In 2023, the total contribution of travel and tourism to Ireland's gross domestic product (GDP) was roughly **** percent higher than in 2019, the year before the onset of the COVID-19 pandemic. Overall, the total contribution of these industries to the country's GDP amounted to **** billion euros in 2023. This figure was expected to reach an estimated **** billion euros in 2024.

Revenue in the Tour Operators industry in Europe is anticipated to grow at a compound annual rate of 13.5% to €69 billion over the five years through 2025. The decline in revenue for much of the period is predominantly due to the damage the COVID-19 outbreak inflicted on the travel sector over the two years through 2022. Customers were unable to travel abroad or domestically. Since restrictions were eased (at different intervals across different countries), holiday numbers have increased both domestically and internationally, which has seen an influx in bookings for European tour operators. Travel in Europe was 6.2% higher in 2024 than its pre-pandemic 2019 level, as recorded by the European Travel Commission, and many Europeans have sought advice and booked tours to travel to their dream destinations. Revenge travel was a trend tour operators became quickly accustomed to, with customers hungry for trips after being locked in for so long during the COVID-19 outbreak. Whilst high inflation in recent years has curbed demand with people’s pockets squeezed, savings during COVID-19 and people’s prioritisation of travel as their luxury purchase has kept bookings high. People are still booking lots of trips in 2025, but are looking for value for money. This is raising bookings in lesser frequented countries, which is encouraging tour operators to offer more packages in new countries to offer budget getaways for price sensitive customers. As a result, tour operator’s revenue is set to grow 0.3% in 2025. The weather continues to dictate seasonal demand, despite an uptick in off-season holidays, and destinations that tour operators target for trips, whilst geopolitical tensions have customers wanting the protection of booking through a travel operator. Revenue is expected to grow at a compound annual rate of 4.6% over the five years through 2030 to €86.2 billion. Tour operators will continue to benefit from the growing travel industry, with people keen to travel for once-in-a-lifetime trips, city breaks, walking tours, culinary hotspots and beach retreats. Tour operators that give their customers more flexibility and the ability to book at the last minute will see significant demand as Europeans opt to travel at the last minute to reduce the risk of cancellations and airport strikes. Operators will face the challenge of adjusting packages, deals and holiday destinations to suit changing preferences. Sustainable travel tours are a growing market as travellers aim to travel more responsibly and lessen the environmental impact of tourism, which will encourage more operators to appeal to the environmentally conscious traveller.

The total number of overseas travel arrivals in Ireland was substantially lower in 2020 and 2021 compared to 2019 due to the impact of the coronavirus (COVID-19) pandemic. Overall, air arrivals reached around *** million in 2021, declining from nearly ** million in 2019. Meanwhile, Ireland reported roughly *** thousand sea arrivals in 2021, denoting a **** percent drop over 2019.

Ireland IE: International Tourism: Expenditures: for Passenger Transport Items data was reported at 92.000 USD mn in 2016. This records a decrease from the previous number of 95.000 USD mn for 2015. Ireland IE: International Tourism: Expenditures: for Passenger Transport Items data is updated yearly, averaging 108.500 USD mn from Dec 1999 (Median) to 2016, with 18 observations. The data reached an all-time high of 129.000 USD mn in 2007 and a record low of 80.000 USD mn in 2002. Ireland IE: International Tourism: Expenditures: for Passenger Transport Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Ireland – Table IE.World Bank.WDI: Tourism Statistics. International tourism expenditures for passenger transport items are expenditures of international outbound visitors in other countries for all services provided during international transportation by nonresident carriers. Also included are passenger services performed within an economy by nonresident carriers. Excluded are passenger services provided to nonresidents by resident carriers within the resident economies; these are included in travel items. In addition to the services covered by passenger fares--including fares that are a part of package tours but excluding cruise fares, which are included in travel--passenger services include such items as charges for excess baggage, vehicles, or other personal accompanying effects and expenditures for food, drink, or other items for which passengers make expenditures while on board carriers. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

The European wellness tourism market, valued at €285.31 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.79% from 2025 to 2033. This expansion is driven by several key factors. Increasing awareness of the importance of preventative healthcare and holistic well-being amongst European consumers fuels demand for wellness-focused travel experiences. The rising disposable incomes across many European nations, coupled with a greater emphasis on work-life balance and stress reduction, further contributes to market growth. Specific segments within the market are exhibiting strong performance. International wellness tourism is experiencing significant traction, fueled by the desire for unique and exotic wellness experiences. Within the activities segment, "Activities and Excursions" (e.g., hiking, yoga retreats, spa treatments integrated with nature) show particularly high growth potential, reflecting a move towards experiential wellness. The market's growth is further propelled by the increasing availability of specialized wellness resorts and programs catering to diverse needs and preferences, ranging from detox retreats to mindfulness workshops. Luxury wellness travel also contributes significantly to the market's value. However, certain restraints exist. Economic downturns and geopolitical instability can impact travel spending, potentially slowing market growth. Competition amongst wellness providers is intense, demanding continuous innovation and differentiation to attract consumers. Seasonality also plays a role, impacting demand particularly in regions with distinct weather patterns. The market's success hinges on effectively addressing sustainability concerns and adopting environmentally conscious practices to appeal to environmentally aware travelers. To maintain its trajectory, the industry must leverage digital marketing effectively to reach target audiences and offer personalized wellness experiences. Further market segmentation, catering to niche wellness interests like Ayurveda or specific age demographics (e.g., millennial wellness travellers), will unlock additional growth opportunities. The leading players – including Intercontinental Hotel Group, Marriott International, and Hilton Worldwide – are strategically investing in wellness offerings to capture market share. Future growth will be strongly influenced by the successful integration of technology (e.g., wearable health trackers and personalized wellness apps) into the overall travel and wellness experience. Recent developments include: In January 2024, Hotel Group (IHG), one of the largest hotel brands in the world, announced nine new signings in the UK & Ireland, bringing its total UK signings to over 1,000 rooms – as it continues to expand rapidly across all market segments. The new signings, spread across five brands – Hotel Indigo, Voco Hotels, Holiday Inn, and Holiday Inn Express – complement IHG's existing footprint of over 350 open hotels across the UK and Ireland., In January 2024, Hotel Group IHG signed the contract for its first hotel in Europe, a 170-room holiday inn and suite property in the capital city of Budapest, Hungary. The property will be in the capital’s XIV district, a stone’s throw from Budapest’s most congested metro station, and close to the country’s intermodal transportation hubs.. Key drivers for this market are: Rise in the Number of Domestic & International Tourists Arrivals in Europe, Increasing Corporate Workplace Wellness Tourism is Driving the Growth of the Market. Potential restraints include: Rise in the Number of Domestic & International Tourists Arrivals in Europe, Increasing Corporate Workplace Wellness Tourism is Driving the Growth of the Market. Notable trends are: Increasing Awareness Regarding Healthcare to Influence the European Wellness Tourism Market.

Ireland IE: International Tourism: Receipts: for Passenger Transport Items data was reported at 6.229 USD bn in 2016. This records an increase from the previous number of 6.017 USD bn for 2015. Ireland IE: International Tourism: Receipts: for Passenger Transport Items data is updated yearly, averaging 2.295 USD bn from Dec 1995 (Median) to 2016, with 21 observations. The data reached an all-time high of 6.231 USD bn in 2014 and a record low of 486.793 USD mn in 1995. Ireland IE: International Tourism: Receipts: for Passenger Transport Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Ireland – Table IE.World Bank.WDI: Tourism Statistics. International tourism receipts for passenger transport items are expenditures by international inbound visitors for all services provided in the international transportation by resident carriers. Also included are passenger services performed within an economy by nonresident carriers. Excluded are passenger services provided to nonresidents by resident carriers within the resident economies; these are included in travel items. In addition to the services covered by passenger fares--including fares that are a part of package tours but excluding cruise fares, which are included in travel--passenger services include such items as charges for excess baggage, vehicles, or other personal accompanying effects and expenditures for food, drink, or other items for which passengers make expenditures while on board carriers. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

Expenditures for passenger transport items of Ireland surged by 6.54% from 107,000,000 US dollars in 2010 to 114,000,000 US dollars in 2011. Since the 9.52% drop in 2009, expenditures for passenger transport items remained constant by 0.00% in 2011. International tourism expenditures for passenger transport items are expenditures of international outbound visitors in other countries for all services provided during international transportation by nonresident carriers. Also included are passenger services performed within an economy by nonresident carriers. Excluded are passenger services provided to nonresidents by resident carriers within the resident economies; these are included in travel items. In addition to the services covered by passenger fares--including fares that are a part of package tours but excluding cruise fares, which are included in travel--passenger services include such items as charges for excess baggage, vehicles, or other personal accompanying effects and expenditures for food, drink, or other items for which passengers make expenditures while on board carriers. Data are in current U.S. dollars.

Europe’s Inland Passenger Water Transport industry thrives thanks to the abundance of navigable waterways stretching across Europe's beautiful landscapes, enriching tourism experiences by providing unique voyages and sightseeing tours around some major destinations like Switzerland, Italy, Germany and France. Key drivers of demand are tourism and disposable income levels. Seasonal demand fluctuations and weather conditions also impact inland passenger water transport companies. Water transport demand has been recovering from the plunge caused by the pandemic in 2020 and 2021, with rebounding tourism numbers driving revenue. However, challenging economic conditions have caused revenue to stutter. Revenue is expected to contract at a compound annual rate of 1.2% over the five years through 2025 to €2.8 billion, including a 0.8% dip in 2025. Tourism in Europe nosedived during the pandemic, wreaking havoc and substantially reducing industry revenue in 2020. The relaxation of restrictions and a rebound in tourism, particularly domestic travel, supported demand and revenue growth in 2022. However, severe inflationary pressures and prolonged economic uncertainty have dented consumer sentiment and weakened disposable incomes, hampering industry growth since 2022. Competition from alternative transport modes and cost increases have also weighed on the industry. Further, companies have to deal with climate-related disruptions, like fluctuating water levels and extreme weather, creating operational unpredictability and threatening profitability and bookings. Revenue is forecast to expand at a compound annual rate of 1.7% to €3.1 billion over the five years through 2030. An anticipated improvement in economic conditions, growing tourism across Europe and escalating interest among travellers, especially younger ones, towards sustainable inland water transport will drive revenue growth. Consumers will increase spending on premium-tailored luxury offerings that provide comfort. Companies will begin investing more actively, focusing primarily on improved customer experience enhancements via digital technology adoption, including real-time route planning and mobile ticketing. They will also adopt more eco-friendly practices through revamped fleets, fostering greener energy solutions and ultimately reducing carbon footprint while satisfying increasing demand from environmentally conscious consumers. Companies that align with eco-friendly trends and leverage smart solutions are poised to capture higher-margin segments and realise long-term profitability.

Lighthouse Keeper House Stays Market Outlook

According to our latest research, the global lighthouse keeper house stays market size reached USD 1.28 billion in 2024, demonstrating robust demand for unique experiential travel. The market is expected to grow at a CAGR of 9.7% from 2025 to 2033, with the forecasted market size projected to reach USD 2.96 billion by 2033. This growth is primarily driven by the rising popularity of heritage tourism, travelers’ increasing appetite for distinctive accommodation, and the global movement towards sustainable and immersive travel experiences.

One of the major growth factors propelling the lighthouse keeper house stays market is the surging demand for authentic and experiential travel. Modern travelers, especially millennials and Gen Z, are seeking stays that offer a blend of history, adventure, and seclusion. Lighthouses, often located in picturesque and remote coastal settings, provide a unique opportunity for guests to immerse themselves in maritime heritage while enjoying privacy and breathtaking views. The allure of staying in a historic structure, coupled with the romanticism and mystique associated with lighthouses, has made these properties highly desirable. Furthermore, social media platforms have amplified the trend, with travelers sharing their extraordinary lighthouse experiences, thereby fueling further interest and bookings.

Another significant factor driving market growth is the increasing emphasis on sustainable and responsible tourism. Many lighthouse keeper houses are operated by non-profit organizations, heritage trusts, or local governments, with proceeds often directed towards the preservation and maintenance of these historic sites. This appeals to eco-conscious travelers who are keen to contribute to conservation efforts while enjoying their stay. Additionally, the adaptive reuse of lighthouses as accommodation supports the broader trend of repurposing heritage buildings, reducing the need for new construction and minimizing environmental impact. The integration of green practices, such as solar energy and rainwater harvesting, further enhances the appeal of these stays among environmentally aware guests.

The market is also benefitting from the diversification of accommodation offerings and the expansion of booking channels. Operators are increasingly segmenting their services to cater to different traveler profiles, from luxury full-service lighthouse hotels to self-catering cottages that appeal to families and groups. The proliferation of online travel agencies (OTAs) and direct booking platforms has made it easier for potential guests to discover and reserve lighthouse stays. Strategic partnerships between heritage organizations and hospitality providers have also played a pivotal role in enhancing the accessibility and visibility of these unique properties, thus expanding their reach to a global audience.

Regionally, Europe remains the dominant market for lighthouse keeper house stays, owing to its extensive coastline, rich maritime heritage, and well-established tourism infrastructure. Countries such as the United Kingdom, Ireland, France, and the Nordic nations have been at the forefront of converting historic lighthouses into guest accommodations. North America, particularly the United States and Canada, is also witnessing growing interest, driven by coastal tourism and the increasing popularity of heritage travel. Meanwhile, the Asia Pacific region is emerging as a promising market, supported by rising disposable incomes, growing domestic travel, and government initiatives to promote coastal and cultural tourism. Latin America and the Middle East & Africa, while currently smaller markets, are expected to see steady growth as awareness and investment in lighthouse tourism increase.

Accommodation Type Analysis

The accommodation type segment in the lighthouse keeper house stays market is highly diversified, reflecting the evolving preferences of global travelers. Full-service lighthouse stays represent a significant share of the market, offering guests a comprehensive hospitality experience that includes meals, guided tours, and curated activities. These properties often cater to couples and luxury travelers seeking a seamless and pampered stay. The historical significance and architectural charm of these lighthouses are preserved, with interiors often blending period features with modern comforts. Operators in this segment invest heavily in staff training, maintenance, and guest s

The Europe destination wedding industry is projected to hit USD 27.3 billion by 2025. The market is expected to reach USD 66.2 billion by 2035, at a CAGR of 9.2%. This demand is being fueled by couples worldwide who are looking for immersive, story-rich wedding experiences rather than white tuxes or hometown ceremonies.

Attribute	Value
Estimated Size (2025E)	USD 27.3 billion
Projected Europe Value (2035F)	USD 66.2 billion
Value-based CAGR (2025 to 2035)	9.2%

Footprint of the Europe Destination Wedding Industry (2024)

Category	Details
Market Value	USD 25.1 billion
Domestic Market Share	35%; includes countryside retreats and historic castles
International Market Share	65%; couples from the USA, India, China, UAE, and Brazil dominate
Key Destinations	Italy, France, Greece, Spain, Portugal, Ireland, Croatia
Economic Impact	Supports over 5.2 million jobs-from planners and photographers to florists and regional entertainers
Key Trends	Rise of eco-weddings, local gastronomy, and heritage-based rituals
Top Wedding Seasons	May-October (outdoor-friendly months), with winter weddings rising in December-January

Domestic vs International Destination Wedding Ratios in Top 10 European Countries

Country	Domestic : International Ratio
Italy	30 : 70
France	35 : 65
Greece	20 : 80
Spain	40 : 60
Portugal	25 : 75
Ireland	30 : 70
Croatia	45 : 55
Austria	50 : 50
Germany	60 : 40
Switzerland	40 : 60