As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Search Engine Market Report is Segmented by Search Type (Crawler-Based Engines, Meta-Search Engines and More), Platform (Desktop, Mobile and More), by Application (Personal, Commercial and More), Revenue Model (Advertising-Based, Subscription and More), End-Use Industry (BFSI, Travel & Hospitality and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The Data Wrangling Market Report is Segmented by Data Type (Structured Data, Semi-Structured Data, and Unstructured Data), Component (Software and Services), Business Function (Finance, Marketing and Sales, Operations, and More), End-User Industry (IT and Telecommunication, BFSI, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global big data analytics market size was valued at $307.52 billion in 2023 & is projected to grow from $348.21 billion in 2024 to $961.89 billion by 2032

The Data Center Market report segments the industry into Data Center Size (Large, Massive, Medium, Mega, Small), Tier Type (Tier 1 and 2, Tier 3, Tier 4), Absorption (Non-Utilized, Utilized), and Region (APAC, Africa, Europe, Middle East, North America, South America). Get five years of historical data alongside five-year market forecasts.

In 2021, the United States is the leading country in the big data and business analytics (BDA) market, with ** percent market share. The following four leading counties all hover around * percent market share. Global BDA spending is forecast to reach almost *** billion U.S. dollars in 2021, with the majority to be spent on IT services and software.

The global big data market is forecasted to grow to 103 billion U.S. dollars by 2027, more than double its expected market size in 2018. With a share of 45 percent, the software segment would become the large big data market segment by 2027.

What is Big data?

Big data is a term that refers to the kind of data sets that are too large or too complex for traditional data processing applications. It is defined as having one or some of the following characteristics: high volume, high velocity or high variety. Fast-growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) all contribute to the increasing volume and complexity of data sets.

Big data analytics

Advanced analytics tools, such as predictive analytics and data mining, help to extract value from the data and generate new business insights. The global big data and business analytics market was valued at 169 billion U.S. dollars in 2018 and is expected to grow to 274 billion U.S. dollars in 2022. As of November 2018, 45 percent of professionals in the market research industry reportedly used big data analytics as a research method.

Namibia Internet Usage: Search Engine Market Share: All Platforms: Lilo data was reported at 0.000 % in 15 May 2024. This stayed constant from the previous number of 0.000 % for 14 May 2024. Namibia Internet Usage: Search Engine Market Share: All Platforms: Lilo data is updated daily, averaging 0.000 % from May 2024 (Median) to 15 May 2024, with 9 observations. The data reached an all-time high of 0.200 % in 11 May 2024 and a record low of 0.000 % in 15 May 2024. Namibia Internet Usage: Search Engine Market Share: All Platforms: Lilo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Namibia – Table NA.SC.IU: Internet Usage: Search Engine Market Share.

Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data was reported at 0.000 % in 27 Jan 2025. This stayed constant from the previous number of 0.000 % for 26 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 27 Jan 2025, with 5 observations. The data reached an all-time high of 0.060 % in 23 Jan 2025 and a record low of 0.000 % in 27 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Search Engine Market Share.

In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

Angola Internet Usage: Search Engine Market Share: All Platforms: PrivacyWall data was reported at 0.000 % in 03 May 2025. This stayed constant from the previous number of 0.000 % for 02 May 2025. Angola Internet Usage: Search Engine Market Share: All Platforms: PrivacyWall data is updated daily, averaging 0.010 % from Apr 2024 (Median) to 03 May 2025, with 272 observations. The data reached an all-time high of 0.130 % in 16 Apr 2025 and a record low of 0.000 % in 03 May 2025. Angola Internet Usage: Search Engine Market Share: All Platforms: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Angola – Table AO.SC.IU: Internet Usage: Search Engine Market Share.

Financial Data Services Market size was valued at USD 23.3 Billion in 2023 and is projected to reach USD 42.6 Billion by 2031, growing at a CAGR of 8.1% during the forecast period 2024-2031.

Global Financial Data Services Market Drivers

The market drivers for the Financial Data Services Market can be influenced by various factors. These may include:

The need for real-time analytics is growing: Real-time analytics are becoming more and more necessary in the financial sector due to the acceleration of data consumption. To reduce risks, make wise decisions, and enhance customer service, organizations need quick insights. Stakeholders are giving priority to solutions that enable quick data processing and analysis due to the increase in market volatility and complexity. The need for sophisticated analytical skills is driving providers of financial data services to modernize their products. As companies come to realize that using real-time data is crucial for keeping a competitive edge in a fast-paced financial climate, the competition among them to provide timely insights also boosts market growth.

Growing Machine Learning and AI Adoption: Data analysis has been profoundly changed by the incorporation of AI and machine learning technology into financial data services. By enabling predictive analytics, these technologies help financial organizations make better decisions and reduce risk. Businesses can find trends that were previously invisible by automating data processing operations. This leads to more precise forecasts and improved investment plans. Furthermore, sophisticated algorithms are flexible enough to adjust to shifting circumstances, keeping organizations flexible. The increasing intricacy of financial markets necessitates the use of AI and machine learning, which in turn drives demand for sophisticated financial data services and promotes innovation in the sector.

Global Financial Data Services Market Restraints

Several factors can act as restraints or challenges for the Financial Data Services Market. These may include:

Difficulties in Regulatory Compliance: Regulations controlling data management, privacy, and financial transactions place heavy restrictions on the financial data services market. Regulations like the GDPR, CCPA, and banking industry standards like Basel III and SOX must all be complied with by organizations. Complying with these requirements frequently necessitates a significant investment in staff and compliance systems, which can be taxing, especially for smaller businesses. Regulations are dynamic, and different locations have different needs, which adds to the complexity and expense. Noncompliance not only results in monetary fines but also has the potential to harm an entity's image, so impeding market expansion.

Dangers to Data Security: Threats to data security are a major impediment to the financial data services market. Because they manage sensitive data, financial institutions are often the targets of cyberattacks. Breach can lead to significant monetary losses, legal repercussions, and long-term harm to one's image. Although they can greatly increase operating expenses, investments in strong security measures like encryption, safe access protocols, and continual monitoring are crucial. Moreover, the dynamic strategies employed by cybercriminals need continuous adjustment, placing a burden on resources and detracting from the main operations of businesses. The evolution of security threats poses a challenge to preserving consumer trust, hence impeding industry expansion.

Internet Usage: Search Engine Market Share: Tablet: Sogou data was reported at 0.000 % in 30 Jul 2024. This stayed constant from the previous number of 0.000 % for 29 Jul 2024. Internet Usage: Search Engine Market Share: Tablet: Sogou data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 30 Jul 2024, with 18 observations. The data reached an all-time high of 0.080 % in 26 Jul 2024 and a record low of 0.000 % in 30 Jul 2024. Internet Usage: Search Engine Market Share: Tablet: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.

Global Data Analytics market size 2021 was recorded $28.007 Billion whereas by the end of 2025 it will reach $72.4 Billion. According to the author, by 2033 Data Analytics market size will become $483.83. Data Analytics market will be growing at a CAGR of 26.8% during 2025 to 2033.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

The data management platforms market is set to record a valuation of USD 30 billion in 2025 and grow to USD 90 billion by 2035 at a CAGR of 13.2% during the forecast period. Companies are increasingly embracing AI-based data management, cloud-based analytics, and real-time data integration applications to improve business intelligence as well as customer insights. Additionally, machine learning, big data, and regulation-friendly data handling will drive industry growth.

Contracts and Deals Analysis

Company	Contract Value (USD Million)
Salesforce and Own Company	Approximately USD 1,850 - USD 1,950
Databricks and SAP	Approximately USD 500 - USD 600

Country-wise Analysis

Country	CAGR (2025 to 2035)
USA	10.2%
UK	9.9%
European Union	10.1%
Japan	10.0%
South Korea	10.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
Oracle BlueKai	20-25%
Adobe Audience Manager	15-20%
Salesforce DMP	12-17%
Nielsen DMP	8-12%
Lotame	5-9%
Other Companies (combined)	20-30%

The Business Information Resellers industry has continued to grow as the need for market research has risen. Companies investing in product development typically invest in external information and analysis to ensure the success of perspective products. Business information resellers fill this gap, making money by gathering data, articles and research reports, then offering this content to clients, mostly through subscriptions. With research and development (R&D) on the rise across the economy, information access has become a hot commodity, strengthening core revenue channels for business information resellers. As a result, revenue is forecast to grow at a CAGR of 3.4% and is expected to reach $9.5 billion in 2025, including 11.5% in52024 alone.Business information resellers have thrived thanks to increased investment in R&D and advertising. Even though the COVID-19 pandemic triggered economic instability, the lingering uncertainty has fueled demand for their products. Recent uncertainty surrounding economic policy, namely tariffs, have had a similar effect. Software advancements have also simplified the process of obtaining and repackaging information, especially data. Additionally, favorable outsourcing trends have further bolstered their success. Consequently, profitability has continued to climb, nearing all-time highs.Robust growth in research and development spending will strengthen the core revenue channels for business information resellers, driving industry expansion. Additionally, rising total advertising expenditure and a growing percentage of online services will further enhance this growth. These trends will reshape the broader landscape, with more businesses seeking market information to fine-tune their advertising projects, particularly online. As major corporations continue to globalize, their information needs will become increasingly complex, boosting product development prospects. These positive developments are forecast to drive revenue grow at a CAGR of 1.4% to an estimated $9.5 billion. However, this growth will also intensify competition, pushing the industry toward further consolidation as smaller players get squeezed out of the fiercely competitive marketplace.

Get key insights from Market Research Intellect's Data Migration Software Market Report, valued at USD 5.8 billion in 2024, and forecast to grow to USD 12.3 billion by 2033, with a CAGR of 10.8% (2026-2033).

Global Data Integration market size is expected to reach $25.69 billion by 2029 at 14%, big data technologies' surge fuels accelerated growth in the data integration market

The Executive Search Market report segments the industry into By Search Type (Retained, Contingency, Hybrid), By Function (C-Suite, Director Level and Above, Specialized Functional Roles), By End User (Corporate Sector, Non Profit Organization, Government and Public Sector, Other End Users), and By Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, Middle East and Africa).