GapMaps Mobility Data uses location data on mobile phones sourced by Azira which is collected from smartphone apps when the users have given their permission to track their location. It can shed light on consumer visitation patterns (“where from” and “where to”), frequency of visits, profiles of consumers and much more.
Businesses can utilise Mobility data to answer key questions including:
- What is the demographic profile of customers visiting my locations?
- What is my primary catchment? And where within that catchment do most of my customers travel from to reach my locations?
- What points of interest drive customers to my locations (ie. work, shopping, recreation, hotel or education facilities that are in the area) ?
- How far do customers travel to visit my locations?
- Where are the potential gaps in my store network for new developments?
- What is the sales impact on an existing store if a new store is opened nearby?
- Is my marketing strategy targeted to the right audience?
- Where are my competitor's customers coming from?
Mobility Data provides a range of benefits that make it a valuable addition to location intelligence services including: - Real-time - Low-cost at high scale - Accurate - Flexible - Non-proprietary - Empirical
Azira have created robust screening methods to evaluate the quality of Mobility data collected from multiple sources to ensure that their data lake contains only the highest-quality mobile location data.
This includes partnering with trusted location SDK providers that get proper end user consent to track their location when they download an application, can detect device movement/visits and use GPS to determine location co-ordinates.
Data received from partners is put through Azira's data quality algorithm discarding data points that receive a low quality score.
Use cases in Europe will require approval on a case by case basis to ensure compliance with GDPR.
GapMaps Mobile Location Data by Azira provides actionable insights on consumer travel patterns at a global scale empowering Marketing and Operational Leaders to confidently reach, understand, and market to highly targeted audiences and optimize their business results.
Xtract.io's comprehensive location data for automotive businesses delivers a detailed view of the automotive service sector. Industry researchers, business developers, and market analysts can utilize this dataset to understand market distribution, identify potential opportunities, and develop strategic insights into automotive service landscapes.
How Do We Create Polygons? -All our polygons are manually crafted using advanced GIS tools like QGIS, ArcGIS, and similar applications. This involves leveraging aerial imagery and street-level views to ensure precision. -Beyond visual data, our expert GIS data engineers integrate venue layout/elevation plans sourced from official company websites to construct detailed indoor polygons. This meticulous process ensures higher accuracy and consistency. -We verify our polygons through multiple quality checks, focusing on accuracy, relevance, and completeness.
What's More? -Custom Polygon Creation: Our team can build polygons for any location or category based on your specific requirements. Whether it’s a new retail chain, transportation hub, or niche point of interest, we’ve got you covered. -Enhanced Customization: In addition to polygons, we capture critical details such as entry and exit points, parking areas, and adjacent pathways, adding greater context to your geospatial data. -Flexible Data Delivery Formats: We provide datasets in industry-standard formats like WKT, GeoJSON, Shapefile, and GDB, making them compatible with various systems and tools. -Regular Data Updates: Stay ahead with our customizable refresh schedules, ensuring your polygon data is always up-to-date for evolving business needs.
Unlock the Power of POI and Geospatial Data With our robust polygon datasets and point-of-interest data, you can: -Perform detailed market analyses to identify growth opportunities. -Pinpoint the ideal location for your next store or business expansion. -Decode consumer behavior patterns using geospatial insights. -Execute targeted, location-driven marketing campaigns for better ROI. -Gain an edge over competitors by leveraging geofencing and spatial intelligence.
Why Choose LocationsXYZ? LocationsXYZ is trusted by leading brands to unlock actionable business insights with our spatial data solutions. Join our growing network of successful clients who have scaled their operations with precise polygon and POI data. Request your free sample today and explore how we can help accelerate your business growth.
Quadrant provides Insightful, accurate, and reliable mobile location data.
Our privacy-first mobile location data unveils hidden patterns and opportunities, provides actionable insights, and fuels data-driven decision-making at the world's biggest companies.
These companies rely on our privacy-first Mobile Location and Points-of-Interest Data to unveil hidden patterns and opportunities, provide actionable insights, and fuel data-driven decision-making. They build better AI models, uncover business insights, and enable location-based services using our robust and reliable real-world data.
We conduct stringent evaluations on data providers to ensure authenticity and quality. Our proprietary algorithms detect, and cleanse corrupted and duplicated data points – allowing you to leverage our datasets rapidly with minimal processing or cleaning. During the ingestion process, our proprietary Data Filtering Algorithms remove events based on a number of both qualitative factors, as well as latency and other integrity variables to provide more efficient data delivery. The deduplicating algorithm focuses on a combination of four important attributes: Device ID, Latitude, Longitude, and Timestamp. This algorithm scours our data and identifies rows that contain the same combination of these four attributes. Post-identification, it retains a single copy and eliminates duplicate values to ensure our customers only receive complete and unique datasets.
We actively identify overlapping values at the provider level to determine the value each offers. Our data science team has developed a sophisticated overlap analysis model that helps us maintain a high-quality data feed by qualifying providers based on unique data values rather than volumes alone – measures that provide significant benefit to our end-use partners.
Quadrant mobility data contains all standard attributes such as Device ID, Latitude, Longitude, Timestamp, Horizontal Accuracy, and IP Address, and non-standard attributes such as Geohash and H3. In addition, we have historical data available back through 2022.
Through our in-house data science team, we offer sophisticated technical documentation, location data algorithms, and queries that help data buyers get a head start on their analyses. Our goal is to provide you with data that is “fit for purpose”.
Xtract.io offers comprehensive POI and Polygon data, featuring 6 million locations across 11 industries. With global coverage and detailed geospatial data, get custom polygons drawn for the points of interest you choose.
Comprehensive store polygon dataset for the automotive industry in the US and Canada. Covers parts stores, used car dealers, repair shops, and more. Custom-drawn polygons ensure high accuracy for spatial analysis, making it ideal for market research and business strategy in the automotive sector.
https://brightdata.com/licensehttps://brightdata.com/license
The Google Maps dataset is ideal for getting extensive information on businesses anywhere in the world. Easily filter by location, business type, and other factors to get the exact data you need. The Google Maps dataset includes all major data points: timestamp, name, category, address, description, open website, phone number, open_hours, open_hours_updated, reviews_count, rating, main_image, reviews, url, lat, lon, place_id, country, and more.
Quadrant provides Insightful, accurate, and reliable mobile location data.
Our privacy-first mobile location data unveils hidden patterns and opportunities, provides actionable insights, and fuels data-driven decision-making at the world's biggest companies.
These companies rely on our privacy-first Mobile Location and Points-of-Interest Data to unveil hidden patterns and opportunities, provide actionable insights, and fuel data-driven decision-making. They build better AI models, uncover business insights, and enable location-based services using our robust and reliable real-world data.
We conduct stringent evaluations on data providers to ensure authenticity and quality. Our proprietary algorithms detect, and cleanse corrupted and duplicated data points – allowing you to leverage our datasets rapidly with minimal processing or cleaning. During the ingestion process, our proprietary Data Filtering Algorithms remove events based on a number of both qualitative factors, as well as latency and other integrity variables to provide more efficient data delivery. The deduplicating algorithm focuses on a combination of four important attributes: Device ID, Latitude, Longitude, and Timestamp. This algorithm scours our data and identifies rows that contain the same combination of these four attributes. Post-identification, it retains a single copy and eliminates duplicate values to ensure our customers only receive complete and unique datasets.
We actively identify overlapping values at the provider level to determine the value each offers. Our data science team has developed a sophisticated overlap analysis model that helps us maintain a high-quality data feed by qualifying providers based on unique data values rather than volumes alone – measures that provide significant benefit to our end-use partners.
Quadrant mobility data contains all standard attributes such as Device ID, Latitude, Longitude, Timestamp, Horizontal Accuracy, and IP Address, and non-standard attributes such as Geohash and H3. In addition, we have historical data available back through 2022.
Through our in-house data science team, we offer sophisticated technical documentation, location data algorithms, and queries that help data buyers get a head start on their analyses. Our goal is to provide you with data that is “fit for purpose”.
GapMaps curates up-to-date and high-quality Location Data tracking store openings and closures for leading retail brands across Asia & MENA. Get the insights you need to make more accurate and informed business decisions.
Our dataset provides detailed and precise insights into the business, commercial, and industrial aspects of any given area in the USA (Including Point of Interest (POI) Data and Foot Traffic. The dataset is divided into 150x150 sqm areas (geohash 7) and has over 50 variables. - Use it for different applications: Our combined dataset, which includes POI and foot traffic data, can be employed for various purposes. Different data teams use it to guide retailers and FMCG brands in site selection, fuel marketing intelligence, analyze trade areas, and assess company risk. Our dataset has also proven to be useful for real estate investment.- Get reliable data: Our datasets have been processed, enriched, and tested so your data team can use them more quickly and accurately.- Ideal for trainning ML models. The high quality of our geographic information layers results from more than seven years of work dedicated to the deep understanding and modeling of geospatial Big Data. Among the features that distinguished this dataset is the use of anonymized and user-compliant mobile device GPS location, enriched with other alternative and public data.- Easy to use: Our dataset is user-friendly and can be easily integrated to your current models. Also, we can deliver your data in different formats, like .csv, according to your analysis requirements. - Get personalized guidance: In addition to providing reliable datasets, we advise your analysts on their correct implementation.Our data scientists can guide your internal team on the optimal algorithms and models to get the most out of the information we provide (without compromising the security of your internal data).Answer questions like: - What places does my target user visit in a particular area? Which are the best areas to place a new POS?- What is the average yearly income of users in a particular area?- What is the influx of visits that my competition receives?- What is the volume of traffic surrounding my current POS?This dataset is useful for getting insights from industries like:- Retail & FMCG- Banking, Finance, and Investment- Car Dealerships- Real Estate- Convenience Stores- Pharma and medical laboratories- Restaurant chains and franchises- Clothing chains and franchisesOur dataset includes more than 50 variables, such as:- Number of pedestrians seen in the area.- Number of vehicles seen in the area.- Average speed of movement of the vehicles seen in the area.- Point of Interest (POIs) (in number and type) seen in the area (supermarkets, pharmacies, recreational locations, restaurants, offices, hotels, parking lots, wholesalers, financial services, pet services, shopping malls, among others). - Average yearly income range (anonymized and aggregated) of the devices seen in the area.Notes to better understand this dataset:- POI confidence means the average confidence of POIs in the area. In this case, POIs are any kind of location, such as a restaurant, a hotel, or a library. - Category confidences, for example"food_drinks_tobacco_retail_confidence" indicates how confident we are in the existence of food/drink/tobacco retail locations in the area. - We added predictions for The Home Depot and Lowe's Home Improvement stores in the dataset sample. These predictions were the result of a machine-learning model that was trained with the data. Knowing where the current stores are, we can find the most similar areas for new stores to open.How efficient is a Geohash?Geohash is a faster, cost-effective geofencing option that reduces input data load and provides actionable information. Its benefits include faster querying, reduced cost, minimal configuration, and ease of use.Geohash ranges from 1 to 12 characters. The dataset can be split into variable-size geohashes, with the default being geohash7 (150m x 150m).
GapMaps curates up-to-date and high-quality Business Location Data tracking store openings and closures for leading retail brands across Asia and MENA. Get the insights you need to make more accurate and informed business decisions.
Fresh POI dataset: 1 M+ verified retail locations across US & Canada with 95% accuracy. Updated every 30-90 days. Covers electronics, supermarkets, home improvement, and apparel stores. Perfect for site selection, market analysis & competitive intelligence. Get actionable retail insights instantly.
GapMaps curates up-to-date and high-quality point of interest (POI) data tracking store openings and closures for over 1500 leading retail brands in Australia across 81 categories. Get the insights you need to make more accurate and informed business decisions.
Best Buy is a leading consumer electronics retailer in North America, offering a wide range of products and services, including computers, mobile phones, appliances, home theater systems, and gaming consoles. Best Buy also provides installation, repair, and support services, enhancing the overall customer experience and building long-term relationships. Best Buy's business model combines a vast product selection with a knowledgeable sales staff and a variety of service offerings. Best Buy operates both brick-and-mortar stores and a robust online platform, providing customers with multiple channels to shop and interact with the brand. Additionally, the company has partnered with major brands like Apple, Samsung, and Microsoft to create dedicated store-within-a-store experiences, offering customers a deeper dive into specific product ecosystems. You can download the complete list of key information about Best Buy locations, contact details, services offered, and geographical coordinates, beneficial for various applications like store locators, business analysis, and targeted marketing. The Best Buy data you can download includes:
Identification & Location:
store_number, dba (doing business as), store_name
address, address_line_2, city, state, zip_code, country, country_code, county, latitude, longitude, geo_accuracy
Contact Information:
phone_number, website_address
Operational Details & Services:
store_hours
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Sample of dataset derived from cell phone locations.
The Location Affordability Index is an indicator of housing and transportation costs at the neighborhood level. It gives the percentage of a given family's income estimated to be spent on housing and transportation costs in a given location for eight different household profiles. It is calculated using actual and modeled data for Census block groups in all 942 Combined Base Statistical Areas, which cover 94% of the U.S. population.
LinkedIn companies use datasets to access public company data for machine learning, ecosystem mapping, and strategic decisions. Popular use cases include competitive analysis, CRM enrichment, and lead generation.
Use our LinkedIn Companies Information dataset to access comprehensive data on companies worldwide, including business size, industry, employee profiles, and corporate activity. This dataset provides key company insights, organizational structure, and competitive landscape, tailored for market researchers, HR professionals, business analysts, and recruiters.
Leverage the LinkedIn Companies dataset to track company growth, analyze industry trends, and refine your recruitment strategies. By understanding company dynamics and employee movements, you can optimize sourcing efforts, enhance business development opportunities, and gain a strategic edge in your market. Stay informed and make data-backed decisions with this essential resource for understanding global company ecosystems.
This dataset is ideal for:
- Market Research: Identifying key trends and patterns across different industries and geographies.
- Business Development: Analyzing potential partners, competitors, or customers.
- Investment Analysis: Assessing investment potential based on company size, funding, and industries.
- Recruitment & Talent Analytics: Understanding the workforce size and specialties of various companies.
CUSTOM
Please review the respective licenses below:
https://www.myptv.com/en/data/professional-data-serviceshttps://www.myptv.com/en/data/professional-data-services
PTV Socio Streets Germany contains demand level data on population structure and purchasing power, tailored to PTV Digital Data Streets, a detailed street network on the basis of HERE or TomTom. The demographic data includes nearly fifty attributes down to the street segment level.
Geographic Information System Analytics Market Size 2024-2028
The geographic information system analytics market size is forecast to increase by USD 12 billion at a CAGR of 12.41% between 2023 and 2028.
The GIS Analytics Market analysis is experiencing significant growth, driven by the increasing need for efficient land management and emerging methods in data collection and generation. The defense industry's reliance on geospatial technology for situational awareness and real-time location monitoring is a major factor fueling market expansion. Additionally, the oil and gas industry's adoption of GIS for resource exploration and management is a key trend. Building Information Modeling (BIM) and smart city initiatives are also contributing to market growth, as they require multiple layered maps for effective planning and implementation. The Internet of Things (IoT) and Software as a Service (SaaS) are transforming GIS analytics by enabling real-time data processing and analysis.
Augmented reality is another emerging trend, as it enhances the user experience and provides valuable insights through visual overlays. Overall, heavy investments are required for setting up GIS stations and accessing data sources, making this a promising market for technology innovators and investors alike.
What will be the Size of the GIS Analytics Market during the forecast period?
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The geographic information system analytics market encompasses various industries, including government sectors, agriculture, and infrastructure development. Smart city projects, building information modeling, and infrastructure development are key areas driving market growth. Spatial data plays a crucial role in sectors such as transportation, mining, and oil and gas. Cloud technology is transforming GIS analytics by enabling real-time data access and analysis. Startups are disrupting traditional GIS markets with innovative location-based services and smart city planning solutions. Infrastructure development in sectors like construction and green buildings relies on modern GIS solutions for efficient planning and management. Smart utilities and telematics navigation are also leveraging GIS analytics for improved operational efficiency.
GIS technology is essential for zoning and land use management, enabling data-driven decision-making. Smart public works and urban planning projects utilize mapping and geospatial technology for effective implementation. Surveying is another sector that benefits from advanced GIS solutions. Overall, the GIS analytics market is evolving, with a focus on providing actionable insights to businesses and organizations.
How is this Geographic Information System Analytics Industry segmented?
The geographic information system analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
End-user
Retail and Real Estate
Government
Utilities
Telecom
Manufacturing and Automotive
Agriculture
Construction
Mining
Transportation
Healthcare
Defense and Intelligence
Energy
Education and Research
BFSI
Components
Software
Services
Deployment Modes
On-Premises
Cloud-Based
Applications
Urban and Regional Planning
Disaster Management
Environmental Monitoring Asset Management
Surveying and Mapping
Location-Based Services
Geospatial Business Intelligence
Natural Resource Management
Geography
North America
US
Canada
Europe
France
Germany
UK
APAC
China
India
South Korea
Middle East and Africa
UAE
South America
Brazil
Rest of World
By End-user Insights
The retail and real estate segment is estimated to witness significant growth during the forecast period.
The GIS analytics market analysis is witnessing significant growth due to the increasing demand for advanced technologies in various industries. In the retail sector, for instance, retailers are utilizing GIS analytics to gain a competitive edge by analyzing customer demographics and buying patterns through real-time location monitoring and multiple layered maps. The retail industry's success relies heavily on these insights for effective marketing strategies. Moreover, the defense industries are integrating GIS analytics into their operations for infrastructure development, permitting, and public safety. Building Information Modeling (BIM) and 4D GIS software are increasingly being adopted for construction project workflows, while urban planning and designing require geospatial data for smart city planning and site selection.
The oil and gas industry is leveraging satellite imaging and IoT devices for land acquisition and mining operations. In the public sector,
Studies utilizing Global Positioning System (GPS) telemetry rarely result in 100% fix success rates (FSR). Many assessments of wildlife resource use do not account for missing data, either assuming data loss is random or because a lack of practical treatment for systematic data loss. Several studies have explored how the environment, technological features, and animal behavior influence rates of missing data in GPS telemetry, but previous spatially explicit models developed to correct for sampling bias have been specified to small study areas, on a small range of data loss, or to be species-specific, limiting their general utility. Here we explore environmental effects on GPS fix acquisition rates across a wide range of environmental conditions and detection rates for bias correction of terrestrial GPS-derived, large mammal habitat use. We also evaluate patterns in missing data that relate to potential animal activities that change the orientation of the antennae and characterize home-range probability of GPS detection for 4 focal species; cougars (Puma concolor), desert bighorn sheep (Ovis canadensis nelsoni), Rocky Mountain elk (Cervus elaphus ssp. nelsoni) and mule deer (Odocoileus hemionus). Part 1, Positive Openness Raster (raster dataset): Openness is an angular measure of the relationship between surface relief and horizontal distance. For angles less than 90 degrees it is equivalent to the internal angle of a cone with its apex at a DEM _location, and is constrained by neighboring elevations within a specified radial distance. 480 meter search radius was used for this calculation of positive openness. Openness incorporates the terrain line-of-sight or viewshed concept and is calculated from multiple zenith and nadir angles-here along eight azimuths. Positive openness measures openness above the surface, with high values for convex forms and low values for concave forms (Yokoyama et al. 2002). We calculated positive openness using a custom python script, following the methods of Yokoyama et. al (2002) using a USGS National Elevation Dataset as input. Part 2, Northern Arizona GPS Test Collar (csv): Bias correction in GPS telemetry data-sets requires a strong understanding of the mechanisms that result in missing data. We tested wildlife GPS collars in a variety of environmental conditions to derive a predictive model of fix acquisition. We found terrain exposure and tall over-story vegetation are the primary environmental features that affect GPS performance. Model evaluation showed a strong correlation (0.924) between observed and predicted fix success rates (FSR) and showed little bias in predictions. The model's predictive ability was evaluated using two independent data-sets from stationary test collars of different make/model, fix interval programming, and placed at different study sites. No statistically significant differences (95% CI) between predicted and observed FSRs, suggest changes in technological factors have minor influence on the models ability to predict FSR in new study areas in the southwestern US. The model training data are provided here for fix attempts by hour. This table can be linked with the site _location shapefile using the site field. Part 3, Probability Raster (raster dataset): Bias correction in GPS telemetry datasets requires a strong understanding of the mechanisms that result in missing data. We tested wildlife GPS collars in a variety of environmental conditions to derive a predictive model of fix aquistion. We found terrain exposure and tall overstory vegetation are the primary environmental features that affect GPS performance. Model evaluation showed a strong correlation (0.924) between observed and predicted fix success rates (FSR) and showed little bias in predictions. The models predictive ability was evaluated using two independent datasets from stationary test collars of different make/model, fix interval programing, and placed at different study sites. No statistically significant differences (95% CI) between predicted and observed FSRs, suggest changes in technological factors have minor influence on the models ability to predict FSR in new study areas in the southwestern US. We evaluated GPS telemetry datasets by comparing the mean probability of a successful GPS fix across study animals home-ranges, to the actual observed FSR of GPS downloaded deployed collars on cougars (Puma concolor), desert bighorn sheep (Ovis canadensis nelsoni), Rocky Mountain elk (Cervus elaphus ssp. nelsoni) and mule deer (Odocoileus hemionus). Comparing the mean probability of acquisition within study animals home-ranges and observed FSRs of GPS downloaded collars resulted in a approximatly 1:1 linear relationship with an r-sq= 0.68. Part 4, GPS Test Collar Sites (shapefile): Bias correction in GPS telemetry data-sets requires a strong understanding of the mechanisms that result in missing data. We tested wildlife GPS collars in a variety of environmental conditions to derive a predictive model of fix acquisition. We found terrain exposure and tall over-story vegetation are the primary environmental features that affect GPS performance. Model evaluation showed a strong correlation (0.924) between observed and predicted fix success rates (FSR) and showed little bias in predictions. The model's predictive ability was evaluated using two independent data-sets from stationary test collars of different make/model, fix interval programming, and placed at different study sites. No statistically significant differences (95% CI) between predicted and observed FSRs, suggest changes in technological factors have minor influence on the models ability to predict FSR in new study areas in the southwestern US. Part 5, Cougar Home Ranges (shapefile): Cougar home-ranges were calculated to compare the mean probability of a GPS fix acquisition across the home-range to the actual fix success rate (FSR) of the collar as a means for evaluating if characteristics of an animal’s home-range have an effect on observed FSR. We estimated home-ranges using the Local Convex Hull (LoCoH) method using the 90th isopleth. Data obtained from GPS download of retrieved units were only used. Satellite delivered data was omitted from the analysis for animals where the collar was lost or damaged because satellite delivery tends to lose as additional 10% of data. Comparisons with home-range mean probability of fix were also used as a reference for assessing if the frequency animals use areas of low GPS acquisition rates may play a role in observed FSRs. Part 6, Cougar Fix Success Rate by Hour (csv): Cougar GPS collar fix success varied by hour-of-day suggesting circadian rhythms with bouts of rest during daylight hours may change the orientation of the GPS receiver affecting the ability to acquire fixes. Raw data of overall fix success rates (FSR) and FSR by hour were used to predict relative reductions in FSR. Data only includes direct GPS download datasets. Satellite delivered data was omitted from the analysis for animals where the collar was lost or damaged because satellite delivery tends to lose approximately an additional 10% of data. Part 7, Openness Python Script version 2.0: This python script was used to calculate positive openness using a 30 meter digital elevation model for a large geographic area in Arizona, California, Nevada and Utah. A scientific research project used the script to explore environmental effects on GPS fix acquisition rates across a wide range of environmental conditions and detection rates for bias correction of terrestrial GPS-derived, large mammal habitat use.
GapMaps Mobility Data uses location data on mobile phones sourced by Azira which is collected from smartphone apps when the users have given their permission to track their location. It can shed light on consumer visitation patterns (“where from” and “where to”), frequency of visits, profiles of consumers and much more.
Businesses can utilise Mobility data to answer key questions including:
- What is the demographic profile of customers visiting my locations?
- What is my primary catchment? And where within that catchment do most of my customers travel from to reach my locations?
- What points of interest drive customers to my locations (ie. work, shopping, recreation, hotel or education facilities that are in the area) ?
- How far do customers travel to visit my locations?
- Where are the potential gaps in my store network for new developments?
- What is the sales impact on an existing store if a new store is opened nearby?
- Is my marketing strategy targeted to the right audience?
- Where are my competitor's customers coming from?
Mobility Data provides a range of benefits that make it a valuable addition to location intelligence services including: - Real-time - Low-cost at high scale - Accurate - Flexible - Non-proprietary - Empirical
Azira have created robust screening methods to evaluate the quality of Mobility data collected from multiple sources to ensure that their data lake contains only the highest-quality mobile location data.
This includes partnering with trusted location SDK providers that get proper end user consent to track their location when they download an application, can detect device movement/visits and use GPS to determine location co-ordinates.
Data received from partners is put through Azira's data quality algorithm discarding data points that receive a low quality score.
Use cases in Europe will require approval on a case by case basis to ensure compliance with GDPR.