GapMaps GIS data for USA and Canada sourced from Applied Geographic Solutions (AGS) includes an extensive range of the highest quality demographic and lifestyle segmentation products. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies.

GIS Data attributes include:

1. Latest Estimates and Projections The estimates and projections database includes a wide range of core demographic data variables for the current year and 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings.

2. Crime Risk Crime Risk is the result of an extensive analysis of a rolling seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, Crime Risk provides an accurate view of the relative risk of specific crime types (personal, property and total) at the block and block group level.

3. Panorama Segmentation AGS has created a segmentation system for the United States called Panorama. Panorama has been coded with the MRI Survey data to bring you Consumer Behavior profiles associated with this segmentation system.

4. Business Counts Business Counts is a geographic summary database of business establishments, employment, occupation and retail sales.

5. Non-Resident Population The AGS non-resident population estimates utilize a wide range of data sources to model the factors which drive tourists to particular locations, and to match that demand with the supply of available accommodations.

6. Consumer Expenditures AGS provides current year and 5-year projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending.

7. Retail Potential This tabulation utilizes the Census of Retail Trade tables which cross-tabulate store type by merchandise line.

8. Environmental Risk The environmental suite of data consists of several separate database components including: -Weather Risks -Seismological Risks -Wildfire Risk -Climate -Air Quality -Elevation and terrain

Primary Use Cases for GapMaps GIS Data:

1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery)
2. Customer Profiling: get a detailed understanding of the demographic & segmentation profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular census block level using all the key metrics
4. Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations.
5. Target Marketing: Develop effective marketing strategies to acquire more customers.

6. Integrate AGS demographic data with your existing GIS or BI platform to generate powerful visualizations.

7. Finance / Insurance (eg. Hedge Funds, Investment Advisors, Investment Research, REITs, Private Equity, VC)

8. Network Planning

9. Customer (Risk) Profiling for insurance/loan approvals

10. Target Marketing

11. Competitive Analysis

12. Market Optimization

13. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O)

14. Tenant Recruitment

15. Target Marketing

16. Market Potential / Gap Analysis

17. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)

18. Customer Profiling

19. Target Marketing

20. Market Share Analysis

We collect, validate, model, and segment raw data signals from over 900+ sources globally to deliver thousands of mobile audience segments. We then combine that data with other public and private data sources to derive interests, intent, and behavioral attributes. Our proprietary algorithms then clean, enrich, unify and aggregate these data sets for use in our products. We have categorized our audience data into consumable categories such as interest, demographics, behavior, geography, etc. Audience Data Categories:Below mentioned data categories include consumer behavioral data and consumer profiles (available for the US and Australia) divided into various data categories. Brand Shoppers:Methodology: This category has been created based on the high intent of users in terms of their visits to Brand outlets in the real world. To create segments containing users with a high-affinity index, we use a precise determination of the number of occurrences at a given time. Place Category Visitors:Methodology: This category has been created based on the high intent of users visiting specific places of interest in the real world. To create segments containing users with a high-affinity index, we use a precise determination of the number of occurrences at a given time. Demographics:This category has been created based on deterministic data that we receive from apps based on the declared gender and age data. Marital Status, Education, Party affiliation, and State residency are available in the US. Geo-Behavioural:This category has been created based on the high intent of users in terms of the frequency of their visits to specific granular places of interest in the real world. To create segments containing users with a high-affinity index, we use a precise determination of the number of occurrences at a given time. Interests:This segment is created based on users' interest in a specific subject while browsing the internet when the visited website category is clearly focused on a specific subject such as cars, cooking, traveling, etc. We use a deterministic model to assign a proper profile and time that information is valid. The recency of data can range from 14 to 30 days, depending on the topic. Intent:Factori receives data from many partners to deliver high-quality pieces of information about users’ shopping intent. We collect data from sources connected to the eCommerce sector and we also receive data connected to online transactions from affiliate networks to deliver the most accurate segments with purchase intentions, such as laptops, mobile phones, or cars. The recency of data can range from 7 to 14 days depending on the product category. Events:This category was created based on the high interest of users in terms of content related to specific global events - sports, culture, and gaming. Among the event segments, we also distinguish categories related to the interest in certain lifestyle choices and behaviors. To create segments containing users with a high-affinity index, we use a precise determination of the number of occurrences at a given time. App Usage:Mobile category is a branch of the taxonomy that is dedicated only to the data that is based on mobile advertising IDs. It is based on the categorization of the mobile apps that the user has installed on the device. Auto Ownership:Consumer Profiles - Available for US and AustraliaThis audience has been created based on users declaring that they own a certain brand of automobile and other automotive attributes via a survey or registration. These audiences are currently available in the USA. Motorcycle Ownership:Consumer Profiles - Available for US and AustraliaThis audience has been created based on users declaring that they own a certain brand of motorcycle and other motorcycle-based attributes via a survey or registration. These audiences are currently available for the USA. Household:Consumer Profiles - Available for the US and AustraliaThis audience has been created based on users' declaring their marital status, parental status, and the overall number of children via a survey or registration. These audiences are currently available in the USA. Financial:Consumer Profiles - Available for the US and Australia this audience has been created based on their behavior in different financial services like property ownership, mortgage, investing behavior, and wealth and declaring their estimated net worth via a survey or registration. Purchase/ Spending Behavior:Consumer Profiles - Available for the US and AustraliaThis audience has been created based on their behavior in different spending behaviors in different business verticals available in the USA. Clusters:Consumer Profiles - Available for the US and AustraliaClusters are groups of consumers who exhibit similar demographic, lifestyle, and media consumption characteristics, empowering marketers to understand the unique attributes that comprise their most profitable consumer segments. Armed with this rich data, data scientists can drive analytics and modeling to power their brand’s unique marketing initiatives. B2B Audiences;Consumer Profiles - Available for US and AustraliaThis audience has been created based on users declaring their employee credentials, designations, and companies they work in, further specifying business verticals, revenue breakdowns, and headquarters locations. Customizable Audiences Data Segment:Brands can choose the appropriate pre-made audience segments or ask our data experts about creating a custom segment that is precisely tailored to your brief in order to reach their target customers and boost the campaign's effectiveness. Location Query Granularity:Minimum area: HEX 8Maximum area: QuadKey 17/City

Our consumer data is gathered and aggregated via surveys, digital services, and public data sources. We use powerful profiling algorithms to collect and ingest only fresh and reliable data points.

Our comprehensive data enrichment solution includes a variety of data sets that can help you address gaps in your customer data, gain a deeper understanding of your customers, and power superior client experiences.

1. Geography - City, State, ZIP, County, CBSA, Census Tract, etc.
2. Demographics - Gender, Age Group, Marital Status, Language etc.
3. Financial - Income Range, Credit Rating Range, Credit Type, Net worth Range, etc
4. Persona - Consumer type, Communication preferences, Family type, etc
5. Interests - Content, Brands, Shopping, Hobbies, Lifestyle etc.
6. Household - Number of Children, Number of Adults, IP Address, etc.
7. Behaviours - Brand Affinity, App Usage, Web Browsing etc.
8. Firmographics - Industry, Company, Occupation, Revenue, etc
9. Retail Purchase - Store, Category, Brand, SKU, Quantity, Price etc.
10. Auto - Car Make, Model, Type, Year, etc.
11. Housing - Home type, Home value, Renter/Owner, Year Built etc.

Consumer Graph Schema & Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as country location, MAU, DAU & Monthly Location Pings:

Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly).

Consumer Graph Use Cases:

360-Degree Customer View:Get a comprehensive image of customers by the means of internal and external data aggregation.

Data Enrichment:Leverage Online to offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment

Fraud Detection: Use multiple digital (web and mobile) identities to verify real users and detect anomalies or fraudulent activity.

Advertising & Marketing:Understand audience demographics, interests, lifestyle, hobbies, and behaviors to build targeted marketing campaigns.

Using Factori Consumer Data graph you can solve use cases like:

Acquisition Marketing Expand your reach to new users and customers using lookalike modeling with your first party audiences to extend to other potential consumers with similar traits and attributes.

Lookalike Modeling

Build lookalike audience segments using your first party audiences as a seed to extend your reach for running marketing campaigns to acquire new users or customers

And also, CRM Data Enrichment, Consumer Data Enrichment B2B Data Enrichment B2C Data Enrichment Customer Acquisition Audience Segmentation 360-Degree Customer View Consumer Profiling Consumer Behaviour Data

Sourcing accurate and up-to-date map data across Asia and MENA has historically been difficult for retail brands looking to expand their store networks in these regions. Either the data does not exist or it isn't readily accessible or updated regularly.

GapMaps Map Data uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographics data across Asia and MENA at 150m x 150m grid levels in major cities and 1km grids outside of major cities.

GapMaps Map Data also includes the latest Point-of-Interest (POI) Data for leading retail brands across a range of categories including Fast Food/ QSR, Health & Fitness, Supermarket/Grocery and Cafe sectors which is updated monthly.

With this information, brands can get a detailed understanding of who lives in a catchment, where they work and their spending potential which allows you to:

• Better understand your customers
• Identify optimal locations to expand your retail footprint
• Define sales territories for franchisees
• Run targeted marketing campaigns.

GapMaps Map Data for Asia and MENA can be utilized in any GIS platform and includes the latest estimates (updated annually) on:

1. Population (how many people live in your local catchment)
2. Demographics (who lives within your local catchment)
3. Worker population (how many people work within your local catchment)
4. Consuming Class and Premium Consuming Class (who can can afford to buy goods & services beyond their basic needs and /or shop at premium retailers)
5. Retail Spending (Food & Beverage, Grocery, Apparel, Other). How much are consumers spending on retail goods and services by category.

Primary Use Cases for GapMaps Map Data:

1. Retail Site Selection - identify optimal locations for future expansion and benchmark performance across existing locations.
2. Customer Profiling: get a detailed understanding of the demographic profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular 150m x 150m grid levels using all the key metrics
4. Target Marketing: Develop effective marketing strategies to acquire more customers.
5. Integrate GapMaps demographic data with your existing GIS or BI platform to generate powerful visualizations.
6. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)
7. Customer Profiling
8. Target Marketing
9. Market Share Analysis

Sourcing accurate and up-to-date demographics GIS data across Asia and MENA has historically been difficult for retail brands looking to expand their store networks in these regions. Either the data does not exist or it isn't readily accessible or updated regularly.

GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent geodemographic datasets across Asia and MENA at 150m x 150m grid levels in major cities and 1km grids outside of major cities.

With this information, brands can get a detailed understanding of who lives in a catchment, where they work and their spending potential which allows you to:

• Better understand your customers
• Identify optimal locations to expand your retail footprint
• Define sales territories for franchisees
• Run targeted marketing campaigns.

Premium demographics GIS data for Asia and MENA includes the latest estimates (updated annually) on:

1. Population (how many people live in your local catchment)
2. Demographics (who lives within your local catchment)
3. Worker population (how many people work within your local catchment)
4. Consuming Class and Premium Consuming Class (who can can afford to buy goods & services beyond their basic needs and /or shop at premium retailers)
5. Retail Spending (Food & Beverage, Grocery, Apparel, Other). How much are consumers spending on retail goods and services by category.

Primary Use Cases for GapMaps Demographics GIS Data:

1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery)
2. Customer Profiling: get a detailed understanding of the demographic profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular 150m x 150m grid levels using all the key metrics
4. Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations.
5. Target Marketing: Develop effective marketing strategies to acquire more customers.

6. Integrate GapMaps demographic data with your existing GIS or BI platform to generate powerful visualizations.

7. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O)

8. Tenant Recruitment

9. Target Marketing

10. Market Potential / Gap Analysis

11. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)

12. Customer Profiling

13. Target Marketing

14. Market Share Analysis

Key Table Information.Table Title.Selected Sectors: Products by Industry for the U.S.: 2022.Table ID.ECNNAPCSPRD2022.EC2200NAPCSPRDIND.Survey/Program.Economic Census.Year.2022.Dataset.ECN Multi-Sector Statistics Product Statistics.Source.U.S. Census Bureau, 2022 Economic Census.Release Date.2025-05-29.Release Schedule.The Economic Census occurs every five years, in years ending in 2 and 7.The data in this file come from the 2022 Economic Census data files released on a flow basis starting in January 2024 with First Look Statistics. Preliminary U.S. totals released in January 2024 are superseded with final data shown in the releases of later economic census statistics through March 2026.For more information about economic census planned data product releases, see 2022 Economic Census Release Schedule..Dataset Universe.The dataset universe consists of all establishments that are in operation for at least some part of 2022, are located in one of the 50 U.S. states, associated offshore areas, or the District of Columbia, have paid employees, and are classified in one of nineteen in-scope sectors defined by the 2022 North American Industry Classification System (NAICS)..Methodology.Data Items and Other Identifying Records.Number of establishmentsSales, value of shipments, or revenue of NAPCS collection code ($1,000)Industry contribution to total NAPCS collection code sales, value of shipments, or revenue (%)Coefficient of variation for number of establishments (%)Coefficient of variation for NAPCS collection code sales, value of shipments, or revenue (%)Standard error of industry contribution to total NAPCS collection code sales, value of shipments, or revenue (%)Range indicating imputed percentage of total NAPCS collection code sales, value of shipments, or revenueDefinitions can be found by clicking on the column header in the table or by accessing the Economic Census Glossary..Unit(s) of Observation.The reporting units for the economic census are employer establishments. An establishment is generally a single physical location where business is conducted or where services or industrial operations are performed. A company or firm is comprised of one or more in-scope establishments that operate under the ownership or control of a single organization. For some industries, the reporting units are instead groups of all establishments in the same industry belonging to the same firm..Geography Coverage.The data are shown for the U.S. level for all sectors. For information about economic census geographies, including changes for 2022, see Geographies..Industry Coverage.The data are shown at the total for all sectors and 6-digit 2022 NAICS code level for all sectors except Agriculture. For information about NAICS, see Economic Census Code Lists..Business Characteristics.For Wholesale Trade (42), data are presented by Type of Operation (All establishments).For selected Services sectors, data are presented by Tax Status (All establishments)..Sampling.The 2022 Economic Census sample includes all active operating establishments of multi-establishment firms and approximately 1.7 million single-establishment firms, stratified by industry and state. Establishments selected to the sample receive a questionnaire. For some data on this table, estimates come only from the establishments selected into the sample. For more information about the sample design, see 2022 Economic Census Methodology..Confidentiality.The Census Bureau has reviewed this data product to ensure appropriate access, use, and disclosure avoidance protection of the confidential source data (Project No. 7504609, Disclosure Review Board (DRB) approval number: CBDRB-FY23-099).To protect confidentiality, the U.S. Census Bureau suppresses cell values to minimize the risk of identifying a particular business’ data or identity.To comply with disclosure avoidance guidelines, data rows with fewer than three contributing firms or three contributing establishments are not presented. Additionally, establishment counts are suppressed when other select statistics in the same row are suppressed. More information on disclosure avoidance is available in the 2022 Economic Census Methodology..Technical Documentation/Methodology.For detailed information about the methods used to collect data and produce statistics, survey questionnaires, Primary Business Activity/NAICS codes, NAPCS codes, and more, see Economic Census Technical Documentation..Weights.For some data on this table, estimates come only from the establishments selected into the sample. For these estimates, selected establishments have sampling weights equal to the inverse of their selection probability, generally between 1 and 40. There is further weighting to account for nonresponse and to ensure that detailed estimates sum to basic statistics where applicable. For more information on weighting, see 2022 Economic Census Methodology..Table Information.FTP Download.https://www2.census.gov/programs-surveys/economic-...

Link to the ScienceBase Item Summary page for the item described by this metadata record. Service Protocol: Link to the ScienceBase Item Summary page for the item described by this metadata record. Application Profile: Web Browser. Link Function: information

The Consumer Expenditure Survey (CE) program provides a continuous and comprehensive flow of data on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. These data are used widely in economic research and analysis, and in support of revisions of the Consumer Price Index.

The CE program is comprised of two separate components (each with its own survey questionnaire and independent sample), the Diary Survey and the quarterly Interview Survey (ICPSR 36237). This data collection contains the Diary Survey component, which was designed to obtain data on frequently purchased smaller items, including food, housing, apparel and services, transportation, entertainment, and out-of-pocket health care costs. Each consumer unit (CU) recorded its expenditures in a diary for two consecutive 1-week periods. Although the diary was designed to collect information on expenditures that could not be easily recalled over time, respondents were asked to report all expenses (except overnight travel) that the CU incurred during the survey week.

The 2013 Diary Survey release contains five sets of data files (FMLD, MEMD, EXPD, DTBD, DTID), and one processing file (DSTUB). The FMLD, MEMD, EXPD, DTBD, and DTID files are organized by the quarter of the calendar year in which the data were collected. There are four quarterly datasets for each of these files.

The FMLD files contain CU characteristics, income, and summary level expenditures; the MEMD files contain member characteristics and income data; the EXPD files contain detailed weekly expenditures at the Universal Classification Code (UCC) level; the DTBD files contain the CU's reported annual income values or the mean of the five imputed income values in the multiple imputation method; and the DTID files contain the five imputed income values. Please note that the summary level expenditure and income information on the FMLD files permit the data user to link consumer spending, by general expenditure category, and household characteristics and demographics on one set of files.

The DSTUB file provides the aggregation scheme used in the published consumer expenditure tables. The DSTUB file is further explained in Section III.F.6. 'Processing Files' of the Diary Survey Users' Guide. A second documentation guide, the 'Users' Guide to Income Imputation,' includes information on how to appropriately use the imputed income data.

Demographic and family characteristics data include age, sex, race, marital status, and CU relationships for each CU member. Income information was also collected, such as wage, salary, unemployment compensation, child support, and alimony, as well as information on the employment of each CU member age 14 and over.

The unpublished integrated CE data tables produced by the BLS are available to download through NADAC (click on 'Other' in the Dataset(s) section). The tables show average and percentile expenditures for detailed items, as well as the standard error and coefficient of variation (CV) for each spending estimate. The BLS unpublished integrated CE data tables are provided as an easy-to-use tool for obtaining spending estimates. However, users are cautioned to read the BLS explanatory letter accompanying the tables. The letter explains that estimates of average expenditures on detailed spending items (such as leisure and art-related categories) may be unreliable due to so few reports of expenditures for those items.

The Consumer Expenditure Survey (CE) program provides a continuous and comprehensive flow of data on the buying habits of American consumers including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. These data are used widely in economic research and analysis, and in support of revisions of the Consumer Price Index. The CE program is comprised of two separate components (each with its own questionnaire and independent sample), the quarterly Interview Survey and the Diary Survey (ICPSR 4415). This data collection contains the quarterly Interview Survey data, which was designed to collect data on major items of expense which respondents could be expected to recall for 3 months or longer. These included relatively large expenditures, such as those for property, automobiles, and major durable goods, and those that occurred on a regular basis, such as rent or utilities. The Interview Survey does not collect data on expenses for housekeeping supplies, personal care products, and nonprescription drugs, which contribute about 5 to 15 percent of total expenditures. The microdata in this collection are available as SAS, SPSS, and STATA datasets or ASCII comma-delimited files. The 2004 Interview Survey release contains five groups of Interview data files (FMLY, MEMB, MTAB, ITAB, and ITAB_IMPUTE), 50 EXPN files, and four processing files. The FMLY, MEMB, MTAB, ITAB, and ITAB_IMPUTE files are organized by the calendar quarter of the year in which the data were collected. There are five quarterly datasets for each of these files, running from the first quarter of 2004 through the first quarter of 2005. The FMLY file contains consumer unit (CU) characteristics, income, and summary level expenditures; the MEMB file contains member characteristics and income data; the MTAB file contains expenditures organized on a monthly basis at the Universal Classification Code (UCC) level; the ITAB file contains income data converted to a monthly time frame and assigned to UCCs; and the ITAB_IMPUTE file contains the five imputation variants of the income data converted to a monthly time frame and assigned to UCCs. The EXPN files contain expenditure data and ancillary descriptive information, often not available on the FMLY or MTAB files, in a format similar to the Interview questionnaire. In addition to the extra information available on the EXPN files, users can identify distinct spending categories easily and reduce processing time due to the organization of the files by type of expenditure. Each of the 50 EXPN files contains five quarters of data, directly derived from their respective questionnaire sections. The processing files enhance computer processing and tabulation of data, and provide descriptive information on item codes. The processing files are: (1) aggregation scheme files used in the published consumer expenditure survey interview tables and integrated tables (ISTUB and INTSTUB), (2) a UCC file that contains UCCs and their abbreviated titles, identifying the expenditure, income, or demographic item represented by each UCC, (3) two vehicle make and model files (VEHI and CAPIVEHI), and (4) files containing sample programs (See Section VII.A. SAMPLE PROGRAM). The processing files are further explained in the Interview User Guide, Section III.F.6. "PROCESSING FILES." There is also a second user guide, User's Guide to Income Imputation in the CE, which includes information on how to appropriately use the imputed income data. Demographic and family characteristics data include age, sex, race, marital status, and CU relationships for each CU member. Income information, such as wage, salary, unemployment compensation, child support, and alimony, as well as information on the employment of each CU member age 14 and over was also collected.

Release Date: 2021-05-06.Release Schedule:.The data in this file come from the 2017 Economic Census. For information about economic census planned data product releases, see Economic Census: About: 2017 Release Schedules...Key Table Information:.Includes only establishments of firms with payroll..Data may be subject to employment- and/or sales-size minimums that vary by industry...Data Items and Other Identifying Records:.Number of establishments.Sales, value of shipments, or revenue ($1,000).Sales, value of shipments, or revenue of NAPCS products relating to this inquiry ($1,000).Percent of credit financing products income from interest (%).Percent of credit financing products income from fees (%).Percent of credit financing products income from other fees (%).Response coverage of type of credit financing products income inquiry (%)..Each record includes a code which represents a specific type of credit financing products category...Geography Coverage:.The data are shown for employer establishments at the U.S. level only. For information about economic census geographies, including changes for 2017, see Economic Census: Economic Geographies...Industry Coverage:.The data are shown for selected 6- and 7-digit 2017 NAICS codes. For information about NAICS, see Economic Census: Technical Documentation: Economic Census Code Lists...Footnotes:.Not applicable...FTP Download:.Download the entire table at: https://www2.census.gov/programs-surveys/economic-census/data/2017/sector52/EC1752CRFIN.zip..API Information:.Economic census data are housed in the Census Bureau API. For more information, see Explore Data: Developers: Available APIs: Economic Census..Methodology:.To maintain confidentiality, the U.S. Census Bureau suppresses data to protect the identity of any business or individual. The census results in this file contain sampling and/or nonsampling error. Data users who create their own estimates using data from this file should cite the U.S. Census Bureau as the source of the original data only...To comply with disclosure avoidance guidelines, data rows with fewer than three contributing establishments are not presented. Additionally, establishment counts are suppressed when other select statistics in the same row are suppressed. For detailed information about the methods used to collect and produce statistics, including sampling, eligibility, questions, data collection and processing, data quality, review, weighting, estimation, coding operations, confidentiality protection, sampling error, nonsampling error, and more, see Economic Census: Technical Documentation: Methodology...Symbols:.D - Withheld to avoid disclosing data for individual companies; data are included in higher level totals.N - Not available or not comparable.S - Estimate does not meet publication standards because of high sampling variability, poor response quality, or other concerns about the estimate quality. Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau. For a description of publication standards and the total quantity response rate, see link to program methodology page..X - Not applicable.A - Relative standard error of 100% or more.r - Revised.s - Relative standard error exceeds 40%.For a complete list of symbols, see Economic Census: Technical Documentation: Data Dictionary.. .Source:.U.S. Census Bureau, 2017 Economic Census.For information about the economic census, see Business and Economy: Economic Census...Contact Information:.U.S. Census Bureau.For general inquiries:. (800) 242-2184/ (301) 763-5154. ewd.outreach@census.gov.For specific data questions:. (800) 541-8345.For additional contacts, see Economic Census: About: Contact Us.

Release Date: 2020-12-17.Release Schedule:.The data in this file come from the 2017 Economic Census of Island Areas data files released on a flow basis from October 2019 through December 2020. For more information about economic census planned data product releases, see Economic Census: About: 2017 Release Schedules...Key Table Information:.Includes only establishments and firms with payroll..Data may be subject to employment- and/or sales-size minimums that vary by industry..The level of geographic detail covered varies by island. Refer to geographic area definitions for a detailed list of the geographies. Note that some tables include geography levels that only pertain to Puerto Rico..Some noise range columns are hidden..Totals may not sum due to rounding...Data Items and Other Identifying Records: .Sales, value of shipments, or revenue size of establishment code.Number of establishments.Sales, value of shipments, or revenue ($1,000).Guestrooms as of December 31.Range indicating percent of total sales, value of shipments, or revenue imputed..Each record includes a RCPSZES code, which represents a specific sales, value of shipments, or revenue size category of establishments...The data are shown for NAPCS services codes and sales, value of shipments, or revenue size of establishments...Geography Coverage:.The data are shown for employer establishments and firms that vary by industry: . At the Territory level for American Samoa. At the Territory level for Guam. At the Territory level for the Commonwealth of the Northern Mariana Islands . At the Territory level for Puerto Rico. At the Territory level for US Virgin Islands.For information about economic census geographies, including changes for 2017, see Economic Census: Economic Geographies...Industry Coverage:.The data are shown for NAICS code 7211 and selected geographies. For information about NAICS, see Economic Census: Technical Documentation: Economic Census Code Lists....Footnotes:.Not applicable...FTP Download:.Download the entire table at: https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00/IA1700NAPCS04.zip..API Information:.Economic census data are housed in the Census Bureau API. For more information, see Explore Data: Developers: Available APIs: Economic Census..Methodology:.To maintain confidentiality, the U.S. Census Bureau suppresses data to protect the identity of any business or individual. The census results in this file contain sampling and/or nonsampling error. Data users who create their own estimates using data from this file should cite the U.S. Census Bureau as the source of the original data only...To comply with disclosure avoidance guidelines, data rows with fewer than three contributing establishments are not presented. Additionally, establishment counts are suppressed when other select statistics in the same row are suppressed. For detailed information about the methods used to collect and produce statistics, including sampling, eligibility, questions, data collection and processing, data quality, review, weighting, estimation, coding operations, confidentiality protection, sampling error, nonsampling error, and more, see Economic Census: Technical Documentation: Methodology...Symbols:.D - Withheld to avoid disclosing data for individual companies; data are included in higher level totals.N - Not available or not comparable.S - Estimate does not meet publication standards because of high sampling variability, poor response quality, or other concerns about the estimate quality. Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau. For a description of publication standards and the total quantity response rate, see link to program methodology page..X - Not applicable.A - Relative standard error of 100% or more.r - Revised.s - Relative standard error exceeds 40%.For a complete list of symbols, see Economic Census: Technical Documentation: Data Dictionary.. .Source:.U.S. Census Bureau, 2017 Economic Census.For information about the economic census, see Business and Economy: Economic Census...Contact Information:.U.S. Census Bureau.For general inquiries:. (800) 242-2184/ (301) 763-5154. ewd.outreach@census.gov.For specific data questions:. (800) 541-8345.For additional contacts, see Economic Census: About: Contact Us.

Here are a few use cases for this project:

1. Public Surveillance: This computer vision model could significantly enhance public security measures by allowing real-time detection and classification of persons in public areas such as parks, airports, and metro stations, potentially helping to track lost children, identify suspicious activity, or assist in suspect identification in crime incidents.

2. Age-Gender-based Advertising: The model could be used in digital billboards or online advertising systems to identify the age and gender of persons viewable by the camera, then adapt the advertisement displayed to better suit the demographic.

3. Assistive Technology for Visually Impaired: "Human detection" computer vision model could enhance assistive devices for visually impaired people, enabling them to understand their surroundings better. For instance, the model can identify and relay information about the age and gender of approaching individuals.

4. Retail Analytics: Retail stores and shopping malls could use the model to gather demographic data about shoppers, helping them better understand their customer base, plan product placement, and develop targeted marketing strategies.

5. User Experience Customization: Interactive exhibits or applications, such as museum installations or games, could use the model to adapt the experience based on the user's age and gender, aiming to deliver a more engaging and personalized experience.

Demographic data prediction is powered by Demografy AI that extracts demographic data from names with 100% coverage, accuracy preview before purchase and GDPR-compliance.

Demografy is a privacy by design customer demographics prediction AI platform.

Use cases: - Social Media analytics and user segmentation - Competitor analysis - Actionable analytics about your customers to get demographic insights - Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns - Enhanced personalization knowing you customer better

Core features: - Demographic segmentation - Demographic analytics - API integration - Data export

Key advantages: - 100% coverage of lists - Accuracy estimate before purchase - GDPR-compliance as no sensitive data is required. Demografy can work with only first names or masked last names

Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You need only names of social media users. This makes Demografy privacy by design and enables you to get 100% coverage of your audience since all you need to know is names.

Abstract

This report presents the final results from the last seven scientific rounds of the Tanzania High Frequency Welfare Monitoring Phone Survey (THFWMPS) which was conducted by the National Bureau of Statistics (NBS) and Office of Chief Government Statistician (OCGS) Zanzibar, in collaboration with World Bank (WB) and the Research on Poverty Alleviation (REPOA). The key findings from these high frequency survey rounds are intended to be used to monitor and mitigate the negative impacts of the emerging crisis such as pandemics on the economic and population wellbeing of the country.

Round 6 to 12 comprises findings from the following key areas; Demographic Characteristics, Employment Status and Reasons for Not Working, Economic Sentiments, Natural Disasters and Climate Events, Access to Essential Goods and Services, Types of Shocks Experienced by Households ( Environmental Shocks and Agricultural Shocks), Transportation Usage for Different Locations in Tanzania (Market Transportation, Workplace and School Transportation and Transport use for health facilities), Household Subjective Welfare Situation , Crop Production and Livestock.

The objective of Round 12 is divided into two aspects: testing the installed call center gadgets and conducting the Round 12 phone survey. The installed gadgets at the call center were tested to gain insight into how well the center functions and to identify areas for improvement, whether in customer experience, agent performance, or technical infrastructure. The objective of the Round 12 phone survey was to gather timely data to fill information gaps and support evidence-based decision-making for welfare monitoring and understanding the impacts of crises, such as extreme weather events, epidemics, pandemics and any other crises occurred.

Geographic coverage

National

Analysis unit

Household Individuals

Universe

The survey covered all de jure households excluding prisons, hospitals, military barracks, and school dormitories

Kind of data

Sample survey data [ssd]

Sampling procedure

Phase one of the Tanzania High Frequency Welfare Monitoring Panel Survey (THFWMPS I) draws its sample from various previous face-to-face surveys, including the Mainland Household Budget Survey (HBS) 2017/18, the Zanzibar HBS 2019/20, and the National Panel Survey (NPS) 2014. The inclusion of telephone numbers from most participants of these surveys provides the foundation for the survey sample.

The target for monthly sample completion is approximately 3,000 households. The NPS serves as the primary sample frame, supplemented by the Mainland and Zanzibar HBS. For THFWMPS Phase II, the sample frame comprises respondents from Phase I who did not explicitly refuse to participate (2,200 households), alongside additional households from the 2021 Booster sample of NPS Wave 5 (NPS 5) households with available phone numbers.

The Survey Round twelfth conducted from October - November 2024 includes a total of 2,489 households, contributing to the continued monitoring welfare within Tanzanian households

Mode of data collection

Computer Assisted Personal Interview [capi]

Research instrument

Round 6 questionnaire The questionnaire gathers information on demographics; employment; non-farm enterprise; COVID-19 Vaccine; access to health services; and youth contact details. The contents of questionnaire are outlined below:

Cover: Household identifiers and enumerator identifiers Interview Information: Details of call attempts, result and respondent of call attempt, interview consent, date and time of call back, phone numbers called, the information of the person that the listed phone number belongs to. Basic Information: Roster of members of the household, relationship to the household head, gender, age, relationship to head, reason for joining the household if new, and reason for leaving the household if left. Employment (respondent): Status and information of income-generating activities (wage work, family business and farming), reason for stopped working, and reason for not able to perform activities as usual. Economic Sentiments: How household feels about past and future household economic situation, past and future country economic situation, past and future consumer prices, major household purchases, extreme weather shocks to household’s financial status in the future. Food Prices: Availability of specific food items in the country, current price of the item, as well as price of the same item 30 days prior. Fuel Prices: Household has ever bought petrol/diesel, last time household purchased petrol, difficulties encountered when purchasing petrol. Recontact: Data on how the household can be recontacted in the future, including phone number, time of day they can be reached in the future. Interview Results: Result of interview including observation notes by enumerator regarding the interview, respondent and language of interview.

Round 7 questionnaire The questionnaire gathers information on demographics; employment; economic sentiments; access to essential goods and services; food prices; energy prices; transportation prices; food insecurity; dietary diversity, and subjective welfare. The contents of questionnaire are outlined below:

Cover: Household identifiers and enumerator identifiers Interview Information: Details of call attempts, result and respondent of call attempt, interview consent, date and time of call back, phone numbers called, the information of the person that the listed phone number belongs to. Basic Information: Roster of members of the household, relationship to the household head, gender, age, relationship to head, reason for joining the household if new, and reason for leaving the household if left. Employment (respondent): Status and information of income-generating activities (wage work, family business and farming), reason for stopped working, and reason for not able to perform activities as usual. Economic Sentiments: Household interpretations of past and future household economic situation, past and future country economic situation, past and future consumer prices, major household purchases, and extreme weather shocks to household’s financial status in the future. Access to Goods and Services: Household’s access to staple foods (maize grain, cassava, rice, and maize flour), essential goods (medicine, soap, fuel/gasoline, and fertilizers) and reasons for not being able to access the goods and services. Food Prices: Availability of specific food items in the country, current price of the item, as well as price of the same item 30 days prior. Energy Prices: Household purchases of energy/fuel (petrol, diesel, LPG, kerosene), last purchase of energy/fuel, number of liters purchased, total amount paid, and changes in the price in the last month. Transportation Prices: Mode of transportation for selected destinations, amount paid in total, as well as changes in the price in last month. Subjective Welfare: How the household feels about their food consumption, housing, clothing, health care, and the level of current household income over the past one month. Food Insecurity: Household’s food security status during the last 30 days. Dietary Diversity: Household’s consumption of a variety of food groups over the last 7 days, as well as how the food was acquired. Recontact Information: Data on how the household can be recontacted in the future, including phone number, time of day they can be reached in the future. Interview Results: Result of interview including observation notes by enumerator regarding the interview, respondent and language of interview.

Round 8 questionnaire The questionnaire gathers information on demographics; employment; economic sentiments; access to essential goods and services; food prices; energy prices; transportation prices; food insecurity; dietary diversity, and subjective welfare. The contents of questionnaire are outlined below:

Cover: Household identifiers and enumerator identifiers Interview Information: Details of call attempts, result and respondent of call attempt, interview consent, date and time of call back, phone numbers called, the information of the person that the listed phone number belongs to. Basic Information: Roster of members of the household, relationship to the household head, gender, age, relationship to head, reason for joining the household if new, and reason for leaving the household if left. Employment (respondent): Status and information of income-generating activities (wage work, family business and farming), reason for stopped working, and reason for not able to perform activities as usual. Economic Sentiments: Household interpretations of past and future household economic situation, past and future country economic situation, past and future consumer prices, major household purchases, and extreme weather shocks to household’s financial status in the future. Non-Farm Enterprise: Status and information of non-farm income-generating activities, reason for stopped operating, reason for not able to perform activities as usual, and reason for reduced revenue from family business Access to Goods and Services: Household’s access to staple foods (maize grain, cassava, rice, and maize flour), essential goods (medicine, soap, fuel/gasoline, and fertilizers) and reasons for not being able to access the goods and services. Food Prices: Availability of specific food items in the country, current price of the item, as well as price of the same item 30 days prior. Energy Prices: Household purchases of energy/fuel (petrol, diesel, LPG, kerosene), last purchase of energy/fuel, number of liters purchased, total amount paid, and changes in the price in the last

Snapshot img

Customer Analytics Applications Market Size 2024-2028

The customer analytics applications market size is estimated to grow by USD 16.73 billion at a CAGR of 17.58% between 2023 and 2028. The growth of the market depends on several factors, including the increasing number of social media users, the growing need for improved customer satisfaction, and an increase in the adoption of customer analytics by SMEs. Customer analytics application refers to a software or system that analyzes customer data such as behavioral, demographic, and personal information to gain insights into their behavior, preferences, and needs. It uses various techniques such as data mining, predictive modeling, and statistical analysis to gather information and make informed decisions in marketing, sales, product development, and overall customer management. The goal of a customer analytics application is to enhance customer understanding and improve business strategies by allowing companies to make data-driven decisions and provide personalized experiences to their customers.

What will be the Size of the Market During the Forecast Period?

To learn more about this report, View Report Sample

Market Dynamics

In the evolving internet retail landscape, businesses are increasingly adopting innovative cloud deployment modes to enhance their operational efficiency. Customer Data Platforms (CDPs) like Neustar and Clarity Insight are pivotal in integrating and analyzing customer data to drive personalized experiences and strategic decisions. These platforms leverage cloud deployment modes to offer scalable solutions that support internet retail operations and enhance customer engagement. Data platforms are instrumental in collecting and processing vast amounts of data, providing valuable insights for trailblazers in the industry. By utilizing advanced cloud deployment modes, companies can efficiently manage their data infrastructure and improve their online retail strategies. Integrating Neustar and Clarity Insight into their systems enables businesses to stay ahead of the competition by offering tailored experiences and optimizing their internet retail performance through scalable solutions.

Key Market Driver

An increase in the adoption of customer analytics by SMEs is notably driving market growth. Expanding the efficiency and performance of business operations is critical to achieving the desired set of goals of an organization. Businesses with a customer-centric approach deal with massive amounts of customer data, which is stored, managed, and processed in real-time. SMEs generate numerous forms of customer data related to customer demographics and sales, marketing campaigns, websites, and conversations. Consequently, these businesses must scrutinize all this customer-related data to achieve a competitive edge in the market. SMEs are majorly using these as they enable better forecasting, resource management, and streamlining of data under one platform, lower operational costs, improve decision-making, and expand sales.

In addition, the increase in customer data, along with the companies' need to automate customer data processing, is leading to the increased adoption by SMEs. Hence, customer analytics is being executed across SMEs for better management of their business operations via a centralized management system with enhanced collaboration, productivity, simplified compliance, and risk management. Such factors are the significant driving factors driving the growth of the global market during the forecast period.

Major Market Trends

Advancements in technology are an emerging trend shaping the market growth. AI and ML technologies have revolutionized the way businesses understand and analyze customer data, allowing them to make more informed decisions and deliver customized experiences. Also, AI and ML have played a critical role in fake detection and prevention in the customer analytics market. Algorithms can identify unusual activities that may indicate fraud by analyzing transactional data and behavioral patterns. This allows businesses to secure themselves and their customers from potential financial losses.

Additionally, AI and ML have enhanced customer segmentation capabilities. Businesses can group customers based on their similarities by using clustering algorithms, allowing them to create targeted marketing campaigns for specific segments. This enables enterprises to personalize their messages and offers, resulting in higher customer engagement and conversion rates. These factors are anticipated to fuel the market growth and trends during the forecast period.

Significant Market Restrain

Data integration issues are a significant challenge hindering market growth. To analyze customer data generated from various types of systems, enterprises use these. The expansion in the use of smart devices and Internet penetration is creating

Abstract

Basic information is lacking about many pastoralist areas in the world. As a result, many services, programmes and policies do not effectively address the needs of pastoralist communities. The Government Cooperative Programme (GCP) project GCP/GLO/779/IF “Pastoralists-driven Data Management System”, was based on the idea that pastoralist associations could themselves collect, manage and share data from among their communities. This information could then be used to advocate for better targeted and pastoralist-friendly policies at local, national and international level. The project aimed at strengthening the capacities of pastoral organizations in data collection, analysis and information management, in order to facilitate evidence-based policy decision-making. It was implemented in Argentina, Chad and Mongolia, managed by the Pastoralist Knowledge Hub (PKH), and supported by the Centre de coopération internationale en recherche agronomique pour le développement (Agricultural Research Centre for International Development [CIRAD]).

In Mongolia, the project was implemented by the National Federation of Pastoralist User Groups. An innovative approach for collecting data was developed through close partnership among the stakeholders involved, and was adopted during two successive surveys. The two questionnaires for collecting data on pastoralism were discussed and adapted to the national context, through the contribution of the participants and their deep knowledge of the field. This was one of the most innovative and successful aspects of the project, i.e. the pertinence of the method, as a result of the proactive involvement of the beneficiaries. The first survey, which aimed to identify and describe the pastoralist population, gathered information on 112,957 households. The second survey, which was more in-depth and aimed to assess the pastoralist economy and its contribution to the national economies, was conducted on a sample (based on the results of the first survey) of 1,938 households. As well as demonstrating that pastoralist organizations had the potential to successfully manage data, the surveys revealed the actual contribution of pastoralism to the economy of the country. In particular, they showed that pastoralism contributed to the national economy more than studies usually indicated, as, owing to specific characteristics, such as high levels of self-consumption, pastoralists' contribution to Gross Domestic Product (GDP) was often underestimated . During the project, it emerged that pastoralism could contribute up to 12 percent to the GDP of Mongolia.

Geographic coverage

National coverage

Analysis unit

Households

Universe

Pastoralist Households.

Kind of data

Sample survey data [ssd]

Sampling procedure

The first survey, which aimed to identify and describe the pastoralist population, gathered information on 112,957 households in Mongolia, from different aimags.

With regard to the second survey, 1,938 pastoralist households from the 18 aimags were targeted, based on statistical requirements, as advised by CIRAD. To select the sample households, the NFPUG used maps created from the Global Positioning System (GPS) data collected through the first survey. The sample was made up of four different groups/types of households, based on their animal numbers. This survey involved a smaller number of collectors, only the aimag and sum leaders were involved, and the former gave paper-based questionnaires to the latter, to gather data from after the completed interviews and enter into the Open Foris Collect server. Each collector interviewed 10-15 households, and no more than one per day in areas such as the Gobi Desert, where households lived far apart.

Sampling deviation

For the first survey, out of the 159,219 targeted households at the beginning, 112,957 interviews were completed.

Mode of data collection

Face-to-face [f2f]

Research instrument

The survey was conducted in 2 rounds. For the first round, a short questionnaire was submitted to a representative of each household, addressing the following topics: i) households' socio-demographic characteristics; ii) livestock numbers and ownership; iii) land tenure and access; and iv) water access and use.

For the second round, the questionnaire focussed on the economic activity of pastoralists and their contribution to the national GDP. It covers the following topics: i) household identification ii) socio-demographic characteristics iii) livestock herd composition iv) products and final destination v) agricultural production, fishing and hunting activity vi) income and sales vii) household expenses viii) shock and adaptation strategies.

Release Date: 2020-12-17.Release Schedule:.The data in this file come from the 2017 Economic Census of Island Areas data files released on a flow basis from October 2019 through December 2020. For more information about economic census planned data product releases, see Economic Census: About: 2017 Release Schedules...Key Table Information:.Includes only establishments and firms with payroll..Data may be subject to employment- and/or sales-size minimums that vary by industry..The level of geographic detail covered varies by island. Refer to geographic area definitions for a detailed list of the geographies. Note that some tables include geography levels that only pertain to Puerto Rico..Some noise range columns are hidden..Totals may not sum due to rounding...Data Items and Other Identifying Records: .Number of establishments.Sales, value of shipments, or revenue ($1,000).Annual payroll ($1,000).Number of employees..Geography Coverage:.The data are shown for employer establishments and firms that vary by industry:. At the Territory level for American Samoa. At the Territory level for Guam. At the Territory level for the Commonwealth of the Northern Mariana Islands . At the Territory level for Puerto Rico. At the Territory level for US Virgin Islands.For information about economic census geographies, including changes for 2017, see Economic Census: Economic Geographies...Industry Coverage:.The data are shown at the 2- through 3-digit NAICS code levels for selected economic census sectors and geographies. For information about NAICS, see Economic Census: Technical Documentation: Economic Census Code Lists...Footnotes:.Data for 2017 were based on the 2017 NAICS Manual, whereas data for 2012 were based on the 2012 NAICS Manual...Data are not shown for Construction (23), or Manufacturing (31-33), for Puerto Rico. Comparative statistics for these sectors for Puerto Rico are released in table IA1700IND02, Island Areas: Comparative Statistics by Construction Industry for Puerto Rico: 2017 and 2012, and table IA1700IND12, Island Areas: Comparative Statistics by Manufacturing Industry for Puerto Rico: 2017 and 2012....FTP Download:.Download the entire table at: https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00..API Information:.Economic census data are housed in the Census Bureau API. For more information, see Explore Data: Developers: Available APIs: Economic Census..Methodology:.To maintain confidentiality, the U.S. Census Bureau suppresses data to protect the identity of any business or individual. The census results in this file contain sampling and/or nonsampling error. Data users who create their own estimates using data from this file should cite the U.S. Census Bureau as the source of the original data only...To comply with disclosure avoidance guidelines, data rows with fewer than three contributing establishments are not presented. Additionally, establishment counts are suppressed when other select statistics in the same row are suppressed. For detailed information about the methods used to collect and produce statistics, including sampling, eligibility, questions, data collection and processing, data quality, review, weighting, estimation, coding operations, confidentiality protection, sampling error, nonsampling error, and more, see Economic Census: Technical Documentation: Methodology...Symbols:.D - Withheld to avoid disclosing data for individual companies; data are included in higher level totals.N - Not available or not comparable.S - Estimate does not meet publication standards because of high sampling variability, poor response quality, or other concerns about the estimate quality. Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau. For a description of publication standards and the total quantity response rate, see link to program methodology page..X - Not applicable.A - Relative standard error of 100% or more.r - Revised.s - Relative standard error exceeds 40%.For a complete list of symbols, see Economic Census: Technical Documentation: Data Dictionary.. .Source:.U.S. Census Bureau, 2017 Economic Census.For information about the economic census, see Business and Economy: Economic Census...Contact Information:.U.S. Census Bureau.For general inquiries:. (800) 242-2184/ (301) 763-5154. ewd.outreach@census.gov.For specific data questions:. (800) 541-8345.For additional contacts, see Economic Census: About: Contact Us.

Abstract

NASC is an exercise designed to fill the existing data gap in the agricultural landscape in Nigeria. It is a comprehensive enumeration of all agricultural activities in the country, including crop production, fisheries, forestry, and livestock activities. The implementation of NASC was done in two phases, the first being the Listing Phase, and the second is the Sample Survey Phase. Under the first phase, enumerators visited all the selected Enumeration Areas (EAs) across the Local Government Areas (LGAs) and listed all the farming households in the selected enumeration areas and collected the required information. The scope of information collected under this phase includes demographic details of the holders, type of agricultural activity (crop production, fishery, poultry, or livestock), the type of produce or product (for example: rice, maize, sorghum, chicken, or cow), and the details of the contact persons. The listing exercise was conducted concurrently with the administration of a Community Questionnaire, to gather information about the general views of the communities on the agricultural and non-agricultural activities through focus group discussions.

The main objective of the listing exercise is to collect information on agricultural activities at household level in order to provide a comprehensive frame for agricultural surveys. The main objective of the community questionnaire is to obtain information about the perceptions of the community members on the agricultural and non-agricultural activities in the community.

Additional objectives of the overall NASC program include the following: · To provide data to help the government at different levels in formulating policies on agriculture aimed at attaining food security and poverty alleviation · To provide data for the proposed Gross Domestic Product (GDP) rebasing

Geographic coverage

Estimation domains are administrative areas from which reliable estimates are expected. The sample size planned for the extended listing operation allowed reporting key structural agricultural statistics at Local Government Area (LGA) level.

Analysis unit

Agricultural Households.

Universe

Population units of this operation are households with members practicing agricultural activities on their own account (farming households). However, all households in selected EAs were observed as much as possible to ensure a complete coverage of farming households.

Kind of data

Census/enumeration data [cen]

Sampling procedure

An advanced methodology was adopted in the conduct of the listing exercise. For the first time in Nigeria, the entire listing was conducted digitally. NBS secured newly demarcated digitized enumeration area (EA) maps from the National Population Commission (NPC) and utilized them for the listing exercise. This newly carved out maps served as a basis for the segmentation of the areas visited for listing exercise. With these maps, the process for identifying the boundaries of the enumeration areas by the enumerators was seamless.

The census was carried out in all the 36 States of the Federation and FCT. Forty (40) enumeration Areas (EAs) were selected to be canvassed in each LGA, the number of EAs covered varied by state, which is a function of the number of LGAs in the state. Both urban and rural EAs were canvassed. Out of 774 LGAs in the country, 767 LGAs were covered and the remaining 7 LGAs (4 in Imo and 3 in Borno States) were not covered due to insecurity (99% coverage). In all, thirty thousand, nine hundred and sixty (30,960) EAs were expected to be covered nationwide but 30,546 EAs were canvassed.

The Sampling method adopted involved three levels of stratification. The objective of this was to provide representative data on every Local Government Area (LGA) in Nigeria. Thus, the LGA became the primary reporting domain for the NASC and the first level of stratification. Within each LGA, eighty (80) EAs were systematically selected and stratified into urban and rural EAs, which then formed the second level of stratification, with the 80 EAs proportionally allocated to urban and rural according to the total share of urban/rural EAs within the LGA. These 80 EAs formed the master sample from which the main NASC sample was selected. From the 80 EAs selected across all the LGAs, 40 EAs were systematically selected per LGA to be canvassed. This additional level selection of EAs was again stratified across urban and rural areas with a target allocation of 30 rural and 10 urban EAs in each LGA. The remaining 40 EAs in each LGA from the master sample were set aside for replacement purposes in case there would be need for any inaccessible EA to be replaced.

Details of sampling procedure implemented in the NASC (LISTING COMPONENT). A stratified two-phase cluster sampling method was used. The sampling frame was stratified by urban/rural criteria in each LGA (estimation domain/analytical stratum).

First phase: in each LGA, a total sample of 80 EAs were allocated in each strata (urban/rural) proportionally to their number of EAs with reallocations as need be. In each stratum, the sample was selected with a Pareto probability proportional to size considering the number of households as measure of size.

Second phase: systematic subsampling of 40 EAs was done (10 in Urban and 30 in Rural with reallocations as needed, if there were fewer than 10 Urban or 30 Rural EAs in an LGA). This phase was implicitly stratified through sorting the first phase sample by geography.

With a total of 773 LGAs covered in the frame, the total planned sample size was 30920 EAs. However, during fieldwork 2 LGAs were unable to be covered due to insecurity and additional 4 LGAs were suspended early due to insecurity. For the same reason, replacements of some sampled EAs were needed in many LGAs. The teams were advised to select replacement units where possible considering appurtenance to the same stratum and similarity including in terms of population size. However about 609 EAs replacement units were selected from a different stratum and were discarded from data processing and reporting.

Sampling deviation

Out of 774 LGAs in the country, 767 LGAs were covered and the remaining 7 LGAs (4 in Imo and 3 in Borno states) were not covered due to insecurity (99% coverage).

Mode of data collection

Computer Assisted Personal Interview [capi]

Research instrument

The NASC household listing questionnaire served as a meticulously designed instrument administered within every household to gather comprehensive data. It encompassed various aspects such as household demographics, agricultural activities including crops, livestock (including poultry), fisheries, and ownership of agricultural/non-agricultural enterprises.

The questionnaire was structured into the following sections:

Section 0: ADMINISTRATIVE IDENTIFICATION Section 1: BUILDING LISTING Section 2: HOUSEHOLD LISTING (Administered to the Head of Household or any knowledgeable adult member aged 15 years and above).

Cleaning operations

Data processing of the NASC household listing survey included checking for inconsistencies, incompleteness, and outliers. Data editing and cleaning was carried out electronically using the Stata software package. In some cases where data inconsistencies were found a call back to the household was carried out. A pre-analysis tabulation plan was developed and the final tables for publication were created using the Stata software package.

Sampling error estimates

Given the complexity of the sample design, sampling errors were estimated through re-sampling approaches (Bootstrap/Jackknife)

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Sourcing accurate and up-to-date demographic data across Asia and MENA has historically been difficult for retail brands looking to expand their store networks in these regions. Either the data does not exist or it isn't readily accessible or updated regularly.

GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets across Asia and MENA at 150m x 150m grid levels in major cities and 1km grids outside of major cities.

With this information, brands can get a detailed understanding of who lives in a catchment, where they work and their spending potential which allows you to:

• Better understand your customers
• Identify optimal locations to expand your retail footprint
• Define sales territories for franchisees
• Run targeted marketing campaigns.

Premium demographics data for Asia and MENA includes the latest estimates (updated annually) on:

1. Population (how many people live in your local catchment)
2. Demographics (who lives within your local catchment)
3. Worker population (how many people work within your local catchment)
4. Consuming Class and Premium Consuming Class (who can can afford to buy goods & services beyond their basic needs and /or shop at premium retailers)
5. Retail Spending (Food & Beverage, Grocery, Apparel, Other). How much are consumers spending on retail goods and services by category.

Primary Use Cases for GapMaps Demographic Data:

1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery)
2. Customer Profiling: get a detailed understanding of the demographic profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular 150m x 150m grid levels using all the key metrics
4. Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations.
5. Target Marketing: Develop effective marketing strategies to acquire more customers.

6. Integrate GapMaps demographic data with your existing GIS or BI platform to generate powerful visualizations.

7. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O)

8. Tenant Recruitment

9. Target Marketing

10. Market Potential / Gap Analysis

11. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)

12. Customer Profiling

13. Target Marketing

14. Market Share Analysis