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The global market for data masking tools is experiencing robust growth, driven by increasing regulatory compliance needs (like GDPR and CCPA), the rising adoption of cloud computing, and the expanding volume of sensitive data requiring protection. The market, currently estimated at $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by organizations' increasing focus on data security and privacy, particularly within sectors like healthcare, finance, and government. The demand for sophisticated data masking solutions that can effectively anonymize and pseudonymize data while maintaining data utility for testing and development is a significant driver. Furthermore, the shift towards cloud-based data masking solutions, offering scalability and ease of management, is contributing to market expansion. Several key trends are shaping the market. The integration of advanced technologies such as AI and machine learning into data masking tools is enhancing their effectiveness and automating complex masking processes. The emergence of data masking solutions designed for specific data types, such as personally identifiable information (PII) and financial data, caters to niche requirements. However, challenges such as the complexity of implementing and managing data masking solutions, and concerns about the potential impact on data usability, represent restraints on market growth. The market is segmented by deployment type (cloud, on-premises), organization size (small, medium, large enterprises), and industry vertical (healthcare, finance, etc.). Key players in this space include Oracle, Delphix, BMC Software, Informatica, IBM, and several other specialized vendors offering a range of solutions to meet diverse organizational needs. The competitive landscape is dynamic, with ongoing innovation and consolidation shaping the future of the market.
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As of 2023, the global Data De-Identification or Pseudonymity Software market is valued at approximately USD 1.5 billion and is projected to grow at a robust CAGR of 18% from 2024 to 2032, driven by increasing data privacy concerns and stringent regulatory requirements.
The growth of the Data De-Identification or Pseudonymity Software market is primarily fueled by the exponential increase in data generation across industries. With the advent of IoT, AI, and digital transformation strategies, the volume of data generated has seen an unprecedented spike. Organizations are now more aware of the need to protect sensitive information to comply with global data privacy regulations such as GDPR in Europe and CCPA in California. The need to ensure that personal data is anonymized or de-identified before analysis or sharing has escalated, pushing the demand for these software solutions.
Another significant growth factor is the rising number of cyber-attacks and data breaches. As data becomes more valuable, it also becomes a prime target for cybercriminals. In response, companies are investing heavily in data privacy and security measures, including de-identification and pseudonymity solutions, to mitigate risks associated with data breaches. This trend is more prevalent in sectors dealing with highly sensitive information like healthcare, finance, and government. Ensuring that data remains secure and private while being useful for analytics is a key driver for the adoption of these technologies.
Moreover, the evolution of Big Data analytics and cloud computing is also spurring growth in this market. As organizations move their operations to the cloud and leverage big data for decision-making, the importance of maintaining data privacy while utilizing large datasets for analytics cannot be overstated. Cloud-based de-identification solutions offer scalability, flexibility, and cost-effectiveness, making them increasingly popular among enterprises of all sizes. This shift towards cloud deployments is expected to further boost market growth.
Regionally, North America holds the largest market share due to its advanced technological infrastructure and stringent data protection laws. The presence of major technology companies and a high rate of adoption of advanced solutions in the U.S. and Canada contribute significantly to regional market growth. Europe follows closely, driven by rigorous GDPR compliance requirements. The Asia Pacific region is anticipated to witness the fastest growth, attributed to the increasing digitization and growing awareness about data privacy in countries like India and China.
As organizations increasingly seek to protect their sensitive data, the concept of Data Protection on Demand is gaining traction. This model allows businesses to access data protection services as and when needed, providing flexibility and scalability. By leveraging cloud-based platforms, companies can implement robust data protection measures without the need for significant upfront investments in infrastructure. This approach not only ensures compliance with data privacy regulations but also offers a cost-effective solution for managing data security. As the demand for on-demand services continues to rise, Data Protection on Demand is poised to become a critical component of data management strategies across various industries.
The Data De-Identification or Pseudonymity Software market by component is segmented into software and services. The software segment dominates the market, driven by the increasing need for automated solutions that ensure data privacy. These software solutions come with a variety of tools and features designed to anonymize or pseudonymize data efficiently, making them essential for organizations managing large volumes of sensitive information. The software market is expanding rapidly, with new innovations and improvements constantly being introduced to enhance functionality and user experience.
The services segment, though smaller compared to software, plays a crucial role in the market. Services include consulting, implementation, and maintenance, which are essential for the successful deployment and operation of de-identification software. These services help organizations tailor the software to their specific needs, ensuring compliance with regional and industry-specific data protection regulations.
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In the publication [1] we implemented anonymization and synthetization techniques for a structured data set, which was collected during the HiGHmed Use Case Cardiology study [2]. We employed the data anonymization tool ARX [3] and the data synthetization framework ASyH [4] individually and in combination. We evaluated the utility and shortcomings of the different approaches by statistical analyses and privacy risk assessments. Data utility was assessed by computing two heart failure risk scores (Barcelona BioHF [5] and MAGGIC [6]) on the protected data sets. We observed only minimal deviations to scores from the original data set. Additionally, we performed a re-identification risk analysis and found only minor residual risks for common types of privacy threats. We could demonstrate that anonymization and synthetization methods protect privacy while retaining data utility for heart failure risk assessment. Both approaches and a combination thereof introduce only minimal deviations from the original data set over all features. While data synthesis techniques produce any number of new records, data anonymization techniques offer more formal privacy guarantees. Consequently, data synthesis on anonymized data further enhances privacy protection with little impacting data utility. We hereby share all generated data sets with the scientific community through a use and access agreement. [1] Johann TI, Otte K, Prasser F, Dieterich C: Anonymize or synthesize? Privacy-preserving methods for heart failure score analytics. Eur Heart J 2024;. doi://10.1093/ehjdh/ztae083 [2] Sommer KK, Amr A, Bavendiek, Beierle F, Brunecker P, Dathe H et al. Structured, harmonized, and interoperable integration of clinical routine data to compute heart failure risk scores. Life (Basel) 2022;12:749. [3] Prasser F, Eicher J, Spengler H, Bild R, Kuhn KA. Flexible data anonymization using ARX—current status and challenges ahead. Softw Pract Exper 2020;50:1277–1304. [4] Johann TI, Wilhelmi H. ASyH—anonymous synthesizer for health data, GitHub, 2023. Available at: https://github.com/dieterich-lab/ASyH. [5] Lupón J, de Antonio M, Vila J, Peñafiel J, Galán A, Zamora E, et al. Development of a novel heart failure risk tool: the Barcelona bio-heart failure risk calculator (BCN Bio-HF calculator). PLoS One 2014;9:e85466. [6] Pocock SJ, Ariti CA, McMurray JJV, Maggioni A, Køber L, Squire IB, et al. Predicting survival in heart failure: a risk score based on 39 372 patients from 30 studies. Eur Heart J 2013;34:1404–1413.
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To access the "Main Study Analysis.omv" anonymised data set created in jamovi™ version 2.3.28,Install the latest solid version of jamovi™ via this link https://www.jamovi.org/download.html.solid version is Recommended for Most Users and the current version has the Latest Features.Download the anonymised data set (.omv), and open via jamovi™, to view it.
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The global data de-identification software market size was valued at approximately USD 500 million in 2023 and is projected to reach around USD 1.5 billion by 2032, growing at a CAGR of 13.5% during the forecast period. The growth in this market is driven by the increasing need for data privacy and compliance with stringent regulatory requirements across various industries.
The primary growth factor for the data de-identification software market is the rising awareness and concern regarding data privacy and security. With the advent of big data and the proliferation of digital services, organizations are increasingly recognizing the importance of protecting personal and sensitive information. Data breaches and cyber-attacks have led to significant financial and reputational damages, prompting businesses to invest in advanced data de-identification solutions to mitigate risks. Moreover, regulatory frameworks such as GDPR in Europe, CCPA in California, and HIPAA in the United States mandate strict compliance measures for data privacy, further propelling the demand for these software solutions.
Another significant driver is the growing adoption of cloud-based services and data analytics. As organizations migrate their data to cloud platforms, the need for robust data protection mechanisms becomes paramount. De-identification software enables companies to anonymize sensitive information before storing it in the cloud, ensuring compliance with data protection regulations and reducing the risk of exposure. Additionally, the rise of data analytics for business intelligence and decision-making necessitates the use of de-identified data to maintain privacy while extracting valuable insights.
The healthcare sector is particularly noteworthy for its substantial contribution to the market growth. The industry deals with large volumes of sensitive patient information that must be protected from unauthorized access. Data de-identification software plays a crucial role in enabling healthcare providers to share and analyze patient data for research and treatment purposes without compromising privacy. The COVID-19 pandemic has further accelerated the adoption of digital health solutions, increasing the demand for data de-identification tools to ensure compliance with privacy regulations and maintain patient trust.
Data Masking Technology is becoming increasingly vital as organizations strive to protect sensitive information while maintaining data utility. This technology allows businesses to create a realistic but fictional version of their data, ensuring that sensitive information is not exposed during processes such as software testing, development, and analytics. By substituting sensitive data with anonymized values, data masking technology helps organizations comply with data protection regulations without hindering their operational efficiency. As data privacy concerns continue to rise, the adoption of data masking technology is expected to grow, offering a robust solution for safeguarding sensitive information across various sectors.
Regionally, North America holds a significant share of the data de-identification software market, driven by the presence of key market players, stringent regulatory requirements, and a high level of digitalization across industries. The Asia Pacific region is expected to witness the fastest growth during the forecast period, attributed to the rapid adoption of digital technologies, increasing awareness of data privacy, and evolving regulatory landscape in countries like China, Japan, and India. Europe also plays a vital role due to the stringent data protection regulations enforced by the GDPR, which mandates rigorous data de-identification practices.
By component, the data de-identification software market is segmented into software and services. The software segment is anticipated to dominate the market, driven by the increasing demand for advanced de-identification tools that can handle large volumes of data efficiently. Organizations are investing in sophisticated software solutions that offer automated and customizable de-identification processes to meet specific compliance requirements. These software solutions often come with features like encryption, tokenization, and data masking, enhancing their appeal to businesses across different sectors.
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Anonymised data from a 2020 UK survey of public opinion about sharing NHS health data for clinical and research purposes. Study registration https://doi.org/10.1186/ISRCTN37444142 . Preprint at https://doi.org/10.1101/2021.07.19.21260635 . Final paper in BMJ Open at https://doi.org/bmjopen-2021-057579 .
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The global market size for anonymous social networking software was valued at USD 1.3 billion in 2023 and is projected to reach USD 2.7 billion by 2032, growing at a CAGR of 8.4% during the forecast period. This remarkable growth can be attributed to the increasing emphasis on privacy and data security among internet users, as well as the rising demand for platforms that allow for free expression without the fear of identity exposure.
One of the primary growth factors for the anonymous social networking software market is the increasing awareness and concern about data privacy. In an age where data breaches and misuse of personal information have become frequent, users are gravitating towards platforms that offer anonymity. This ensures their personal data is not exposed to unwarranted surveillance or commercial exploitation. Furthermore, the rise in internet penetration, particularly in emerging economies, has broadened the user base for these platforms, driving the demand for anonymous social networking solutions globally.
Another significant growth factor is the increasing demand for platforms that facilitate open and honest communication. Traditional social media platforms often subject users to social judgments and biases, which can inhibit open communication. Anonymous social networking software creates a safe space where users can share their thoughts and experiences without revealing their identities. This has proven particularly beneficial for individuals seeking mental health support, discussing sensitive topics, or simply wishing to express opinions freely.
Technological advancements and the advent of artificial intelligence have also bolstered the growth of the anonymous social networking software market. Innovative features such as AI-driven content moderation, real-time language translation, and enhanced user interfaces have improved the overall user experience, making these platforms more appealing. Additionally, the integration of blockchain technology to ensure data security and transparency is expected to further drive market growth.
From a regional perspective, North America dominated the anonymous social networking software market in 2023, accounting for a substantial share of the market. This dominance is due to the high rate of technology adoption, advanced internet infrastructure, and a growing number of tech-savvy users who value privacy. Europe also holds a significant share, driven by stringent data protection regulations such as the GDPR. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, fueled by increasing internet penetration, growing smartphone adoption, and rising awareness about data privacy among users.
The platform segment of the anonymous social networking software market can be broadly categorized into mobile and web-based platforms. Mobile platforms have gained significant traction over the past few years, largely due to the proliferation of smartphones and mobile internet services. Users prefer mobile applications because they offer the convenience of accessing the platform anytime and anywhere, thereby enhancing user engagement. Moreover, mobile platforms have the advantage of leveraging various smartphone features such as location services, camera, and push notifications to provide a richer user experience.
Web-based platforms, on the other hand, cater to users who prefer accessing social networking services through desktops or laptops. These platforms often provide a more comprehensive user interface and are capable of handling more complex functionalities compared to mobile apps. Web-based platforms are particularly popular among professional users who require robust features to manage large communities or engage in detailed discussions. Additionally, web platforms often offer better data storage and retrieval capabilities, making them suitable for enterprise-level applications.
The choice between mobile and web-based platforms often depends on the specific needs and preferences of the user. For instance, younger users and individuals are more inclined towards mobile platforms due to their ease of use and accessibility. In contrast, enterprises and professional users may prefer web-based platforms for their enhanced functionalities and better data management capabilities. Both platform types are expected to witness substantial growth during the forecast period, driven by continuous technological advancements and increasing user demand for anonymity.<
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READMEAwareness Attribution Studies (Studies 1, 2, and 3)Institution: University of SheffieldOverviewThis archive contains fully anonymised datasets from three studies conducted for the development and validation of the Awareness Attribution Scale.All personal and identifying data have been removed. The data is therefore fully anonymous and not subject to GDPR.ContentsS1 Ease of understanding ANONYMISED DATAData from Study 1, where participants rated the ease of understanding of three alternative items for each of 14 constructs. Values represent ease-of-understanding ratings (Likert scale 1=easiest to understand, 3=hardest to understand).S2 Reliability ANONYMISED DATAData from Study 2, where participants rated 42 items (3 per construct) to assess internal consistency and item reliability. Values represent awareness attribution ratings (Likert scale 1=least aware, 5=most aware).S3 Validation ANONYMISED DATAData from Study 3, where participants rated different entities (rock, robot, dog, human) using the final 14-item scale. Values represent awareness attribution ratings (Likert scale 1=least aware, 5=most aware).Research supported by the European Union under the European Innovation Council (EIC) research and innovation program, Project CAVAA (project number 101071178) as well as Project “VaLue-aware AI (VALAWAI)” (project number 101070930); and by the Royal Society. Ethical approval was obtained by the School of Computer Science Ethics Committee at the University of Sheffield (Reference Number 064307).
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Trained models and data sets for anonymous submission
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Anonymous upload of the data for the paper "The Impact of Argument Arrangement on Persuasiveness in Online Discussions" for blind review.
Private contractor survey results - anonymous. 2017-18
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The following are pre-radiotherapy T2W and DWI MRI sequences in Digital Imaging and Communications in Medicine (DICOM) format for 20 patients curated from the MD Anderson Databases (NCT03145077).
For each image set (T2W image and DWI image), ground truth segmentations for the left and right submandibular glands, left and right parotid glands, cervical spinal cord, brainstem, and primary gross tumor volume were manually generated by a trained physician expert (radiologist with > 5 years of experience in HNC). In a subset of five cases, segmentations for all structures in both sequences were also manually generated by three additional separate observers (two physicians and one medical student). All segmentations were generated in Velocity AI (v.3.0.1; Varian Medical Systems; Palo Alto, CA, USA) in DICOM RT structure format.
DICOM data was anonymized using an in-house Python script that implements the RSNA CRP DICOM Anonymizer software. All files have had any DICOM header info and metadata containing PHI removed or replaced with dummy entries.
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Data set for "Handling Environmental Uncertainty in Design Time Access Control Analysis".
We evaluate an experimental program in which the French public employment service anonymized résumés for firms that were hiring. Firms were free to participate or not; participating firms were then randomly assigned to receive either anonymous résumés or name-bearing ones. We find that participating firms become less likely to interview and hire minority candidates when receiving anonymous résumés. We show how these unexpected results can be explained by the self-selection of firms into the program and by the fact that anonymization prevents the attenuation of negative signals when the candidate belongs to a minority.
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Our paper complements previous findings of Ederer, Goldsmith-Pinkham and Jensen (2024) by analyzing EJMR’s evolving interactions with external information sources. We focus on three key aspects: (1) the prevalence and impact of links to external domains; (2) the surge in discussions driven by Twitter posts since 2018; and (3) the categorization of individuals whose tweets and content are discussed on EJMR.
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Description This dataset contains network traffic and vulnerability scan reports for networks with different characteristics: vlan11 is a public network with low traffic and ~30 hosts cloud is a public network with moderate traffic and ~100 hosts from a cloud environment vlan23 is a private network with high traffic and ~200 hosts Data formats netflow data is presented in (CSV, JSON, RAW) formats for 30 day period security scan reports are presented in (CSV, filtered CSV, HTML, XML) formats Data is compressed in may cases for preserving repository space and network bandwidth. Uncompress with xz Anonymization The anonymized dataset comprises a collection of network traffic and domain-related information derived from the described environments. The source information includes sensitive IPv4 addresses and domain hostnames, vital for network analysis, vulnerability assessments, and security research. However, due to the sensitive nature of the data, anonymization is employed to protect personal and organizational privacy. Anonymization Methodology To ensure privacy while retaining the dataset's analytical value, the following anonymization techniques are applied: The main objective is to maintain the utility of network patterns and relationships while masking specific addresses to prevent any form of trace-back to individual devices or networks. IPv4 Address Anonymization Each IPv4 address in the dataset has its first two octets anonymized, using a consistent mapping system that replaces these octets with random, uniquely assigned numbers. This transformation is deterministic, meaning that the same original address segments always map to the same anonymized segments, thus preserving relationships and patterns critical for analysis. Domain Name Anonymization The hostnames within domain names are anonymized by substituting them with a randomly generated string. These new hostnames follow a structured anonymized format: .random.xyz. Similar to IP anonymization, the mapping is consistent across the dataset, ensuring that each original hostname is consistently replaced with the same anonymized version. Privacy Considerations Consistency: The anonymization process employs a reproducible mapping system, ensuring that every occurrence of a unique IP address segment or domain hostname is anonymized identically across the dataset. This consistency allows for meaningful analysis of trends and repeated interactions without exposing raw data. Data Integrity: By focusing the anonymization on specific segments of IP addresses and hostnames, the overall structure of the data remains intact. This integrity is crucial for operations such as network flow analysis and anomaly detection, which rely on the continuity of data patterns. Data Minimization: Alongside anonymizing critical fields, the dataset also undergoes a process of column removal, where non-essential fields that might contain sensitive information are excluded. This further reduces the risk of unintended information exposure.
Anonymous-data-model/Anonymous-under-review dataset hosted on Hugging Face and contributed by the HF Datasets community
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3) Dual Claims, partnership data * SPH_SPS_HOLDING_ID, * LNU_PARCEL_ID
With Versium REACH's IP to Domain you unlock the ability to de-anonymize your database of IP addresses. Receive firmographic data for an IP address that includes up to 3 likely businesses, including key attributes such as domain, company size, location, and many other valuable firmographic insights.
BackgroundIdentifying high-risk groups for adverse outcomes after conization is crucial for developing targeted treatment plans for patients with cervical adenocarcinoma in situ (ACIS). This study aimed to analyze the clinical characteristics of patients with ACIS and identify risk factors associated with adverse outcomes.MethodsPatients diagnosed with ACIS through colposcopic biopsy at the Affiliated Hospital of Qingdao University and Qilu Hospital between January 2012 and December 2022 were selected. After meeting the inclusion and exclusion criteria, we collected their clinical data. Chi-square (χ2) tests and logistic regression models were employed to determine independent risk factors.ResultsA total of 379 patients with ACIS were included in this analysis. About 26.1% of these patients tested positive on preoperative endocervical curettage (ECC), while 79.4% had a single lesion. Among the 334 patients who underwent cervical conization, 17.1% had positive surgical margins. Additionally, residual lesions were present in 53.6% of cases, and pathological upgrading occurred in 7.8% of patients. Multivariate analysis indicated that age (p < 0.001), preoperative histopathological results from ECC (p = 0.033), and the number of ACIS lesions (p < 0.001) were associated with positive surgical margins. Number of births (p = 0.011), preoperative histopathological results from ECC (p = 0.030), and surgical margin statuses at cervical conization (p < 0.001) were independent risk factors for residual lesions. Preoperative histopathological result of ECC (p = 0.035) was confirmed as a predictor of postoperative pathological upgrading.ConclusionsOlder, multiparous patients with ACIS and abnormal preoperative ECC results require deeper diagnostic excision. Patients with positive conization margins necessitate further treatment, particularly when accompanied by abnormal ECC results. For women who wish to preserve their fertility, a repeat conization may be appropriate; however, in older and multiparous women, a hysterectomy would be recommended.
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The global market for data masking tools is experiencing robust growth, driven by increasing regulatory compliance needs (like GDPR and CCPA), the rising adoption of cloud computing, and the expanding volume of sensitive data requiring protection. The market, currently estimated at $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by organizations' increasing focus on data security and privacy, particularly within sectors like healthcare, finance, and government. The demand for sophisticated data masking solutions that can effectively anonymize and pseudonymize data while maintaining data utility for testing and development is a significant driver. Furthermore, the shift towards cloud-based data masking solutions, offering scalability and ease of management, is contributing to market expansion. Several key trends are shaping the market. The integration of advanced technologies such as AI and machine learning into data masking tools is enhancing their effectiveness and automating complex masking processes. The emergence of data masking solutions designed for specific data types, such as personally identifiable information (PII) and financial data, caters to niche requirements. However, challenges such as the complexity of implementing and managing data masking solutions, and concerns about the potential impact on data usability, represent restraints on market growth. The market is segmented by deployment type (cloud, on-premises), organization size (small, medium, large enterprises), and industry vertical (healthcare, finance, etc.). Key players in this space include Oracle, Delphix, BMC Software, Informatica, IBM, and several other specialized vendors offering a range of solutions to meet diverse organizational needs. The competitive landscape is dynamic, with ongoing innovation and consolidation shaping the future of the market.