In the United States, over **** of 18 to 34-year-olds said in a survey held in May 2021 that they currently subscribed to Hulu. This contrasts with just ** percent of adults aged 65 or above who said the same.

Movies on Streaming Platforms Dataset

This dataset contains detailed information about movies that are available on various streaming platforms, which has been thoroughly gathered via web scraping techniques.

Content Details

• The data includes unique identifiers for each movie, the title of the film, the release year, and age rating, alongside the Rotten Tomatoes score.
• It specifies whether a movie is available on major streaming platforms such as Netflix, Hulu, Prime Video, and Disney+.
• With 9515 unique values for movie titles, the dataset covers a wide range of cinematic works, from classics to recent releases.
• The dataset spans over a century of movie releases, from as early as 1914 to 2021.

Use Cases and Inspiration

• The dataset can be used to quickly identify on which streaming platforms a specific movie title is available, aiding viewers in their content selection.
• Researchers and marketers can analyze the dataset to find trends in the types of movies offered by different platforms, their release years, and the critical reception reflected by Rotten Tomatoes scores.
• One could explore the relationship between the target age group of movies and the streaming services they are found on, providing insights into platform content strategies.
• The dataset can serve as a foundation for recommendation systems, market competition analysis between streaming services, and studies on the impact of age ratings on a movie's streaming presence.

Column Descriptions

• ID: A unique identifier for each movie within the dataset.
• Title: The full title of the movie as it appears on the streaming platforms.
• Year: The release year of the movie, indicating when the movie was first made available to the public.
• Age: The recommended age group for the movie's audience, such as '7+', '13+', '16+', or '18+'.
• Rotten Tomatoes: The movie's score on Rotten Tomatoes, which reflects critics' reviews and can be used as a measure of the movie's reception.
• Netflix: A binary indicator (0 or 1) of whether the movie is available on Netflix, with 1 indicating availability.
• Hulu: A binary indicator (0 or 1) of whether the movie is available on Hulu.
• Prime Video: A binary indicator (0 or 1) of whether the movie is available on Amazon Prime Video.
• Disney+: A binary indicator (0 or 1) of whether the movie is available on Disney+.
• Type: A categorical indicator distinguishing the content as either a 'Movie' or a 'TV Show'.

Additional Dataset Attributes

• Each row in the dataset represents a single movie, with its corresponding attributes spread across the aforementioned columns.
• The dataset is comprehensive and potentially updated regularly, ensuring a current snapshot of movies across major streaming platforms.
• There are columns for additional streaming platforms, which can be included in the analysis as needed.
• Some entries may have missing values, especially in age ratings, which could be due to various factors such as the movie being unrated or newly released.

The data scraped comprises a comprehensive list of tv shows available on various streaming platforms

Analysis of

• Which streaming platform(s) can I find this tv show on?
• Target age group tv shows vs the streaming application they can be found on
• The year during which a tv show was produced and the streaming platform they can be found on

Content

The dataset is an amalgamation of: -data that was scraped, which comprised a comprehensive list of movies available on various streaming platforms -IMDb dataset

Inspiration

Which streaming platform(s) can I find this movie on? Average IMDb ratings of a movie produced in a country? Target age group movies vs the streaming application they can be found on The year during which a movie was produced and the streaming platform they can be found on Analysis of the popularity of a movie vs directors Data visualization of the above can be found

Hulu was projected to account for **** percent of the connected TV (CTV) advertising spending in the United States in 2022. YouTube's share was projected to amount to **** percent, while Roku's was expected to amount to **** percent. Advertising on CTVs is a growing trend combining the ease of online advertising and the reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

Content

The dataset contains data that was scraped, which comprised a comprehensive list of movies available on various streaming platforms

Inspiration

• Which streaming platform(s) can I find this movie on?
• Target age group movies vs the streaming application they can be found on

The multi-screen advertising market is experiencing robust growth, driven by the increasing consumption of digital media across diverse devices like smartphones, tablets, TVs, and PCs. This surge is fueled by evolving consumer viewing habits, with audiences increasingly engaging with content across multiple screens simultaneously. The market is segmented by advertising type (e.g., in-app, connected TV ads, display ads), device type, and service type, offering advertisers a nuanced approach to reach their target audiences. While precise figures for market size and CAGR are unavailable, industry analysis suggests a substantial market value, possibly exceeding $100 billion in 2025, with a projected CAGR of 15-20% over the next decade. This growth is anticipated to be driven primarily by the rise of connected TV advertising, programmatic advertising's increasing sophistication, and the growing adoption of data-driven targeting strategies. The competitive landscape is highly fragmented, with major players including technology giants (Google, Amazon, Microsoft), telecom companies (Verizon, AT&T, Vodafone), media agencies (Omnicom, WPP), and streaming platforms (Netflix, Hulu). However, the market faces challenges, including ad blocking technologies, increasing consumer privacy concerns, and the complexities of cross-platform measurement and attribution. Effective addressability and measurement of multi-screen campaigns remain crucial factors influencing market growth. Furthermore, regulations surrounding data privacy and consumer consent are evolving rapidly, impacting advertising strategies and necessitating ongoing adaptation by industry players. Despite these headwinds, the overall trend points toward sustained growth, propelled by technological advancements in ad targeting, increasing investment in connected TV advertising, and the continued expansion of digital video consumption across multiple screens. Geographic penetration will vary, with North America and Europe likely maintaining a significant market share, followed by Asia Pacific experiencing strong growth potential.

In 2023, Hulu was the leading connected TV (CTV) advertiser in the United States, with a forecast ad revenue of **** billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to ***** billion U.S. dollars by the end of 2025.