In the first quarter of 2025, the Walt Disney Company reported that Hulu had 53.6 million paid subscribers, up from 49.7 million in the corresponding quarter of the previous fiscal year. Hulu has several pricing plans to cater to varying consumer preferences, with the most basic option including ads costing 9.99 dollars per month and the priciest monthly subscription package fixed at 18.99 dollars (without ads) as of October 2024. In addition to that, many bundle options are available, including access to live TV, as well as to Disney+ and ESPN+. What is Hulu best known for? Hulu is often best known for the dystopian TV show “The Handmaid’s Tale” based on Margaret Atwood’s novel of the same name or the comedy mystery series “Only Murders in the Building,” starring Selena Gomez. The shows have received a significant amount of media attention since their releases, and were among the TV shows with the highest amount of Emmy Awards nominations in the last few years. Hulu's history Content aside, Hulu’s past dealings with other media companies have also been a frequent point of discussion. The company was founded in 2007 and its board has included American investment firms as well as representatives from stakeholders Disney, Fox, and Comcast. A lot changed in early 2019 when The Walt Disney Company acquired 21st Century Fox, a deal which generated enormous online buzz and which gave Disney a 60 percent majority stake in Hulu. Shortly afterwards, multinational conglomerate AT&T sold back its 10 percent stake to Disney. Finally, Disney announced in November 2023 to purchase Comcast's 33 percent stake in Hulu. Disney’s newest streaming service, Disney+, is available as part of a bundle including ESPN+ (for sports fans) and of course, Hulu, which will cater to more mature audiences whilst Disney+ takes care of the family-friendly content.

In the United States, over **** of 18 to 34-year-olds said in a survey held in May 2021 that they currently subscribed to Hulu. This contrasts with just ** percent of adults aged 65 or above who said the same.

Introduction

Netflix vs Hulu Statistics: In 2024, Netflix and Hulu were firmly atop the global streaming landscape. While Netflix remains the uncontested global giant, Hulu commands the U.S. territory.

Here is a clear Netflix vs Hulu statistics inspection of their subscriber bases, revenues, market shares, content investments, and major areas of growth through 2024, using simple language allowing clarifications from subscribers that are new to the metrics of streaming industries.

According to the results of a survey conducted in May 2021, ** percent of U.S. respondents currently subscribed to Hulu. Whilst most consumers did not have a subscription, ** percent had done so in the past.

As of the first quarter of 2025, Hulu's SVOD only service reportedly generated an average monthly revenue of 12.52 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly lower, at 12.29 U.S. dollars in revenue per paying Hulu user.

This statistic provides information on the share of consumers with an active Hulu Plus subscription in the United States as of January 2017, sorted by age. According to the source, 30 percent of Millennials who subscribe to online video or music subscriptions had a Hulu Plus subscription as of January 2017.

According to the results of a survey published in ********, ten percent of U.S. respondents currently subscribed to Hulu with Live TV. Whilst most consumers did not have a subscription, ************* had done so in the past and the majority of survey participants were aware of the platform.

The Video On Demand Market size was valued at USD 97.19 USD Billion in 2023 and is projected to reach USD 291.69 USD Billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Video On Demand (VOD) includes all video content requested on-demand by users. This could be premium movies or libraries of TV shows, sporting events or concerts. It could also include user-created video content. In addition, some IPTV operators are starting to offer the ability to see all the TV programs aired on their multichannel pay-TV channels in the previous 24 or 48 hours on demand. This video content is held in a constantly updated library hosted by their network. VOD systems typically distribute media using internet connections, so good bandwidth is important for best results for viewers. Popular platforms include Netflix, Hulu, Disney, Amazon Prime Video and many others. Recent developments include: January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA)., August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free., July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs., April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. , September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members., July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform. . Key drivers for this market are: Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth . Potential restraints include: Concern Regarding the Privacy of Video Content to Hinder the Market Growth. Notable trends are: Enhanced User Experience and Ease of Use are Considered Emerging Trends.

The global live TV streaming service market is experiencing robust growth, driven by increasing consumer demand for on-demand entertainment and cord-cutting trends. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key factors. The proliferation of affordable high-speed internet access globally has broadened the reach of streaming services, making them accessible to a wider audience. Furthermore, the increasing availability of diverse content packages, including live sports, news, and entertainment channels tailored to specific viewing preferences, has significantly boosted market appeal. The rise of smart TVs and media streaming devices further contributes to market growth by seamlessly integrating streaming services into consumers' daily routines. Competition among established players and emerging newcomers continues to foster innovation and drive down prices, benefiting consumers and accelerating market penetration. However, challenges remain. Retaining subscribers in a highly competitive landscape requires continuous investment in content acquisition and technological advancements. The impact of economic downturns on consumer spending patterns presents a potential restraint. Furthermore, regional variations in internet infrastructure and consumer preferences require tailored strategies for effective market penetration. Nevertheless, the long-term outlook for the live TV streaming service market remains positive, driven by ongoing technological innovations and evolving consumer viewing habits. The segmentation of the market by subscription type (cable TV, wireless antenna) and application (mobile, web, streaming devices) allows companies to target specific demographics effectively. Key players such as YouTube TV, Hulu, and others are actively involved in shaping this dynamic market through aggressive content acquisition, partnerships, and technological improvements. The geographical distribution reveals that North America currently holds a significant market share, but growth opportunities are substantial in developing economies in Asia-Pacific and other regions.

This statistic provides information on the share of consumers with an active Hulu Plus subscription in the United States as of February 2017, sorted by gender. According to the source, 26 percent of females who subscribe to online video or music subscriptions had a Hulu Plus subscription as of February 2017.

Analysis of ‘📺 Hulu TV Shows and Movies’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/top-1000-most-popular-hulu-showse on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

Background

In the market today, there are only a few competitors for Netflix. One of the top leaders in the streaming shows market is Hulu. Recently my family switched from Netflix to Hulu to try out the options and our experience wasn’t as wonderful as we would have expected. However, instead of giving my opinion, lets pull some data for Hulu shows and analyze the results so that you can make your own decision. For those interested in viewing my micro-research study that I did on Netflix, you can read my article Netflix Show Analysis.

About the Data

The data from Hulu’s shows were in a well-structured format. An example of the JSON object can be found at HuluShows. The 1,000 shows were sorted by “popular of all time” on Hulu. The raw data can be found at raw data.

Sources

Thanks to the micro-research study at The Concept Center for performing this study.

This dataset was created by Chase Willden and contains around 1000 samples along with Show/is Subscriber Only, Show/key Art Url, technical information and other features such as: - Show/description - Show/show Rollups/auth On Web/games Count - and more.

How to use this dataset

• Analyze Show/annotations/0 in relation to Show/show Rollups/current/feature Films Count
• Study the influence of Show/show Rollups/free On Web/games Count on Show/show Rollups/showtime/html5 Videos Count
• More datasets

Acknowledgements

If you use this dataset in your research, please credit Chase Willden

Start A New Notebook!

--- Original source retains full ownership of the source dataset ---

The Video on Demand (VOD) market, currently valued at $86.18 billion (2025), is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 14.9% from 2025 to 2033. This expansion is driven by several factors, including the increasing affordability and accessibility of high-speed internet, the proliferation of smart TVs and mobile devices capable of streaming content, and a growing preference for on-demand entertainment over traditional linear television. The rise of subscription-based VOD services like Netflix and other streaming platforms offering diverse content libraries—from original series to blockbuster movies—has fundamentally reshaped consumer viewing habits. Furthermore, advancements in streaming technology, such as improved video quality (e.g., 4K, HDR) and personalized recommendations, are enhancing the user experience and fueling market growth. The market is segmented by type (Transactional VOD, Catch-up TV, Subscription VOD, Other) and application (Household, Commercial), with Subscription VOD currently dominating the market share due to its recurring revenue model and extensive content offerings. Geographic distribution reveals a significant concentration of market share in North America and Europe, driven by high internet penetration and a mature media consumption landscape. However, rapid growth is anticipated in the Asia-Pacific region, particularly in countries like India and China, as internet adoption and disposable incomes rise. Competition in the VOD market is fierce, with established players like Netflix, Amazon Video, and Hulu vying for market dominance alongside emerging platforms. The future of the market will likely involve continued innovation in content delivery, personalized recommendations, and the integration of emerging technologies like virtual reality (VR) and augmented reality (AR) to create immersive viewing experiences. Challenges include content acquisition costs, competition from free ad-supported services, and the need to manage piracy effectively to maintain profitability.

Between December 2022 and January 2024, online searches regarding "apple tv subscription" were the highest in the United States. In July 2023, users in the market generated volumes of approximately 60.5 thousand searches for the Apple TV-related keyword. HBO Max and Hulu subscriptions were also among the most searched keywords related to the available SVoD platforms.

The statistic shows the share of adults who have a Hulu without live TV subscription in the United States in 2017, sorted by age group. During the survey, ** percent of respondents aged 18 to 29 stated that they had a Hulu without live TV subscription.

The Over-the-Top (OTT) media services market is experiencing robust growth, driven by increasing internet penetration, the proliferation of smart devices, and a rising preference for on-demand video content. The market, estimated at $100 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $350 billion by 2033. This growth is fueled by several key trends, including the rise of streaming platforms offering diverse content libraries, the increasing adoption of subscription-based models, and the integration of advanced features like personalized recommendations and interactive content. Competition among established players like Netflix, Amazon, and Disney, and the emergence of niche platforms, continues to drive innovation and enhance user experience. However, challenges remain, including content licensing costs, regulatory hurdles in different regions, and the need to address concerns about data privacy and security. The market segmentation reveals strong growth in both online and managed services, with smartphones and smart TVs dominating the application segment. Geographic expansion, particularly in emerging markets with expanding internet access, presents significant opportunities for growth. The competitive landscape is marked by a combination of established giants and emerging players vying for market share. While giants like Netflix and Amazon benefit from brand recognition and extensive content libraries, smaller players leverage specialized content or innovative business models to carve out niches. Geographic expansion strategies are key to success, with significant potential in regions like Asia-Pacific and Africa where internet and smartphone penetration are rapidly increasing. The shift towards personalized content experiences and the integration of advanced technologies such as AI and VR/AR will shape future market dynamics. Despite the challenges of content licensing and piracy, the overall outlook for the OTT media services market remains highly positive, driven by sustained consumer demand and technological innovation. The market is expected to continue its upward trajectory, driven by factors such as enhanced content quality, affordable pricing plans and innovative distribution methods.

The global streaming services market is experiencing explosive growth, driven by increasing internet penetration, the affordability of smart devices, and a rising preference for on-demand entertainment. The market, estimated at $150 billion in 2025, is projected to maintain a robust Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $500 billion by 2033. Key drivers include the continuous expansion of content libraries, the rise of original programming from various streaming platforms, and the increasing adoption of bundled services offering diverse content options at competitive prices. Trends such as the increasing popularity of live streaming, the integration of advanced technologies like AI-powered recommendations, and the growing demand for personalized viewing experiences are further fueling market expansion. However, challenges remain, including intense competition among established and emerging players, concerns about data privacy, and the ongoing need to manage content licensing costs. Market segmentation reveals strong growth across various categories, including subscription video on demand (SVOD), advertising-based video on demand (AVOD), and live streaming services. Geographic expansion, particularly in emerging markets, represents a significant opportunity for growth. The competitive landscape is fiercely contested. Major players like Netflix, Amazon Instant Video, and Hulu maintain significant market share, leveraging their substantial content libraries and established brand recognition. However, new entrants and niche players, such as Acorn TV, FuboTV Premier, and others focusing on specific demographics or content genres, are carving out their niches. The strategic focus for success lies in providing high-quality, exclusive content, innovative user experiences, and flexible subscription options that cater to the evolving preferences of a diverse global audience. This includes incorporating features that enhance personalization and improve accessibility for a wider range of users. The continued development of robust content acquisition strategies, effective marketing campaigns, and agile technological advancements will be crucial for players to secure sustained growth and profitability in the years to come.

The global movie streaming service market is experiencing robust growth, driven by increasing internet penetration, the proliferation of smart devices, and a rising preference for on-demand entertainment. The market size in 2025 is estimated at $100 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant growth is fueled by several key trends, including the rise of original content production by streaming giants, the expansion of subscription-based models, and the increasing adoption of advanced technologies like 4K resolution and HDR. The market segmentation reveals a strong dominance of Video on Demand (VOD) over live streaming, while the Enterprise segment is expected to experience faster growth compared to the Personal segment due to corporate training and internal communication needs. Competition is fierce, with established players like Netflix, Amazon Prime Video, and Disney+ vying for market share alongside emerging services catering to niche audiences, such as KweliTV and The Criterion Channel. The North American market currently holds the largest share, but regions like Asia-Pacific are showing significant potential for future expansion, driven by rapid economic growth and increasing internet access. Despite the growth, challenges remain, including content licensing costs, intense competition, and the risk of subscriber churn due to price sensitivity and content fatigue. Despite the challenges, the long-term outlook for the movie streaming service market remains positive. The continued innovation in streaming technology, including the development of personalized recommendations and interactive content, will contribute significantly to the market's expansion. The integration of virtual reality (VR) and augmented reality (AR) experiences is also poised to disrupt the industry and further enhance the viewing experience. Furthermore, strategic partnerships between streaming platforms and telecommunication companies are likely to boost market penetration in developing economies. The increasing adoption of mobile streaming and the development of affordable data plans will also drive growth, particularly in emerging markets. The focus on creating high-quality original content, coupled with the diversification of subscription offerings to cater to various viewer preferences, will be crucial for sustained growth and profitability in the years to come.

The global Video on Demand (VOD) service market is experiencing robust growth, driven by increasing internet penetration, the rising affordability of smart devices, and a growing preference for on-demand entertainment. The market size in 2025 is estimated at $500 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This substantial growth is fueled by several key trends, including the proliferation of original content from streaming giants like Netflix and Amazon Prime Video, the increasing adoption of subscription-based models, and the expansion of High-Definition (HD) and Ultra-High-Definition (UHD) streaming services. The competitive landscape is highly dynamic, with major players such as Netflix, Amazon Video, Apple, and Disney+ vying for market share through strategic content acquisition, technological advancements, and aggressive marketing campaigns. The market is segmented by service type (subscription-based, transactional), content type (movies, TV shows, sports), and device type (smart TVs, mobile devices, etc.). Regional variations exist, with North America and Europe currently dominating the market, though significant growth opportunities are emerging in Asia-Pacific and Latin America. Despite this positive outlook, the VOD market faces certain challenges. Content piracy continues to be a significant concern, impacting revenue streams for content providers. Furthermore, increasing competition and the need for continuous investment in content acquisition and technological infrastructure are placing pressure on profitability. Regulatory changes surrounding content licensing and data privacy also pose challenges for market players. Nonetheless, the long-term outlook remains positive, driven by sustained growth in internet usage and the continuous evolution of streaming technologies. The market's expansion will likely be characterized by further consolidation among key players and ongoing innovation in content delivery and user experience. The projected market value in 2033, considering the CAGR, is estimated to be significantly higher than the 2025 valuation, indicating substantial future growth potential.

The most common age group watching the streaming service Hulu without ads every day in the United States was 18 to 34 years. ** percent of people of this age stated in a late-2022 survey to do so. By contrast, the share of consumers aged 65 years and older using the subscription streaming service every day amounted to four percent.

About this Dataset: Disney+ is another one of the most popular media and video streaming platforms. They have close to 1300 movies or tv shows available on their platform, as of mid-2021, they have over 116M Subscribers globally. This tabular dataset consists of listings of all the movies and tv shows available on Amazon Prime, along with details such as - cast, directors, ratings, release year, duration, etc.

Interesting Task Ideas

1. Understanding what content is available in different countries
2. Identifying similar content by matching text-based features
3. Network analysis of Actors / Directors and find interesting insights
4. Does Disney+ has more focus on TV Shows than movies in recent years.

Other Platform's Datasets (Click on the logos to view)

![alt text][1] ![alt text][3] ![alt text][5] ![alt text][7] [1]: https://i.imgur.com/As0PMcL.jpg =75x20

[3]: https://i.imgur.com/r5t3MpQ.jpg =75x20

[5]: https://i.imgur.com/4a4ZMuy.png =75x30

[7]: https://i.imgur.com/nCL8Skc.png?1 =75x32

• Amazon Prime Video Movies and TV Shows
• Disney+ Movies and TV Shows
• Netflix Prime Video Movies and TV Shows
• Hulu Movies and TV Shows