People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

In 2022, global content marketing industry revenue was estimated at roughly 63 billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach 107 billion in 2026.

Some common types of content used in content marketing include:

• Blog posts and articles
• Videos
• Podcasts
• Infographics
• E-books and whitepapers
• Webinars and online courses
• Social media posts
• Email newsletters
• Case studies
• Interactive content (quizzes, polls, etc.)

Businesses can use content marketing to reach their target audience, establish thought leadership, generate leads, and support various stages of the customer journey.

Businesses can cultivate relationships with their audiences and ultimately influence their purchasing decisions by consistently providing high-quality content.

As of August 2024, approximately 89 percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations used social media platforms organically to distribute content during the 12 months preceding the survey. A blog on a corporate website and an email newsletter followed, respectively mentioned by 84 and 71 percent of the participants. According to the same study, around 40 percent of B2B marketers anticipated a rise in investments in AI-powered content optimization and creation.

Importance of Digital Marketing Statistics

By leveraging them, you may remain competitive. Data can be used to discover what others are doing. It is always feasible to stay ahead of the competition. Using statistical data, you can prioritize your actions. To carry out a cross-marketing strategy, it is vital to compare the performance of various platforms.

When you have statistical support, it is easier to make effective decisions. Using digital marketing analytics can provide confidence in knowing what works. Reduce your time spent strategizing. With the time saved, it is able to accomplish other critical activities such as SEO or auditing.

Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

• Verified Accuracy with Continuous Updates

AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

• Tailored Data Delivery Options Choose the delivery method that aligns with your operational requirements:

API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

Why Choose Success.ai for Marketing Data?

• Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.

• Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.

• Strategic Advantages for Your Business

  Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

• Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

Key APIs for Enhanced Functionality

• Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

• Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

• Use Cases

1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

What Makes Success.ai Stand Out?

• Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
• Flexible Integration Options: Customizable delivery formats to suit your business needs.
• Ethical and Compliant Data: Fully aligned with global data protection regulations.

Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

No one beats us on price. Period.

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately 47 percent reported having a documented content strategy. A year earlier, the share stood at 53 percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

According to Cognitive Market Research, the global Digital Marketing Analytic market size will be USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 20.90% from 2024 to 2031.

North America held the major market share, more than 40% of the global revenue, with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 1.6% from 2024 to 2031.
Europe accounted for over 30% of the global USD XX million market size.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.
The Middle East and Africa held the major market share, around 2% of the global revenue, with a market size of USD XX million in 2024. The market will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.
Social media marketing held the highest Digital Marketing Analytics market revenue share in 2024.

Key Drivers of Digital Marketing Analytics Market

Various Strategies Adopted by Key Players to Provide Viable Market Output

The Digital Marketing Analytics market is experiencing significant growth due to various strategies adopted by key players. These include investing in advanced analytics technologies such as artificial intelligence and machine learning, enhancing their product offerings with features like predictive analytics and real-time data visualization, expanding their global presence through partnerships and acquisitions, and focusing on customer-centric approaches to improve user experience and satisfaction. Overall, these strategies help companies stay competitive and meet the evolving needs of the market.

For instance, in May 2023, Mixpanel propounded the launch of marketing analytics. It enables brands to get insights into the channels that drive new user mergers through multi-touch attribution. It also helps brands increase their return on advertising spend by monitoring the performance of channels and campaigns. It allows brands to get their most valuable customer segments by finding demographic or behavioral cohorts.

(Source: https://mixpanel.com/blog/mixpanel-marketing-analytics/)

Rising Influence of Social Media to Propel Market Growth

The digital marketing analytics market is experiencing growth due to the influence of social media. As social media platforms continue to gain more, businesses are relying on them to connect with customers, get brand awareness, and drive sales. Consequently, there's a growing need for advanced analytics tools to track social media performance, engagement metrics, customer sentiment, and ROI. These analytics provide invaluable insights that enable companies to refine their marketing strategies, optimize campaigns, and enhance overall effectiveness in leveraging social media platforms for business growth. Thus, the escalating importance of social media underscores the increasing demand for sophisticated digital marketing analytics solutions.

For instance, in 2020, McDonald's India North and East started a social media advertisement campaign, McGrillis Back, to capture a major revenue share in the Quick Service Restaurant market. It helped the company gain 24,000 posts on Twitter and more than 200 followers on Instagram.

(Source: https://www.afaqs.com/news/advertising/mcdonalds-india-north-east-strikes-a-chord-with-its-new-campaign-we-get-it)

Restraint Factors of Digital Marketing Analytics Market

Lack of Skilled Talent to Restrict Market Growth

The digital marketing analytics market faces a challenge due to a need for more skilled talent. This scarcity hampers the effective utilization of analytical tools and platforms, hindering businesses from extracting valuable insights to optimize their marketing strategies. With skilled personnel adept at interpreting and applying analytics, organizations can leverage data-driven decision-making processes effectively. Addressing this talent gap through training programs and educational initiatives is essential to unlock the full potential of digital marketing analytics and drive business growth in the digital landscape.

Impact of COVID-19 on t...

The digital marketing tools market in Japan was valued at about 302 billion Japanese yen in 2023. Due to factors such as an increasing adoption at small and medium-sized enterprises (SMEs) and the use of generative artificial intelligence (AI) for automation purposes, it was expected that the market would grow further and reach a value of 501.6 billion yen by 2027.

According to a survey conducted in December 2021 in France, Germany, the United Kingdom, and the United States, 51 percent of responding senior company decision-makers stated that they used local SEO management in relation to their physical marketing activities and locations. Another 49 percent stated that inventory promotion and social media posting were additional digital activities that their companies do in order to achieve hybrid customer experiences.

The report covers North America Marketing Automation Software Companies and the market is segmented by deployment (on-premise and cloud), application (campaign management, social media marketing, digital marketing, e-mail marketing, mobile marketing, inbound marketing, and other applications), end-user industry (government, advertising, media and entertainment, retail, manufacturing, BFSI, healthcare, and other end-user industries), and geography (United States, Canada, and Rest of North America). The market sizes and forecasts in value (USD billion) for all the above segments.

1 INTRODUCTION 1.1 Study Assumptions and Market Definition 1.2 Scope of the Study

   2 RESEARCH METHODOLOGY

   3 EXECUTIVE SUMMARY

   4 MARKET INSIGHTS
   4.1 Market Overview
   4.2 Industry Value Chain Analysis
   4.3 Porters Five Forces Analysis
   4.3.1 Bargaining Power of Suppliers
   4.3.2 Bargaining Power of Buyers/Consumers
   4.3.3 Threat of New Entrants
   4.3.4 Threat of Substitute Products
   4.3.5 Intensity of Competitive Rivalry
   4.4 Assessment of Impact of COVID-19 on Market

   5 MARKET DYNAMICS
   5.1 Market Driver
   5.1.1 Rise of Digital Channels
   5.1.2 Growing Need for Demand Generation and Personalized Marketing Strategy
   5.2 Market Restraint
   5.2.1 Lack of Key Personnel with Skills to Manage Content Marketing Activities

   6 MARKET SEGMENTATION
   6.1 By Component
   6.1.1 Software
   6.1.2 Service
   6.2 By Platform
   6.2.1 Blogging
   6.2.2 Videos
   6.2.3 Infographics
   6.2.4 Case Studies
   6.2.5 Others
   6.3 By End-user Industry
   6.3.1 Retail
   6.3.2 BFSI
   6.3.3 Media and Entertainment
   6.3.4 Telecom
   6.3.5 Other End-user Industries
   6.4 By Geography***
   6.4.1 North America
   6.4.2 Europe
   6.4.3 Asia 
   6.4.4 Australia and New Zealand
   6.4.5 Latin America
   6.4.6 Middle East and Africa

   7 COMPETITIVE LANDSCAPE
   7.1 Company Profiles
   7.1.1 Adobe Inc.
   7.1.2 Contently Inc.
   7.1.3 HubSpot Inc.
   7.1.4 Brafton Inc.
   7.1.5 Contentoo B.V.
   7.1.6 Hootsuite Inc.
   7.1.7 Seismic Software Inc.
   7.1.8 Upland Software, Inc.
   7.1.9 Influence and Co.
   7.1.10 Curata, Inc.

   8 INVESTMENT ANALYSIS

   9 FUTURE OUTLOOK OF THE MARKET

   Statistics for the 2024 Content ing market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Content ing analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
   a sample of this industry analysis as a free report PDF download.

   Content Marketing Also Known As: Inbound Marketing, Brand Journalism, Custom Publishing, Content Advertising

   Content Marketing Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, LA, Latin America, Latin American, South America, South American, Central America, Central American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

   Content Marketing Report Covers the Following Countries: NA, North America, North American, Northern America, Northern American, EU, Europe, European, Asia, Asian, Australia, Australian, New Zealand, New Zealander, ANZ, LA, Latin America, Latin American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

The Digital Marketing Analytics Market Size Was Worth USD 6.8 Billion in 2023 and Is Expected To Reach USD 31.3 Billion by 2032, CAGR of 18.5%.

During an early 2020 survey carried out among marketing leaders from 29 countries, 83 percent of respondents reported using social media as a digital channel for their marketing strategy. To compare, 67 percent of professionals said they used search marketing and 66 percent of videos or OTT.

Success.ai’s Company Data and B2B Contact Data for Marketing Agencies Worldwide provides businesses with verified contact information for decision-makers at marketing agencies around the globe. With access to over 170 million verified professional profiles, this dataset includes essential details such as work emails, phone numbers, and key decision-maker profiles for marketing agency leads.

Whether you’re targeting agency owners, account managers, creative directors, or digital marketing experts, Success.ai’s B2B Contact Data ensures your outreach is precise, effective, and impactful.

Why Choose Success.ai’s Marketing Agencies Data?

1. Comprehensive Contact Information
2. Gain access to verified work emails, direct phone numbers, and LinkedIn profiles for decision-makers within marketing agencies worldwide.

3. AI-driven validation ensures 99% accuracy, giving you confidence in the reliability of the data.

4. Global Reach Across Marketing Functions

5. Includes profiles of agency owners, account managers, creative directors, digital strategists, and other key agency decision-makers.

6. Coverage spans regions like North America, Europe, Asia-Pacific, South America, and the Middle East.

7. Continuously Updated Datasets

8. Success.ai provides real-time updates to ensure your data is always fresh and relevant, helping you stay ahead in a fast-paced industry.

9. Ethical and Compliant

10. Adheres to GDPR, CCPA, and other global data privacy regulations, guaranteeing that all data is ethically sourced and used.

Data Highlights:

• 170M+ Verified Professional Profiles: Includes professionals from marketing agencies and related sectors.
• 50M Work Emails: Verified and AI-validated emails for seamless outreach.
• 30M Company Profiles: Rich insights for targeting specific agency sizes, locations, and services.
• 700M Global Professional Profiles: Enriched data for broader targeting and marketing strategies.

Key Features of the Dataset:

1. Marketing Agency Decision-Maker Profiles
2. Identify and connect with decision-makers at marketing agencies, such as creative directors, account managers, and digital marketing leads.

3. Reach out to key individuals driving agency operations, strategy, and client campaigns.

4. Advanced Filters for Precision Targeting

5. Filter by agency size, location, specialization (digital, SEO, content, etc.), and specific roles for highly tailored targeting.

6. AI-Driven Enrichment

7. Profiles are enriched with additional, actionable data, giving you deeper insights and more effective engagement strategies.

Strategic Use Cases:

1. Marketing Solutions and Services
2. Promote your marketing software, tools, or consulting services directly to key decision-makers at agencies.

3. Build relationships with agencies looking for new technology, software, or marketing strategies to enhance their client services.

4. Recruitment and Staffing for Marketing Roles

5. Target marketing agencies with recruitment services or staffing solutions, offering marketing talent for digital campaigns, content creation, and more.

6. Engage with HR and recruitment decision-makers at agencies to fill marketing roles efficiently.

7. Strategic Partnerships and Collaborations

8. Build partnerships with agencies for joint campaigns, co-branded content, or new business development opportunities.

9. Target marketing leaders looking for collaboration on campaigns, projects, or events.

10. Lead Generation and Business Development

11. Use the data for lead generation campaigns, targeting marketing decision-makers for higher engagement and conversions.

12. Reach out to marketing agency executives for business development, growth, and client acquisition opportunities.

Why Choose Success.ai?

1. Best Price Guarantee

2. With Success.ai’s Best Price Guarantee, you can access high-quality, verified marketing agency data at the most competitive prices in the market.

3. Seamless Integration

4. Integrate the verified contact data directly into your CRM via APIs or download it in the format of your choice for easy use.

5. Data Accuracy with AI Validation

6. Success.ai’s AI-driven validation ensures 99% data accuracy, providing you with reliable, up-to-date information for effective outreach.

7. Customizable and Scalable Solutions

8. Tailor the data to meet your specific needs, whether you're focusing on a particular agency size, location, or marketing specialty.

APIs for Enhanced Functionality:

1. Data Enrichment API

2. Enhance your existing CRM records with verified marketing agency contact data for more targeted outreach.

3. Lead Generation API

4. Automate the generation of leads for marketing-specific campaigns and initiatives, improving efficiency and ROI.

Success.ai’s B2B Contact Data for Marketing Agencies Worldwide gives you the tools to connect with decision-makers and agency leads in the marketing sector. With ve...

Small Business Continuum: Empowering B2B Marketing at the Core of Small Business Leadership

Small Business Contact Datasets Small Business Contact Data Small Business Contact Databases In the vibrant ecosystem of small businesses, where swift and decisive action is key, Small Business Continuum emerges as a pivotal digital audience data tool, meticulously crafted to empower B2B marketers in reaching and influencing C-level decision-makers and owners of companies with fewer than 250 employees. Safe for you to Email - We Email Newsletters to the Data Targeted Reach for Unparalleled Marketing Precision

Small Business Continuum boasts a comprehensive database of over 500,000 small business leaders. This powerful tool allows for precise targeting, enabling you to connect with your audience based on specific criteria such as business size, industry sector, geographic location, and leadership roles. This level of detail ensures that your marketing efforts are directed at the most influential individuals in the small business domain.

Direct Email Marketing: Engaging Leaders with Precision

Leverage our meticulously curated email database to send personalized, relevant content directly to the inboxes of small business leaders. Our continually updated database ensures high deliverability and engagement, allowing your messages to resonate with the decision-makers.

Telemarketing: Personal Connections, Powerful Conversations Small Business Contact Datasets Small Business Contact Data Small Business Contact Databases With Small Business Continuum, your telemarketing campaigns gain access to verified phone numbers of key decision-makers. Engage in meaningful, one-on-one conversations with small business owners and C-level executives, establishing trust and laying the groundwork for successful business relationships.

Digital Display Advertising: Captivating the Digital Savvy Leaders

Harness the power of digital display advertising to catch the eye of small business leaders. Our data-driven approach ensures your ads are not just seen but engaged with by your target audience, maximizing the impact of your digital marketing efforts.

Postal Mail: Tangible Impressions for Lasting Impact

In a world where digital communication is omnipresent, the tangible nature of postal mail creates a lasting impression. Utilize our extensive postal database to send targeted, physical marketing materials directly into the hands of small business decision-makers, adding a personal touch to your marketing strategy.

LinkedIn Outreach: Building Valuable Connections with Business Leaders

Small Business Continuum elevates your LinkedIn marketing strategy by bridging the gap between digital data and professional networking. Our tool provides a unique advantage – the integration of our rich data with LinkedIn profiles. This integration allows your marketing and sales teams to target small business leaders with unparalleled precision.

Personalized InMail Campaigns: Utilize our data to craft personalized InMail messages that speak directly to the interests and needs of small business owners and C-level executives. This approach ensures higher engagement rates and fosters meaningful professional relationships.

Strategic Connection Building: With access to detailed profiles, your team can send targeted connection requests to industry-specific decision-makers, expanding your network with the right contacts.

Content That Resonates: Align your content strategy with the insights garnered from our data. Share articles, insights, and updates that resonate with the small business community, establishing your brand as a thought leader in the space.

Verification via LinkedIn URL: Ensuring Authentic and Current Data

To maintain the integrity and relevance of our database, Small Business Continuum includes a verification feature via LinkedIn URLs for each contact. This ensures that:

Data Accuracy: Our database remains accurate and up-to-date, as LinkedIn profiles are often among the first places professionals update their information.

Relevant Connections: You connect with active professionals currently engaged in their respective fields, enhancing the effectiveness of your outreach efforts.

Trust and Credibility: Having verified LinkedIn profiles increases the trustworthiness of your outreach, as recipients can see a direct link to a professional and current online presence.

Conclusion: Navigating the Digital Networking Landscape with Confidence

With Small Business Continuum, your business not only reaches but also engages with small business leaders on a platform where they are most active – LinkedIn. By leveraging targeted data, personalized outreach, and verified connections, your LinkedIn strategy becomes a powerful component of your overall marketing efforts, positioning you at the forefront of B2B marketing in the small business sector.

Conclusion: Your Strategic Partner in Small Busi...

During a November 2022 survey carried out among professionals involved in content marketing, 18 percent stated that they used social media posts as a part of their content marketing strategy; 13 percent named videos in the same context. The 2022 digital video ad spending in the U.S. was estimated at 67 billion U.S. dollars.

US Sales and Marketing Analytics Market is Segmented by Deployment (Cloud-based and On-Premise), Application (Online Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Applications) and End-User (Retail, BFSI, Healthcare, Manufacturing, Travel and Hospitality, and Other End-Users). For each segment, the market sizing and forecast have been done based on the value (in USD million)

The Report Covers the Global Top Marketing Analytics Companies and the Market is Segmented by Deployment (Cloud and On-Premises), Application (Online Marketing, E-Mail Marketing, Content Marketing, and Social Media Marketing), End User (Retail, BFSI, Education, Healthcare, Manufacturing, Travel, and Hospitality), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

This dataset contains information about 22,915 unique banner ad images appearing on Chinese- and English-language web pages in the late 1990s and early 2000s. The dataset is mined from 1,384,355 archived web page snapshots downloaded from the Wayback Machine, representing 77,747 unique HTTP URLs. The URLs are collected from six printed Internet directory books published in mainland China and the United States between 1999 and 2001, as part of a larger research project on Chinese-language web archiving.

For each banner ad image, the dataset provides standard image metadata such as file format and dimension. The dataset also provides the original URLs of the web pages where the banner ad image was found, timestamps of the archived web page snapshots containing the image, archived URLs of the image file, and, if available, archived URLs of web pages to which the ad image is linked. Additionally, the dataset provides text data obtained from the banner ad images using optical character recognition (OCR). We expect the dataset to be useful for researchers across a variety of disciplines and fields such as visual culture, history, media studies, and business and marketing.