According to business meetings professionals surveyed worldwide in late 2024, six in ten respondents expected an increase in the in-person attendance to such events in the following year.

A March 2021 study focused on in-person and virtual attendance of events after the coronavirus (COVID-19) pandemic. Events were defined as music concerts, conferences, or religious services. In the United States, ** percent of respondents claimed they will attend events both in-person and via video conferencing after the health crisis. In Japan, ** percent of the survey sample stated the same. Meanwhile, ** percent of respondents from India believed they will only use video conferencing to attend events after the pandemic.

Over the past five years, the most significant trend in Canada’s trade show and event planning industry has been its resilience amid pronounced economics disruption and shifting client expectations. The pandemic triggered a sudden, dramatic decline in in-person gatherings, forcing organizers to rapidly pivot toward virtual and hybrid models. As pandemic restrictions eased, a measured rebound began, but the landscape had fundamentally changed: clients now prioritized flexibility, measurable ROI and cost-effectiveness, with many wary of committing to large, in-person events at pre-pandemic frequencies or scales. The industry’s profitability reflected these swings, suffering a steep rise during the beginning of restrictions and seeing seesaw but gradual decline as event activity resumed, with profit margin compressed by increased spending on technology and evolving safety protocols. Over the past five years, the industry saw a -0.5% CAGR, and, despite a 1.7% revenue increase this year, revenue remained at just $2.9 billion at the end of 2025, below its pre-pandemic baseline. A second major trend was market fragmentation and rising competition, largely due to low entry barriers. The boom in virtual event technologies lowered costs for new entrants, while large firms expanded into related service areas, intensifying pressure on pricing and profit margin. Buyers became more price-sensitive, leveraging abundant alternatives to negotiate lower rates or demand additional services. Meanwhile, the push for personalized and niche gatherings often meant smaller events with reduced sponsorship and exhibition revenues. Inflationary pressure, supply chain disruptions and ongoing public health uncertainties all further complicated recovery, predominantly affecting smaller or less adaptable firms. Looking ahead, the industry is poised for a return to steady, positive growth as macroeconomic confidence rebuilds and travel activity increases. The embrace of hybrid models will broaden access, driving up attendance and engagement from both domestic and international markets. Rising focus on sustainability, inclusivity and advanced event technologies is expected to open new revenue streams and attract a more diverse client base. Partnerships between organizers, venues and tech providers will enhance operational resilience and enable more ambitious programming. As postponed events are rescheduled and new formats gain traction, event planners who can offer innovative and data-driven experiences will be best positioned to benefit from the upswing. Industry revenue is forecast to grow at a 2.1% CAGR over the next five years, reaching $3.3 billion by the end of 2030.

The Survey of Sports Habits in Spain is a structural statistical operation developed by the Ministry as part of the National Statistical Plan. Aimed at people aged 15 and over, its main purpose is to obtain indicators relating to the sports habits of Spaniards. The sample design of the project has been carried out in collaboration with the National Institute of Statistics.

According to Cognitive Market Research, the global Event Management Platform market size is USD 7151.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 15.20% from 2024 to 2031. • The global Event Management Platform market will expand significantly by 15.20% CAGR between 2024 to 2031. • North America held the major market of more than 40% of the global revenue with a market size of USD 2860.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.4% from 2024 to 2031. • Europe accounted for a share of over 30% of the global market size of USD 2146.36 million. • Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1644.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.2% from 2024 to 2031. • Latin America market of more than 5% of the global revenue with a market size of USD 357.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.6% from 2024 to 2031. • Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 143.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.9% from 2024 to 2031. • To improve operational efficiency, modern platforms integrate with widely used financial, CRM, and marketing automation applications. • Cloud-based platforms facilitate remote collaboration and on-site event management via mobile devices by providing anytime, anywhere access. • The Hardware held the highest Event Management Platform market revenue share in 2024. MARKET DYNAMICS KEY DRIVERS Rising demand for streamlined event management to Increase the Demand Globally As events grow increasingly complex, there is an increasing need for more effective solutions to handle logistics, interact with guests, and do data analysis. Event management platforms are becoming increasingly popular since they offer a consolidated solution. These platforms simplify the planning process with features like ticketing, scheduling, post-event analytics, and attendance registration. They help event organizers coordinate, communicate, and decide by combining multiple functions into a single interface. This pattern emphasizes how crucial technology solutions are to fulfilling the changing demands of the events sector.

Growing popularity of virtual and hybrid events to Propel Market Growth The COVID-19 epidemic has accelerated the widespread acceptance of virtual and hybrid events. These platforms provide necessary functionalities for smoothly administrating online elements, driving market growth. While hybrid events combine in-person and virtual elements to accommodate a range of tastes, virtual events allow participation from anywhere in the world without regard to physical location. These forms' increasing appeal among event organizers and attendees can be attributed to their adaptability and accessibility. To further improve the event experience, they provide a range of interaction features, including live polling, Q&A sessions, and networking opportunities. It is anticipated that virtual and hybrid formats will continue to be essential elements of the events scene, altering future gatherings.

Security Concerns to Limit the Sales Since sensitive information is frequently contained in event data, security issues are a major problem in event management. Apprehensions about privacy violations and data security may discourage prospective customers from utilizing event management services. Strong security features are essential for encouraging market expansion and gaining users' trust. Access limits, encryption mechanisms, and frequent security assessments are important to ensure data safety. It is also essential to adhere to industry regulations like the CCPA and GDPR to protect consumer privacy. Event management platforms may address these concerns by prioritizing and investing in security measures. This will enable greater adoption and continued market expansion. Impact of COVID-19 on the Event Management Platform Market The market for event management platforms was greatly impacted by the COVID-19 pandemic, which also increased demand for virtual and hybrid event solutions. Organizations quickly shifted to digital formats in response to social distancing policies and limitations on mass gatherings, which sped up the adoption of event management services. These tools enabled data analysis, ...

The Trade Show and Conference Planning industry has weathered turbulent conditions as clients in nearly all sectors, including corporations, government agencies and nonprofit organizations, were affected by the volatility induced by the COVID-19 pandemic. Typically, demand for trade shows and conferences is influenced by economic conditions, domestic business activity, consumer spending and tourism trends. However, the fallout from the pandemic resulted in the most significant single-year contraction in industry history, interrupting revenue growth. Following the downturn, a return to growth in the broader economy and a resurgence in both domestic and international events bolstered in-person events as business activity picked up. While economic conditions have normalized, volatility will propel overall industry revenue to grow at an outsized CAGR of 12.7% to $24.2 billion through 2025. In 2025, the industry will remain on an upward trajectory, with revenue forecast to increase 1.4%, and profitability continuing to widen, approaching pre-pandemic highs. The ability to resume regular events created conditions never before seen for trade shows and conferences. Following a more than 40.0% contraction in revenue in 2020, industrywide sales jumped almost 50.0% in 2022 alone. The pandemic served as a catalyst for digital innovation, which has fundamentally reshaped the industry, ushering in an era of greater accessibility. Virtual and hybrid events have become a permanent staple, enabling companies to expand their reach and engage with a broader audience. In the coming years, these event models will become a permanent fixture, even as clients still find value in in-person events. The industry will continue to grow as the number of trade shows and events grows in line with an expanding economy, alongside greater investments in convention centers. Corporate profit and advertising expenditure are both forecast to climb, as many domestic businesses will allocate spending toward trade shows, conferences and exhibitions. Consumers, too, will be better positioned to spend at events, aiding attendance rates at shows and events. As a result, industry revenue is expected to rise at a CAGR of 0.8% to $25.2 billion through 2030.

The global live event industry faced a challenging year in 2020 as the coronavirus outbreak created restrictions on mass gatherings and public events. Based on ticket sales, user figures fell across all event types in 2020, with only a slight recovery in 2021 as the pandemic continued. Sports events faired better than others, with around *** million users globally in 2021. Users of sports events were also expected to return to pre-pandemic levels in 2022.

Top Meeting Statistics for 2023: Editor’s Choice A survey showed that 48% of respondents said they attended meetings multiple times per week. Over the past 20 years, the amount of time spent in meetings has increased. According to executives, 45% of meetings are pointless. The majority of meetings by 74.5% last for 60 minutes in 2023. On the other hand, the meeting lasted for 15 minutes said by 13.5% people, other 19.2% spent 15-30 minutes, 41.8% spent meeting timing between 30 minutes to 60 minutes, and 22.5% agreed that the meeting lasted for 2 hours. In the United States, the annual loss of unproductive meetings costs $37 billion. Employees and managers 71% considered meetings as a waste of time. Meetings are termed as productive uses claimed by 17% of senior managers. In the United States in 2023, per day there are 55 million meetings take place. Fewer than 40% of meeting attendees fall asleep during meetings. Time spent in meetings stats show that 67% of meetings fail. 75% of CEOs believe that audio-only conferences are a thing of the past. Video conferences can increase productivity by 89%. Seven out of ten employees feel that their time is being wasted. Zoom meeting participants have increased 20-fold. Video conferencing has seen a boom due to the COVID-19 pandemic. Business Meetings Statistics #1. A survey showed that 48% of respondents said they attended meetings multiple times per week. The results of a survey that surveyed more than 1,300 individuals about their workplace meetings revealed some fascinating insights. Around 48% of respondents said they attended meetings multiple times per week, followed by 29% of people who said they participated in a meeting every single day. Only 2% of respondents said they had less than one meeting each month. As of 2023, video calling tools are going to be purchased by 83% of large companies. In the same year, in-person meetings remained highest in the North American region resulting in 60% of the total number of corporate organized events #2. Over the past 20 years, the amount of time spent in meetings has increased. The average time spent in meetings has increased by 10% each year since the advent of this millennium. The typical length of a meeting is between 31 and an hour. Even though adhering to an agenda can cut meeting time by as much as 80%, just 37% of meetings in the United States use agendas. #3. According to executives, 45% of meetings are pointless. People don't like wasting their time. Productive meetings for staff need to be agenda-driven, and everyone's responsibilities should be clearly stated before the meeting begins. #4. One of the well-known facts about the meeting is that the least preferred day for meetings is Monday. Monday blues are a real thing. Over half of the 47% of participants in a poll have portrayed Mondays as the worst days for meetings, closely followed by Fridays, which garnered 40% of votes. Meeting days appear to be less effective at the start and end of the workweek. However, meeting stats show that Tuesdays and Wednesdays are the most popular days for meetings. Tuesdays received 29% of the votes for the most popular meeting day and the best timing is 2:30 p.m., with Wednesdays coming in second with 25%. #5. A mere half of those who attend poorly organized meetings end up more confused. Meeting research shows that incompetent organizations can have serious consequences. 43% of respondents said they felt more confused after inefficiently organized meetings. 44% of respondents claimed that ineffective meetings prevented them from finishing the rest of their work. Additionally, too many attendees may hinder productivity; according to 31% of respondents, unimportant attendees considerably slowed down work. #6. Meetings that adhere to the "two pizza rule" are more fruitful. According to workplace meetings stats, meetings with fewer attendees typically result in higher productivity. Amazon’s CEO Jeff Bezos was again in the spotlight thanks to his "two pizza rule." This means that no meeting should ever be held in a space where two pizzas wouldn't be enough to feed everyone.

Event Discovery Platforms Market Outlook

According to our latest research, the Event Discovery Platforms market size reached USD 4.1 billion globally in 2024, reflecting a strong momentum driven by digitalization and increased demand for seamless event experiences. The market is expected to grow at a healthy CAGR of 11.2% from 2025 to 2033, reaching a projected value of USD 11.6 billion by the end of the forecast period. This growth is primarily fueled by the proliferation of mobile technology, the rise in virtual and hybrid events, and the increasing integration of artificial intelligence for personalized event recommendations, as per our latest comprehensive analysis.

The growth trajectory of the Event Discovery Platforms market is significantly influenced by the rapid adoption of digital solutions among both consumers and event organizers. As smartphone penetration continues to climb globally, more users are leveraging mobile applications and web-based platforms to discover, register for, and share events of interest. This shift is not only enhancing user convenience but also allowing event organizers to reach wider and more targeted audiences. The integration of advanced analytics and AI-driven personalization features has further elevated user engagement, making event discovery platforms indispensable tools in the events ecosystem. The rising popularity of social media integration within these platforms also helps in amplifying event visibility and driving higher attendance rates, contributing robustly to market expansion.

Another critical growth factor is the increasing demand for hybrid and virtual events, particularly in the wake of the global pandemic. Organizations and individuals alike have recognized the benefits of virtual engagement, such as broader reach, cost efficiency, and improved accessibility. Event discovery platforms have responded by offering enhanced functionalities that support both in-person and online events, including real-time updates, ticketing integration, live streaming, and interactive networking features. The flexibility to host, discover, and participate in events regardless of physical location has significantly widened the marketÂ’s addressable audience, driving sustained growth across all regions.

Furthermore, the expanding role of data analytics and machine learning in event discovery platforms is enabling a more tailored user experience. These technologies allow platforms to analyze user behavior, preferences, and feedback, thereby delivering highly relevant event recommendations. This personalized approach not only increases user satisfaction and retention but also provides valuable insights for event organizers to optimize their marketing strategies. The continuous evolution of these platforms, with features such as AI chatbots, predictive analytics, and automated notifications, is setting new standards for event discovery and engagement, positioning the market for continued robust growth in the coming years.

In the realm of event discovery, Concert Discovery Apps have emerged as a vital tool for music enthusiasts. These applications are designed to help users find live performances and concerts that match their musical tastes. By leveraging advanced algorithms and user data, these apps provide personalized recommendations, ensuring that users never miss out on their favorite artists' performances. The integration of features such as location-based services, ticket purchasing, and social sharing enhances the overall user experience, making it easier for fans to discover and attend concerts. As the demand for live music experiences continues to grow, Concert Discovery Apps are playing a crucial role in connecting fans with live events, further driving the expansion of the event discovery platforms market.

From a regional perspective, North America currently dominates the Event Discovery Platforms market, accounting for the largest share in 2024, followed closely by Europe and the Asia Pacific region. The strong presence of established technology companies, high digital literacy rates, and a vibrant events industry in these regions are key contributors to their market leadership. The Asia Pacific region, however, is poised for the fastest growth, driven by rapid urbanization, increasing smartphone adoption, and a burgeoning middle class with a growing ap

Session Scanning for Conferences Market Outlook

According to our latest research, the global session scanning for conferences market size reached USD 1.46 billion in 2024, reflecting a robust momentum driven by digital transformation in event management. The industry is experiencing a strong compound annual growth rate (CAGR) of 13.2% during the forecast period, with the market projected to reach USD 4.14 billion by 2033. Key growth drivers include the increasing adoption of advanced identification technologies, heightened demand for seamless attendee experiences, and the growing need for real-time data analytics at conferences and events.

One of the most significant growth factors for the session scanning for conferences market is the surge in demand for efficient and secure attendee management solutions. As conferences and corporate events become larger and more complex, organizers are under increasing pressure to ensure that session access is streamlined and secure. Technologies such as RFID, QR codes, and biometric systems are being rapidly adopted to automate check-in processes, manage attendee flow, and prevent unauthorized access. This not only enhances operational efficiency but also improves the overall attendee experience, which is crucial for event success in an increasingly competitive landscape. The ability to track attendance and engagement in real time is empowering event organizers with actionable insights, further fueling the adoption of session scanning solutions.

Another pivotal factor driving the growth of the session scanning for conferences market is the rising emphasis on data-driven decision-making. Event organizers are increasingly leveraging session scanning technologies to collect granular data on attendee behavior, session popularity, and engagement levels. This data is invaluable for tailoring future event content, optimizing resource allocation, and demonstrating ROI to sponsors and stakeholders. The integration of session scanning systems with broader event management platforms and CRM tools is creating a seamless ecosystem for data collection and analysis. This trend is particularly pronounced in sectors such as academic conferences and corporate events, where detailed reporting and analytics are essential for continuous improvement and compliance purposes.

The proliferation of hybrid and virtual events is also contributing to the market's expansion. In the wake of the COVID-19 pandemic, many organizations have adopted hybrid event models that combine in-person and virtual participation. Session scanning technologies are being adapted to track both physical and digital attendance, enabling organizers to capture comprehensive participation data regardless of the attendee's location. Cloud-based deployment of session scanning solutions is gaining traction, offering scalability, real-time updates, and remote accessibility. This shift is making advanced session scanning capabilities accessible to a broader range of event organizers, from large international conferences to smaller seminars and workshops.

From a regional perspective, North America continues to dominate the session scanning for conferences market, accounting for the largest revenue share in 2024. This dominance is attributed to the region's early adoption of advanced event technologies, a high concentration of large-scale conferences, and the presence of leading technology providers. Europe is also witnessing significant growth, driven by a burgeoning events industry and stringent data protection regulations that necessitate secure attendee management solutions. Meanwhile, the Asia Pacific region is emerging as a high-growth market, fueled by rapid digitalization, increasing corporate investments in events, and a growing focus on enhancing attendee engagement. These regional dynamics underscore the global nature of the market and the diverse opportunities for technology providers and event organizers alike.

Component Analysis

The session scanning for confe

This section includes information on the Survey of Sports Habits in Spain, a structural statistical operation prepared by the Ministry as part of the National Statistical Plan. Aimed at people 15 years of age and older, its main purpose is to obtain indicators related to the sports habits of Spaniards. The sample design of the project has been carried out in collaboration with the National Institute of Statistics.

This section includes information on the Survey of Sports Habits in Spain, a structural statistical operation prepared by the Ministry as part of the National Statistical Plan. Aimed at people 15 years of age and older, its main purpose is to obtain indicators related to the sports habits of Spaniards. The sample design of the project has been carried out in collaboration with the National Institute of Statistics.

A 2020 study focused on the opinions of trade show visitors on the preferred ways of attending hybrid events. As of August 2020, roughly 35 percent of respondents claimed to be more likely to join such trade shows virtually in the case of events that they have never attended before. Meanwhile, only 19 percent of the survey sample stated the same for events previously attended.

Virtual Event Networking Platform Market Outlook

According to our latest research, the global Virtual Event Networking Platform market size reached USD 5.42 billion in 2024, reflecting a robust surge in adoption across diverse industries. The market is projected to expand at a compelling CAGR of 17.8% from 2025 to 2033, reaching a forecasted value of USD 21.76 billion by 2033. This growth is driven by the increasing prioritization of digital engagement, the proliferation of remote and hybrid work models, and the rising demand for scalable, interactive event experiences worldwide.

The primary growth factor propelling the virtual event networking platform market is the rapid digital transformation initiatives undertaken by organizations globally. As businesses strive to maintain continuity and engagement amidst evolving work environments, the need for robust, interactive, and scalable virtual event solutions has become paramount. These platforms enable organizations to transcend geographical barriers, facilitating seamless networking, collaboration, and knowledge sharing among participants. The integration of advanced features such as AI-driven matchmaking, real-time analytics, and immersive virtual environments is further enhancing user engagement, making virtual event networking platforms an indispensable tool for enterprises, event organizers, and educational institutions. Additionally, the growing emphasis on cost efficiency and sustainability is prompting organizations to shift from traditional in-person events to virtual formats, thereby catalyzing market expansion.

Another significant driver for the virtual event networking platform market is the increasing frequency and scale of virtual conferences, trade shows, and corporate events. The COVID-19 pandemic accelerated the adoption of virtual events, but the trend continues post-pandemic due to the flexibility, accessibility, and broader reach offered by digital platforms. Enterprises are leveraging these platforms to host global conferences, product launches, and training sessions, ensuring continuous engagement with stakeholders, clients, and employees. The ability to provide personalized networking opportunities, interactive breakout sessions, and on-demand content is enhancing the value proposition of these platforms. Furthermore, advancements in cloud computing and mobile technologies are enabling seamless access to virtual events from any location, further fueling market growth.

The rise of hybrid event models is also playing a pivotal role in the expansion of the virtual event networking platform market. Organizations are increasingly adopting hybrid formats that combine in-person and virtual elements, offering participants the flexibility to choose their preferred mode of attendance. This approach not only maximizes audience reach but also enables organizers to collect valuable data on attendee behavior and preferences, driving continuous improvement in event experiences. The integration of networking tools such as virtual business card exchanges, AI-powered matchmaking, and interactive chat rooms is fostering meaningful connections among participants, enhancing the overall value of virtual events. As a result, both large enterprises and small and medium-sized enterprises (SMEs) are investing in advanced virtual event networking platforms to stay competitive in the evolving digital landscape.

In the evolving landscape of event management, the emergence of the Hybrid Travel Event Platform is revolutionizing how organizations approach event planning and execution. This innovative platform seamlessly integrates both physical and digital elements, allowing for a more flexible and inclusive approach to event participation. By leveraging the capabilities of hybrid models, organizations can cater to a diverse audience, accommodating both in-person attendees and those who prefer to engage virtually. This dual approach not only broadens the reach of events but also enhances the overall attendee experience by providing multiple avenues for interaction and engagement. As businesses continue to adapt to changing market dynamics, the Hybrid Travel Event Platform is becoming an essential tool for maximizing event impact and achieving strategic objectives.

From a regional perspective, North America continues to dominate the virtual event networking platfor

Alumni Event Traffic Operations Market Outlook

According to our latest research, the global Alumni Event Traffic Operations market size stood at USD 1.52 billion in 2024, demonstrating robust momentum driven by the increasing frequency and scale of alumni events worldwide. The market is projected to reach USD 3.71 billion by 2033, growing at a compelling CAGR of 10.5% during the forecast period from 2025 to 2033. The primary growth factor fueling this expansion is the growing emphasis on seamless event experiences and enhanced safety protocols, which have become essential for educational institutions and alumni organizations hosting large-scale gatherings.

The Alumni Event Traffic Operations market is experiencing significant growth due to the rising number of alumni-focused events organized globally by universities, colleges, and dedicated alumni associations. These events, which range from reunions and homecoming celebrations to fundraising galas and networking mixers, are increasingly attracting larger crowds, necessitating more sophisticated traffic and crowd management solutions. The proliferation of digital invitation platforms and social media has also contributed to higher attendance rates, further complicating logistics and intensifying the demand for comprehensive traffic operations. Institutions now recognize that efficient traffic flow, parking management, and transportation coordination are crucial not only for attendee satisfaction but also for upholding institutional reputations, leading to increased investments in specialized traffic operations services.

Another key driver is the integration of advanced technologies into traffic operations for alumni events. The adoption of real-time monitoring systems, mobile-based parking solutions, and AI-powered crowd analytics has revolutionized how event organizers manage both vehicle and pedestrian traffic. These innovations enable precise forecasting of crowd movements, better allocation of security resources, and dynamic adjustment of transportation schedules. Additionally, the post-pandemic focus on health and safety has prompted institutions to implement touchless entry systems, digital check-ins, and enhanced surveillance, all of which require expert traffic management services. As technology continues to evolve, the Alumni Event Traffic Operations market is poised to benefit from ongoing digital transformation and the increasing availability of scalable, cloud-based solutions tailored to the unique needs of educational events.

Furthermore, the growing complexity of alumni events, often held at multiple venues or spread across large campuses, has heightened the need for professional traffic operations. Educational institutions are increasingly outsourcing these services to specialized providers with expertise in managing large-scale gatherings. The trend toward hybrid events, combining in-person and virtual participation, has also introduced new logistical challenges, such as managing staggered arrivals and departures or coordinating shuttle services across different sites. This shift has led to the emergence of integrated service models that combine traffic management, security, parking, and transportation coordination under a single umbrella, offering greater efficiency and a seamless experience for attendees. The market is also witnessing rising demand for sustainability-oriented solutions, such as eco-friendly transportation options and digital ticketing, aligning with the broader institutional focus on environmental responsibility.

From a regional perspective, North America currently leads the Alumni Event Traffic Operations market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The dominance of North America is attributed to the high concentration of large universities and alumni associations, coupled with a strong culture of alumni engagement and philanthropy. Europe is witnessing steady growth, driven by an increasing number of cross-border alumni events and the adoption of advanced event management technologies. Meanwhile, Asia Pacific is emerging as a high-growth region, fueled by the rapid expansion of higher education institutions and a burgeoning alumni network. Latin America and the Middle East & Africa are also showing promising potential, albeit from a smaller base, as educational institutions in these regions ramp up their efforts to engage alumni and enhance event experiences.

The Basque Youth Observatory is an instrument of the Basque Government that allows to have a global and permanent vision of the situation and evolution of the youth world that allows to evaluate the impact of the actions carried out in the CAPV by the different administrations in the field of youth.The Basque Youth Observatory regularly publishes more than 100 statistical indicators that can be consulted in euskadi.eus, along with other research and reports. Statistics are provided in various formats (csv, excel).

Tailgate Experience Marketplaces Market Outlook

As per our latest research, the global Tailgate Experience Marketplaces market size reached USD 2.1 billion in 2024, driven by a robust surge in digital platforms and heightened consumer demand for immersive, community-driven pre-event experiences. The market is projected to expand at a CAGR of 12.4% from 2025 to 2033, reaching an estimated value of USD 6.0 billion by the end of the forecast period. This growth is fueled by increasing event attendance, advancements in digital engagement technologies, and the growing trend of experiential consumption among millennials and Gen Z audiences.

The primary growth factor propelling the Tailgate Experience Marketplaces market is the rapid digitization of event-related services. With the proliferation of online marketplaces and mobile applications, consumers have unprecedented access to a wide array of tailgate experiences, including event ticketing, parking solutions, and curated catering services. These digital platforms streamline the planning process, enhance convenience, and offer personalization options, which are highly valued by today’s tech-savvy consumers. Additionally, the integration of advanced features such as real-time updates, secure payment gateways, and social sharing capabilities further attracts users, driving higher engagement rates and repeat usage across global markets.

Another significant driver is the evolving consumer preference for unique and memorable experiences over traditional event attendance. Tailgate experience marketplaces are capitalizing on this shift by offering comprehensive service packages that combine entertainment, food, and social interaction in one seamless transaction. The rise in disposable income, particularly in developed economies, has enabled consumers to spend more on premium and customized pre-event experiences. Furthermore, partnerships between event organizers, sports franchises, and marketplace platforms are resulting in innovative offerings that cater to diverse user segments, thereby expanding the addressable market and boosting overall revenue potential.

The market’s growth is further bolstered by the increasing frequency and scale of live events, including sports, concerts, and festivals, especially in regions such as North America and Europe. The post-pandemic resurgence of in-person gatherings has reignited demand for tailgate experiences, while corporate clients are increasingly leveraging these marketplaces for employee engagement and brand activation initiatives. Enhanced safety protocols, flexible booking options, and the integration of entertainment services such as live music, games, and celebrity appearances are also contributing to the sector’s robust expansion. As the industry continues to innovate, the adoption of AI-driven personalization and data analytics is expected to further elevate the user experience, solidifying the market’s growth trajectory through 2033.

From a regional perspective, North America currently dominates the Tailgate Experience Marketplaces market, accounting for the largest market share in 2024. This is attributed to the region’s strong sports culture, high event attendance rates, and advanced digital infrastructure. Europe follows closely, with significant growth observed in the UK, Germany, and France, driven by increasing popularity of music festivals and sporting events. The Asia Pacific region is emerging as a lucrative market, supported by rising urbanization, growing middle-class populations, and expanding internet penetration. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as event culture and digital adoption continue to evolve in these regions.

Platform Type Analysis

The Platform Type segment in the Tailgate Experience Marketplaces market is categorized into Online Marketplaces, Mobile Applications, and Physical Marketplaces. Online marketplaces have emerged as a dominant

Sustainable Sports Event Management Dataset (SSEM)

Dataset Description The Sustainable Sports Event Management (SSEM) dataset is a comprehensive dataset designed to support research and analysis in sustainable sports event management. It provides detailed records and features essential for evaluating sustainability, social impact, resource efficiency, and event classifications, offering an in-depth view into various aspects of sports events with a focus on environmental, social, and economic factors. The dataset consists of 102,000 samples, generated to reflect realistic distributions within the context of sports event management, making it ideal for machine learning and AI model training aimed at sustainability and impact analysis.

Purpose This dataset enables the analysis and development of predictive models to classify and assess the sustainability, social impact, and resource efficiency of sports events. Researchers and practitioners can utilize the data for tasks such as classification, regression, and feature importance analysis in the realm of sports management, helping organizations make informed decisions to improve event management sustainability.

Features Sustainability Features:

Energy Consumption: Categorical (Low, Moderate, High). Reflects the energy usage level associated with each event. This feature is crucial for assessing the environmental impact of the event. Carbon Emissions: Categorical (Low, Moderate, High). Represents the carbon footprint of the event, indicating emissions produced. Important for understanding environmental sustainability. Waste Generation: Categorical (Low, Moderate, High). This attribute reflects the amount of waste produced, essential for evaluating waste management practices. Social Impact Features:

Community Engagement: Categorical (Low Engagement, Moderate Engagement, High Engagement). Measures the level of community involvement in each event. High engagement is typically a positive indicator of social impact. Volunteer Participation: Categorical (Low, Moderate, High). Reflects the level of volunteer involvement. Greater participation often indicates a strong community bond and support. Health Impact: Categorical (Low Impact, Moderate Impact, High Impact). Assesses the health-related benefits of the event for participants and attendees, indicating the event’s overall positive effect on health. Resource Efficiency Features:

Water Usage: Categorical (Low, Moderate, High). Indicates the level of water consumption associated with each event, a key factor in assessing resource efficiency. Material Recycling Rate: Categorical (Low, Moderate, High). This feature measures the recycling efficiency in the event, reflecting environmental responsibility. Operational Cost Efficiency: Categorical (Low Efficiency, Moderate Efficiency, High Efficiency). Measures the efficiency in operational costs, showing economic prudence and cost management. Event Type Features:

Event Scale: Categorical (Local, Regional, National). This indicates the geographical reach or scale of the event, which can correlate with various logistical requirements. Event Focus: Categorical (Health-Oriented, Youth-Focused, Community Development, Recreational). Describes the primary goal or theme of the event, aiding in strategic categorization. Labels (Targets):

Sustainability Score: Categorical (Low, Moderate, High). This composite label reflects the overall sustainability of the event based on various environmental indicators. Social Impact Level: Categorical (Low Engagement, Moderate Engagement, High Engagement). Captures the community and social benefits resulting from the event. Resource Efficiency: Categorical (Low Efficiency, Moderate Efficiency, High Efficiency). Assesses the efficient utilization of resources, indicating the event’s cost-effectiveness and sustainability. Event Type Classification: Categorical (Health-Oriented, Youth-Focused, Community Development, Recreational). Provides a classification of the event type based on its focus, supporting strategic event management. Usage The SSEM dataset is suitable for various machine learning applications, including classification, feature importance analysis, and model evaluation in the context of sustainable sports management. It can be used to develop models that predict sustainability scores, assess social impacts, evaluate resource efficiency, and classify event types. This dataset offers a foundation for AI-driven insights and improvements in the field of sustainable sports event management.

Ideal Applications:

Predictive analysis for sustainability in sports events Evaluation of social impact factors in sports management Resource efficiency assessment and optimization Event classification for strategic sports event planning