The app analytics market, valued at $7.29 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 21.09% from 2025 to 2033. This surge is driven by several key factors. The increasing adoption of mobile applications across diverse industries, coupled with the rising need for businesses to understand user behavior and optimize app performance, fuels the demand for sophisticated analytics solutions. Furthermore, advancements in data analytics technologies, including artificial intelligence (AI) and machine learning (ML), are enabling more insightful and actionable data analysis, further propelling market expansion. The diverse application of app analytics across marketing/advertising, revenue generation, and in-app performance monitoring across various sectors like BFSI, e-commerce, media, travel and tourism, and IT and telecom significantly contributes to this growth. The market is segmented by deployment (mobile apps and website/desktop apps) and end-user industry, with mobile app analytics currently dominating due to the widespread adoption of smartphones. The competitive landscape is characterized by a mix of established technology giants like Google and Amazon alongside specialized app analytics providers like AppsFlyer and Mixpanel. These companies are continuously innovating, integrating new technologies, and expanding their product offerings to cater to the evolving needs of businesses. While the North American market currently holds a significant share, the Asia-Pacific region is expected to witness substantial growth in the coming years driven by increasing smartphone penetration and digitalization initiatives. However, factors like data privacy concerns and the rising complexity of integrating various analytics tools could pose challenges to market growth. Nonetheless, the overall outlook for the app analytics market remains positive, indicating substantial opportunities for players across the value chain. Recent developments include: June 2024 - Comscore and Kochava unveiled an innovative performance media measurement solution, providing marketers with enhanced insights. This cutting-edge cross-screen solution empowers marketers to understand better how linear TV ad campaigns impact both online and offline actions. By integrating Comscore’s Exact Commercial Ratings (ECR) data with Kochava’s sophisticated marketing mix modeling, the solution facilitates the measurement of crucial metrics, including mobile app activities (such as installs and in-app purchases) and website interactions., June 2024 - AppsFlyer announced its integration of the Data Collaboration Platform with Start.io, an omnichannel advertising platform that focuses on real-time mobile audiences for publishers. Through this collaboration, businesses leveraging the AppsFlyer Data Collaboration Platform can merge their Start.io data with campaign metrics and audience insights, creating a more comprehensive dataset for precise audience targeting.. Key drivers for this market are: Increasing Usage of Mobile/Web Apps Across Various End-user Industries, Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones; Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience. Potential restraints include: Increasing Usage of Mobile/Web Apps Across Various End-user Industries, Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones; Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience. Notable trends are: Media and Entertainment Industry Expected to Capture Significant Share.

Advertising Market Outlook

The global advertising market size was valued at approximately $700 billion in 2023 and is projected to reach around $1.2 trillion by 2032, growing at a CAGR of about 6.2% during the forecast period. The primary growth factor driving this market is the rapid expansion of digital platforms and the increasing importance of targeted advertising. The proliferation of smartphones and the internet has significantly transformed the advertising landscape, enabling advertisers to reach their audience more efficiently and effectively.

A major growth factor for the advertising market is the ever-increasing penetration of digital devices and internet connectivity. With more than half of the global population now having access to the internet, advertisers have an unprecedented opportunity to reach a vast audience. The rise of social media platforms, search engines, and video-sharing sites has further enabled highly targeted and measurable advertising campaigns, which have proven to be more efficient and cost-effective compared to traditional advertising methods.

Another significant driver is the advancements in data analytics and artificial intelligence. These technologies allow advertisers to analyze vast amounts of consumer data to understand behavior patterns and preferences, enabling them to create highly personalized and relevant advertisements. AI-driven programmatic advertising is gaining traction, as it automates the buying process of ads and optimizes them in real-time based on performance metrics, thus ensuring higher engagement rates and better ROI.

The shift towards mobile advertising also contributes significantly to market growth. With the increasing use of smartphones and mobile applications, advertisers are focusing more on mobile platforms to reach consumers. Mobile advertising offers unique advantages such as location-based targeting and the use of interactive content, which can enhance user engagement. Additionally, the development of 5G technology is expected to further boost mobile advertising by providing faster data speeds and more reliable connections, creating new opportunities for innovative ad formats.

In the evolving landscape of advertising, Experiential Advertising Agency Services have become increasingly vital. These services focus on creating immersive and interactive experiences that engage consumers on a deeper emotional level. By leveraging experiential marketing, brands can foster stronger connections with their audience, leading to enhanced brand loyalty and advocacy. This approach allows consumers to experience a brand's message firsthand, often through events, pop-up installations, or interactive digital experiences. As the advertising market continues to grow, the demand for experiential services is likely to rise, offering unique opportunities for brands to differentiate themselves in a crowded marketplace.

Regionally, the Asia Pacific region is emerging as a significant market for advertising, driven by the expanding middle-class population, increasing urbanization, and growing internet penetration. Countries like China and India are experiencing rapid growth in digital advertising, fueled by their large populations and thriving e-commerce sectors. North America and Europe continue to be mature markets with substantial advertising spending, particularly in digital formats. The Middle East & Africa and Latin America are also witnessing growth, albeit at a slower pace, as they gradually adopt digital advertising technologies.

Type Analysis

The advertising market is segmented by type, which includes Digital Advertising, Traditional Advertising, Out-of-Home Advertising, and Others. Digital advertising has seen the most rapid growth and is expected to continue dominating the market. It encompasses various formats such as display ads, video ads, social media ads, search engine marketing, and more. The key advantage of digital advertising is its ability to target specific demographics and measure campaign performance in real-time, providing valuable insights for advertisers. This segment's growth is further fueled by increasing internet usage and the proliferation of digital content platforms.

Traditional advertising, which includes print media, television, and radio, still holds a significant share of the market. Television remains a powerful medium for reaching a broad audience, especially for brand-building campai

This dataset offers a focused and invaluable window into user perceptions and experiences with applications listed on the Apple App Store. It is a vital resource for app developers, product managers, market analysts, and anyone seeking to understand the direct voice of the customer in the dynamic mobile app ecosystem.

Dataset Specifications:

• Investment: $45.0
• Status: Published and immediately available.
• Category: Ratings and Reviews Data
• Format: Compressed ZIP archive containing JSON files, ensuring easy integration into your analytical tools and platforms.
• Volume: Comprises 10,000 unique app reviews, providing a robust sample for qualitative and quantitative analysis of user feedback.
• Timeliness: Last crawled: (This field is blank in your provided info, which means its recency is currently unknown. If this were a real product, specifying this would be critical for its value proposition.)

Richness of Detail (11 Comprehensive Fields):

Each record in this dataset provides a detailed breakdown of a single App Store review, enabling multi-dimensional analysis:

1. Review Content:

   • review: The full text of the user's written feedback, crucial for Natural Language Processing (NLP) to extract themes, sentiment, and common keywords.
   • title: The title given to the review by the user, often summarizing their main point.
   • isEdited: A boolean flag indicating whether the review has been edited by the user since its initial submission. This can be important for tracking evolving sentiment or understanding user behavior.

2. Reviewer & Rating Information:

   • username: The public username of the reviewer, allowing for analysis of engagement patterns from specific users (though not personally identifiable).
   • rating: The star rating (typically 1-5) given by the user, providing a quantifiable measure of satisfaction.

3. App & Origin Context:

   • app_name: The name of the application being reviewed.
   • app_id: A unique identifier for the application within the App Store, enabling direct linking to app details or other datasets.
   • country: The country of the App Store storefront where the review was left, allowing for geographic segmentation of feedback.

4. Metadata & Timestamps:

   • _id: A unique identifier for the specific review record in the dataset.
   • crawled_at: The timestamp indicating when this particular review record was collected by the data provider (Crawl Feeds).
   • date: The original date the review was posted by the user on the App Store.

Expanded Use Cases & Analytical Applications:

This dataset is a goldmine for understanding what users truly think and feel about mobile applications. Here's how it can be leveraged:

• Product Development & Improvement:

  • Bug Detection & Prioritization: Analyze negative review text to identify recurring technical issues, crashes, or bugs, allowing developers to prioritize fixes based on user impact.
  • Feature Requests & Roadmap Prioritization: Extract feature suggestions from positive and neutral review text to inform future product roadmap decisions and develop features users actively desire.
  • User Experience (UX) Enhancement: Understand pain points related to app design, navigation, and overall usability by analyzing common complaints in the review field.
  • Version Impact Analysis: If integrated with app version data, track changes in rating and sentiment after new app updates to assess the effectiveness of bug fixes or new features.

• Market Research & Competitive Intelligence:

  • Competitor Benchmarking: Analyze reviews of competitor apps (if included or combined with similar datasets) to identify their strengths, weaknesses, and user expectations within a specific app category.
  • Market Gap Identification: Discover unmet user needs or features that users desire but are not adequately provided by existing apps.
  • Niche Opportunities: Identify specific use cases or user segments that are underserved based on recurring feedback.

• Marketing & App Store Optimization (ASO):

  • Sentiment Analysis: Perform sentiment analysis on the review and title fields to gauge overall user satisfaction, pinpoint specific positive and negative aspects, and track sentiment shifts over time.
  • Keyword Optimization: Identify frequently used keywords and phrases in reviews to optimize app store listings, improving discoverability and search ranking.
  • Messaging Refinement: Understand how users describe and use the app in their own words, which can inform marketing copy and advertising campaigns.
  • Reputation Management: Monitor rating trends and identify critical reviews quickly to facilitate timely responses and proactive customer engagement.

• Academic & Data Science Research:

  • Natural Language Processing (NLP): The review and title fields are excellent for training and testing NLP models for sentiment analysis, topic modeling, named entity recognition, and text summarization.
  • User Behavior Analysis: Study patterns in rating distribution, isEdited status, and date to understand user engagement and feedback cycles.
  • Cross-Country Comparisons: Analyze country-specific reviews to understand regional differences in app perception, feature preferences, or cultural nuances in feedback.

This App Store Reviews dataset provides a direct, unfiltered conduit to understanding user needs and ultimately driving better app performance and greater user satisfaction. Its structured format and granular detail make it an indispensable asset for data-driven decision-making in the mobile app industry.

A comprehensive dataset providing insights into the advertising industry for 2025, highlighting global advertising spending, digital and traditional marketing trends, the influence of social media advertising, mobile ad growth, advertising impact on consumer behavior, and the rise of programmatic advertising.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Global B2B Mobile Phone Number Database | 100M+ Verified Contacts | 95% Accuracy Forager.ai provides the world’s most reliable mobile phone number data for businesses that refuse to compromise on quality. With 100 million+ professionally verified mobile numbers refreshed every 3 weeks, our database ensures 95% accuracy – so your teams never waste time on dead-end leads.

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Mobility data is collected through location-aware mobile apps using an SDK-based implementation. Users explicitly consent to share their location data via a clear opt-in process and are provided with clear opt-out options. Factori ingests, cleans, validates, and exports all location data signals to ensure the highest quality data is available for analysis.

• Record Count: 90 Billion
• Capturing Frequency: Once per Event
• Delivering Frequency: Once per Day
• Updated: Daily

Mobility Data Reach

Our data reach encompasses the total counts available across various categories, including attributes such as country location, MAU (Monthly Active Users), DAU (Daily Active Users), and Monthly Location Pings.

Data Export Methodology

We collect data dynamically, offering the most updated data and insights at the best-suited intervals (daily, weekly, monthly, or quarterly).

Business Needs

Our data supports various business needs, including consumer insight, market intelligence, advertising, and retail analytics.

The global number of Twitter users in was forecast to continuously increase between 2024 and 2028 by in total 74.3 million users (+17.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 503.42 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like South America and the Americas.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).