As of July 2024, HubSpot alone held a share of nearly ** percent of the marketing automation software industry worldwide. Oracle Marketing Cloud, Welcome, and Adobe Experience Cloud followed with very similar shares: ****, ****, and **** percent, respectively. Marketing automation leaders Headquartered in Massachusetts, HubSpot's journey exemplifies the marketing automation industry's boom. In just half a decade, between 2018 and 2023, HubSpot's global revenue skyrocketed by over *** percent, surpassing **** billion U.S. dollars in the latter year. During that same period, the cloud and license division of Oracle accounted for over ** percent of the Texas-based tech giant. Why use marketing automation? Marketing automation entails adopting technology, mainly software, to organize repetitive activities in multiple channels, especially online. That tends to make campaigns more effective. An early 2022 survey asked marketers across the world what the benefits of marketing automation were. At least ********* of respondents mentioned improvement in one or more of these five areas: customer experience; use of the staff's time; data and decision making; lead generation and nurturing; and budget usage.

The size of the Advertising Software Market was valued at USD 2.7 billion in 2023 and is projected to reach USD 6.51 billion by 2032, with an expected CAGR of 13.4% during the forecast period., fueled by factors such as the proliferation of digital advertising, increasing internet penetration, and growing demand for data-driven advertising solutions. Hybrid seeds offer numerous benefits, including higher yields, improved resistance to pests and diseases, and better adaptability to different climates and soil conditions. Government initiatives and policies promoting sustainable agriculture practices and addressing food security concerns have also contributed to the market growth. Technological advancements, such as artificial intelligence (AI) and machine learning (ML), have further enhanced seed quality and crop management techniques. The market finds applications in various agricultural industries, including corn, soybean, rice, wheat, and vegetables. Major players involved in the development and distribution of hybrid seeds include Bayer CropScience, Syngenta, Monsanto, and KWS Saat. Recent developments include: In the year 2020, one of the leading market players, HubSpot, Inc. which is a US-based organization, has introduced its updates and features such as callable contacts pricing models, enterprise sales CRM, expanded personalization functionality in the existing platform to support the advertising organizations and professional services of the advertising sector to combat the challenges that have raised during the pandemic. , In the year 2018, one of the leading market players, Adobe has introduced the update in the email-marketing platform capabilities, engagement insights, dynamic reporting capability, e-mail message designer, and many more to promote automated e-mail marketing., Report Overview:, This Report Has Covered:. Key drivers for this market are: Shift from Traditional TV Advertising to Digital Video Advertising, Particularly Connected TV Advertising, Rising Internet and Smartphone Penetration. Potential restraints include: Data Privacy and Security Concerns.

Hubspot’s research found that the following hashtags are the most popular right now.