IBM generated over 62 billion U.S. dollars in revenue in 2024, an increase of around 1 billion U.S. dollars on the previous year. The firm's yearly revenue has trended downward over the past decade, having previously exceeded the 100 billion U.S. dollar mark. Despite this, the firm remains one of the most valuable technology brands in the world behind the likes of Apple ,Google, Amazon, and Microsoft. IBM’s response to a shifting marketA tech giant since the nineties, IBM has faced struggles adjusting to changes in the marketplace. Recently the company has focused on what it terms “strategic imperatives”: getting rid of low-margin businesses and investing in high-margin businesses. At the end of 2018, for example, IBM sold IBM WebSphere Commerce to HCL Technologies for 1.8 billion U.S. dollars. IBM is still very profitable, although not at the level as between 2006 and 2012. Reflecting the changing demands of digital transformation, the largest source of IBM’s revenue for fiscal year 2020 now comes from its technology services and cloud platforms business segment, which specializes in helping organizations integrate their traditional infrastructure into a multicloud environment.

The statistic depicts the revenue IBM generated through security software worldwide from 2009 to 2015. In 2012, IBM's revenue from security software was at **** billion U.S. dollars.

This statistic shows the global revenue generated by the leading IT operations management (ITOM) software vendors from 2010 to 2012. In 2011, IBM achieved global software revenue of **** billion U.S. dollars.

This statistic shows the vendor revenue from the application vulnerability assessment market worldwide in 2012. IBM brought in approximately 91.4 million U.S. dollars from the application vulnerability assessment market. That same year, the overall market was worth 346.2 million U.S. dollars.

In 2024, IBM invested **** billion U.S. dollars into advertising and promotion worldwide. While global advertising spending has generally risen consistently since 2012, IBM’s advertising spending has remained relatively stable. IBM's revenue trended downward in the decade following 2011, though it increased in 2021, it went back to show a decrease trend in 2022 to 2024Where does IBM use its advertising spending?IBM specializes in B2B marketing campaigns, with several notable successes in recent years. In 2011, for example, IBM put its supercomputer project Watson on popular game show Jeopardy where it competed against two previous champions. Watson won with a wide margin, and became known in U.S. pop culture, providing IBM with much coverage of their new product. Additionally, IBM has a long-term brand relationship with the U.S. Open tennis Grand Slam tournament and the Masters golf tournament, using sports sponsorships to strengthen IBM’s brand visibility and promote their technology, data analytics, and cognitive computing capabilities.

In 2024, the brand value of The International Business Machines Corporation, known as IBM, amounted to approximately **** billion U.S. dollars. IBM has seen quite a few ups and downs in its global brand value since 2012. The company partnered with Microsoft for its Operating System in 1980 and witnessed its highest brand value in 2012 when it stood at *** billion dollars. IBM's ad spend In 2022, IBM's global promotional and advertising expenditure reached 1.24 billion dollars. That was the fourth consecutive decrease, with the value amounting to less than two thirds of the 1.65-billion marketing budget recorded in 2019, before the pandemic. That probably follows IBM's sharp decline in revenue in 2020. The 2023 result amounted to little more than half of the holding's 2011 global revenues. IBM in the ad market The company also operates within the marketing industry. Its subsidiary IBM iX – self-described as a mix of consultancy, digital agency, design studio, and tech firm – ranked ninth among the world's top 10 ad agency groups by revenue in 2022. For comparison, iX's result that year amounted to little more than one-third of WPP's, the sector's consolidated global leader.

The total number of Apple employees dramatically increased from 2005 through to 2024. As of FY 2024, the total number of employees had reached around *** thousand (only counting full-time equivalent), up from *** thousand recorded in the previous year. The fiscal year end of the company is September, 30th. Apple Corporation – additional information Founded in 1976, Apple is an American multinational corporation that specializes in computer software, consumer electronics, personal computers and online services. The company initially focused on the production of consumer and business computers. Over the years it has included a more diverse line of electronic products. In 2027, Apple was the world’s 7th largest company and the world’s largest information technology company. Even though Apple was the most valuable brand in the world in 2024, it was not among the world’s largest companies in terms of staff. Other information technology companies, such as Samsung Electronics or IBM, had employed a larger number of people. However, the revenue per employee of Apple turned out to be the highest among leading technology companies. Apple products Apple’s current product line ranges across personal computers, tablet computers, digital music players and smartphones. The iPhone, a line of smartphones designed and produced by Apple, has revolutionized the smartphone industry with its screen-centric design and touch controls. Its global sales have skyrocketed since its introduction in 2007, with about *** million units sold in 2023. According to the quarterly reports by Apple, the iPhone has generated around half of Apple’s revenue between 2013 and 2024. The iPad, a line of tablet computers, counts as one of the very first players in the global tablet industry. Even though the global market share of the iPad has dropped since 2012, it still dominated the tablet market with a ** percent share as of the second quarter of 2024.