The coronavirus (COVID-19) pandemic hit the tourism industry hard in 2020, with emergency measures adopted by many governments massively disrupting international travel. As a result, it was estimated that the United States recorded a tourism revenue loss of roughly *** billion U.S. dollars between January and October 2020. Meanwhile, Spain reported the second-highest drop in tourism revenue, losing about **** billion U.S. dollars over the period considered.

Due to the impact of the coronavirus (COVID-19) pandemic, it was estimated that the global travel and tourism market had lost roughly 63 million jobs in 2020. While this scenario improved significantly in 2022, the sector still reported around 39 million fewer jobs worldwide compared to 2019. Overall, the Asia-Pacific region recorded the most significant employment loss due to the COVID-19 pandemic, with approximately 28 million fewer travel and tourism jobs in 2022 compared to 2019.

COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and the lodging industry is very much impacted. Read More

COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and the cruise industry is being greatly impacted. Read More

COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and intermediaries are very much affected. Read More

The market size of the full service restaurant industry worldwide was estimated to account for 1.5 trillion U.S. dollars in 2022. This figure was forecast to grow to as much as 1.8 trillion U.S. dollars by 2030. .

In 2024, the United States was the country worldwide with the highest total contribution of travel and tourism to GDP. That year, the total GDP contribution of travel and tourism in the U.S. amounted to around 2.6 trillion U.S. dollars, exceeding pre-pandemic levels. China and Germany followed in the ranking, with figures of around 1.6 trillion and 0.5 trillion U.S. dollars, respectively. Overall, the total contribution of travel and tourism to GDP worldwide reached almost 11 trillion U.S. dollars in 2024. What are the most visited countries worldwide? While the U.S. and China reported the highest figures in terms of travel and tourism contribution to GDP in 2024, it was a European destination that led the ranking of countries with the highest number of inbound tourist arrivals worldwide. With over 100 million international arrivals in 2024, France was the most visited travel destination in the world that year. How many people work in the global travel and tourism sector? After declining sharply due to the impact of COVID-19, the number of travel and tourism jobs worldwide bounced back in 2024, reaching over 350 million, surpassing pre-pandemic levels.

United States Impact of COVID-19 on Travel Plans: Changed Trip from Intl to Dom data was reported at 19.000 % in Feb 2023. This stayed constant from the previous number of 19.000 % for Jan 2023. United States Impact of COVID-19 on Travel Plans: Changed Trip from Intl to Dom data is updated monthly, averaging 21.500 % from May 2022 (Median) to Feb 2023, with 10 observations. The data reached an all-time high of 26.000 % in Jun 2022 and a record low of 19.000 % in Feb 2023. United States Impact of COVID-19 on Travel Plans: Changed Trip from Intl to Dom data remains active status in CEIC and is reported by Longwoods International. The data is categorized under Global Database’s United States – Table US.Q010: Travel Sentiment. [COVID-19-IMPACT]

United States Impact of COVID-19 on Travel Plans: Chose Not To Travel at All data was reported at 5.000 % in Feb 2023. This records an increase from the previous number of 4.000 % for Jan 2023. United States Impact of COVID-19 on Travel Plans: Chose Not To Travel at All data is updated monthly, averaging 6.000 % from May 2022 (Median) to Feb 2023, with 10 observations. The data reached an all-time high of 7.000 % in Nov 2022 and a record low of 4.000 % in Jan 2023. United States Impact of COVID-19 on Travel Plans: Chose Not To Travel at All data remains active status in CEIC and is reported by Longwoods International. The data is categorized under Global Database’s United States – Table US.Q010: Travel Sentiment.

Vaccination is indeed one of the interventional strategies available to combat coronavirus disease (COVID-19). This study emphasizes the relevance of citizens' acceptance of the COVID-19 vaccine in assisting global recovery from the pandemic and aiding the tourism industries to return to normalcy. This study further presented the impact of COVID-19 on the tourism industry in China. Also, the study confirmed the past performance of tourism in China to the current tourism-related COVID-19 effects from a global perspective by employing Australia's outbound tourism data from 2008 to 2020 on top 6 destinations, including China, Indonesia, New Zealand, Thailand, the United Kingdom, and the United States.

Social media has been vital for consumers, suppliers, workforce and partners to remain engaged amidst this exogenous event of COVID-19.
This thematic research report takes an in-depth look at the theme of Social Media and its impact on travel and tourism during COVID-19 affecting super-national organizations, DMO’s, airlines, lodging providers, cruise operators and travel intermediaries. This report analyzes the major impacts that may become longstanding and then presents an array of case studies demonstrating the creative and innovative ways companies and organizations have acted during this time.
“Social media has most openly been utilized as a tool for travel businesses and DMO’s to maintain contact with consumers worldwide – to generate wanderlust and look towards recovery when travel is once again possible. Even though the battle with COVID-19 is now beginning to lessen and restrictions are easing, it is clear there will be long-standing impacts on consumer behavior and social media is one of the major themes that will drive future changes”. – Johanna Bonhill-Smith, Travel & Tourism Associate Analyst, GlobalData. Read More

The COVID-19 pandemic has devastated the global tourism industry. This study explores why some Chinese residents travel during the pandemic. A mixed-methods research design was adopted, guided by the health belief model and relevant literature. Through 21 interviews with Chinese tourists who took an overnight leisure trip in May 2020, and a national survey among Chinese residents, this study explored factors influencing Chinese residents’ travel-related decisions and behaviors during the pandemic. Results outline the influences of health beliefs, government trust, past travel experience, and psychological capital on tourists’ risk-reduction behaviors. Theoretical and practical implications are provided regarding tourism recovery during pandemics.

The COVID-19 pandemic has devastated the global tourism industry. This study explores why some Chinese residents travel during the pandemic. A mixed-methods research design was adopted, guided by the health belief model and relevant literature. Through 21 interviews with Chinese tourists who took an overnight leisure trip in May 2020, and a national survey among Chinese residents, this study explored factors influencing Chinese residents’ travel-related decisions and behaviors during the pandemic. Results outline the influences of health beliefs, government trust, past travel experience, and psychological capital on tourists’ risk-reduction behaviors. Theoretical and practical implications are provided regarding tourism recovery during pandemics.

In 2022, the total number of jobs generated, directly and indirectly, by travel and tourism worldwide remained below the figures reported before the impact of the coronavirus (COVID-19) pandemic. Overall, among the countries with the highest number of travel and tourism jobs worldwide in 2022, China recorded the sharpest drop in employment, with around 19 million fewer travel and tourism jobs compared to 2019.

According to Cognitive Market Research, the global Cultural Tourism market size was USD 7154.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 15.0% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 2861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2146.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1645.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 357.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 143.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.7% from 2024 to 2031.
The Domestic Cultural Tourism is the fastest growing segment of the Cultural Tourism industry

Market Dynamics of Cultural Tourism Market

Key Drivers for Cultural Tourism Market

Increased Global Connectivity to Boost Market Growth

Advances in transportation and conversation have considerably enhanced global connectivity, making it simpler for human beings to discover diverse cultures globally. The proliferation of cheap air travel, excessive-speed trains, and virtual conversation platforms has decreased limitations to international tours. As a result, cultural tourism has flourished, permitting vacationers to interact with precise traditions, cuisines, and historic websites. This fashion now not only enriches the journey enjoyed but also fosters cultural exchange and knowledge. Destinations worldwide are increasingly selling their cultural history, attracting site visitors keen to immerse themselves in authentic neighborhood studies, thereby riding the increase of this colorful zone of tourism.

Rising Disposable Income to Drive Market Growth

As disposable earnings rise globally, people are more and more allocating a component of their earnings to journey experiences, particularly in cultural tourism. With extra monetary freedom, travelers are searching for specific adventures that permit them to immerse themselves in extraordinary cultures, traditions, and life. This fashion has led to a surge in demand for cultural excursions, local culinary stories, and participation in conventional events, enriching tourists' reviews. Destinations are responding by improving their offerings to cater to this developing marketplace, imparting various cultural points of interest and proper reviews. Consequently, cultural tourism has turned out to be a crucial section of the travel industry, reflecting changing patron priorities.

Restraint Factor for the Cultural Tourism Market

Political Instability and Security Concerns, will Limit Market Growth

Political instability and protection concerns drastically impact tour conduct, often deterring vacationers from visiting cultural locations. Regions experiencing unrest, warfare, or excessive crime rates can create apprehension among potential vacationers, leading to a decline in cultural tourism. Safety worries can overshadow the enchantment of particular cultural experiences, prompting travelers to select safer alternatives. This scenario not best affects the economic system of the impacted regions but also diminishes possibilities for cultural change. Consequently, locations going through political turmoil have to paint diligently to repair protection perceptions and rebuild beliefs, imposing measures to ensure the safety of visitors even as selling their wealthy cultural and historical past.

Impact of Covid-19 on the Cultural Tourism Market

The COVID-19 pandemic seriously impacted the cultural tourism marketplace, causing a dramatic decline in international journeys and tourist numbers. Lockdowns and health restrictions pressured cultural sites, museums, and festivals to shut down, leading to big sales losses for local economies reliant on tourism. As tour restrictions eased, the enterprise has started to recover, with a focus on domestic tourism and secure tour stories. However, the pandemic has res...

United States COVID-19 Impact: Upcoming Travel Plans: From Fly to Drive data was reported at 33.000 % in 23 Sep 2020. This stayed constant from the previous number of 33.000 % for 09 Sep 2020. United States COVID-19 Impact: Upcoming Travel Plans: From Fly to Drive data is updated weekly, averaging 26.000 % from Mar 2020 (Median) to 23 Sep 2020, with 21 observations. The data reached an all-time high of 33.000 % in 23 Sep 2020 and a record low of 17.000 % in 25 Mar 2020. United States COVID-19 Impact: Upcoming Travel Plans: From Fly to Drive data remains active status in CEIC and is reported by Longwoods International. The data is categorized under Global Database’s United States – Table US.Q008: Travel Sentiment.

In 2020, the gross domestic product (GDP) of Central and South America had suffered a contraction of more than 110 billion U.S. dollars due to the impact of the COVID-19 pandemic on tourism. Meanwhile, the global travel restrictions imposed due to the health crisis caused a GDP decline of roughly 33 billion U.S. dollars in the Caribbean. In consequence, tourism employment was also severely affected in those regions that year.

Tourism contribution to GDP in Latin America and the Caribbean

The gross domestic product (GDP) measures the value of all goods and services produced in a country or a region within a certain period. Excluding Mexico, the total contribution of the tourism sector to Latin America and the Caribbean’s GDP saw a moderate but overall positive trend during the past decade, surpassing 350 billion U.S. dollars in 2019. In Mexico alone, nearly two trillion Mexican pesos (more than 100 billion U.S. dollars at exchange rates of December 31, 2019) were added that year to the country’s GDP by tourism-related activities.

COVID-19 impact on travel and tourism in Mexico

Mexico is not only the leading country for tourism in Latin America but also one of the key players in the travel sector worldwide. For most of 2020, the Mexican government opted out of travel restrictions and lockdowns. This measure, however, did not rescue the country's tourism sector from the harsh impact of COVID-19. As of October of that year, Mexico was among the travel destinations most affected by the pandemic, with tourism revenue losses amounting to nearly 14 billion U.S. dollars.

China Tourism Revenue: Foreign Currency: Year to Date data was reported at 94.200 USD bn in Dec 2024. This records an increase from the previous number of 52.960 USD bn for Dec 2023. China Tourism Revenue: Foreign Currency: Year to Date data is updated monthly, averaging 20.358 USD bn from Jan 2001 (Median) to Dec 2024, with 220 observations. The data reached an all-time high of 131.300 USD bn in Dec 2019 and a record low of 1.242 USD bn in Jan 2001. China Tourism Revenue: Foreign Currency: Year to Date data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under China Premium Database’s Tourism Sector – Table CN.QAA: Tourism Industry Overview. [COVID-19-IMPACT]

United States Factors Greatly Impact Travel Decision in Next 6 Mos: Coronavirus data was reported at 13.000 % in Jan 2024. This stayed constant from the previous number of 13.000 % for Nov 2023. United States Factors Greatly Impact Travel Decision in Next 6 Mos: Coronavirus data is updated monthly, averaging 13.000 % from May 2022 (Median) to Jan 2024, with 20 observations. The data reached an all-time high of 19.000 % in Aug 2022 and a record low of 10.000 % in Oct 2023. United States Factors Greatly Impact Travel Decision in Next 6 Mos: Coronavirus data remains active status in CEIC and is reported by Longwoods International. The data is categorized under Global Database’s United States – Table US.Q010: Travel Sentiment. [COVID-19-IMPACT]

According to Cognitive Market Research, the global Extreme Tourism Market size was USD 295485.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 15.90% from 2024 to 2031. North America held the major market share for more than 40% of the global revenue with a market size of USD 118194.20 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.1% from 2024 to 2031. Europe accounted for a market share of over 30% of the global revenue with a market size of USD 88645.65 million. Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 67961.67 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031. Latin America had a market share of more than 5% of the global revenue with a market size of USD 14774.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.3% from 2024 to 2031. Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 5909.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031. The Mountain Climbing held the highest Extreme Tourism Market revenue share in 2024. Market Dynamics of Extreme Tourism Market Key Drivers for Extreme Tourism Market Increased disposable income allows more people to spend on high-adventure travel experiences. The global extreme tourism market is benefiting from increased disposable income, which is enabling more people to spend on high-adventure travel experiences. As individuals’ financial resources grow, they are more willing to invest in unique and thrilling travel activities that promise unparalleled experiences. This rise in disposable income is facilitating greater participation in extreme tourism, leading to a broader market reach and increased demand for adventurous travel options. Social media influence showcasing extreme tourism experiences and driving demand through shared content. Social media has significantly impacted the extreme tourism market by showcasing extreme tourism experiences and driving demand through shared content. Platforms such as Instagram, Facebook, and TikTok feature compelling visuals and stories from extreme travelers, inspiring others to seek out similar adventures. This influence of social media amplifies interest and encourages more people to explore extreme tourism opportunities, contributing to the market’s expansion. Restraint Factor for the Extreme Tourism Market High cost of extreme tourism activities, which may limit accessibility to a niche market segment. The extreme tourism market faces a challenge due to the high cost of extreme tourism activities, which may limit accessibility to a niche market segment. The expense associated with activities such as skydiving, bungee jumping, and deep-sea diving can be prohibitive for many potential travelers. As a result, the market is constrained to a smaller audience who can afford these premium experiences, potentially limiting overall market growth. Impact of Covid-19 on the Extreme Tourism Market The COVID-19 pandemic severely impacted the Extreme Tourism market, as travel restrictions, lockdowns, and safety concerns led to a sharp decline in tourism activities worldwide. Adventure and extreme tourism, which rely heavily on cross-border travel and outdoor experiences, faced significant challenges as destinations closed and potential tourists opted for safer, local options or postponed their plans altogether. Additionally, the financial strain on individuals and businesses resulted in reduced disposable income and spending on non-essential activities like extreme tourism. However, as vaccination rates increased and restrictions gradually eased, there has been a resurgence in interest, with travelers seeking unique and isolated experiences, driving a slow but steady recovery in the market. Introduction of the Extreme Tourism Market Extreme tourism is characterized by high-adventure travel experiences that push the boundaries of conventional tourism and is rapidly gaining traction globally. This niche market encompasses activities such as skydiving, deep-sea diving, and extreme sports, offering thrill-seekers unique and exhilarating experiences. With the growing popularity of these adrenaline-pumping activities, extreme tourism has carved out a distinct segment within the broader travel industry, appealing to adventurous travelers seeking u...