How high is the brand awareness of IKEA in the United States?When it comes to furniture online shop users, brand awareness of IKEA is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is IKEA in the United States?In total, ** percent of U.S. furniture online shop users say they like IKEA. What is the usage share of IKEA in the United States?All in all, ** percent of furniture online shop users in the United States use IKEA. How loyal are the customers of IKEA?Around ** percent of furniture online shop users in the United States say they are likely to use IKEA again. What's the buzz around IKEA in the United States?In April 2024, about ** percent of U.S. furniture online shop users had heard about IKEA in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of IKEA in the UK?When it comes to furniture online shop users, brand awareness of IKEA is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is IKEA in the UK?In total, *** of UK furniture online shop users say they like IKEA. What is the usage share of IKEA in the UK?All in all, *** of furniture online shop users in the UK use IKEA. How loyal are the customers of IKEA?Around *** of furniture online shop users in the UK say they are likely to use IKEA again.What's the buzz around IKEA in the UK?In April 2024, about *** of UK furniture online shop users had heard about IKEA in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of IKEA in Germany?When it comes to furniture online shop users, brand awareness of IKEA is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is IKEA in Germany?In total, ** percent of German furniture online shop users say they like IKEA. However, in actuality, among the ** percent of German respondents who know IKEA, ** percent of people like the brand.What is the usage share of IKEA in Germany?All in all, ** percent of furniture online shop users in Germany use IKEA. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of IKEA?Around ** percent of furniture online shop users in Germany say they are likely to use IKEA again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around IKEA in Germany?In September 2023, about ** percent of German furniture online shop users had heard about IKEA in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's considerable buzz around IKEA in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The global home decoration market is experiencing robust growth, driven by several key factors. Rising disposable incomes, particularly in developing economies, are fueling increased spending on home improvement and aesthetic enhancements. Simultaneously, a growing preference for personalized and stylish living spaces is boosting demand for diverse decorative items, ranging from furniture and lighting to textiles and accessories. The rise of e-commerce platforms has also significantly impacted the market, providing consumers with wider product choices and convenient access to a broader range of suppliers. Furthermore, the increasing influence of interior design trends and social media platforms showcasing aesthetically pleasing homes further fuels consumer demand. Technological advancements, such as smart home lighting and customizable furniture, are adding a new dimension to the market, catering to evolving consumer preferences for convenience and personalization. While supply chain disruptions and fluctuating raw material prices pose some challenges, the overall market outlook remains positive. Despite the challenges, the market's growth trajectory appears strong. Considering a hypothetical CAGR of 5% (a reasonable estimate for a mature yet dynamic market like home decoration), and a 2025 market size of $500 billion (this is an educated guess based on the scale of major players and market segments mentioned), we can anticipate substantial market expansion over the forecast period. Segmentation within the market is diverse, with significant contributions from furniture, lighting, textiles, and accessories. Key players like Philips, IKEA, and others are capitalizing on these trends through innovation and strategic expansions. The competitive landscape remains dynamic, with both established brands and emerging players vying for market share. Regional variations are expected, with developed markets showing steady growth and developing economies demonstrating potentially higher growth rates due to increased urbanization and rising middle-class populations.