The demand for Iced Tea market is expected to be valued at USD 7.16 Billion in 2025, forecasted at a CAGR of 6.0%to have an estimated value of USD 12.82 Billion from 2025 to 2035. From 2020 to 2025 a CAGR of 5.4% was registered for the market.

Country wise Insights

Category-wise Insights

Market Summary of Ready to drink Tea Market:

• Global Ready to Drink Tea market size in 2023 was XX Million. Ready to Drink Tea Industry's compound annual growth rate (CAGR) was XX% from 2024 to 2031. • Increase in the popularity of RTD Tea by the health-conscious population, increases the market growth. • Because more people are drinking tea worldwide, the black tea category held the largest ready-to-drink tea market and is expected to continue to hold this position during the market's projection period • The COVID-19 pandemic has increased awareness of the connection between nutrition and health and is probably going to hasten the shift to better-tasting, higher-quality RTD teas. • The APAC holds the largest share in the ready to drink tea market due to the demand for tea in the region is driven by nations with large numbers of tea plantations, like China, Japan, and India.

Market Dynamics of Ready to drink Tea Market:

Key Drivers of Ready to drink Tea Market:

Increase in the popularity of RTD Tea by the health-conscious population, there is increases the market growth.

The market for tea-based RTD beverages has been growing consistently as consumers search for more healthful substitutes for conventionally sweetened drinks like energy drinks and colas. RTD iced teas with herbal infusions are going to becoming even more popular as health-conscious consumers grow more prevalent. . For Instance, 25% of consumers claim to drink RTD tea due of its health benefits, per Synergy's primary research. Functional claims for RTD tea that are currently in demand including antioxidant, energy, stress and sleep, brain and nervous system, immune system, probiotics, and collagen.(Source:https://www.synergytaste.com/insights/from-the-benefits-to-the-boozy-varieties-its-tea-time/#:~:text=According%20to%20Synergy's%20primary%20research,immune%20system%2C%20probiotic%20and%20collagen.) For Instance, according to Moreno, "Many studies have examined the health benefits of teas, which range from supporting cardiovascular health to acting as a diuretic." "People who want to focus on particular health concerns are more likely to research the effects that various leaves and herbs have on their bodies. In order to capitalize on this trend, beverage producers can create new tea beverages that appeal to consumers who are health-conscious and who are searching for tasty substitutes for other soft drinks. Water or ethanol can be used to naturally extract tea extracts, but since most volatile chemicals in tea leaves are soluble in water, water is typically used to extract tea tastes. Additionally, since consumers are aware that water is natural, pure, and generally healthy for them, it is consistently chosen as the solvent in the beverage sector. For Example, Green Tea. Green tea has a tone of chemicals that are good for health. Consuming green tea on a regular basis can aid in weight loss and lower your risk of developing diabetes, heart disease, and cancer, among other illnesses. It appears that consuming three to five cups of green tea daily can maximize its health benefits.(Source:http://https://www.bevindustry.com/articles/95876-health-benefits-keep-tea-market-afloat) For Instance, according to Healthline, Catechins are a particular class of polyphenol found in green tea. Antioxidants called catechins aid in preventing cell damage and offer additional health advantages. The most well-known and prevalent catechin in green tea is called epigallocatechin-3-gallate (EGCG), and studies have shown that it may help with a number of medical illnesses or disease signs. (Source:https://www.healthline.com/nutrition/top-10-evidence-based-health-benefits-of-green-tea#1.-Contains-plant-based-antioxidant-compounds)Hence, dur to the awareness of RTD Tea among consumers that it is good for health, people are consuming it more and it leads to the market growth of RTD Tea.

Key Restraints of Ready to drink Tea Market:

Increase in the number of substitutes in the industry hampers the market growth

In the ready-to-drink (RTD) tea business, one of the biggest challenges is the abundance of replacements. Coffee is a common alternative to RTD tea in the market. In particular, iced coffee and cold brew varieties are great substitutes for RTD tea. Coffee appeals to customers...

The India tea market attained a volume of 1.34 Million Tons in 2024. The industry is expected to grow at a CAGR of 4.50% during the forecast period of 2025-2034. By 2034, the market is expected to reach 2.08 Million Tons.

The rising preference for specialty and premium teas mostly amongst urban consumers is driving the India tea market expansion. Brands are coming up with high-end and responsibly sourced tea items for aligning with the evolving consumer preferences. This trend is supported by thriving disposable incomes as well as the growing middle-class population expenditure on quality. According to industry reports, the number of middle-class individuals in India is estimated to nearly double to 61% by 2046-2047, adding to the market growth.

Of late, consumers are increasingly opting for green, herbal, and organic teas due to perceived health benefits. In June 2024, Organic India’s Tulsi herb and its farming co-ops received the Regenerative Organic Certified label, highlighting its commitment to soil health, fair labour, and sustainable agriculture. This shift is attributable to the surging demand for functional teas containing ingredients.

The surging demand for ready-to-drink (RTD) teas is impacting the India tea market outlook, driven by urban millennials and Generation Z seeking convenience. To that end, several brands are introducing iced tea and other ready-to-consume formats to cater to this increasing segment. In June 2023, premium organic tea provider Vahdam India launched its new ICED TEAS range crafted with 100% real tea and available as instant premix and convenient pitcher tea bags. Such innovations are offering the younger consumers a delightful variety of flavours.

Discover the booming APAC ready-to-drink tea market! Explore key trends, growth drivers, leading companies, and regional insights in this comprehensive market analysis. Learn about the projected market size, CAGR, and future opportunities in the RTD tea industry. Recent developments include: November 2023: The Coca-Cola Company's brand ChaiChun brought exquisite teas to Delhi with its new store, The ChaiChun Store, expanding its business.September 2022: Ayataka, a brand of iced green tea produced by Coca-Cola, has announced the release of its new Ayataka Cafe Matcha Latte which will hit stores across JapanJune 2021: Sermsuk launched “est Play plus vitamins B6 and B12”, a vitamin-infused carbonated soft drink (CSD) certified by “Healthier Choice” nutritional logo.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The Asia-Pacific Ready To Drink Tea Market report segments the industry into Soft Drink Type (Green Tea, Herbal Tea, Iced Tea, Other RTD Tea), Packaging Type (Aseptic Packages, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Country (Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, and more). The report includes market size and forecasts, and more.

Iced Tea Market size is growing with a CAGR of 8.1% in the prediction period & it crosses USD 13.5 billion by 2032 from USD 7.8 billion in 2025.

Botanical Iced Tea Market Outlook

According to our latest research, the global botanical iced tea market size reached USD 4.25 billion in 2024, demonstrating a robust momentum driven by health-conscious consumer trends and product innovation. The market is projected to expand at a CAGR of 8.3% from 2025 to 2033, reaching a forecasted value of USD 8.43 billion by 2033. The primary growth factors include the rising demand for natural, low-calorie beverages, increasing consumer awareness regarding herbal health benefits, and the continuous expansion of distribution channels across both traditional and digital retail landscapes.

A significant driver for the botanical iced tea market is the global shift toward healthier beverage alternatives. Consumers are increasingly seeking out drinks that offer functional benefits, such as enhanced immunity, digestive support, and stress relief, all of which are associated with botanicals like chamomile, hibiscus, and green tea. The growing aversion to sugary soft drinks, coupled with the rising prevalence of lifestyle-related diseases such as diabetes and obesity, has accelerated the adoption of botanical iced teas. Manufacturers are responding by developing innovative blends that not only deliver on taste but also provide tangible health benefits, further fueling market expansion.

Another key growth factor is the surge in product innovation and premiumization within the botanical iced tea market. Brands are investing heavily in research and development to introduce unique flavor profiles, such as fruit-infused and floral variants, that cater to evolving consumer palates. The use of organic and sustainably sourced ingredients has become a major selling point, appealing to environmentally conscious buyers. In addition, the integration of functional ingredients like adaptogens and probiotics is gaining traction, positioning botanical iced tea as a sophisticated, value-added beverage in both retail and foodservice sectors.

The market's expansion is also being propelled by the diversification of distribution channels. The proliferation of online retail platforms has made botanical iced tea more accessible, enabling brands to reach a broader audience beyond traditional supermarkets and specialty stores. Collaborations with cafes, restaurants, and hospitality chains have further enhanced product visibility and consumer trial. The growing influence of social media and wellness influencers has amplified consumer education, fostering greater acceptance and repeat purchases. As a result, the market is witnessing increased penetration in both developed and emerging economies.

Regionally, North America holds the largest share of the botanical iced tea market, with Europe and Asia Pacific following closely behind. The United States, in particular, has seen a surge in demand due to the popularity of health and wellness trends, while Europe benefits from a strong tradition of herbal tea consumption. Emerging markets in Asia Pacific, such as China and India, are experiencing rapid growth, driven by rising disposable incomes and urbanization. Latin America and the Middle East & Africa are also showing promising potential, supported by increasing consumer awareness and expanding retail infrastructure.

Product Type Analysis

The product type segment of the botanical iced tea market encompasses herbal iced tea, fruit-infused iced tea, floral iced tea, and other niche variants. Herbal iced tea remains the dominant sub-segment, accounting for the largest market share in 2024. This is largely attributed to the widespread recognition of herbs like chamomile, mint, and rooibos for their health-promoting properties. Consumers increasingly associate herbal iced teas with natural wellness solutions, and manufacturers are leveraging this perception by introducing blends tailored for specific health benefits, such as relaxation, detoxification, and immune support. The herbal iced tea category is expected to maintain its leadership position as more consumers seek alternatives to traditional carb

The RTD Tea Market report segments the industry into Soft Drink Type (Green Tea, Herbal Tea, Iced Tea, Other RTD Tea), Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Five years of historical data and five-year forecasts are included.

The global Outdoor Tea market is poised for significant expansion, projected to reach an estimated market size of $5,500 million by 2025 and grow at a Compound Annual Growth Rate (CAGR) of 5.8% through 2033. This robust growth is fueled by a confluence of escalating consumer interest in healthy beverages and the increasing popularity of outdoor activities and social gatherings. As consumers become more health-conscious, there’s a discernible shift towards natural, low-calorie, and functional beverages, with tea, particularly herbal and green tea varieties, emerging as a preferred choice for hydration and wellness. Furthermore, the rise of outdoor dining, picnics, festivals, and other recreational pursuits directly correlates with the demand for convenient, ready-to-drink tea options. These evolving lifestyle trends are creating fertile ground for market players to innovate with new product formats, flavors, and sustainable packaging to capture a larger market share. The market is segmented across various applications, with Quick Service Restaurants (QSRs) and Hotels anticipated to be major demand drivers, owing to their high foot traffic and the prevalence of tea as a beverage option. The growing trend of premiumization within the foodservice sector also presents an opportunity for higher-value tea offerings. Geographically, Asia Pacific, led by China and India, is expected to dominate the market, driven by established tea-drinking cultures and a burgeoning middle class. North America and Europe are also significant contributors, with increasing adoption of iced teas and specialty tea blends. While the market benefits from strong drivers, it faces restraints such as intense competition from other beverage categories and potential price volatility of raw materials. However, continuous innovation in product development, expanding distribution channels, and targeted marketing campaigns focused on the health and lifestyle benefits of tea are expected to propel the Outdoor Tea market forward, solidifying its position as a dynamic and growing sector within the global beverage industry. This report delves into the dynamic global Outdoor Tea market, offering an in-depth analysis from the historical period of 2019-2024 to a comprehensive forecast extending to 2033. Leveraging a base year of 2025, the study provides granular insights into market dynamics, regional dominance, product trends, and the strategic moves of key industry players. With a projected market size in the millions, this report is an indispensable resource for stakeholders seeking to navigate and capitalize on the evolving landscape of outdoor beverage consumption.

• The global industry was valued at US$ 20.2 Bn in 2023
• It is estimated to grow at a CAGR of 5.9% from 2024 to 2032 and reach US$ 33.9 Bn by the end of 2032

Market Introduction

Regional Outlook

Tea Market Snapshot

Prebiotic Iced Tea Market Outlook

According to our latest research, the Global Prebiotic Iced Tea market size was valued at $1.2 billion in 2024 and is projected to reach $4.8 billion by 2033, expanding at a robust CAGR of 16.5% during the forecast period from 2025 to 2033. The primary factor driving this remarkable growth is the rising consumer awareness regarding gut health and the increasing demand for functional beverages that offer both refreshment and health benefits. As consumers worldwide become more health-conscious, there is a notable shift towards beverages that incorporate prebiotic ingredients, which are known to support digestive wellness, immunity, and overall well-being. The proliferation of innovative flavors, convenient packaging, and the growing popularity of clean-label products are further contributing to the global expansion of the prebiotic iced tea market.

Regional Outlook

North America currently holds the largest share of the global prebiotic iced tea market, accounting for approximately 37% of the total market value in 2024. This dominance is attributed to the region’s mature beverage industry, high consumer disposable income, and early adoption of functional food and beverages. The United States, in particular, has witnessed a surge in demand for health-oriented drinks, driven by increasing health awareness, a robust retail network, and the presence of leading market players. Favorable regulatory policies that support the inclusion of prebiotic ingredients in beverages, along with extensive marketing campaigns, have further accelerated the market’s growth in North America. The region’s well-established distribution channels, including supermarkets, specialty stores, and online platforms, have made prebiotic iced tea widely accessible to a broad consumer base.

The Asia Pacific region is emerging as the fastest-growing market for prebiotic iced tea, projected to register a CAGR of over 19% from 2025 to 2033. This rapid growth is propelled by increasing urbanization, rising middle-class incomes, and a growing shift towards healthy lifestyle choices among younger consumers. Countries such as China, Japan, South Korea, and India are witnessing a surge in demand for functional beverages, with local and international brands investing heavily in marketing and product innovation. The expansion of modern retail infrastructure, coupled with the proliferation of e-commerce platforms, has significantly enhanced product accessibility. Furthermore, the region’s rich tradition of tea consumption provides a favorable backdrop for the integration of prebiotic ingredients into iced tea formulations, thereby driving market expansion.

In emerging economies across Latin America, the Middle East, and Africa, the prebiotic iced tea market is gradually gaining traction, albeit at a slower pace compared to developed regions. Adoption challenges such as lower consumer awareness, limited disposable income, and infrastructural constraints pose significant hurdles to market penetration. However, localized demand is steadily increasing, particularly in urban centers where consumers are becoming more health-conscious and open to trying new beverage options. Policy reforms aimed at promoting healthy diets, along with targeted marketing strategies by international brands, are expected to stimulate market growth in these regions. As awareness about the benefits of prebiotics grows and distribution networks improve, these emerging markets are poised to offer substantial growth potential over the forecast period.

Report Scope

Tea Market was valued at USD 60.7 Billion in 2024 and is projected to reach USD 91.28 Billion by 2031, growing at a CAGR of 5.77% during the forecast period 2024-2031.

Tea Market: Definition/ Overview The tea refers to the global industry that encompasses the production, distribution, and consumption of various types of tea, including black, green, oolong, white, herbal, and specialty teas. Tea is one of the most widely consumed beverages globally, valued for its versatility, health benefits, and cultural significance. It is available in multiple forms, including loose leaves, tea bags, instant powders, and ready-to-drink variants. Tea is consumed across households, hotels, cafes, and restaurants for its refreshing taste and energy-boosting properties. Traditional consumption, tea is increasingly used in cosmetic and skin care products for its antioxidant properties, health supplements, and confectionery and food products like iced teas, tea-flavored snacks, and beverages. The tea is expected to grow steadily, driven by rising health consciousness, consumer preferences for organic and herbal teas, and innovations such as ready-to-drink teas. Increasing demand for sustainable and eco-friendly packaging and expanding e-commerce channels will further shape the future of the market. With growing popularity in emerging markets like India and China, the tea industry is projected to evolve with new blends, functional teas, and health-focused products.

The size of the Ready To Drink Market was valued at USD 27.4 billion in 2023 and is projected to reach USD 43.43 billion by 2032, with an expected CAGR of 6.8% during the forecast period. Recent developments include: “Be Amazing,” Beam’s health and wellness brand, introduced “Greens On The Go” in March 2024 – a ready-to-drink nutritional beverage containing 10 organic vegetables and fruits to fit the taste of modern healthy people., In February 2024, Salud, a beverage startup, announced they were eyeing the introduction of an RTD product called “Salud Viking.” This drink would combine pure honey with natural ingredients into a sparkling wine-in-a pint format that would exclusively be sold in India at first in Goa and Kerala., Coca-Cola started testing a line-up of alcoholic RTDs in India in December 2023, which is consistent with its overall strategy for development and growth into emerging opportunities., On November 2023, Coke entered India’s ready-to-drink tea space through its subsidiary Honest Tea using the brand name Honest. This allows customers to have more options when it comes to beverages because the company has plans to launch other flavors like the Mango as well as Lemon-Tulsi Iced Green tea into the market soon., PepsiCo Inc. unveiled Nitro Pepsi™ on February 23rd, 2022 – A nitrogenized cola that isn’t your traditional soda but has that smooth cream cascading down thousands of tiny bubbles ending with that frothy foam head prized by aficionados. In particular, this marks the first example of widget technology (commonly associated with beer and coffee products) being deployed within colas, whereby Nitro Pepsi is endowed with a frothy, foamy and creamy texture., Nestle SA and Starbucks Corporation said they would join hands on July 26th 2021, to take Starbucks Ready-to-Drink (RTD) coffee drinks to selected markets across Southeast Asia, Oceania and Latin America. By expanding into this area, Nestle can build on its worldwide leadership in coffee while benefiting from new growth opportunities brought about by dynamic change among consumers who are also becoming younger., On November 1 2021, Coca-Cola Company announced that it has purchased the remaining shares of BODYARMOR, a new line of hydration and sports performance drinks, which are additional to the company’s portfolio and have high potential for growth in the long run.. Notable trends are: Increasing demand for beverages made of natural ingredients to boost market growth.

Protein Iced Tea RTD Market Outlook

According to our latest research, the Global Protein Iced Tea RTD market size was valued at $1.2 billion in 2024 and is projected to reach $3.7 billion by 2033, expanding at a robust CAGR of 13.2% during 2024–2033. The primary factor propelling this remarkable growth is the escalating demand for convenient, health-oriented beverages among urban populations worldwide. Consumers are increasingly seeking functional drinks that combine hydration with added nutritional benefits, such as protein, to support active lifestyles and wellness goals. The convergence of rising health consciousness, busy schedules, and the popularity of ready-to-drink (RTD) formats is significantly fueling the adoption of protein iced tea RTD products globally.

Regional Outlook

North America currently dominates the Protein Iced Tea RTD market, accounting for the largest share, estimated at over 38% of the global market value in 2024. This leadership is underpinned by a mature health and wellness sector, widespread consumer awareness regarding protein supplementation, and a strong presence of innovative beverage brands. The region’s robust retail infrastructure, coupled with a high penetration of supermarkets, specialty health stores, and online platforms, has facilitated easy access to a diverse range of protein iced tea RTD products. Furthermore, supportive food labeling regulations and the presence of major industry players have fostered a competitive environment, driving both product quality and innovation in North America.

Asia Pacific is emerging as the fastest-growing region in the Protein Iced Tea RTD market, with a projected CAGR of 16.5% from 2024 to 2033. This rapid expansion is attributed to increasing disposable incomes, urbanization, and a growing youth demographic keen on fitness and wellness trends. The surge in organized retail and e-commerce channels in countries such as China, Japan, South Korea, and India is making protein-enriched beverages more accessible to a wider consumer base. Additionally, aggressive marketing campaigns and the introduction of region-specific flavors are resonating well with local tastes, further accelerating market penetration in Asia Pacific.

In emerging economies across Latin America, the Middle East, and Africa, the Protein Iced Tea RTD market is witnessing steady but gradual adoption. While there is a rising interest in functional beverages, challenges such as limited consumer awareness, higher product pricing, and fragmented distribution networks persist. However, improving economic conditions, increasing focus on health and wellness, and government initiatives to promote nutritional awareness are expected to bolster demand over the forecast period. Localized product development and strategic partnerships with regional distributors are becoming crucial strategies for international brands aiming to tap into these growth markets.

Report Scope

The global white tea market is experiencing robust growth, driven by increasing consumer awareness of its health benefits and unique flavor profile. While precise market size figures for 2025 are not provided, a logical estimation based on a reasonable CAGR (let's assume a conservative 5% given the general growth in the specialty tea market) and a starting point from the historical period (assuming a market size of $500 million in 2019) would place the 2025 market size at approximately $700 million. This growth is fueled by several key factors. The burgeoning health and wellness trend significantly contributes, with consumers increasingly seeking natural and functional beverages. White tea, rich in antioxidants and possessing potential anti-inflammatory properties, fits perfectly within this consumer preference. Furthermore, the diverse range of white tea varieties, from the delicate Silver Needle to the robust Darjeeling White Tea, caters to a wide array of palates and preferences, expanding market reach. The rise of e-commerce and specialized tea retailers has also facilitated easier access to premium white tea varieties, boosting sales. While the market faces challenges such as price sensitivity compared to other tea types and potential supply chain disruptions, these are largely outweighed by the overall positive market dynamics. The market segmentation reveals significant opportunities. The beverage application segment dominates, with growing demand for white tea in ready-to-drink beverages, iced teas, and premium tea blends. However, significant potential exists within the pharmaceuticals and cosmetics industries, utilizing white tea extracts for their purported health and skincare benefits. Key players, including Zhejiang Tea Group, Vicony Teas, and others, are actively focusing on product innovation and expansion into new markets to capitalize on this growth. Geographic distribution indicates strong demand in North America and Asia-Pacific, particularly China and India, where tea consumption is deeply ingrained in culture. The forecast period of 2025-2033 presents promising prospects, with the market poised for continued expansion, fuelled by sustained consumer interest and strategic market penetration by key players. Further research into specific regional growth rates and consumer preferences within each segment will be crucial for optimizing market entry strategies and maximizing growth potential.

The global Blue Tea market is poised for significant expansion, with an estimated market size of USD 150 million in 2025, projected to grow at a robust Compound Annual Growth Rate (CAGR) of 8.5% through 2033. This upward trajectory is fueled by an increasing consumer preference for natural and functional beverages, with blue tea, derived from the butterfly pea flower, standing out due to its unique color-changing properties and potential health benefits. The market's growth is primarily driven by rising health consciousness and a growing demand for visually appealing and Instagrammable food and beverage products. Supermarkets and departmental stores, along with exclusive tea stores, are crucial distribution channels, while the online retail segment is experiencing rapid penetration, offering wider accessibility and convenience to consumers worldwide. The shift towards healthier lifestyles and the exploration of exotic flavors are contributing to the surging popularity of blue tea. Further bolstering the market's growth are evolving consumer lifestyles and a persistent quest for natural wellness solutions. The versatility of blue tea, which can be enjoyed hot or cold and infused with various natural ingredients, makes it appealing to a broad demographic. While bulk sales cater to traditional tea enthusiasts and foodservice industries, the convenience and portability of tea bags are increasingly capturing the attention of busy urban consumers. Emerging trends include innovative product formulations, such as iced blue tea beverages and blue tea-infused snacks, which are expanding the product portfolio and attracting new consumer segments. Restraints, such as the relatively niche awareness compared to established tea types and potential supply chain fluctuations, are being actively addressed by market players through targeted marketing campaigns and strategic sourcing. The Asia Pacific region, particularly China and India, is anticipated to lead market expansion due to its strong tea-drinking culture and growing disposable incomes.

Market Analysis The global ready-to-drink beverages market is projected to reach a value of 361.01 million by 2033, exhibiting a robust CAGR of 4.81%. The increasing demand for convenient and healthy beverages, coupled with rising disposable incomes, is driving market growth. Consumers are increasingly opting for ready-to-drink beverages as they provide a quick and easy way to hydrate, quench thirst, and obtain essential nutrients. The rising popularity of online shopping and the expansion of distribution channels are further contributing to market expansion. Key trends shaping the market include the growing adoption of plant-based beverages, the increasing popularity of functional beverages, and the emergence of personalized nutrition offerings. Dairy and dairy alternative beverages, flavored and fortified water, and other product types are experiencing strong growth due to their perceived health benefits and taste preferences. Supermarkets/hypermarkets and convenience/grocery stores remain dominant distribution channels, but online stores and specialty retail stores are gaining traction due to their convenience and niche offerings. Leading market players include Nestle SA, Dabur India Limited, Monster Beverage Corporation, and The Coca-Cola Company. Recent developments include: February 2023: Pepsi Co. launched marshmallow-flavored Cola in partnership with Peeps. The pillowy-soft marshmallow cola flavor, paired with the instantly recognizable PEEPS®, comes in vibrant yellow packaging., September 2022: Honest Tea launched Just Iced Tea, a ready-to-drink organic iced tea brand focused on sourcing simple ingredients and Fair-Trade Certified teas and sweeteners., March 2022: Nirvana Water Sciences Inc. introduced Nirvana HMB (beta-hydroxy and beta-methyl butyrate) + vitamin D3 spring water with powerful immune-boosting and muscle recovery capabilities.. Key drivers for this market are: Inclination Toward Low-Sugar/Sugar-free Beverages. Potential restraints include: Concerns Over Health Issues Associated with Functional Beverages. Notable trends are: Augmented Expenditure on Advertisement and Promotional Activities Impel Market Growth.

Packaged drinking water occupied the largest share in the soft drink industry across India in 2021. On the other hand, iced ready-to-drink teas and similar drinks accounted for the lowest market share during the same time period.

The graph shows the production of tea from 2010 to 2024 worldwide, broken down by major producing countries. China produced approximately **** million metric tons of tea in 2024, up from about **** million metric tons in 2023. India, China, Sri Lanka and Kenya were rated as the world’s ******* tea-exporting countries. TeaTea is one of the most popular drinks in the world, second only to water. There are over a thousand different varieties, the most common of which can be classified as white, green, oolong, and black. These classifications differ in their degree of oxidation, with black tea being the most oxidized. Green tea and white tea are not oxidized, while oolong tea is partially oxidized. Oxidation, which occurs when the tea leaves are crushed and muddled together, produces a bright and tangy taste and higher caffeine content. Scientists and tea drinkers are very interested in the health benefits of drinking tea. The purported benefits are numerous and include a reduced risk of cancer, increased brain health, lower weight and waist circumference, and increased muscle endurance. Teas that have experienced less oxidation are said to have the greatest health benefits. Every culture has its own customs surrounding the consumption of tea. In Turkey, for example, very hot black tea is served in small, clear glasses accompanied by cubes of sugar. Customarily, a host offers this tea to guests as a sign of hospitality. In the United Kingdom, tea is often taken with milk. In the United States, iced tea is particularly popular.