100+ datasets found
  1. Number of global social network users 2019-2029

    • statista.com
    Updated Jul 16, 2025
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    Statista (2025). Number of global social network users 2019-2029 [Dataset]. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
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    Dataset updated
    Jul 16, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    World
    Description

    How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

  2. Average daily time spent on social media worldwide 2012-2025

    • statista.com
    Updated Jun 19, 2025
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    Statista (2025). Average daily time spent on social media worldwide 2012-2025 [Dataset]. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
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    Dataset updated
    Jun 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

  3. Instagram: distribution of global audiences 2024, by gender

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

                  Instagram’s Global Audience
    
                  As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
                  As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.
    
                  Who is winning over the generations?
    
                  Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.
    
  4. Social media users in the United States 2020-2029

    • statista.com
    • ai-chatbox.pro
    Updated Dec 12, 2024
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    Statista (2024). Social media users in the United States 2020-2029 [Dataset]. https://www.statista.com/statistics/278409/number-of-social-network-users-in-the-united-states/
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    Dataset updated
    Dec 12, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  5. Estimated U.S. social media usage increase due to coronavirus home isolation...

    • statista.com
    Updated Mar 15, 2020
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    Statista (2020). Estimated U.S. social media usage increase due to coronavirus home isolation 2020 [Dataset]. https://www.statista.com/statistics/1106343/social-usage-increase-due-to-coronavirus-home-usa/
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    Dataset updated
    Mar 15, 2020
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 12, 2020
    Area covered
    United States
    Description

    During a March 2020 survey of social media users in the United States, **** percent of respondents stated that if confined to their homes during the coronavirus, they would use Instagram more during that period. YouTube and Facebook were also popular social platforms that users were estimating to increase their usage during physical distancing at home. Many counties and cities in the United States have called upon residents to stay at home during the global coronavirus pandemic and subsequently, internet users turn to digital video and video-on-demand platforms to keep them entertained. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

  6. Social media platforms growth of MAU worldwide 2019-2021

    • statista.com
    Updated May 14, 2025
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    Statista (2025). Social media platforms growth of MAU worldwide 2019-2021 [Dataset]. https://www.statista.com/statistics/1219318/social-media-platforms-growth-of-mau-worldwide/
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    Dataset updated
    May 14, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    TikTok saw an exceptional increase of monthly active users worldwide from 2019 to 2021, at 38 percent. The short-form video sharing app was used by 689 million individuals monthly as of 2021, compared to 500 million in 2019. Other leading social networks that increased with over 30 percent were Pinterest and Reddit.

    The coronavirus pandemic is one of the factors that have resulted in an increased interest in social networking, with billions of people in lockdown, working and studying from home, and in need of socializing.

  7. Worldwide social media user growth 2018-2027

    • statista.com
    Updated Jun 26, 2025
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    Statista (2025). Worldwide social media user growth 2018-2027 [Dataset]. https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    In 2022, the number of global social media audiences increased by **** percent compared to the previous year. Worldwide social network user growth is projected to slow down to **** percent by 2027. There are currently over *** billion social media users worldwide.

  8. Global social media users growth 2025

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). Global social media users growth 2025 [Dataset]. https://www.statista.com/statistics/1401614/global-social-media-growth/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2023
    Area covered
    Worldwide
    Description

    In 2023, it is estimated that ******** will surpass ****** as the fastest-growing social media platform globally, with a year-on-year user growth of ****%. Additionally, in 2024, TikTok has been forecast to see a *** percent growth in users. In 2025, Facebook's user growth is estimated to be around *** percent.

  9. Survey on the increase in social media usage in Germany 2024, by generation

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Survey on the increase in social media usage in Germany 2024, by generation [Dataset]. https://www.statista.com/statistics/1537049/increase-social-media-use-generation-generation/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 2024
    Area covered
    Germany
    Description

    In 2024, ** percent of millennials spent more time on social media than they did a year ago. Gen Z showed a similar dynamic, with ** percent stating that their social media use had increased compared to the previous year. In contrast, only ** percent of Baby Boomers agreed t.

  10. Increased time spent on social by U.S. users during COVID-19 pandemic 2020

    • statista.com
    Updated Jun 26, 2025
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    Statista (2025). Increased time spent on social by U.S. users during COVID-19 pandemic 2020 [Dataset]. https://www.statista.com/statistics/1116148/more-time-spent-social-media-platforms-users-usa-coronavirus/
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 31, 2020
    Area covered
    United States
    Description

    As of March 2020, social media users in the United States were staying online more. According to a survey of U.S. social media users, **** percent of respondents were using social media *** hours additional hours per day. A further **** percent used social media ** minutes to *** hour more than usual per day. Only *** percent of users were adding ******************** to their usage. Additional social media usage was a result of the coronavirus pandemic, which caused stay home orders and social distancing to be put in place in the country.

  11. Social media users in North America 2020-2029

    • statista.com
    Updated Dec 12, 2024
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    Statista (2024). Social media users in North America 2020-2029 [Dataset]. https://www.statista.com/statistics/260712/number-of-social-network-users-in-north-america/
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    Dataset updated
    Dec 12, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    North America
    Description

    The number of social media users in North America was forecast to continuously increase between 2024 and 2029 by in total 70.3 million users (+16.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 495.12 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  12. Increase in social media revenue post COVID-19 MENA 2020, by platform

    • statista.com
    Updated Jan 9, 2025
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    Statista (2025). Increase in social media revenue post COVID-19 MENA 2020, by platform [Dataset]. https://www.statista.com/statistics/1243440/mena-increase-social-media-revenue-post-covid-19-by-platform/
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    Dataset updated
    Jan 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2020
    Area covered
    MENA
    Description

    According to a survey on the impact of the COVID-19 pandemic in the Middle East and North Africa (MENA) in 2020, there was a 52 percent increase in the revenue of Snapchat during the COVID-19 pandemic. In 2020, the growth curve of the e-commerce industry in the region had accelerated by five years in about five months.

  13. Main drivers for increased social media purchases worldwide 2024

    • statista.com
    Updated May 22, 2025
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    Statista (2025). Main drivers for increased social media purchases worldwide 2024 [Dataset]. https://www.statista.com/statistics/1275069/leading-drivers-social-commerce-use-increase/
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    Dataset updated
    May 22, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 22, 2024 - Jun 5, 2024
    Area covered
    Worldwide
    Description

    In 2024, deals and discounts were the top factors motivating online shoppers globally to increase their use of social commerce. According to a survey, ** percent of respondents said this would be a driver of social shopping. Ease of purchase and exclusive offers followed, with ** percent and ** percent, respectively.

  14. Growth of social media ad revenue worldwide 2023, by platform

    • statista.com
    • ai-chatbox.pro
    Updated Jun 23, 2025
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    Statista (2025). Growth of social media ad revenue worldwide 2023, by platform [Dataset]. https://www.statista.com/statistics/1344332/social-media-ad-revenue-growth-platform/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Aug 2023
    Area covered
    Worldwide
    Description

    Advertising revenue generated by TikTok was expected to increase by ** percent in 2023. That would make it the fastest-growing social media platform among the seven market leaders presented in the data set. As of August 2023, X's (Twitter's) ad revenue was expected to shrink by ** percent in that calendar year.

  15. Increase in social media usage Singapore 2024, by generation

    • statista.com
    Updated Jul 18, 2025
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    Statista (2025). Increase in social media usage Singapore 2024, by generation [Dataset]. https://www.statista.com/statistics/1554267/singapore-increase-in-social-media-usage/
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    Dataset updated
    Jul 18, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2024
    Area covered
    Singapore
    Description

    As of May 2024, ** percent of Gen Z respondents spent more time on social media than they did a year ago. Millennials showed a similar dynamic, with ** percent stating that their social media use had increased compared to the previous year.

  16. Social media users in Ireland 2020-2029

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Social media users in Ireland 2020-2029 [Dataset]. https://www.statista.com/statistics/568962/predicted-number-of-social-network-users-in-ireland/
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Ireland
    Description

    The number of social media users in Ireland was forecast to continuously increase between 2024 and 2029 by in total *** million users (+***** percent). After the seventh consecutive increasing year, the social media user base is estimated to reach **** million users and therefore a new peak in 2029. The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  17. Social media users in Indonesia 2020-2029

    • statista.com
    Updated Jul 8, 2025
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    Statista (2025). Social media users in Indonesia 2020-2029 [Dataset]. https://www.statista.com/forecasts/1144743/social-media-users-in-indonesia
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    Dataset updated
    Jul 8, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Indonesia
    Description

    The number of social media users in Indonesia was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Vietnam and Thailand.

  18. Social media user growth rate in China 2015-2021

    • statista.com
    Updated Jun 30, 2025
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    Statista (2025). Social media user growth rate in China 2015-2021 [Dataset]. https://www.statista.com/statistics/248047/social-network-user-growth-rate-in-china/
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    Dataset updated
    Jun 30, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    China
    Description

    The statistic shows the social network user growth rate on social networks in China between 2016 and 2021. As of 2021, the number of social network users increased by *** percent compared to the previous year. Chinese internet users have about ***** social media accounts on average.

  19. Twitter users in the United States 2019-2028

    • statista.com
    • ai-chatbox.pro
    Updated Jun 13, 2024
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    Statista Research Department (2024). Twitter users in the United States 2019-2028 [Dataset]. https://www.statista.com/topics/3196/social-media-usage-in-the-united-states/
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    Dataset updated
    Jun 13, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United States
    Description

    The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

  20. Social media users in Italy 2020-2029

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). Social media users in Italy 2020-2029 [Dataset]. https://www.statista.com/statistics/568968/predicted-number-of-social-network-users-in-italy/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Italy
    Description

    The number of social media users in Italy was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

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Statista (2025). Number of global social network users 2019-2029 [Dataset]. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
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Number of global social network users 2019-2029

Explore at:
Dataset updated
Jul 16, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
World
Description

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

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