Hulu generated a monthly app revenue of 5.15 million U.S. dollars in Japan in December 2024. The total app revenue during that year amounted to more than 48.7 million dollars. The Japanese version of the subscription video-on-demand (SVOD) service is operated by HJ Holdings, Inc.

In the first quarter of 2025, the Walt Disney Company reported that Hulu had 53.6 million paid subscribers, up from 49.7 million in the corresponding quarter of the previous fiscal year. Hulu has several pricing plans to cater to varying consumer preferences, with the most basic option including ads costing 9.99 dollars per month and the priciest monthly subscription package fixed at 18.99 dollars (without ads) as of October 2024. In addition to that, many bundle options are available, including access to live TV, as well as to Disney+ and ESPN+. What is Hulu best known for? Hulu is often best known for the dystopian TV show “The Handmaid’s Tale” based on Margaret Atwood’s novel of the same name or the comedy mystery series “Only Murders in the Building,” starring Selena Gomez. The shows have received a significant amount of media attention since their releases, and were among the TV shows with the highest amount of Emmy Awards nominations in the last few years. Hulu's history Content aside, Hulu’s past dealings with other media companies have also been a frequent point of discussion. The company was founded in 2007 and its board has included American investment firms as well as representatives from stakeholders Disney, Fox, and Comcast. A lot changed in early 2019 when The Walt Disney Company acquired 21st Century Fox, a deal which generated enormous online buzz and which gave Disney a 60 percent majority stake in Hulu. Shortly afterwards, multinational conglomerate AT&T sold back its 10 percent stake to Disney. Finally, Disney announced in November 2023 to purchase Comcast's 33 percent stake in Hulu. Disney’s newest streaming service, Disney+, is available as part of a bundle including ESPN+ (for sports fans) and of course, Hulu, which will cater to more mature audiences whilst Disney+ takes care of the family-friendly content.

Introduction

Netflix vs Hulu Statistics: In 2024, Netflix and Hulu were firmly atop the global streaming landscape. While Netflix remains the uncontested global giant, Hulu commands the U.S. territory.

Here is a clear Netflix vs Hulu statistics inspection of their subscriber bases, revenues, market shares, content investments, and major areas of growth through 2024, using simple language allowing clarifications from subscribers that are new to the metrics of streaming industries.

According to a forecast, the subscription revenue of online TV services in the U.S. will amount to over 15.4 billion U.S. dollars in 2024. YouTube TV is likely to generate the highest revenue, followed by Hulu + Live TV.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

Introduction

Walt Disney Statistics: Walt Disney Company sustained its global leadership in entertainment throughout fiscal year 2024, achieving a total revenue of USD 91.4 billion, marking a 3% increase from the previous year. The Experiences division, encompassing theme parks and cruise lines, reported record-breaking revenue and operating income, with domestic parks experiencing a 13% rise in operating income. In the streaming sector, Disney+ and Hulu collectively amassed 180.7 million subscribers, with Disney+ alone reaching 126 million.

The direct-to-consumer segment, including Disney+, Hulu, and ESPN+, achieved a quarterly operating income of USD 336 million. Notably, films such as "Inside Out 2" and "Moana 2" significantly contributed to box office revenues, with "Inside Out 2" grossing USD 1.7 billion worldwide. Looking ahead, Disney plans to expand its global presence by opening a new theme park in Abu Dhabi, marking its first venture in the Middle East.

Here is a detailed analysis of Walt Disney statistics with numerical data to clarify its position.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

The Cable Networks industry in Canada has experienced strong headwinds inhibiting growth. Both consumers and the government have increasingly explored alternatives to the cable distribution model, which has resulted in revenue waning. Internet-based streaming services such as Netflix and Hulu have posed a significant threat to the industry's stronghold on TV programming and increasing domestic investment by these services has taken its toll on industry operations. The pandemic further accelerated the adoption of digital streaming services as consumers spent more leisure time at home. Overall, revenue has been declining at an annualized 4.4% over the past five years and is expected to reach $4.0 billion in 2024, despite an incline of 1.4% in 2024 alone, with profit sliding down to 15.1%. Revenue pitfalls are also related to a regulatory landscape that has hindered expansionary strategies. Most notably, the Canadian Radio-television and Telecommunications Commission rolled out a mandate in 2016 that now requires service providers to offer basic cable packages to customers for $25.00 or less. This regulation aims to maximize the range of choices and affordability of TV for Canadian customers. The strategic navigation of threats, such as external competition and regulation, has not been offset through innovative pricing models and more tailored services, as the efficacy of such tactics failed to expand industry revenue or profit generation. In the absence of significant changes, cable networks are poised to continue struggling while adapting to changing consumer preferences. Fibre optic cable infrastructure has created significantly faster internet and cable speeds, while improved infrastructure will lead the way to new 4K and ultra-high-definition TV content developments. Despite intensifying competition, content diversification and tiered pricing models are expected to lessen any revenue declines moving forward and as streaming services continue to raise their own prices, cable subscriptions will grow more relatively affordable. Ultimately, industry revenue is poised to marginally rise an annualized 0.9% to $4.2 billion in 2029.

In 2020, Hulu was the largest ad-supported video-on-demand service in the United States based on a revenue of 2.4 billion U.S. dollars. The revenue is expected to increase by 2024, reaching a value of 5.1 billion dollars. The second and third biggest players in the U.S. AVOD market were Peacock and Roku.

Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 125 million global subscribers in the first quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

In 2024, the Walt Disney Company generated a revenue of nearly 34.2 billion U.S. dollars with its parks, and experiences, an increase of around 4.9 percent from the year before. The company's biggest revenue source was its entertainment segment, which generated revenues of over 41 billion U.S. dollars in 2024. This marked a growth of 1.4 percent year-on-year. The total assets of the Walt Disney Company amounted to more than 196 billion U.S. dollars in 2024.Additional info: Walt Disney Company's revenue by operating segmentIn 2023, the Walt Disney Company generated over 19 percent of its revenue through its sports segment which includes the ESPN properties. This revenue stream brought the company 17 billion U.S. dollars that year.The experiences segment was the second-largest revenue source, generating a total of 32.6 billion U.S. dollars. It is a very successful segment – Disney’s parks take the top spots in the ranking of the most visited amusement and theme parks worldwide. The Magic Kingdom Park in Bay Lake, Florida, ranked first in 2022 with 17 million visitors. The largest revenue stream – with over 40 billion U.S. dollars – was the entertainment business. This segment includes linear networks, direct-to-consumer (DTC) business and content sales and licensing. The DTC operations comprise of the company's streaming services such as Disney+, Disney+ Hotstar, and Hulu. This subsegment brought in more than five billion U.S. dollars in the last quarter of 2023.

The operating income of Disney's direct-to-consumer business, including the streaming services Disney+, Hulu, and ESPN+, amounted to *** million U.S. dollars in the first quarter of 2025, marking a significant growth from the same quarter of the previous year. Like other U.S.-based media companies, Disney has struggled to make positive profits with it streaming division. As a result, the company announced cost-cutting measures, such as layoffs, reducing programming costs, as well as increasing subscription prices. In addition, the company formed a joint venture with Reliance Industries Limited in November 2024, transferring majority control of its Star India business, including Disney+ Hotstar.

The most recent data reveals that YouTube TV leads the global virtual multichannel video programming distributor (vMVPD) sector with a ** percent market share, significantly surpassing Hulu + Live TV, which holds ** percent. Other major platforms in the top five include Sling TV, which has a ** percent share, followed by Fubo and other smaller services, each with **** percent. vMVPDs transform TV viewing habits vMVPDs are online services that provide live and on-demand TV channels over the internet, similar to traditional cable or satellite TV. The key difference lies in their flexibility, multi-device accessibility, and often lower costs. These advantages have significantly changed how consumers access television, leading to a sharp decline in traditional pay TV revenue, which dropped from *** billion U.S. dollars in 2019 to *** billion in 2022. Virtual pay TV v/s Pay TV Virtual pay TV services have rapidly expanded in the U.S., reflecting the overall global shift towards online entertainment. From 2016 to 2024, traditional multichannel video providers saw a significant drop in subscribers, declining from **** million to an estimated **** million. In contrast, virtual pay TV platforms grew exponentially, jumping from * million to over ** million subscribers during the same period. This shift illustrates the growing demand for more versatile and accessible TV solutions, as viewers continue to turn away from traditional cable services in favor of more flexible streaming options.