As of the first quarter of 2025, Hulu's SVOD only service reportedly generated an average monthly revenue of 12.52 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly lower, at 12.29 U.S. dollars in revenue per paying Hulu user.

Introduction

Netflix vs Hulu Statistics: In 2024, Netflix and Hulu were firmly atop the global streaming landscape. While Netflix remains the uncontested global giant, Hulu commands the U.S. territory.

Here is a clear Netflix vs Hulu statistics inspection of their subscriber bases, revenues, market shares, content investments, and major areas of growth through 2024, using simple language allowing clarifications from subscribers that are new to the metrics of streaming industries.

The graph presents information on gross advertising revenue of Hulu in the United States from 2017 to 2021. In 2018 the OTT video streaming platform recorded ad revenue of nearly 1.46 billion U.S. dollars, and this figure is expected to grow to 2.7 billion in 2021.

In the first quarter of 2025, the Walt Disney Company reported that Hulu had 53.6 million paid subscribers, up from 49.7 million in the corresponding quarter of the previous fiscal year. Hulu has several pricing plans to cater to varying consumer preferences, with the most basic option including ads costing 9.99 dollars per month and the priciest monthly subscription package fixed at 18.99 dollars (without ads) as of October 2024. In addition to that, many bundle options are available, including access to live TV, as well as to Disney+ and ESPN+. What is Hulu best known for? Hulu is often best known for the dystopian TV show “The Handmaid’s Tale” based on Margaret Atwood’s novel of the same name or the comedy mystery series “Only Murders in the Building,” starring Selena Gomez. The shows have received a significant amount of media attention since their releases, and were among the TV shows with the highest amount of Emmy Awards nominations in the last few years. Hulu's history Content aside, Hulu’s past dealings with other media companies have also been a frequent point of discussion. The company was founded in 2007 and its board has included American investment firms as well as representatives from stakeholders Disney, Fox, and Comcast. A lot changed in early 2019 when The Walt Disney Company acquired 21st Century Fox, a deal which generated enormous online buzz and which gave Disney a 60 percent majority stake in Hulu. Shortly afterwards, multinational conglomerate AT&T sold back its 10 percent stake to Disney. Finally, Disney announced in November 2023 to purchase Comcast's 33 percent stake in Hulu. Disney’s newest streaming service, Disney+, is available as part of a bundle including ESPN+ (for sports fans) and of course, Hulu, which will cater to more mature audiences whilst Disney+ takes care of the family-friendly content.

Hulu generated a monthly app revenue of 5.15 million U.S. dollars in Japan in December 2024. The total app revenue during that year amounted to more than 48.7 million dollars. The Japanese version of the subscription video-on-demand (SVOD) service is operated by HJ Holdings, Inc.

In 2023, the advertising revenue in the United States of video on demand platform Hulu was projected to reach *** billion U.S. dollars. It was followed by Peacock and Paramount Plus with *** billion and *** million U.S. dollars in ad revenue, respectively.

In 2026, the advertising revenue in the United States of video on demand platform Hulu is projected to reach ************ U.S. dollars. Peacock and Netflix are projected to follow with *** and *** billion U.S. dollars in ad revenue, respectively.

The global video streaming market is experiencing explosive growth, projected to reach a market size of $129.88 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 23.59%. This surge is driven by several key factors. The increasing affordability and accessibility of high-speed internet are enabling wider adoption of streaming services. Furthermore, the rise of connected devices such as smart TVs, smartphones, and gaming consoles expands the consumption avenues for video content. The shift in consumer preferences towards on-demand viewing and the emergence of diverse streaming platforms offering varied content libraries are additional contributing factors. The market is segmented across various types, including live and non-linear video streaming, delivered via diverse platforms and revenue models (advertising, subscription, rental). The competitive landscape is intensely dynamic, with major players such as Netflix, Disney (Hulu), Amazon, and Apple vying for market share, alongside other significant players like Roku, Tencent, and Akamai. Technological advancements, such as improved video compression techniques and enhanced streaming technologies, further fuel market expansion. The market's growth is not uniform across all regions. North America, with its established broadband infrastructure and high disposable incomes, currently holds a significant market share. However, Asia-Pacific is expected to witness the fastest growth due to rising internet penetration, increasing smartphone usage, and a burgeoning young population with high content consumption. The adoption of cloud-based deployment models is gaining momentum, driven by scalability, cost-effectiveness, and enhanced accessibility. While challenges such as content piracy and the high cost of content acquisition exist, the overall positive market outlook remains strong, driven by continuous technological innovation and the ever-increasing demand for high-quality, convenient video streaming services. The forecast period (2025-2033) promises further expansion, fueled by the expanding user base and ongoing developments in the streaming landscape. Recent developments include: May 2023: The International Boxing Association (IBA) announced a strategic agreement with OTTera, a top white-label professional service specializing in individualized OTT solutions. The IBA Men's World Boxing Championships served as a backdrop for the agreement's conclusion in Tashkent. This agreement intends to give boxing fans a better watching experience and raise the sport's international visibility owing to the combined expertise of IBA and OTTera., February 2023: A partnership between MoEngage, a prominent customer engagement platform, and Myco, a platform for web-3 video streaming, fundraising, production, and distribution, was announced. By utilizing MoEngage's insights-led technology, which uses push notifications as a channel, the alliance seeks to increase audience and creator engagement on Myco., August 2022: An innovative white-label Free Ad-Supported TV (FAST) platform with a built-in viewer reward scheme was introduced by TVCoins. The platform allows content owners to post their live and on-demand videos without making any upfront payments within days of registering for the service. The TVCoins platform was utilized by Telemedelln, one of Colombia's public TV networks, to launch their new TM+ app, which offers premium content on iOS and Android devices worldwide.. Key drivers for this market are: Growing Availability of High-speed Internet Connections, Rising Popularity of Live Streaming Events, such as Sports, Concerts, and Gaming. Potential restraints include: Content Piracy and Unauthorized Distribution of Copyrighted Material, High Costs of Content Licensing and Production. Notable trends are: Growing Availability of High-speed Internet Connections.

The global anime streaming market is experiencing robust growth, projected to reach $305.6 million in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 7.5% from 2025 to 2033. This expansion is fueled by several key factors. The rising popularity of anime globally, particularly among younger demographics, is a major driver. Increased accessibility through diverse streaming platforms like Crunchyroll, Netflix, and Hulu, coupled with improved internet penetration and affordable subscription models, has broadened the market's reach. Furthermore, the continuous production of high-quality anime content, including original series and adaptations of popular manga, keeps viewers engaged and fuels demand. The market is segmented by type (global use vs. regional restrictions) and application (personal vs. enterprise). The enterprise segment, encompassing usage in educational institutions, events, and businesses, represents a notable growth opportunity. Geographical variations in market penetration exist, with North America and Asia Pacific currently dominating, but emerging markets in other regions are showing significant growth potential. Challenges include piracy, competition among streaming services, and regional content licensing restrictions, which impact the availability of anime titles across geographical areas. Despite these challenges, the anime streaming market's future trajectory is positive, predicated on continued innovation in content delivery, platform features, and expansion into new territories. The consistent growth is driven by the increasing adoption of streaming services, a preference for convenient digital consumption, and the globalization of anime fandom. The global reach of major platforms and the simultaneous release of new content internationally contribute significantly to this market expansion. While regional variations exist in viewing habits and preference for specific genres, the overarching trend points toward a consolidated, yet diverse, streaming landscape. Growth opportunities exist in integrating interactive elements, personalized recommendations, and multilingual subtitles to enhance user experience further. Competition among established players and the emergence of new niche streaming services will continue to shape the market’s competitive dynamics. A focus on original content, strategic partnerships, and creative marketing will be essential for platforms to thrive in this dynamic and rapidly expanding market.

The global video streaming market, valued at $129.88 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 23.59% from 2025 to 2033. This explosive growth is fueled by several key drivers. The proliferation of high-speed internet access, particularly in developing economies, is significantly expanding the potential consumer base. Furthermore, the increasing popularity of mobile devices like smartphones and tablets, coupled with the rise of Smart TVs equipped with streaming capabilities, facilitates convenient access to video content anytime, anywhere. The continuous evolution of streaming technologies, offering higher resolutions (4K, 8K) and improved user experiences (e.g., personalized recommendations, interactive features), further enhances market appeal. Subscription-based models, alongside advertising and rental options, cater to diverse consumer preferences, driving revenue diversification and market expansion. Competition amongst major players like Netflix, Disney, Amazon, and Apple fuels innovation and pushes the boundaries of content offerings and technological advancements, resulting in a more dynamic and engaging market landscape. The market segmentation reveals a diverse ecosystem. Live video streaming and Non-linear video streaming cater to different consumer needs. Software, services, and solutions across various platforms (gaming consoles, smart TVs, laptops, etc.) are driving growth. The dominance of OTT (Over-the-Top) platforms indicates a shift away from traditional cable and pay-TV models. The cloud deployment model increasingly prevails due to scalability and cost-effectiveness. Both enterprise and consumer segments contribute significantly to market revenue. Regional variations are anticipated, with North America and Europe likely maintaining significant market share due to early adoption and strong infrastructure, while Asia-Pacific is expected to exhibit the fastest growth driven by rising internet penetration and mobile usage. The ongoing development of advanced technologies like AI-powered content recommendations and virtual reality (VR) integration further promises market expansion throughout the forecast period. This comprehensive report provides a detailed analysis of the global video streaming market, offering invaluable insights for businesses and investors seeking to understand this rapidly evolving landscape. We examine market trends, key players, and future growth prospects, covering the period from 2019 to 2033, with a base year of 2025. The report leverages extensive data and analysis to provide a clear picture of the market's dynamics and potential. Recent developments include: May 2023: The International Boxing Association (IBA) announced a strategic agreement with OTTera, a top white-label professional service specializing in individualized OTT solutions. The IBA Men's World Boxing Championships served as a backdrop for the agreement's conclusion in Tashkent. This agreement intends to give boxing fans a better watching experience and raise the sport's international visibility owing to the combined expertise of IBA and OTTera., February 2023: A partnership between MoEngage, a prominent customer engagement platform, and Myco, a platform for web-3 video streaming, fundraising, production, and distribution, was announced. By utilizing MoEngage's insights-led technology, which uses push notifications as a channel, the alliance seeks to increase audience and creator engagement on Myco., August 2022: An innovative white-label Free Ad-Supported TV (FAST) platform with a built-in viewer reward scheme was introduced by TVCoins. The platform allows content owners to post their live and on-demand videos without making any upfront payments within days of registering for the service. The TVCoins platform was utilized by Telemedelln, one of Colombia's public TV networks, to launch their new TM+ app, which offers premium content on iOS and Android devices worldwide.. Key drivers for this market are: Growing Availability of High-speed Internet Connections, Rising Popularity of Live Streaming Events, such as Sports, Concerts, and Gaming. Potential restraints include: Content Piracy and Unauthorized Distribution of Copyrighted Material, High Costs of Content Licensing and Production. Notable trends are: Growing Availability of High-speed Internet Connections.

Introduction

Walt Disney Statistics: Walt Disney Company sustained its global leadership in entertainment throughout fiscal year 2024, achieving a total revenue of USD 91.4 billion, marking a 3% increase from the previous year. The Experiences division, encompassing theme parks and cruise lines, reported record-breaking revenue and operating income, with domestic parks experiencing a 13% rise in operating income. In the streaming sector, Disney+ and Hulu collectively amassed 180.7 million subscribers, with Disney+ alone reaching 126 million.

The direct-to-consumer segment, including Disney+, Hulu, and ESPN+, achieved a quarterly operating income of USD 336 million. Notably, films such as "Inside Out 2" and "Moana 2" significantly contributed to box office revenues, with "Inside Out 2" grossing USD 1.7 billion worldwide. Looking ahead, Disney plans to expand its global presence by opening a new theme park in Abu Dhabi, marking its first venture in the Middle East.

Here is a detailed analysis of Walt Disney statistics with numerical data to clarify its position.

The Video on Demand (VOD) market, currently valued at $86.18 billion (2025), is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 14.9% from 2025 to 2033. This expansion is driven by several factors, including the increasing affordability and accessibility of high-speed internet, the proliferation of smart TVs and mobile devices capable of streaming content, and a growing preference for on-demand entertainment over traditional linear television. The rise of subscription-based VOD services like Netflix and other streaming platforms offering diverse content libraries—from original series to blockbuster movies—has fundamentally reshaped consumer viewing habits. Furthermore, advancements in streaming technology, such as improved video quality (e.g., 4K, HDR) and personalized recommendations, are enhancing the user experience and fueling market growth. The market is segmented by type (Transactional VOD, Catch-up TV, Subscription VOD, Other) and application (Household, Commercial), with Subscription VOD currently dominating the market share due to its recurring revenue model and extensive content offerings. Geographic distribution reveals a significant concentration of market share in North America and Europe, driven by high internet penetration and a mature media consumption landscape. However, rapid growth is anticipated in the Asia-Pacific region, particularly in countries like India and China, as internet adoption and disposable incomes rise. Competition in the VOD market is fierce, with established players like Netflix, Amazon Video, and Hulu vying for market dominance alongside emerging platforms. The future of the market will likely involve continued innovation in content delivery, personalized recommendations, and the integration of emerging technologies like virtual reality (VR) and augmented reality (AR) to create immersive viewing experiences. Challenges include content acquisition costs, competition from free ad-supported services, and the need to manage piracy effectively to maintain profitability.

Indonesia Actual Receipt: South Kalimantan: Central Hulu Sungai Regency: Local Government Revenue: Original: Other data was reported at 124.533 IDR bn in 2018. This records an increase from the previous number of 87.716 IDR bn for 2017. Indonesia Actual Receipt: South Kalimantan: Central Hulu Sungai Regency: Local Government Revenue: Original: Other data is updated yearly, averaging 23.938 IDR bn from Dec 2006 (Median) to 2018, with 13 observations. The data reached an all-time high of 124.533 IDR bn in 2018 and a record low of 4.770 IDR bn in 2007. Indonesia Actual Receipt: South Kalimantan: Central Hulu Sungai Regency: Local Government Revenue: Original: Other data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Indonesia Premium Database’s Government and Public Finance – Table ID.FC021: Actual Receipt and Expenditure: South Kalimantan: by Regency.

The global anime streaming market, valued at $505.8 million in 2025, is experiencing robust growth. While the provided CAGR is missing, considering the popularity surge of anime globally and the increasing penetration of streaming services, a conservative estimate places the Compound Annual Growth Rate (CAGR) between 15% and 20% for the forecast period (2025-2033). This growth is fueled by several key drivers: rising internet and smartphone penetration, particularly in emerging markets; increasing affordability and accessibility of streaming subscriptions; the continuous production of high-quality anime content; and the expanding global fan base embracing diverse anime genres and styles. The market is segmented by global use versus regional restrictions and application (personal vs. enterprise), reflecting the varied consumption patterns and licensing complexities within the industry. Major players like Crunchyroll, Netflix, Hulu, and Funimation are aggressively competing for market share through exclusive content licensing, original productions, and targeted marketing campaigns. Regional variations in preference and availability also contribute to the dynamic market landscape, with North America and Asia Pacific expected to remain significant revenue generators. The restraints on market growth include licensing complexities and geographical restrictions on content availability, as well as the emergence of piracy and illegal streaming platforms which threaten revenue streams. However, the ongoing expansion of legitimate streaming platforms, coupled with aggressive anti-piracy measures and enhanced user experiences (e.g., subtitles, dubbing in multiple languages), are actively mitigating these challenges. Future growth is projected to be significantly impacted by advancements in technology, such as improved streaming quality and personalized content recommendations, which will further enhance user engagement and platform loyalty. The continued expansion into untapped markets and the exploration of new monetization strategies (e.g., merchandise tie-ins) will also play a significant role in shaping the future of this burgeoning industry.

Indonesia Actual Receipt: South Kalimantan: North Hulu Sungai Regency: Local Government Revenue: Original: Local Redistribution data was reported at 10.362 IDR bn in 2018. This records an increase from the previous number of 8.073 IDR bn for 2017. Indonesia Actual Receipt: South Kalimantan: North Hulu Sungai Regency: Local Government Revenue: Original: Local Redistribution data is updated yearly, averaging 8.073 IDR bn from Dec 2006 (Median) to 2018, with 13 observations. The data reached an all-time high of 13.402 IDR bn in 2012 and a record low of 4.588 IDR bn in 2006. Indonesia Actual Receipt: South Kalimantan: North Hulu Sungai Regency: Local Government Revenue: Original: Local Redistribution data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Indonesia Premium Database’s Government and Public Finance – Table ID.FC021: Actual Receipt and Expenditure: South Kalimantan: by Regency.

The online movie market is experiencing explosive growth, projected to reach a market size of $22.47 billion in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 29.23% from 2025 to 2033. This expansion is fueled by several key factors. The increasing availability of high-speed internet access globally, coupled with the proliferation of smart devices like smartphones and smart TVs, has significantly broadened the accessibility and convenience of online movie consumption. Furthermore, the rise of streaming platforms offering diverse content libraries, including original series and films, has disrupted traditional viewing habits and driven substantial user adoption. The shift towards on-demand viewing, allowing consumers to watch movies at their convenience, is a major contributing factor. Competitive pricing strategies, including subscription models and ad-supported options, further contribute to the market's rapid expansion. While the market faces challenges such as piracy and content licensing complexities, the overall positive trend is undeniable, driven by continuous technological advancements and evolving consumer preferences. Significant regional variations exist. North America, with its mature digital infrastructure and high disposable incomes, currently holds a substantial market share. However, the Asia-Pacific region, particularly China and India, is poised for significant growth, driven by burgeoning internet penetration and increasing mobile usage. Europe and other regions are also exhibiting robust expansion, albeit at varying paces. The segmentation within the market reveals diverse avenues for growth. While smartphone and smart TV platforms dominate, the laptop and desktop segments remain significant, indicating continued appeal across various devices. The diversification of content offerings, from blockbuster movies to niche independent films, continues to attract a wide spectrum of viewers. Key players in the online movie market, including Netflix, Amazon, Disney, and others, are actively investing in content creation and technological innovation to maintain their competitive edge. The future of the online movie market appears bright, with further consolidation, innovation, and expansion anticipated in the coming years.

Actual Receipt: South Kalimantan: North Hulu Regency: LGR: OLR: Grant Revenue data was reported at 0.655 IDR bn in 2021. Actual Receipt: South Kalimantan: North Hulu Regency: LGR: OLR: Grant Revenue data is updated yearly, averaging 0.655 IDR bn from Dec 2021 (Median) to 2021, with 1 observations. The data reached an all-time high of 0.655 IDR bn in 2021 and a record low of 0.655 IDR bn in 2021. Actual Receipt: South Kalimantan: North Hulu Regency: LGR: OLR: Grant Revenue data remains active status in CEIC and is reported by Statistics Indonesia. The data is categorized under Indonesia Premium Database’s Government and Public Finance – Table ID.FC021: Actual Receipt and Expenditure: South Kalimantan: by Regency.

Between the first and the third quarters of 2021, Disney+ ranked first among video streaming apps in the United States with almost 160 million U.S. dollars of revenue. HBO Max ranked second with 154 million U.S. dollars, while Hulu followed with 74 million U.S. dollars generated in the examined period. Netflix, which ranked fourth among the video streaming applications in the United States, was also among the most popular mobile streaming apps for users worldwide.

According to a forecast, the subscription revenue of online TV services in the U.S. will amount to over 15.4 billion U.S. dollars in 2024. YouTube TV is likely to generate the highest revenue, followed by Hulu + Live TV.

The global Video on Demand (VOD) service market is experiencing robust growth, driven by increasing internet penetration, the rising affordability of smart devices, and a growing preference for on-demand entertainment. The market size in 2025 is estimated at $500 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This substantial growth is fueled by several key trends, including the proliferation of original content from streaming giants like Netflix and Amazon Prime Video, the increasing adoption of subscription-based models, and the expansion of High-Definition (HD) and Ultra-High-Definition (UHD) streaming services. The competitive landscape is highly dynamic, with major players such as Netflix, Amazon Video, Apple, and Disney+ vying for market share through strategic content acquisition, technological advancements, and aggressive marketing campaigns. The market is segmented by service type (subscription-based, transactional), content type (movies, TV shows, sports), and device type (smart TVs, mobile devices, etc.). Regional variations exist, with North America and Europe currently dominating the market, though significant growth opportunities are emerging in Asia-Pacific and Latin America. Despite this positive outlook, the VOD market faces certain challenges. Content piracy continues to be a significant concern, impacting revenue streams for content providers. Furthermore, increasing competition and the need for continuous investment in content acquisition and technological infrastructure are placing pressure on profitability. Regulatory changes surrounding content licensing and data privacy also pose challenges for market players. Nonetheless, the long-term outlook remains positive, driven by sustained growth in internet usage and the continuous evolution of streaming technologies. The market's expansion will likely be characterized by further consolidation among key players and ongoing innovation in content delivery and user experience. The projected market value in 2033, considering the CAGR, is estimated to be significantly higher than the 2025 valuation, indicating substantial future growth potential.