of using BigQuery to analyze Analytics 360 data Learn more about the data The data includes The data is typical of what an ecommerce website would see and includes the following information:Traffic source data: information about where website visitors originate, including data about organic traffic, paid search traffic, and display trafficContent data: information about the behavior of users on the site, such as URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions on the Google Merchandise Store website.Limitations: All users have view access to the dataset. This means you can query the dataset and generate reports but you cannot complete administrative tasks. Data for some fields is obfuscated such as fullVisitorId, or removed such as clientId, adWordsClickInfo and geoNetwork. “Not available in demo dataset” will be returned for STRING values and “null” will be returned for INTEGER values when querying the fields containing no data.This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

Statistics on the visits to the websites of the institutions located on the single platform of the websites of national and local authorities. Statistics do not reflect all website visitors, but only those who have consented to statistical cookies.

The Department of Treasury and Finance collects usage information of the www.dtf.vic.gov.au website using Google Analytics. Google Analytics anonymously tracks how our visitors interact with this website, including where they came from, what they did on the site, and whether they completed any transactions on the site such as newsletter registration. The data provides aggregate information on unique visitors to the site, based on: - Browser - Country - Mobile devices - Operating system - Page views

For more information on CDC.gov metrics please see http://www.cdc.gov/metrics/

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviuor: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

• Administrator: Helsingin kaupunginkanslia / Digitalisaatioyksikkö
• Administrator's webpage: https://www.hel.fi/fi
• Published: 10.03.2022
• Updated: 02.09.2022
• Update frequency: day
• Categories: Local government
• Tags: visitor counts
• Geographical coverage: Helsinki
• Time series starts: 2022-01-01
• Time series accuracy: month
• License: Creative Commons Attribution 4.0
• How to reference: Source: Visitor analytics in city of Helsinki websites. The maintainer of the dataset is Helsingin kaupunginkanslia / Digitalisaatioyksikkö. The dataset has been downloaded from Helsinki Region Infoshare service on 31.12.2024 under the license Creative Commons Attribution 4.0.

London Borough level tourism trip estimates (thousands).

The ‘top-down’ nature of the Local Area Tourism Impact (LATI) model (starting with London data) means it is best suited to disaggregate expenditure. However, tourism trips were also disaggregated for comparative purposes using the estimated proportions of spending by overseas, domestic and day visitors in the boroughs. Since the trip estimates are derived from data on trips to London they do not account for trips to different boroughs by visitors whilst in London.

Indicative borough level day visitor/tourist estimates for 2007 were derived from the LDA’s own experimental London level day visitor estimates. As such the borough level day visitor estimates should be treated with caution and the 2007 day visitor estimates are not comparable with those from previous years. They are intended only to give a best estimate of the scale of day visitor tourism in each borough from the currently available data.

Further tourism data for UK regions covering trends in visits, nights, and spend to London by visitors from overseas is available on the Visit Britain website. Analyse data by age, purpose, duration, and quarter.

This dataset is no longer updated.

Foreword

This users dataset is a preview of a much bigger dataset, with lots of related data (product listings of sellers, comments on listed products, etc...).

My Telegram bot will answer your queries and allow you to contact me.

Context

There are a lot of unknowns when running an E-commerce store, even when you have analytics to guide your decisions.

Users are an important factor in an e-commerce business. This is especially true in a C2C-oriented store, since they are both the suppliers (by uploading their products) AND the customers (by purchasing other user's articles).

This dataset aims to serve as a benchmark for an e-commerce fashion store. Using this dataset, you may want to try and understand what you can expect of your users and determine in advance how your grows may be.

• For instance, if you see that most of your users are not very active, you may look into this dataset to compare your store's performance.

If you think this kind of dataset may be useful or if you liked it, don't forget to show your support or appreciation with an upvote/comment. You may even include how you think this dataset might be of use to you. This way, I will be more aware of specific needs and be able to adapt my datasets to suits more your needs.

This dataset is part of a preview of a much larger dataset. Please contact me for more.

Content

The data was scraped from a successful online C2C fashion store with over 10M registered users. The store was first launched in Europe around 2009 then expanded worldwide.

Visitors vs Users: Visitors do not appear in this dataset. Only registered users are included. "Visitors" cannot purchase an article but can view the catalog.

Acknowledgements

We wouldn't be here without the help of others. If you owe any attributions or thanks, include them here along with any citations of past research.

Inspiration

Questions you might want to answer using this dataset:

• Are e-commerce users interested in social network feature ?
• Are my users active enough (compared to those of this dataset) ?
• How likely are people from other countries to sign up in a C2C website ?
• How many users are likely to drop off after years of using my service ?

Example works:

• Report(s) made using SQL queries can be found on the data.world page of the dataset.
• Notebooks may be found on the Kaggle page of the dataset.

License

CC-BY-NC-SA 4.0

For other licensing options, contact me.

This data, exported from Google Analytics displays the most popular 50 pages on Austintexas.gov based on the following: Views: The total number of times the page was viewed. Repeated views of a single page are counted. Bounce Rate: The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).

*Note: On July 1, 2023, standard Universal Analytics properties will stop processing data.

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Conserved lands data used in linear regression models.The file contains photo user days, survey user days and landscape attributes for conserved lands in Vermont, USA.Online_data_final.xlsx

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This dataset is available on Brisbane City Council’s open data website – data.brisbane.qld.gov.au. The site provides additional features for viewing and interacting with the data and for downloading the data in various formats.

The Brisbane City Council parking occupancy forecasting data is provided to be accessed by third party web or app developers to develop tools to provide Brisbane residents and visitors with likely parking availability within a paid parking area.

The parking occupancy forecasting data is compiled using advanced analytics and machine learning to estimate paid parking availability. The solution uses parking occupancy survey data, parking meter transaction data and other traffic and environmental data.

This dataset is linked to the open data called Parking — Meter locations. The field called MOBILE_ZONE is used to link the datasets. MOBILE_ZONE is a seven-digit mobile payment zone number that may include one or many parking meter numbers.

Additional information on parking meters can be found on the Brisbane City Council website.

The Brisbane City Council parking occupancy forecasting data includes parking data for all of Council’s parking meters. The data attributes used in this resource and their descriptions can be found in the Parking — Occupancy forecasting — metadata — CSV resource in this dataset.

The Data and resources section of this dataset contains further information for this dataset.