In 2023, the ad spending of Hulu in the United States was the highest on internet media, reaching a value of 232.36 million U.S. dollars. In contrast, newspaper ranked last across all considered media, only amounting to 0.39 million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of Peacock Tv and ad spending of Paramount Global.

In the first quarter of 2025, the Walt Disney Company reported that Hulu had 53.6 million paid subscribers, up from 49.7 million in the corresponding quarter of the previous fiscal year. Hulu has several pricing plans to cater to varying consumer preferences, with the most basic option including ads costing 9.99 dollars per month and the priciest monthly subscription package fixed at 18.99 dollars (without ads) as of October 2024. In addition to that, many bundle options are available, including access to live TV, as well as to Disney+ and ESPN+. What is Hulu best known for? Hulu is often best known for the dystopian TV show “The Handmaid’s Tale” based on Margaret Atwood’s novel of the same name or the comedy mystery series “Only Murders in the Building,” starring Selena Gomez. The shows have received a significant amount of media attention since their releases, and were among the TV shows with the highest amount of Emmy Awards nominations in the last few years. Hulu's history Content aside, Hulu’s past dealings with other media companies have also been a frequent point of discussion. The company was founded in 2007 and its board has included American investment firms as well as representatives from stakeholders Disney, Fox, and Comcast. A lot changed in early 2019 when The Walt Disney Company acquired 21st Century Fox, a deal which generated enormous online buzz and which gave Disney a 60 percent majority stake in Hulu. Shortly afterwards, multinational conglomerate AT&T sold back its 10 percent stake to Disney. Finally, Disney announced in November 2023 to purchase Comcast's 33 percent stake in Hulu. Disney’s newest streaming service, Disney+, is available as part of a bundle including ESPN+ (for sports fans) and of course, Hulu, which will cater to more mature audiences whilst Disney+ takes care of the family-friendly content.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

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In 2023, the advertising revenue in the United States of video on demand platform Hulu was projected to reach *** billion U.S. dollars. It was followed by Peacock and Paramount Plus with *** billion and *** million U.S. dollars in ad revenue, respectively.

In 2026, the advertising revenue in the United States of video on demand platform Hulu is projected to reach ************ U.S. dollars. Peacock and Netflix are projected to follow with *** and *** billion U.S. dollars in ad revenue, respectively.

The Over-The-Top (OTT) market is experiencing explosive growth, projected to reach a value of $0.58 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 28.19% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing affordability and accessibility of high-speed internet globally is a major factor, allowing consumers to easily stream content. The rising popularity of mobile devices and smart TVs further enhances convenience, driving adoption. Moreover, the continuous evolution of content offerings, including original programming and diverse genres catering to niche audiences, keeps viewers engaged. Competition among established players like Netflix, Amazon Prime Video, and Disney+ alongside the emergence of innovative regional players is fueling innovation and keeping prices competitive, further stimulating market growth. The segment breakdown suggests that Subscription Video on Demand (SVOD) likely dominates the market, followed by Transactional Video on Demand (TVOD) and Advertising Video on Demand (AVOD). However, market growth is not without its challenges. The intensifying competition necessitates continuous investment in content creation and technological infrastructure. Content piracy remains a significant concern, impacting revenue streams. Furthermore, regional variations in internet penetration and consumer preferences require tailored strategies for successful market penetration. Successfully navigating these challenges hinges on strategic content acquisitions, effective marketing campaigns targeting specific demographics, and robust anti-piracy measures. The future of the OTT market hinges on technological advancements such as improved streaming quality, personalized recommendations, and interactive content experiences, ensuring sustained growth and viewer engagement throughout the forecast period. Geographic expansion, particularly into underserved regions, also presents significant opportunities for market expansion. This in-depth report provides a comprehensive analysis of the global Over-The-Top (OTT) market, encompassing its evolution, current state, and future projections from 2019 to 2033. The report leverages extensive data analysis and market insights, covering key aspects influencing the OTT landscape, including technological advancements, consumer behavior, regulatory frameworks, and competitive dynamics. This study is crucial for businesses seeking to understand and capitalize on the burgeoning opportunities within the rapidly expanding OTT sector. We analyze market trends, growth drivers, challenges, and emerging technologies shaping the future of streaming media. The study period is 2019-2033, with 2025 as the base year and estimated year, and a forecast period of 2025-2033. Recent developments include: May 2023 - Jio Fibre and OTTplay Premium have collaborated to provide 19 OTTs to Jio Set-Top Box consumers. OTTplay Premium is well-known for its high-quality and varied content, designed to give users a personalized, smooth, and premium streaming experience. With this connection, Jio set-top box customers could download the OTTplay app from the Jio Store and access prominent OTT platforms like Sony Liv, Zee5, Lionsgate, FanCode, and 15 more, all under one roof., October 2022 - Vislink has announced and introduced a new integrated collaboration with sports OTT provider StreamViral as part of their exhibition at Sportel 2022 in Monaco. Vislink, a significant broadcast live streaming production technology provider, is now delivering an OTT playout and distribution platform to complement its Artificial Intelligence (AI) cameras, which can generate captivating sports productions without using live camera operators., September 2022 - Medianova and streaming platform Jet-Stream announced a partnership to provide Medianova's CDN service within Jet-Stream's service. Jet-Stream Airflow Multi CDN is integrated into Jet-Stream Cloud services with the partnership., May 2022 - Sony Sports Network has announced that Roland-Garros 2022, the second grand slam event of the year, will be aired in four regional languages for live broadcast in India. The tournament can be streamed on Sony Sports Network's on-demand OTT platform SonyLIV.. Key drivers for this market are: Adoption of Smart Devices & Greater Access to Higher Internet Speeds, Ongoing Shift Towards Commoditization of Sporting & Entertainment Services Coupled with Growing Competition Among OTT Providers; Increasing Adoption of SVOD (subscription - Based Services) in Emerging Markets. Potential restraints include: Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware. Notable trends are: Adoption of Smart Devices & higher Internet Speeds is Expected to Drive Over the Top (OTT) Market.

Introduction

Walt Disney Statistics: Walt Disney Company sustained its global leadership in entertainment throughout fiscal year 2024, achieving a total revenue of USD 91.4 billion, marking a 3% increase from the previous year. The Experiences division, encompassing theme parks and cruise lines, reported record-breaking revenue and operating income, with domestic parks experiencing a 13% rise in operating income. In the streaming sector, Disney+ and Hulu collectively amassed 180.7 million subscribers, with Disney+ alone reaching 126 million.

The direct-to-consumer segment, including Disney+, Hulu, and ESPN+, achieved a quarterly operating income of USD 336 million. Notably, films such as "Inside Out 2" and "Moana 2" significantly contributed to box office revenues, with "Inside Out 2" grossing USD 1.7 billion worldwide. Looking ahead, Disney plans to expand its global presence by opening a new theme park in Abu Dhabi, marking its first venture in the Middle East.

Here is a detailed analysis of Walt Disney statistics with numerical data to clarify its position.

Hulu was projected to account for 15.5 percent of the connected TV (CTV) advertising spending in the United States in 2022. YouTube's share was projected to amount to 13.3 percent, while Roku's was expected to amount to 10.1 percent. Advertising on CTVs is a growing trend combining the ease of online advertising and the reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

The global video streaming market is approximated at a value of US$ 66.7 billion in 2024 and has been forecasted to register a CAGR of 15.5% to reach US$ 281.8 billion by 2034.

Report Attributes	Details
Video Streaming Market Size (2024E)	US$ 66.7 Billion
Forecasted Market Value (2034F)	US$ 281.8 Billion
Global Market Growth Rate (2024 to 2034)	15.5% CAGR
South Korea Market Value (2034F)	US$ 15 Billion
Key Companies Profiled	Novi Digital Entertainment Pvt. Ltd (Hotstar) Iflix Netflix, Inc. Tencent HOOQ Rakuten Viki Akamai Technologies Google LLC Cisco Systems, Inc. Microsoft Corporation International Business Machine Corporation (IBM Cloud Video) Wowza Media Systems, LLC Hulu, LLC Amazon Web Services, Inc. Kaltura, Inc.

Country-wise Analysis

Attribute	United States
Market Value (2024E)	US$ 7.1 Billion
Growth Rate (2024 to 2034)	16% CAGR
Projected Value (2034F)	US$ 31.2 Billion

Attribute	South Korea
Market Value (2024E)	US$ 3.3 Billion
Growth Rate (2024 to 2034)	16.3% CAGR
Projected Value (2034F)	US$ 15 Billion

Category-wise Analysis

Attribute	Live Streaming
Segment Value (2024E)	US$ 40 Billion
Growth Rate (2024 to 2034)	14.5% CAGR
Projected Value (2034F)	US$ 155 Billion

Attribute	Smartphones and Tablets
Segment Value (2024E)	US$ 32 Billion
Growth Rate (2024 to 2034)	16.4% CAGR
Projected Value (2034F)	US$ 146.5 Billion

Between May 2023 and April 2024, StreamSaver services would take the lead in the share of the top 100 most popular titles on SVOD services, reaching up to 56 percent. In contrast, the Disney/WBD bundle accounted for up to 46 percent between this period of time.

Media streaming, social networks and other content providers have faced challenges during the period as demand for airtime and advertising expenditures wavered. In addition, the number of cable TV subscriptions has fallen significantly, as increased subscription costs combined with better, cheaper alternatives have driven consumers to stream over traditional cable and TV. These hindrances have been offset by a boom in online video streaming and a surge in demand for media content. The online streaming boom has led to an industry-wide climb in revenue at a CAGR of 1.4% to $225.1 billion over the past five years, including an incline of 2.2% in 2025, when profit will reach 15.0%. During this period, significant consolidation has occurred, especially among the top companies in the industry. Large traditional cable and TV providers have looked to expand into the streaming realm and have done this mainly by acquiring streaming platforms to integrate into their business. Disney acquired Fox and Hulu, expanding their presence in the streaming field. Around the same time, Viacom and CBS announced a massive merger to create Viacom CBS, making this new merger another massive player across the industry. Similarly, Discovery Inc. merged with AT&T's Warner Media, which led to the emergence of their streaming service Max. Vigorous acquisition activity has led to an overall reduction in the number of enterprises operating in the industry. With more consumers choosing streaming over traditional cable, companies have been pressured to diversify their offerings. Disney’s bundling strategy with ESPN+ and Hulu and Paramount+'s significant subscriber uptick highlights the aggressive pursuit of market share. However, the emergence of ad-supported streaming services aimed at price-conscious consumers has introduced a new revenue stream that bridges the gap between advertisers and viewers. While many providers are poised to intensify their shift into the rapidly growing field of media streaming, falling cable television subscriptions will continue to weigh down the industry. Providers will look to secure further growth by acquiring or merging with additional companies and continuing industry-wide consolidation trends. Overall, the foray into digital streaming is undoubtedly a bright spot for the industry and will continue to motivate industry growth. Technological innovations like AI-driven personalized recommendations and higher-quality content delivery will enhance user experience and targeted advertising, improving revenue streams. However, regulatory scrutiny, most notably from the FTC concerning data privacy and antitrust issues, could impact future mergers and content licensing strategies. The industry will also experience a shift towards hybrid models that blend live and on-demand streaming, meeting diverse consumer needs. Over the next five years, revenue is forecast to propel forward at a CAGR of 2.4% to $253.8 billion, with profit inching upward to 15.3% in 2030.

The statistic presents data on the frequency of Hulu with live TV usage in the United States as of 2017, by ethnicity. During a survey, 18 percent of Hispanic respondents stated that they watched Hulu with live TV several times a day.

As of March 2025, Netflix maintained its lead among SVOD services, with ** percent of U.S. CTV users watching content on Netflix. This marked an increase of **** percent compared with the previous year. Amazon Prime Video closely followed, while the third position, Hulu, recorded a reach of ** percent.

Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 125 million global subscribers in the first quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

In 2023, Hulu was the leading connected TV (CTV) advertiser in the United States, with a forecast ad revenue of **** billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to ***** billion U.S. dollars by the end of 2025.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

Over-the-top (OTT) TV and video revenue is expected to reach *** billion U.S. dollars by 2029, more than double the figure reported in 2019. The market has experienced massive growth over the past years. Over-the-top providers The term ‘over-the-top' is used to describe internet-based services that allow users to stream media content over the internet without the need for cable or satellite subscriptions. In the United States alone the penetration rate of OTT amounted to over ** percent in 2022, with many of the most popular services in the market being video-on-demand platforms like Netflix, Hulu, Amazon Prime, and Disney+. Netflix has more than *** million paying subscribers worldwide making it the biggest OTT video provider in the world. OTT - a lucrative market for advertisers U.S.-based CTV users spent in total over **** million hours with OTT services as of February 2022, and as they begin to replace traditional media such as television, the platform has become beneficial for both consumers and advertisers. Not only are OTT users more receptive to advertisement than TV viewers, but the platforms themselves allow advertisers to better target their ads to specific demographics or types of consumers that are more likely to be interested in their products or services.

A forecast from February 2024 suggests that Netflix will amass nearly 180 million viewers by the end of the year in the U.S., making it the most popular subscription OTT video platform. Amazon is likely to reach around 163 million users, while Hulu is estimated to have 123.4 million viewers.

In 2022, During the 94th Academy Awards broadcast, the ABC network was the leading advertiser, having reached 9.5 million households in the United States. Verizon and Hulu ranked second and third at that time, with household reach of 9.4 and 8.9 million, respectively.

The most widely used paid video streaming platform in the United States was Netflix. A 2024 survey found that the majority of Netflix subscribers were found in the ** to ** age group, with ** percent of respondents paying for the service. Hulu and Amazon Prime Video were the second and third most used paid video streaming platforms in this age group.