In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

IG Group Holdings stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

As of July 2025, almost 33.3 percent of global Instagram audiences were aged between 25 and 34 years, and 29.7 percent of users were aged between 18 and 24 years. Overall, 17.4 percent of users belonged to the 35 to 44-year-old age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo-sharing app is especially popular in India and in the United States, which have about 480 million and 181 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream, and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo-sharing app that initially became famous due to its “vanishing photos” feature. As of the third quarter of 2025, Snapchat had 477 million daily active users.

IG Group Holdings reported GBP4.13B in Market Capitalization this December of 2025, considering the latest stock price and the number of outstanding shares.Data for IG Group Holdings | IGG - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last December in 2025.

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As of February 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usage Currently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events and friends. Global impact of social media Social media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased polarization in politics, and heightened everyday distractions.

IG Group Holdings reported GBP209M in EBITDA for its fiscal semester ending in December of 2020. Data for IG Group Holdings | IGG - Ebitda including historical, tables and charts were last updated by Trading Economics this last December in 2025.

data Source - https://statso.io/instagram-reach-analysis-case-study/

Certainly! Let's conduct a case study on Instagram reach analysis. To make the case study more specific, let's imagine a scenario where a fashion brand called "Fashionista" wants to analyze the reach of their Instagram account over the past six months.

Objective: Analyze the reach of Fashionista's Instagram account and identify trends, patterns, and insights that can help improve their reach and engagement.

Steps for the Instagram Reach Analysis:

1. Data Collection:

   • Gather data from Fashionista's Instagram account for the past six months.
   • Collect metrics such as follower count, post reach, impressions, likes, comments, and engagement rate.
   • Use Instagram's built-in analytics or third-party tools like Iconosquare or Sprout Social to retrieve the necessary data.

2. Define Key Metrics:

   • Identify the key metrics that will help assess the reach of Fashionista's Instagram account.
   • Key metrics may include follower growth rate, average reach per post, total impressions, engagement rate, and engagement per post.

3. Analyze Follower Growth:

   • Plot the follower count over the past six months to observe any trends.
   • Calculate the follower growth rate to understand the rate at which the account is gaining or losing followers.
   • Look for any significant changes in follower count and investigate potential reasons behind those changes.

4. Evaluate Post Reach and Impressions:

   • Analyze the average reach per post and total impressions to understand the reach of Fashionista's content.
   • Identify posts with the highest and lowest reach and compare their characteristics.
   • Look for patterns or themes that resonate well with the audience and those that underperform.

5. Assess Engagement:

   • Calculate the average engagement rate and compare it across different types of content (e.g., images, videos, stories, reels).
   • Identify posts with the highest engagement rate and analyze their content, captions, and hashtags.
   • Look for patterns or elements that encourage higher engagement from the audience.

6. Identify Optimal Posting Times:

   • Analyze the data to identify the days and times when Fashionista's posts receive the highest reach and engagement.
   • Experiment with posting at different times and measure the impact on reach and engagement.

7. Monitor Competitors:

   • Analyze the reach and engagement of Fashionista's competitors' Instagram accounts.
   • Identify strategies or content types that work well for competitors and consider adopting similar approaches if relevant.

8. Generate Insights and Recommendations:

   • Summarize the findings from the analysis and identify key insights and trends.
   • Recommend strategies to improve Fashionista's Instagram reach based on the insights obtained.
   • Provide actionable recommendations such as optimizing content, using relevant hashtags, collaborating with influencers, or running Instagram ads.

By conducting a thorough analysis of Fashionista's Instagram reach, you'll gain valuable insights into their audience's behavior, content performance, and engagement patterns. These insights can help guide future content strategies and optimize reach and engagement on Instagram.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

This dataset contains the predicted prices of the asset instagram over the next 16 years. This data is calculated initially using a default 5 percent annual growth rate, and after page load, it features a sliding scale component where the user can then further adjust the growth rate to their own positive or negative projections. The maximum positive adjustable growth rate is 100 percent, and the minimum adjustable growth rate is -100 percent.

IG Group Holdings reported GBP319.1M in Debt for its fiscal semester ending in December of 2022. Data for IG Group Holdings | IGG - Debt including historical, tables and charts were last updated by Trading Economics this last December in 2025.

Ig Group Hldgs reported GBP10.48 in PE Price to Earnings for its fiscal semester ending in December of 2025. Data for IG Group Holdings | IGG - PE Price to Earnings including historical, tables and charts were last updated by Trading Economics this last December in 2025.

IG Group Holdings reported GBP192.4M in Net Income for its fiscal semester ending in December of 2025. Data for IG Group Holdings | IGG - Net Income including historical, tables and charts were last updated by Trading Economics this last December in 2025.

Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 2 to 7 Days data was reported at 7.600 % pa in Jan 2019. This records an increase from the previous number of 7.590 % pa for Dec 2018. Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 2 to 7 Days data is updated monthly, averaging 6.975 % pa from Jan 2010 (Median) to Jan 2019, with 106 observations. The data reached an all-time high of 17.660 % pa in Jan 2015 and a record low of 2.620 % pa in Jun 2010. Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 2 to 7 Days data remains active status in CEIC and is reported by The Central Bank of the Russian Federation. The data is categorized under Global Database’s Russian Federation – Table RU.MC001: Interbank Rate.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

This dataset contains estimates of morbidity rates for the major infections causes and elevated lead levels in blood among children, shared by the Big Cities Health Coalition members represented by the largest metropolitan health departments in the United States. The estimated values morbidity rates cover the 2010-2018 period and are described by sex and race/ethnicity.

Back in 2010, few could have predicted that a simple photo-sharing app would evolve into one of the world’s most influential platforms. Fast forward to 2025, and Instagram has become a digital cornerstone for creators, businesses, and consumers alike. From driving brand awareness to creating viral trends overnight, followers are...

IG Group Holdings reported GBP243.4M in EBIT for its fiscal semester ending in December of 2025. Data for IG Group Holdings | IGG - Ebit including historical, tables and charts were last updated by Trading Economics this last December in 2025.

IG Group Holdings reported GBP3.06B in Assets for its fiscal semester ending in December of 2025. Data for IG Group Holdings | IGG - Assets including historical, tables and charts were last updated by Trading Economics this last December in 2025.

Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 1 to 3 Months data was reported at 8.500 % pa in Jan 2019. This records a decrease from the previous number of 8.750 % pa for Dec 2018. Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 1 to 3 Months data is updated monthly, averaging 7.000 % pa from Jan 2010 (Median) to Jan 2019, with 77 observations. The data reached an all-time high of 21.860 % pa in Dec 2014 and a record low of 2.890 % pa in Aug 2010. Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 1 to 3 Months data remains active status in CEIC and is reported by The Central Bank of the Russian Federation. The data is categorized under Global Database’s Russian Federation – Table RU.MC001: Interbank Rate.