In the first quarter of 2025, the Walt Disney Company reported that Hulu had 53.6 million paid subscribers, up from 49.7 million in the corresponding quarter of the previous fiscal year. Hulu has several pricing plans to cater to varying consumer preferences, with the most basic option including ads costing 9.99 dollars per month and the priciest monthly subscription package fixed at 18.99 dollars (without ads) as of October 2024. In addition to that, many bundle options are available, including access to live TV, as well as to Disney+ and ESPN+. What is Hulu best known for? Hulu is often best known for the dystopian TV show “The Handmaid’s Tale” based on Margaret Atwood’s novel of the same name or the comedy mystery series “Only Murders in the Building,” starring Selena Gomez. The shows have received a significant amount of media attention since their releases, and were among the TV shows with the highest amount of Emmy Awards nominations in the last few years. Hulu's history Content aside, Hulu’s past dealings with other media companies have also been a frequent point of discussion. The company was founded in 2007 and its board has included American investment firms as well as representatives from stakeholders Disney, Fox, and Comcast. A lot changed in early 2019 when The Walt Disney Company acquired 21st Century Fox, a deal which generated enormous online buzz and which gave Disney a 60 percent majority stake in Hulu. Shortly afterwards, multinational conglomerate AT&T sold back its 10 percent stake to Disney. Finally, Disney announced in November 2023 to purchase Comcast's 33 percent stake in Hulu. Disney’s newest streaming service, Disney+, is available as part of a bundle including ESPN+ (for sports fans) and of course, Hulu, which will cater to more mature audiences whilst Disney+ takes care of the family-friendly content.

As of the first quarter of 2025, Hulu's SVOD only service reportedly generated an average monthly revenue of 12.52 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly lower, at 12.29 U.S. dollars in revenue per paying Hulu user.

In 2023, the advertising revenue in the United States of video on demand platform Hulu was projected to reach *** billion U.S. dollars. It was followed by Peacock and Paramount Plus with *** billion and *** million U.S. dollars in ad revenue, respectively.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

The global video streaming market, valued at $129.88 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 23.59% from 2025 to 2033. This explosive growth is fueled by several key drivers. The proliferation of high-speed internet access, particularly in developing economies, is significantly expanding the potential consumer base. Furthermore, the increasing popularity of mobile devices like smartphones and tablets, coupled with the rise of Smart TVs equipped with streaming capabilities, facilitates convenient access to video content anytime, anywhere. The continuous evolution of streaming technologies, offering higher resolutions (4K, 8K) and improved user experiences (e.g., personalized recommendations, interactive features), further enhances market appeal. Subscription-based models, alongside advertising and rental options, cater to diverse consumer preferences, driving revenue diversification and market expansion. Competition amongst major players like Netflix, Disney, Amazon, and Apple fuels innovation and pushes the boundaries of content offerings and technological advancements, resulting in a more dynamic and engaging market landscape. The market segmentation reveals a diverse ecosystem. Live video streaming and Non-linear video streaming cater to different consumer needs. Software, services, and solutions across various platforms (gaming consoles, smart TVs, laptops, etc.) are driving growth. The dominance of OTT (Over-the-Top) platforms indicates a shift away from traditional cable and pay-TV models. The cloud deployment model increasingly prevails due to scalability and cost-effectiveness. Both enterprise and consumer segments contribute significantly to market revenue. Regional variations are anticipated, with North America and Europe likely maintaining significant market share due to early adoption and strong infrastructure, while Asia-Pacific is expected to exhibit the fastest growth driven by rising internet penetration and mobile usage. The ongoing development of advanced technologies like AI-powered content recommendations and virtual reality (VR) integration further promises market expansion throughout the forecast period. This comprehensive report provides a detailed analysis of the global video streaming market, offering invaluable insights for businesses and investors seeking to understand this rapidly evolving landscape. We examine market trends, key players, and future growth prospects, covering the period from 2019 to 2033, with a base year of 2025. The report leverages extensive data and analysis to provide a clear picture of the market's dynamics and potential. Recent developments include: May 2023: The International Boxing Association (IBA) announced a strategic agreement with OTTera, a top white-label professional service specializing in individualized OTT solutions. The IBA Men's World Boxing Championships served as a backdrop for the agreement's conclusion in Tashkent. This agreement intends to give boxing fans a better watching experience and raise the sport's international visibility owing to the combined expertise of IBA and OTTera., February 2023: A partnership between MoEngage, a prominent customer engagement platform, and Myco, a platform for web-3 video streaming, fundraising, production, and distribution, was announced. By utilizing MoEngage's insights-led technology, which uses push notifications as a channel, the alliance seeks to increase audience and creator engagement on Myco., August 2022: An innovative white-label Free Ad-Supported TV (FAST) platform with a built-in viewer reward scheme was introduced by TVCoins. The platform allows content owners to post their live and on-demand videos without making any upfront payments within days of registering for the service. The TVCoins platform was utilized by Telemedelln, one of Colombia's public TV networks, to launch their new TM+ app, which offers premium content on iOS and Android devices worldwide.. Key drivers for this market are: Growing Availability of High-speed Internet Connections, Rising Popularity of Live Streaming Events, such as Sports, Concerts, and Gaming. Potential restraints include: Content Piracy and Unauthorized Distribution of Copyrighted Material, High Costs of Content Licensing and Production. Notable trends are: Growing Availability of High-speed Internet Connections.

The Over-The-Top (OTT) market is experiencing explosive growth, projected to reach a value of $0.58 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 28.19% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing affordability and accessibility of high-speed internet globally is a major factor, allowing consumers to easily stream content. The rising popularity of mobile devices and smart TVs further enhances convenience, driving adoption. Moreover, the continuous evolution of content offerings, including original programming and diverse genres catering to niche audiences, keeps viewers engaged. Competition among established players like Netflix, Amazon Prime Video, and Disney+ alongside the emergence of innovative regional players is fueling innovation and keeping prices competitive, further stimulating market growth. The segment breakdown suggests that Subscription Video on Demand (SVOD) likely dominates the market, followed by Transactional Video on Demand (TVOD) and Advertising Video on Demand (AVOD). However, market growth is not without its challenges. The intensifying competition necessitates continuous investment in content creation and technological infrastructure. Content piracy remains a significant concern, impacting revenue streams. Furthermore, regional variations in internet penetration and consumer preferences require tailored strategies for successful market penetration. Successfully navigating these challenges hinges on strategic content acquisitions, effective marketing campaigns targeting specific demographics, and robust anti-piracy measures. The future of the OTT market hinges on technological advancements such as improved streaming quality, personalized recommendations, and interactive content experiences, ensuring sustained growth and viewer engagement throughout the forecast period. Geographic expansion, particularly into underserved regions, also presents significant opportunities for market expansion. This in-depth report provides a comprehensive analysis of the global Over-The-Top (OTT) market, encompassing its evolution, current state, and future projections from 2019 to 2033. The report leverages extensive data analysis and market insights, covering key aspects influencing the OTT landscape, including technological advancements, consumer behavior, regulatory frameworks, and competitive dynamics. This study is crucial for businesses seeking to understand and capitalize on the burgeoning opportunities within the rapidly expanding OTT sector. We analyze market trends, growth drivers, challenges, and emerging technologies shaping the future of streaming media. The study period is 2019-2033, with 2025 as the base year and estimated year, and a forecast period of 2025-2033. Recent developments include: May 2023 - Jio Fibre and OTTplay Premium have collaborated to provide 19 OTTs to Jio Set-Top Box consumers. OTTplay Premium is well-known for its high-quality and varied content, designed to give users a personalized, smooth, and premium streaming experience. With this connection, Jio set-top box customers could download the OTTplay app from the Jio Store and access prominent OTT platforms like Sony Liv, Zee5, Lionsgate, FanCode, and 15 more, all under one roof., October 2022 - Vislink has announced and introduced a new integrated collaboration with sports OTT provider StreamViral as part of their exhibition at Sportel 2022 in Monaco. Vislink, a significant broadcast live streaming production technology provider, is now delivering an OTT playout and distribution platform to complement its Artificial Intelligence (AI) cameras, which can generate captivating sports productions without using live camera operators., September 2022 - Medianova and streaming platform Jet-Stream announced a partnership to provide Medianova's CDN service within Jet-Stream's service. Jet-Stream Airflow Multi CDN is integrated into Jet-Stream Cloud services with the partnership., May 2022 - Sony Sports Network has announced that Roland-Garros 2022, the second grand slam event of the year, will be aired in four regional languages for live broadcast in India. The tournament can be streamed on Sony Sports Network's on-demand OTT platform SonyLIV.. Key drivers for this market are: Adoption of Smart Devices & Greater Access to Higher Internet Speeds, Ongoing Shift Towards Commoditization of Sporting & Entertainment Services Coupled with Growing Competition Among OTT Providers; Increasing Adoption of SVOD (subscription - Based Services) in Emerging Markets. Potential restraints include: Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware. Notable trends are: Adoption of Smart Devices & higher Internet Speeds is Expected to Drive Over the Top (OTT) Market.

In 2023, Hulu was the leading connected TV (CTV) advertiser in the United States, with a forecast ad revenue of **** billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to ***** billion U.S. dollars by the end of 2025.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

Over-the-top (OTT) TV and video revenue is expected to reach *** billion U.S. dollars by 2029, more than double the figure reported in 2019. The market has experienced massive growth over the past years. Over-the-top providers The term ‘over-the-top' is used to describe internet-based services that allow users to stream media content over the internet without the need for cable or satellite subscriptions. In the United States alone the penetration rate of OTT amounted to over ** percent in 2022, with many of the most popular services in the market being video-on-demand platforms like Netflix, Hulu, Amazon Prime, and Disney+. Netflix has more than *** million paying subscribers worldwide making it the biggest OTT video provider in the world. OTT - a lucrative market for advertisers U.S.-based CTV users spent in total over **** million hours with OTT services as of February 2022, and as they begin to replace traditional media such as television, the platform has become beneficial for both consumers and advertisers. Not only are OTT users more receptive to advertisement than TV viewers, but the platforms themselves allow advertisers to better target their ads to specific demographics or types of consumers that are more likely to be interested in their products or services.

Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 126 million global subscribers in the second quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

In 2024, the Walt Disney Company generated a revenue of nearly 34.2 billion U.S. dollars with its parks, and experiences, an increase of around 4.9 percent from the year before. The company's biggest revenue source was its entertainment segment, which generated revenues of over 41 billion U.S. dollars in 2024. This marked a growth of 1.4 percent year-on-year. The total assets of the Walt Disney Company amounted to more than 196 billion U.S. dollars in 2024.Additional info: Walt Disney Company's revenue by operating segmentIn 2023, the Walt Disney Company generated over 19 percent of its revenue through its sports segment which includes the ESPN properties. This revenue stream brought the company 17 billion U.S. dollars that year.The experiences segment was the second-largest revenue source, generating a total of 32.6 billion U.S. dollars. It is a very successful segment – Disney’s parks take the top spots in the ranking of the most visited amusement and theme parks worldwide. The Magic Kingdom Park in Bay Lake, Florida, ranked first in 2022 with 17 million visitors. The largest revenue stream – with over 40 billion U.S. dollars – was the entertainment business. This segment includes linear networks, direct-to-consumer (DTC) business and content sales and licensing. The DTC operations comprise of the company's streaming services such as Disney+, Disney+ Hotstar, and Hulu. This subsegment brought in more than five billion U.S. dollars in the last quarter of 2023.

The operating income of Disney's direct-to-consumer business, including the streaming services Disney+, Hulu, and ESPN+, amounted to *** million U.S. dollars in the first quarter of 2025, marking a significant growth from the same quarter of the previous year. Like other U.S.-based media companies, Disney has struggled to make positive profits with it streaming division. As a result, the company announced cost-cutting measures, such as layoffs, reducing programming costs, as well as increasing subscription prices. In addition, the company formed a joint venture with Reliance Industries Limited in November 2024, transferring majority control of its Star India business, including Disney+ Hotstar.