Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

In the fourth quarter of 2024, Meta's net income amounted to 20.8 billion U.S. dollars, up from 15.7 billion when compared to the previous quarter.Facebook company informationFacebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising – as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2020, the company increased its revenue by 21.6 percent compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 97 billion U.S. dollars.

Meta reported $62.36B in Net Income for its fiscal quarter ending in December of 2024. Data for Meta | FB - Net Income including historical, tables and charts were last updated by Trading Economics this last March in 2025.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

Facebook’s efforts to monetize its users have vastly differing results across global regions. In the fourth quarter of 2023, Facebook's average revenue per user (ARPU) in the Asia Pacific region was 5.52 U.S. dollars. This result pales in comparison to the combined U.S. and Canada market, where Facebook’s APRU amounted to 68.44 U.S. dollars.

Facebook revenue Facebook accumulated an impressive 69.66 billion U.S. dollars in annual ad revenues in 2019. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile – a staggering 92 percent in 2018.

Facebook is the biggest social media platform worldwide and the platform’s annual revenue in 2019 amounted to 70.7 billion U.S. dollars. Despite Facebook’s impressive growth, the company still lags behind other online companies in terms of total revenue. The company stated in its 2018 10K filing that it was dependent on the retention and engagement of its users, which has become increasingly difficult in the North American market.

Facebook usage concerns in North America With various user data controversies such as the Cambridge Analytics scandal in early spring, Facebook had a tumultuous 2018. A significant portion of U.S. Facebook users have come to rethink their Facebook usage. An April 2018 survey of adults in the United States that almost a third of respondents planned on using Facebook much less in the future. It is estimated that the average daily time spent on Facebook will stagnate at around 38 to 37 minutes per day. In comparison, Facebook-owned photo sharing app Instagram is projected to increase daily user engagement to 29 daily minutes in 2021.

Meta reported $7.96 in Interest Income for its fiscal quarter ending in December of 2024. Data for Meta | FB - Interest Income including historical, tables and charts were last updated by Trading Economics this last March in 2025.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

In 2022, Facebook generated nearly 114 billion U.S. dollars in advertising revenue. This figure is expected to further grow to exceed 127 billion U.S. dollars by 2027. The social platform is responsible for roughly 19 percent of the global ad revenue.

In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost 13 percent of all users. Men in the same age bracket were the second-largest audience base, accounting for 12 percent of users. Around 11 percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed to 1.27 billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly one billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of 6.5 billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted 307 million MAUs, a figure that would rise to 423 million by the first quarter of 2021. Globally, Facebook had roughly 2.85 billion MAUs by the first quarter of 2021.

Japan FB: GA: Tax & Stamp Revenue: Tax: Income Tax data was reported at 17,948.000 JPY bn in 2018. This records an increase from the previous number of 17,710.000 JPY bn for 2017. Japan FB: GA: Tax & Stamp Revenue: Tax: Income Tax data is updated yearly, averaging 15,067.000 JPY bn from Mar 1998 (Median) to 2018, with 21 observations. The data reached an all-time high of 19,530.000 JPY bn in 1998 and a record low of 12,764.000 JPY bn in 2010. Japan FB: GA: Tax & Stamp Revenue: Tax: Income Tax data remains active status in CEIC and is reported by Ministry of Finance. The data is categorized under Global Database’s Japan – Table JP.F021: Government Budget: Final: General Account: Revenue.

Facebook Australia is a Proprietary Company that generates the majority of its income from the Internet Publishing and Broadcasting industry.

The Indian branch of Meta, Facebook India Online Services, generated an income of more than 30 billion Indian rupees in the financial year 2024. This was a result of a nine percent increase in operating revenues and a 25 percent decrease in non-operating revenue that year. Simultaneously, the company's profits spiked by 43 percent that year.

United States FB: saar: CA: Net Disposable Income data was reported at 296.317 USD bn in Mar 2018. This records an increase from the previous number of 274.452 USD bn for Dec 2017. United States FB: saar: CA: Net Disposable Income data is updated quarterly, averaging 7.640 USD bn from Dec 1951 (Median) to Mar 2018, with 266 observations. The data reached an all-time high of 296.317 USD bn in Mar 2018 and a record low of -303.750 USD bn in Dec 2008. United States FB: saar: CA: Net Disposable Income data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB078: Integrated Macroeconomic Accounts: Financial Business.

United States FB: saar: CA: NNI: Net Property Income Received data was reported at 29.383 USD bn in Mar 2018. This records a decrease from the previous number of 38.751 USD bn for Dec 2017. United States FB: saar: CA: NNI: Net Property Income Received data is updated quarterly, averaging -6.520 USD bn from Mar 1959 (Median) to Mar 2018, with 237 observations. The data reached an all-time high of 182.044 USD bn in Mar 2010 and a record low of -255.388 USD bn in Jun 2013. United States FB: saar: CA: NNI: Net Property Income Received data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB078: Integrated Macroeconomic Accounts: Financial Business.

Germany FB: Branches: Income: Operating data was reported at 457.000 EUR mn in 2018. This records a decrease from the previous number of 527.000 EUR mn for 2017. Germany FB: Branches: Income: Operating data is updated yearly, averaging 458.000 EUR mn from Dec 1999 (Median) to 2018, with 20 observations. The data reached an all-time high of 581.000 EUR mn in 2014 and a record low of 278.000 EUR mn in 2001. Germany FB: Branches: Income: Operating data remains active status in CEIC and is reported by Deutsche Bundesbank. The data is categorized under Global Database’s Germany – Table DE.KB025: Profit and Loss Accounts: by Category of Banks.

Japan FB: GA: Revenue: Assets Reallocation Income (AI): Total data was reported at 276.637 JPY bn in 2019. This records an increase from the previous number of 254.079 JPY bn for 2018. Japan FB: GA: Revenue: Assets Reallocation Income (AI): Total data is updated yearly, averaging 306.453 JPY bn from Mar 1998 (Median) to 2019, with 22 observations. The data reached an all-time high of 809.213 JPY bn in 2011 and a record low of 197.552 JPY bn in 2013. Japan FB: GA: Revenue: Assets Reallocation Income (AI): Total data remains active status in CEIC and is reported by Ministry of Finance. The data is categorized under Global Database’s Japan – Table JP.F021: Government Budget: Final: General Account: Revenue.

The in-app revenue of Facebook increased in Romania in 2024 and reached 387,600 U.S. dollars. This was roughly 200,000 U.S. dollars more than in the previous year.

South Korea HS: OU: AME: Nominal: CS: FB: Fresh Fish and Shellfish data was reported at 25,673.000 KRW in 2017. South Korea HS: OU: AME: Nominal: CS: FB: Fresh Fish and Shellfish data is updated yearly, averaging 25,673.000 KRW from Dec 2017 (Median) to 2017, with 1 observations. South Korea HS: OU: AME: Nominal: CS: FB: Fresh Fish and Shellfish data remains active status in CEIC and is reported by Statistics Korea. The data is categorized under Global Database’s South Korea – Table KR.H056: Household Income and Expenditure Survey (HS): Other Urban Household: Nominal.

Dataset

This dataset was created by TommyD

Contents