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Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

Network traffic datasets created by Single Flow Time Series Analysis

Datasets were created for the paper: Network Traffic Classification based on Single Flow Time Series Analysis -- Josef Koumar, Karel Hynek, Tomáš Čejka -- which was published at The 19th International Conference on Network and Service Management (CNSM) 2023. Please cite usage of our datasets as:

J. Koumar, K. Hynek and T. Čejka, "Network Traffic Classification Based on Single Flow Time Series Analysis," 2023 19th International Conference on Network and Service Management (CNSM), Niagara Falls, ON, Canada, 2023, pp. 1-7, doi: 10.23919/CNSM59352.2023.10327876.

This Zenodo repository contains 23 datasets created from 15 well-known published datasets which are cited in the table below. Each dataset contains 69 features created by Time Series Analysis of Single Flow Time Series. The detailed description of features from datasets is in the file: feature_description.pdf

In the following table is a description of each dataset file:

This dataset is used for the identification of video in the internet traffic. The dataset was prepared by using Wireshark. It comprises of two types of traffic data

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

This traffic dataset contains a balance size of encrypted malicious and legitimate traffic for encrypted malicious traffic detection and analysis. The dataset is a secondary csv feature data that is composed of six public traffic datasets.

Our dataset is curated based on two criteria: The first criterion is to combine widely considered public datasets which contain enough encrypted malicious or encrypted legitimate traffic in existing works, such as Malware Capture Facility Project datasets. The second criterion is to ensure the final dataset balance of encrypted malicious and legitimate network traffic.

Based on the criteria, 6 public datasets are selected. After data pre-processing, details of each selected public dataset and the size of different encrypted traffic are shown in the “Dataset Statistic Analysis Document”. The document summarized the malicious and legitimate traffic size we selected from each selected public dataset, the traffic size of each malicious traffic type, and the total traffic size of the composed dataset. From the table, we are able to observe that encrypted malicious and legitimate traffic equally contributes to approximately 50% of the final composed dataset.

The datasets now made available were prepared to aim at encrypted malicious traffic detection. Since the dataset is used for machine learning or deep learning model training, a sample of train and test sets are also provided. The train and test datasets are separated based on 1:4. Such datasets can be used for machine learning or deep learning model training and testing based on selected features or after processing further data pre-processing.

This dataset is used for the identification of video in the internet traffic. The dataset was prepared by using Wireshark. It comprises of two types of traffic data

Public (anonymized) road traffic detection datasets from Huawei Munich Research Center.

Traffic detection datasets from a variety of traffic sensors (i.e. induction loops). The data is useful for traffic indexing, dominant flows detection, forecasting traffic patterns, and adjusting stop-light control parameters, i.e. cycle length, offset and split times.

There are three datasets:

• RM is a real-life dataset collected in the period of March 2020 from traffic detectors in an area of a Chinese city. The detectors were located in 6 intersections monitoring the traffic on 44 road edges. Each detector was collecting data every 1 second for all the road edges in its radius. In total, 2894174 detections were collected, from 337089 different vehicles.
• COM is a synthetic dataset that generated in the same road network as the real-life data RM and RD, with the difference that we included detectors in the 2 intersections where the real scenario didn’t have. Then, we generated equally random trips over the road network. In total we generated 18910 detections from 7500 vehicles.
• GRID was created using the SUMO Simulation of Urban Mobility [2]. We randomly generated trips on a 10𝑥10 intersections grid road network using a utility from SUMO that equally generates trips over the road network. Then, running the simulation and using TraCI Traffic Control Interface library [3] we read the simulation data and collect the detections. The simulation collected data include 1806141 detections from 135618 different vehicles.

The datasets were used in the Querying Top-k Dominant Traffic Flows on Large Urban Road Networks [1] paper.

[1] Stella Maropaki, Paolo Sottovia, and Stefano Bortoli. 2021. Querying Top-k Dominant Traffic Flows on Large Urban Road Networks. In 2021 24th International Conference on Extending Database Technology (EDBT).

Data Cleaning:

Cleaning the data is required prior to studying the dataset. This stage entails locating and correcting flaws in the Wireshark dataset, such as missing or null values and inconsistent data.

`network_traffic_data = pd.read_csv('/MidTerm_19_group.csv', delimiter=',', encoding='utf-8') network_traffic_data.head()

Removing rows with any null values

network_traffic_data = network_traffic_data.dropna()`

Exploratory0Data Analysis (EDA):

The first step in gaining a thorough understanding of the dataset's properties is to analyze it. Investigating the dataset's dimensions, composition, and variable types is necessary for this. Then, we use data visualization tools, including making charts and plots, to identify patterns and trends in the dataset. We can also easily identify any potential outliers with the use of visualization.

`# Shape of the DataFrame network_traffic_data.shape

columns of the DataFrame

network_traffic_data.columns

Output: (4013629, 7) Index(['No.', 'Time', 'Source', 'Destination', 'Protocol', 'Length', 'Info'], dtype='object') `

The Network Traffic Analysis (NTA) market is experiencing robust growth, projected to reach $3.56 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 12.78% from 2025 to 2033. This expansion is driven by several key factors. The increasing adoption of cloud computing and virtualization necessitates sophisticated NTA solutions to manage and secure complex network infrastructures. Furthermore, the rising prevalence of cyber threats and data breaches is pushing organizations to implement robust security measures, with NTA playing a crucial role in threat detection and response. The growing volume of network traffic generated by IoT devices and the expanding adoption of big data analytics are further fueling market growth. Segmentation reveals strong demand across various end-user verticals, including BFSI (Banking, Financial Services, and Insurance), IT and Telecom, Government, Energy and Power, and Retail, reflecting the widespread need for effective network monitoring and security across diverse sectors. The market is characterized by a competitive landscape, with established players like Netreo, Dynatrace, and Palo Alto Networks vying for market share alongside emerging innovative companies. This competition is driving innovation and enhancing the overall quality and affordability of NTA solutions. The geographical distribution of the NTA market is expected to be diverse, with North America and Europe likely holding significant shares initially due to higher adoption rates and technological advancements. However, rapid digital transformation in the Asia-Pacific region is predicted to drive significant market growth in the coming years. The on-premise deployment model currently holds a larger market share; however, the cloud-based model is expected to gain traction due to its scalability, cost-effectiveness, and accessibility. Factors like the complexity of implementing and managing NTA solutions and the high initial investment costs could potentially restrain market growth to some extent. Nevertheless, the overwhelming benefits of enhanced network visibility, security, and performance optimization are expected to overcome these challenges, resulting in continued market expansion throughout the forecast period. Recent developments include: September 2022: AlphaSOC Inc., a security analytics company, introduced its AlphaSOC Analytics Engine (AE) solution, a cloud-native NTA product that identifies the compromised workloads across Google Cloud Platform, Microsoft Azure, and Amazon Web Services., April 2022: Palo Alto Networks launched a product called Okyo Garde Enterprise Edition, which has been designed to provide lateral migration by isolating the company network from the employee's network at home. It would also protect unmanaged work equipment at home, such as hardware prototypes, printers, and VoIP phones.. Key drivers for this market are: Emergence of Network Traffic Analysis as the Key to Cyber Security, Increasing Demand for Higher Access Speed. Potential restraints include: Emergence of Network Traffic Analysis as the Key to Cyber Security, Increasing Demand for Higher Access Speed. Notable trends are: BFSI Sector is Expected to Hold a Significant Market Share.

Network Traffic Analysis (NTA) Software Market Outlook

The global Network Traffic Analysis (NTA) Software market size is poised to witness a robust growth trajectory, with a projected market valuation rising from approximately USD 3.5 billion in 2023 to an impressive USD 12.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 15.2% during the forecast period. The surge in this market is predominantly fueled by the increasing need for sophisticated cybersecurity measures due to the escalating frequency and complexity of cyber threats. Organizations are progressively recognizing the critical importance of NTA software in detecting, monitoring, and responding to potential network anomalies and threats, driving the market's expansion.

A major growth factor contributing to the burgeoning NTA Software market is the exponential growth in data traffic, attributed to the widespread adoption of cloud computing, IoT devices, and the ongoing digital transformation across industries. As enterprises expand their digital footprint, the volume of data traversing networks has seen an unprecedented rise, necessitating advanced network traffic analysis solutions to ensure efficient management and security of data. Moreover, the increasing sophistication of cyber threats, including advanced persistent threats (APTs) and ransomware, has made continuous network monitoring and analysis indispensable for organizations striving to protect sensitive information and maintain business continuity.

Another significant driver for the NTA Software market is the growing regulatory pressures and compliance requirements across various sectors, including BFSI, healthcare, and government. These regulations mandate organizations to implement robust cybersecurity frameworks and ensure data protection, thereby propelling the demand for comprehensive NTA solutions. Companies are increasingly investing in NTA software to comply with standards such as GDPR, HIPAA, and PCI-DSS, which emphasize the importance of network security and data privacy. As regulatory landscapes continue to evolve, the necessity for effective network traffic analysis tools becomes even more pronounced, further accelerating market growth.

The increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies in network traffic analysis is also a key factor driving the market's growth. These technologies enhance the capabilities of NTA software by enabling automated threat detection, predictive analytics, and anomaly detection, thereby improving the overall efficiency and accuracy of network monitoring. The integration of AI and ML has allowed NTA solutions to evolve from traditional reactive systems to proactive security platforms, capable of identifying and mitigating threats in real-time. This technological advancement is particularly attractive to large enterprises and government agencies that require robust security measures to safeguard critical infrastructure and data.

From a regional perspective, North America is anticipated to lead the NTA Software market during the forecast period, owing to the region's well-established IT infrastructure and the presence of major industry players. The Asia Pacific region, however, is expected to witness the fastest growth, driven by rapid technological advancements, increasing internet penetration, and a rising focus on cybersecurity across emerging economies such as India and China. Europe also presents significant growth opportunities, supported by stringent data protection regulations and growing investments in cybersecurity solutions. These regional dynamics highlight the diverse growth trajectories and opportunities present across the global NTA Software market.

Component Analysis

The Network Traffic Analysis Software market is segmented into two primary components: software and services. The software segment accounts for the largest share of the market and is expected to continue its dominance throughout the forecast period. This is primarily due to the increasing demand for advanced network traffic analysis solutions that can efficiently monitor, detect, and respond to potential security threats. With the escalating frequency of cyberattacks, organizations are increasingly leveraging sophisticated software to enhance their network security posture and mitigate risks. The software component includes various solutions such as real-time traffic monitoring, anomaly detection, and threat intelligence, which are integral to comprehensive network security strategies.

The services segment, on the other hand, is projected to witness signi

CESNET-TimeSeries24: The dataset for network traffic forecasting and anomaly detection

The dataset called CESNET-TimeSeries24 was collected by long-term monitoring of selected statistical metrics for 40 weeks for each IP address on the ISP network CESNET3 (Czech Education and Science Network). The dataset encompasses network traffic from more than 275,000 active IP addresses, assigned to a wide variety of devices, including office computers, NATs, servers, WiFi routers, honeypots, and video-game consoles found in dormitories. Moreover, the dataset is also rich in network anomaly types since it contains all types of anomalies, ensuring a comprehensive evaluation of anomaly detection methods.Last but not least, the CESNET-TimeSeries24 dataset provides traffic time series on institutional and IP subnet levels to cover all possible anomaly detection or forecasting scopes. Overall, the time series dataset was created from the 66 billion IP flows that contain 4 trillion packets that carry approximately 3.7 petabytes of data. The CESNET-TimeSeries24 dataset is a complex real-world dataset that will finally bring insights into the evaluation of forecasting models in real-world environments.

Please cite the usage of our dataset as:

Koumar, J., Hynek, K., Čejka, T. et al. CESNET-TimeSeries24: Time Series Dataset for Network Traffic Anomaly Detection and Forecasting. Sci Data 12, 338 (2025). https://doi.org/10.1038/s41597-025-04603-x@Article{cesnettimeseries24, author={Koumar, Josef and Hynek, Karel and {\v{C}}ejka, Tom{\'a}{\v{s}} and {\v{S}}i{\v{s}}ka, Pavel}, title={CESNET-TimeSeries24: Time Series Dataset for Network Traffic Anomaly Detection and Forecasting}, journal={Scientific Data}, year={2025}, month={Feb}, day={26}, volume={12}, number={1}, pages={338}, issn={2052-4463}, doi={10.1038/s41597-025-04603-x}, url={https://doi.org/10.1038/s41597-025-04603-x}}

Time series

We create evenly spaced time series for each IP address by aggregating IP flow records into time series datapoints. The created datapoints represent the behavior of IP addresses within a defined time window of 10 minutes. The vector of time-series metrics v_{ip, i} describes the IP address ip in the i-th time window. Thus, IP flows for vector v_{ip, i} are captured in time windows starting at t_i and ending at t_{i+1}. The time series are built from these datapoints.

Datapoints created by the aggregation of IP flows contain the following time-series metrics:

Simple volumetric metrics: the number of IP flows, the number of packets, and the transmitted data size (i.e. number of bytes)

Unique volumetric metrics: the number of unique destination IP addresses, the number of unique destination Autonomous System Numbers (ASNs), and the number of unique destination transport layer ports. The aggregation of \textit{Unique volumetric metrics} is memory intensive since all unique values must be stored in an array. We used a server with 41 GB of RAM, which was enough for 10-minute aggregation on the ISP network.

Ratios metrics: the ratio of UDP/TCP packets, the ratio of UDP/TCP transmitted data size, the direction ratio of packets, and the direction ratio of transmitted data size

Average metrics: the average flow duration, and the average Time To Live (TTL)

Multiple time aggregation: The original datapoints in the dataset are aggregated by 10 minutes of network traffic. The size of the aggregation interval influences anomaly detection procedures, mainly the training speed of the detection model. However, the 10-minute intervals can be too short for longitudinal anomaly detection methods. Therefore, we added two more aggregation intervals to the datasets--1 hour and 1 day.

Time series of institutions: We identify 283 institutions inside the CESNET3 network. These time series aggregated per each institution ID provide a view of the institution's data.

Time series of institutional subnets: We identify 548 institution subnets inside the CESNET3 network. These time series aggregated per each institution ID provide a view of the institution subnet's data.

Data Records

The file hierarchy is described below:

cesnet-timeseries24/

 |- institution_subnets/

 |   |- agg_10_minutes/.csv

 |   |- agg_1_hour/.csv

 |   |- agg_1_day/.csv

 |   |- identifiers.csv

 |- institutions/

 |   |- agg_10_minutes/.csv

 |   |- agg_1_hour/.csv

 |   |- agg_1_day/.csv

 |   |- identifiers.csv

 |- ip_addresses_full/

 |   |- agg_10_minutes//.csv

 |   |- agg_1_hour//.csv

 |   |- agg_1_day//.csv

 |   |- identifiers.csv

 |- ip_addresses_sample/

 |   |- agg_10_minutes/.csv

 |   |- agg_1_hour/.csv

 |   |- agg_1_day/.csv

 |   |- identifiers.csv

 |- times/

 |   |- times_10_minutes.csv

 |   |- times_1_hour.csv

 |   |- times_1_day.csv

 |- ids_relationship.csv   |- weekends_and_holidays.csv

The following list describes time series data fields in CSV files:

id_time: Unique identifier for each aggregation interval within the time series, used to segment the dataset into specific time periods for analysis.

n_flows: Total number of flows observed in the aggregation interval, indicating the volume of distinct sessions or connections for the IP address.

n_packets: Total number of packets transmitted during the aggregation interval, reflecting the packet-level traffic volume for the IP address.

n_bytes: Total number of bytes transmitted during the aggregation interval, representing the data volume for the IP address.

n_dest_ip: Number of unique destination IP addresses contacted by the IP address during the aggregation interval, showing the diversity of endpoints reached.

n_dest_asn: Number of unique destination Autonomous System Numbers (ASNs) contacted by the IP address during the aggregation interval, indicating the diversity of networks reached.

n_dest_port: Number of unique destination transport layer ports contacted by the IP address during the aggregation interval, representing the variety of services accessed.

tcp_udp_ratio_packets: Ratio of packets sent using TCP versus UDP by the IP address during the aggregation interval, providing insight into the transport protocol usage pattern. This metric belongs to the interval <0, 1> where 1 is when all packets are sent over TCP, and 0 is when all packets are sent over UDP.

tcp_udp_ratio_bytes: Ratio of bytes sent using TCP versus UDP by the IP address during the aggregation interval, highlighting the data volume distribution between protocols. This metric belongs to the interval <0, 1> with same rule as tcp_udp_ratio_packets.

dir_ratio_packets: Ratio of packet directions (inbound versus outbound) for the IP address during the aggregation interval, indicating the balance of traffic flow directions. This metric belongs to the interval <0, 1>, where 1 is when all packets are sent in the outgoing direction from the monitored IP address, and 0 is when all packets are sent in the incoming direction to the monitored IP address.

dir_ratio_bytes: Ratio of byte directions (inbound versus outbound) for the IP address during the aggregation interval, showing the data volume distribution in traffic flows. This metric belongs to the interval <0, 1> with the same rule as dir_ratio_packets.

avg_duration: Average duration of IP flows for the IP address during the aggregation interval, measuring the typical session length.

avg_ttl: Average Time To Live (TTL) of IP flows for the IP address during the aggregation interval, providing insight into the lifespan of packets.

Moreover, the time series created by re-aggregation contains following time series metrics instead of n_dest_ip, n_dest_asn, and n_dest_port:

sum_n_dest_ip: Sum of numbers of unique destination IP addresses.

avg_n_dest_ip: The average number of unique destination IP addresses.

std_n_dest_ip: Standard deviation of numbers of unique destination IP addresses.

sum_n_dest_asn: Sum of numbers of unique destination ASNs.

avg_n_dest_asn: The average number of unique destination ASNs.

std_n_dest_asn: Standard deviation of numbers of unique destination ASNs)

sum_n_dest_port: Sum of numbers of unique destination transport layer ports.

avg_n_dest_port: The average number of unique destination transport layer ports.

std_n_dest_port: Standard deviation of numbers of unique destination transport layer ports.

Moreover, files identifiers.csv in each dataset type contain IDs of time series that are present in the dataset. Furthermore, the ids_relationship.csv file contains a relationship between IP addresses, Institutions, and institution subnets. The weekends_and_holidays.csv contains information about the non-working days in the Czech Republic.

Snapshot img

Global network traffic analytics Industry Overview

Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.

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See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.

Companies covered

The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of a number of companies including:

Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec

Network traffic analytics market growth based on geographic regions

Americas
APAC
EMEA

With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.

Network traffic analytics market growth based on end-user

Telecom
BFSI
Healthcare
Media and entertainment

According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.

Key highlights of the global network traffic analytics market for the forecast years 2018-2022:

CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.

The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.

Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.

Introduction

Android is one of the most used mobile operating systems worldwide. Due to its technological impact, its open-source code and the possibility of installing applications from third parties without any central control, Android has recently become a malware target. Even if it includes security mechanisms, the last news about malicious activities and Android´s vulnerabilities point to the importance of continuing the development of methods and frameworks to improve its security.

To prevent malware attacks, researches and developers have proposed different security solutions, applying static analysis, dynamic analysis, and artificial intelligence. Indeed, data science has become a promising area in cybersecurity, since analytical models based on data allow for the discovery of insights that can help to predict malicious activities.

In this work, we propose to consider some network layer features as the basis for machine learning models that can successfully detect malware applications, using open datasets from the research community.

Content

This dataset is based on another dataset (DroidCollector) where you can get all the network traffic in pcap files, in our research we preprocessed the files in order to get network features that are illustrated in the next article:

López, C. C. U., Villarreal, J. S. D., Belalcazar, A. F. P., Cadavid, A. N., & Cely, J. G. D. (2018, May). Features to Detect Android Malware. In 2018 IEEE Colombian Conference on Communications and Computing (COLCOM) (pp. 1-6). IEEE.

Acknowledgements

Cao, D., Wang, S., Li, Q., Cheny, Z., Yan, Q., Peng, L., & Yang, B. (2016, August). DroidCollector: A High Performance Framework for High Quality Android Traffic Collection. In Trustcom/BigDataSE/I SPA, 2016 IEEE (pp. 1753-1758). IEEE

Network Traffic Analysis (NTA) Software Market size was valued at USD 3.56 Billion in 2023 and is projected to reach USD 6.5 Billion by 2031, growing at a 12.78% CAGR from 2024 to 2031.

Network Traffic Analysis Software Market: Definition/ Overview

The Network Traffic Analysis (NTA) Software Market refers to the industry segment focused on developing tools and solutions designed to monitor, analyze, and secure network traffic within organizations. As businesses increasingly rely on digital networks for their operations, the need to understand and protect the flow of data becomes critical. NTA software provides essential capabilities for network visibility, threat detection, performance monitoring, and forensic analysis.

At its core, NTA software captures and inspects network traffic in real-time or retrospectively to identify patterns, anomalies, and potential security threats. These tools utilize advanced algorithms and machine learning techniques to interpret vast amounts of data, offering insights into network behavior, application performance, and security incidents. By examining packet headers and payloads, NTA software can detect unusual activity such as unauthorized access attempts, data exfiltration, malware propagation, and other suspicious behaviors.

The market for NTA software is driven by the increasing frequency and sophistication of cyber threats, regulatory requirements for data protection, and the growing complexity of IT environments. Organizations across various sectors, including finance, healthcare, government, and manufacturing, rely on NTA solutions to safeguard their networks and ensure uninterrupted operations.

Leading vendors in the NTA software market offer a range of solutions tailored to different organizational needs, from small businesses to large enterprises. These solutions often integrate with existing security information and event management (SIEM) systems, network infrastructure, and endpoint detection and response (EDR) tools to provide comprehensive visibility and protection against evolving threats.

The Network Traffic Analysis Software Market plays a crucial role in enhancing cybersecurity posture and operational efficiency by empowering organizations to proactively monitor, analyze, and respond to network incidents in real time. As the digital landscape continues to evolve, NTA software remains essential in defending against the ever-changing threat landscape and ensuring the integrity and availability of critical business networks.

Below you’ll find a month by month breakdown of traffic on the australia.gov.au website along the following lines:

• Pageviews
• Visits
• Pages per visit
• Average time on page
• Devices

This data is generated using Google analytics.

Please Note: This is an initial version of the data only. We’re looking forward to hearing your feedback on what other metrics are of interest to you. Please let us know by sending an email to data@digital.gov.au.

Final outcomes of the InPreVi (AI4Media) project developed in 2022.

1. Data set describing the statistics of the video ad marketing campaigns

2. Script for web traffic classification

The people from Czech are publishing a dataset for the HTTPS traffic classification.

Since the data were captured mainly in the real backbone network, they omitted IP addresses and ports. The datasets consist of calculated from bidirectional flows exported with flow probe Ipifixprobe. This exporter can export a sequence of packet lengths and times and a sequence of packet bursts and time. For more information, please visit ipfixprobe repository (Ipifixprobe).

During research, they divided HTTPS into five categories: L -- Live Video Streaming, P -- Video Player, M -- Music Player, U -- File Upload, D -- File Download, W -- Website, and other traffic.

They have chosen the service representatives known for particular traffic types based on the Alexa Top 1M list and Moz's list of the most popular 500 websites for each category. They also used several popular websites that primarily focus on the audience in Czech. The identified traffic classes and their representatives are provided below:

Live Video Stream Twitch, Czech TV, YouTube Live Video Player DailyMotion, Stream.cz, Vimeo, YouTube Music Player AppleMusic, Spotify, SoundCloud File Upload/Download FileSender, OwnCloud, OneDrive, Google Drive Website and Other Traffic Websites from Alexa Top 1M list

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

Network Traffic Analysis Software Market Outlook

The global network traffic analysis software market size was valued at USD 2.8 billion in 2023 and is forecasted to grow to USD 6.4 billion by 2032, exhibiting a robust CAGR of 9.5% during the forecast period. This growth is driven by the increasing necessity for network security across various industries. As cyber threats become more sophisticated and frequent, there is a heightened need for advanced network traffic analysis tools. These tools aid in identifying, analyzing, and mitigating potential threats, thereby ensuring the integrity and security of networks. The growing adoption of cloud-based solutions and the increasing demand for real-time network insights are also significant contributors to this market's expansion.

One of the primary growth factors for this market is the rising incidence of cyber threats, which has heightened the demand for efficient network traffic analysis solutions. Organizations today are more vulnerable than ever to cyber-attacks, including data breaches, ransomware, and denial-of-service attacks. As a result, there is a pressing need for advanced tools that not only detect these threats in real-time but also provide insights into network vulnerabilities. Network traffic analysis software plays a crucial role in analyzing the data flow within a network, identifying anomalies, and suggesting preventive measures. This has made it an indispensable tool for businesses seeking to protect their data and maintain operational continuity.

The increasing complexity of IT infrastructures is another significant growth driver for the network traffic analysis software market. With the proliferation of IoT devices, cloud services, and mobile technologies, networks have become more intricate and challenging to manage. This complexity necessitates the deployment of sophisticated network traffic analysis solutions that can offer comprehensive visibility into network operations. These solutions can effectively manage network traffic, optimize performance, and help in troubleshooting network issues. As businesses continue to embrace digital transformation, the demand for such solutions is only expected to rise, driving the market's growth.

The growing emphasis on regulatory compliance and data privacy is also fueling the demand for network traffic analysis software. Many industries, including BFSI, healthcare, and government, are subject to stringent regulations concerning data protection and privacy. Network traffic analysis tools help organizations ensure compliance by monitoring network activities, detecting unauthorized access, and preventing data leaks. As regulations become more stringent worldwide, businesses are investing heavily in technologies that can help them maintain compliance and avoid costly penalties. This trend is expected to significantly propel the growth of the network traffic analysis software market.

Regionally, North America dominates the network traffic analysis software market, owing to the presence of numerous technology giants and the early adoption of advanced technologies. The Asia Pacific region, however, is expected to witness the highest growth rate during the forecast period, driven by the rapid digitization across industries and increasing investments in cybersecurity solutions. Europe remains a significant market due to its strong regulatory framework and emphasis on data protection, while Latin America and the Middle East & Africa are gradually increasing their market shares as awareness and infrastructure for cybersecurity improve in these regions.

Component Analysis

In the network traffic analysis software market, the component segment is primarily divided into software and services. The software component is expected to hold a substantial market share due to the core functionalities it offers in detecting and managing network traffic anomalies. These software solutions are designed to provide comprehensive network visibility, helping organizations to monitor data packets traversing their networks, identify potential threats, and optimize network performance. The rising complexity of network environments, coupled with the increasing sophistication of cyber threats, drives the demand for advanced software solutions capable of providing real-time analytics and insights.

Service components, though secondary to software, play a critical role in the holistic deployment and management of network traffic analysis tools. These services include integration, maintenance, support, and training necessary for the effective use of software solutions. As businesses