The data analytic market size is projected to grow from USD 69.40 billion in the current year to USD 877.12 billion by 2035, representing a CAGR of 25.93%, during the forecast period till 2035.

Case Study: How Does a Bike-Share Navigate Speedy Success?¶

Introduction

Welcome to the Cyclistic bike-share analysis case study! In this case study, you will perform many real-world tasks of a junior data analyst. You will work for a fictional company, Cyclistic, and meet different characters and team members. In order to answer the key business questions, you will follow the steps of the data analysis process: ask, prepare, process, analyze, share, and act. Along the way, the Case Study Roadmap tables — including guiding questions and key tasks — will help you stay on the right path. By the end of this lesson, you will have a portfolio-ready case study. Download the packet and reference the details of this case study anytime. Then, when you begin your job hunt, your case study will be a tangible way to demonstrate your knowledge and skills to potential employers.

Scenario

You are a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, your team wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, your team will design a new marketing strategy to convert casual riders into annual members. But first, Cyclistic executives must approve your recommendations, so they must be backed up with compelling data insights and professional data visualizations. Characters and teams ● Cyclistic: A bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic sets itself apart by also offering reclining bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with disabilities and riders who can’t use a standard two-wheeled bike. The majority of riders opt for traditional bikes; about 8% of riders use the assistive options. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day. ● Lily Moreno: The director of marketing and your manager. Moreno is responsible for the development of campaigns and initiatives to promote the bike-share program. These may include email, social media, and other channels. ● Cyclistic marketing analytics team: A team of data analysts who are responsible for collecting, analyzing, and reporting data that helps guide Cyclistic marketing strategy. You joined this team six months ago and have been busy learning about Cyclistic’s mission and business goals — as well as how you, as a junior data analyst, can help Cyclistic achieve them. ● Cyclistic executive team: The notoriously detail-oriented executive team will decide whether to approve the recommended marketing program.

About the company

In 2016, Cyclistic launched a successful bike-share offering. Since then, the program has grown to a fleet of 5,824 bicycles that are geotracked and locked into a network of 692 stations across Chicago. The bikes can be unlocked from one station and returned to any other station in the system anytime. Until now, Cyclistic’s marketing strategy relied on building general awareness and appealing to broad consumer segments. One approach that helped make these things possible was the flexibility of its pricing plans: single-ride passes, full-day passes, and annual memberships. Customers who purchase single-ride or full-day passes are referred to as casual riders. Customers who purchase annual memberships are Cyclistic members. Cyclistic’s finance analysts have concluded that annual members are much more profitable than casual riders. Although the pricing flexibility helps Cyclistic attract more customers, Moreno believes that maximizing the number of annual members will be key to future growth. Rather than creating a marketing campaign that targets all-new customers, Moreno believes there is a very good chance to convert casual riders into members. She notes that casual riders are already aware of the Cyclistic program and have chosen Cyclistic for their mobility needs. Moreno has set a clear goal: Design marketing strategies aimed at converting casual riders into annual members. In order to do that, however, the marketing analyst team needs to better understand how annual members and casual riders differ, why casual riders would buy a membership, and how digital media could affect their marketing tactics. Moreno and her team are interested in analyzing the Cyclistic historical bike trip data to identify trends

Three questions will guide the future marketing program:

How do annual members and casual riders use Cyclistic bikes differently? Why would casual riders buy Cyclistic annual memberships? How can Cyclistic use digital media to influence casual riders to become members? Moreno has assigned you the first question to answer: How do annual members and casual rid...

The Data Analytics Market size was valued at USD 41.05 USD billion in 2023 and is projected to reach USD 222.39 USD billion by 2032, exhibiting a CAGR of 27.3 % during the forecast period. Key drivers for this market are: Rising Demand for Edge Computing Likely to Boost Market Growth. Potential restraints include: Data Security Concerns to Impede the Market Progress . Notable trends are: Metadata-Driven Data Fabric Solutions to Expand Market Growth.

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Copies of Anaconda 3 Jupyter Notebooks and Python script for holistic and clustered analysis of "The Impact of COVID-19 on Technical Services Units" survey results. Data was analyzed holistically using cleaned and standardized survey results and by library type clusters. To streamline data analysis in certain locations, an off-shoot CSV file was created so data could be standardized without compromising the integrity of the parent clean file. Three Jupyter Notebooks/Python scripts are available in relation to this project: COVID_Impact_TechnicalServices_HolisticAnalysis (a holistic analysis of all survey data) and COVID_Impact_TechnicalServices_LibraryTypeAnalysis (a clustered analysis of impact by library type, clustered files available as part of the Dataverse for this project).

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Chemical concentration, exposure, and health risk data for U.S. census tracts from National Scale Air Toxics Assessment (NATA). This dataset is associated with the following publication: Huang, H., R. Tornero-Velez, and T. Barzyk. Associations between socio-demographic characteristics and chemical concentrations contributing to cumulative exposures in the United States. Journal of Exposure Science and Environmental Epidemiology. Nature Publishing Group, London, UK, 27(6): 544-550, (2017).

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Refined DataCo Smart Supply Chain Geospatial Dataset

Optimized for Geospatial and Big Data Analysis

This dataset is a refined and enhanced version of the original DataCo SMART SUPPLY CHAIN FOR BIG DATA ANALYSIS dataset, specifically designed for advanced geospatial and big data analysis. It incorporates geocoded information, language translations, and cleaned data to enable applications in logistics optimization, supply chain visualization, and performance analytics.

Key Features

1. Geocoded Source and Destination Data

• Accurate latitude and longitude coordinates for both source and destination locations.
• Facilitates geospatial mapping, route analysis, and distance calculations.

2. Supplementary GeoJSON Files

• src_points.geojson: Source point geometries.
• dest_points.geojson: Destination point geometries.
• routes.geojson: Line geometries representing source-destination routes.
• These files are compatible with GIS software and geospatial libraries such as GeoPandas, Folium, and QGIS.

3. Language Translation

• Key location fields (countries, states, and cities) are translated into English for consistency and global accessibility.

4. Cleaned and Consolidated Data

• Addressed missing values, removed duplicates, and corrected erroneous entries.
• Ready-to-use dataset for analysis without additional preprocessing.

5. Routes and Points Geometry

• Enables the creation of spatial visualizations, hotspot identification, and route efficiency analyses.

Applications

1. Logistics Optimization

• Analyze transportation routes and delivery performance to improve efficiency and reduce costs.

2. Supply Chain Visualization

• Create detailed maps to visualize the global flow of goods.

3. Geospatial Modeling

• Perform proximity analysis, clustering, and geospatial regression to uncover patterns in supply chain operations.

4. Business Intelligence

• Use the dataset for KPI tracking, decision-making, and operational insights.

Dataset Content

Files Included

1. DataCoSupplyChainDatasetRefined.csv

   • The main dataset containing cleaned fields, geospatial coordinates, and English translations.

2. src_points.geojson

   • GeoJSON file containing the source points for easy visualization and analysis.

3. dest_points.geojson

   • GeoJSON file containing the destination points.

4. routes.geojson

   • GeoJSON file with LineStrings representing routes between source and destination points.

Attribution

This dataset is based on the original dataset published by Fabian Constante, Fernando Silva, and António Pereira:
Constante, Fabian; Silva, Fernando; Pereira, António (2019), “DataCo SMART SUPPLY CHAIN FOR BIG DATA ANALYSIS”, Mendeley Data, V5, doi: 10.17632/8gx2fvg2k6.5.

Refinements include geospatial processing, translation, and additional cleaning by the uploader to enhance usability and analytical potential.

Tips for Using the Dataset

• For geospatial analysis, leverage tools like GeoPandas, QGIS, or Folium to visualize routes and points.
• Use the GeoJSON files for interactive mapping and spatial queries.
• Combine this dataset with external datasets (e.g., road networks) for enriched analytics.

This dataset is designed to empower data scientists, researchers, and business professionals to explore the intersection of geospatial intelligence and supply chain optimization.

IoT-Town is focused around using IoT sensors on the Helium Network. We will use sensors to mine and analyze data for the purpose of allowing Data Scientists and/or students a way to analyze the data from these sensors in a way that they can tap into the unfounded info that's within.

The data is being collected through two Dragino Temperature and Humidity sensors and two Dragino Door-Status sensors.

Through a decoder function, the data from these IoT devices were extracted and serialized to a Google Sheet integration for user-friendly data analysis.

The data for the temperature and humidity sensors were sporadic and had a handful of misreadings ( outliers) which may make it more challenging to perform analysis on this data.

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Problem Statement-

Bike-sharing systems are meant to rent bicycles and return to different places for bike-sharing purposes in Washington DC.

You are provided with rental data spanning 2 years. It would help if you predicted the total count of bikes rented during each hour covered by the test set, using only information available prior to the rental period.

This is the bike rental dataset, to practice pandas profiling. This dataset contains numerical values.

Tasks to perform : 1. Perform Exploratory Data Analysis 2. Use Pandas Profiling

Compare the pandas profiling report with Exploratory Data Analysis

Explore the booming Exploratory Data Analysis (EDA) Tools market, projected to reach $10.5 billion by 2025 with a 12.5% CAGR. Discover key drivers, trends, and market share for large enterprises, SMEs, graphical & non-graphical tools across North America, Europe, APAC, and more.