This statistic illustrates the share of Americans who shopped online at ikea.com in the last 12 months. As of September 2024, * percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that * percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

How high is the brand awareness of IKEA in the UK?When it comes to furniture online shop users, brand awareness of IKEA is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is IKEA in the UK?In total, *** of UK furniture online shop users say they like IKEA. What is the usage share of IKEA in the UK?All in all, *** of furniture online shop users in the UK use IKEA. How loyal are the customers of IKEA?Around *** of furniture online shop users in the UK say they are likely to use IKEA again.What's the buzz around IKEA in the UK?In April 2024, about *** of UK furniture online shop users had heard about IKEA in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The kids' furniture market, a dynamic segment within the broader furniture industry, is experiencing robust growth, driven by several key factors. Rising disposable incomes in developing economies, coupled with a growing preference for dedicated children's spaces within homes, are significantly boosting demand. Furthermore, the increasing awareness of ergonomic design and the importance of child-safe materials is fueling the adoption of specialized kids' furniture. The market is segmented by application (online vs. offline sales) and product type (beds, closets, tables & chairs, and other items). Online sales channels are witnessing rapid expansion, leveraging e-commerce platforms to reach a wider audience and offer convenient purchasing options. While traditional brick-and-mortar stores remain significant, the integration of online and offline strategies is becoming increasingly crucial for market success. Leading players like Sleep Number (focused on children's beds), Crate & Barrel, and IKEA are actively shaping the market with innovative designs, collaborations with children’s brands, and targeted marketing campaigns. Regional variations exist, with North America and Europe currently holding substantial market shares, but rapid growth is projected in Asia-Pacific regions driven by increasing urbanization and rising middle-class populations. Challenges include fluctuating raw material costs and maintaining sustainable manufacturing practices. However, the overall outlook for the kids' furniture market remains positive, promising substantial growth over the forecast period. The market's expansion is further influenced by evolving consumer preferences. Parents are increasingly investing in high-quality, durable, and aesthetically pleasing furniture that reflects their children's personalities and developmental needs. Customization options, such as personalized bedding and modular furniture, are gaining traction. The focus on safety and sustainability is also driving innovation, with manufacturers adopting eco-friendly materials and incorporating safety features into their designs. Competition is fierce, with established brands and emerging players vying for market share through product differentiation, pricing strategies, and targeted marketing initiatives. The market is also witnessing the emergence of specialized niche players catering to specific age groups and styles, contributing to the overall diversity and dynamism of the market. Future growth is expected to be driven by continuous innovation in design, materials, and manufacturing processes, along with the ongoing expansion of e-commerce channels.

The global residential furniture and furnishing market is experiencing robust growth, driven by several key factors. Rising disposable incomes in developing economies, coupled with increasing urbanization and a shift towards smaller, more stylish living spaces, are fueling demand for aesthetically pleasing and functional furniture. The preference for personalized and customized furniture solutions is also gaining traction, leading to innovations in design and manufacturing processes. Furthermore, the e-commerce boom has significantly broadened market access, allowing both established brands and smaller players to reach a wider customer base. Evolving consumer preferences towards sustainable and eco-friendly products are also shaping industry trends, pushing manufacturers to adopt more environmentally responsible practices. While supply chain disruptions and rising raw material costs pose challenges, the overall market outlook remains positive, with projections indicating sustained growth throughout the forecast period. Competition within the sector is intense, with major players like IKEA, Ashley Furniture, and Tempur Sealy International vying for market share. These companies are employing various strategies, including product diversification, strategic partnerships, and aggressive marketing campaigns, to enhance their brand presence and reach target consumer demographics. The market is also witnessing the emergence of innovative startups that offer unique designs and sustainable materials, adding dynamism to the competitive landscape. Regional variations in market growth are expected, with North America and Europe maintaining a significant share, while Asia-Pacific is anticipated to witness rapid expansion due to its large and growing middle class. The market segmentation shows diversity across price points, styles, and materials, catering to a wide range of consumer needs and preferences. Continuous technological advancements, particularly in smart home integration and customized manufacturing, are expected to further drive market expansion in the coming years.

Europe’s Household Textile and Soft Furnishing Manufacturing industry benefits from the high number of residential property transactions, which has increased demand for curtains and textile blinds, often bought when homeowners furnish their new homes and undertake renovation work. Industry revenue is projected to decline at a compound annual rate of 5.3% to €27.5 billion over the five years through 2024, including an estimated 3.6% slump in the current year. An increased interest in home improvement and the convenience of online shopping momentarily buoyed the industry, but it faced stiff competition from inexpensive imports. Furthermore, the European Central Bank's decision to gradually raise interest rates affected companies' investment decisions and consumer behaviour. However, the pivot towards e-commerce and the boost in remote work resulting in higher home textile demand has helped the industry stay afloat amid these challenges. Also, the industry's increasing focus on sustainability aligns well with growing environmental concerns, potentially opening new opportunities. Imports will remain a significant threat to the industry, continuing to satisfy over half of European demand. Also, consumers often associate European-manufactured products with higher price tags. As a result, businesses in the industry must strategically adjust their marketing budgets to target new demographics of potential customers. Despite this, government assistance for the housing sector will boost the supply of homes over the coming years. Industry revenue is expected to edge upwards at a compound annual rate 3% over the five years through 2029 to €31.8 billion.

The foldable furniture market is experiencing robust growth, driven by increasing urbanization, limited living spaces in apartments and homes, and a rising demand for space-saving and multi-functional furniture. The market's expansion is further fueled by the increasing popularity of minimalist design aesthetics and the growing preference for furniture that can be easily stored and transported. Key application segments include residential (apartments, studios, and temporary housing) and commercial (hotels, offices, and event spaces) settings. Popular foldable furniture types encompass chairs, tables, sofas, beds, and other versatile pieces. Leading manufacturers like IKEA, Leggett & Platt, and Dorel Industries are capitalizing on this trend, offering a wide variety of styles and price points to cater to diverse consumer needs. Geographic growth varies, with North America and Europe currently dominating the market due to higher disposable incomes and established e-commerce infrastructure. However, Asia-Pacific is projected to witness significant expansion in the coming years, driven by rapid economic growth and increasing urbanization in countries like China and India. The market faces some challenges, including concerns about the durability and longevity of certain foldable furniture designs, along with fluctuating raw material costs impacting pricing. Despite these restraints, the overall outlook for the foldable furniture market remains positive. Continuous innovation in materials and designs (lighter, stronger, and more aesthetically pleasing options), coupled with targeted marketing campaigns highlighting convenience and versatility, are expected to further propel market growth. The integration of smart technology and sustainable manufacturing practices will also contribute to market expansion. The predicted Compound Annual Growth Rate (CAGR) suggests a consistent upward trajectory, with several market segments expected to exceed average growth rates, particularly those targeting younger demographics and environmentally conscious consumers. The market is expected to witness a continuous shift towards higher-quality, more durable, and stylish foldable furniture options.

Europe’s Household Textile and Soft Furnishing Manufacturing industry benefits from the high number of residential property transactions, which has increased demand for curtains and textile blinds, often bought when homeowners furnish their new homes and undertake renovation work. Industry revenue is projected to climb at a compound annual rate of -3.1% over the five years through 2024 to €30.8 billion, including an estimated 2.4% slump in the current year. An increased interest in home improvement and the convenience of online shopping momentarily buoyed the industry, but it faced stiff competition from inexpensive imports. Furthermore, the European Central Bank's decision to gradually raise interest rates affected companies' investment decisions and consumer behaviour. However, the pivot towards e-commerce and the boost in remote work resulting in higher home textile demand has helped the industry stay afloat amid these challenges. Also, the industry's increasing focus on sustainability aligns well with growing environmental concerns, potentially opening new opportunities. Imports will remain a significant threat to the industry, continuing to satisfy over half of European demand. Also, consumers often associate European-manufactured products with higher price tags. As a result, businesses in the industry must strategically adjust their marketing budgets to target new demographics of potential customers. Despite this, government assistance for the housing sector will boost the supply of homes over the coming years. Industry revenue is expected to edge upwards at a compound annual rate 3.9% over the five years through 2029 to €37.2 billion.